BRICKLAYER PIANIST BASKETBALL PLAYER GRAFFITI WRITER DESIGNER.
HELLO THERE!
Andrea Torrone 26.02.1996, Milan
EDUCATION
PROFESSIONAL EX PERIENCES
OTHER EX PERIENCES
SOFTWARES
LANGUAGES
This is me, Andrea! I started my journey in the world of product design pushed by the fact that I always had a strong need to draw and I was enthusiastic to discover a more ex perimental and concrete approach to study. In the process of design I learnt that I am keen on touching things with my hands and to transform ideas into more understandable and tangible entities. That’s why currently, the phases of sketching, prototyping and 3d modeling are the ones that stimulate my creativity the most. I see design as the thin red line that connects people and their behaviour toward products, many don’t look for it but its presence makes our life easier and better every day.
September 2010 - July 2015
February 2018 - Current Product designer BMP - Milan, Italy
Illustrator Photoshop Indesign Acrobat
Italian - Native language
Scientific High School Liceo scientifico E. Vittorini, Milan, Italy
July 2018 Upfest Street art and graffiti festival, Bristol ( UK)
Other facts you should know about me: I’m a basketball fan and player, I like to move with my bike, I have a 10 years ex perience in graffiti writing and I am a first class biscuit eater.
Product developement Packaging design Making decisions individually Prototyping
October 2015 - July 2018
June 2015 - Current
Bachelor Degree Industrial Product Design Politecnico di Milano, Milan, Italy
Social media manager Astrofat Shop - Milan, Italy Content creation Web design Product management June 2017 Illustrator Il Castello publisher Milan, Italy Tex tures creation for the book “ Introduction to origami”
June 2018 Participation in the Rotho baking tools product design contest January 2018 Converge AI Hackathon held by Google and Frog design
Inventor 3D Alias Keyshot Autocad Cura
English - Ex cellent spoken and written FCE ( B2) , TOEIC Russian - Improving knowledge ( A1) German - Basic knowledge FIT ( A1)
January 2018 Crash Course - 3D printing ex perience at Polifactory January 2018 Crash Course - Physical computing, coding and IOT
CONTACT INFO
November 2016 “ Coeur de la nuit” personal ex ibithion of illustrations
+ 39 3274782071
July 2014 Legambiente international Volunteer Camp in Navalafuente ( Spain)
andreatorrone@gmail.com
CONTENTS
MAIN PROJECTS
06
MANCALA BOARD GAMES
12
SOUVENIR MUSEO DEL 900
18
EX HIBITION EQ UIPMENT
24
BB BLENDER
32
JOSEPH JOSEPH KITCHEN
40
SYNOVIAL JEWELS COLLECTION
PERSONAL PROJECTS 52
ROTHO BAKING CONTEST
56
3D PRINTABLE MATRIOSHKA
58
CONVERGE AI HACKATHON
60
COEUR DE LA NUIT EX HIBITION
62
ILLUSTRATIONS AND GRAFFITI
64
READINGS
MANCALA BOARD GAMES
MANCALA BOARD GAMES
COMPANY:
ORIGAMI CONCEPT
Project realiz ed for B.C.A. Demco, fabric sponsored by WAX MAX .
YEAR: 2016
WITH: Elettra Bertaz z oni, Giulia Sala, Gaia Sciretti, Elena Ukolova.
BRIEF: Design a product/ s for the Seneglaese and European Market in which wood is the dominant material, considering Senegalese woods and the country’s culture. The project needed to be suitable for small series production by a semi-industrial workshop and the individual parts to be reusable or recyclable. This group work resulted in two new versions of the Mancala game, a typical Senegalese parlour game played with 48 pawns on a wooden board.
HIVE CONCEPT
CONTRIBUTION: My main contribution concerned research, concepts generation and physical model realiz ation.
8
9
MANCALA BOARD GAMES Getting our hands dirty in the lab.
Mancala Tukki -
Outdoor use Wax fabric Foldable Transportable
IROKO
Mancala Taage - Indoor use - Stackable system - Pieces are connected with a rope
DIBETOU 10
11
SOUVENIR MUSEO DEL 900
SOUVENIR MUSEO DEL 900
COMPANY:
DIRECT OBSERVATION
Project realiz ed for “ Museo del Novecento” of Milan.
YEAR: 2016
WITH: Giulia Sala, Matteo Teichert, Elena Ukolova.
BRIEF:
CONTRIBUTION:
14
Renders plus I was very involved in the cultural research and ideated the Neon souvenir concept.
PRACTICE AND CREATE FUNCTION
GET INFORMATION
BUILT YOUR GAME
DURING AND AFTER THE VISIT
MEMORY
We were asked to design a new set of souvenirs for a well known museum of Milan. Our project aimed to deal with the possibility of physical interaction between the user and the souvenir. The solution we managed to reach resulted in “ Maybe Map” , a box showing a map of the museum designed to guide tourists easily and containing one of three playable souvenirs connected with the artistic icons of the collection. Giving the opportunity to build the souvenir we wanted to make the visitors protagonists of the work of arts.
CREATE DURING THE JOURNEY 15
SOUVENIR MUSEO DEL 900 Research
Il q uarto stato Informale Martini Morandi
ana
t Fon n o Ne
Fontana Optical Art
to
ecen Nov
al ptic
O
Art
Marini
Novecento
ISTRUCTIONS
De Chirico
Avanguardie
Futurismo
MUSEUM MAP
Arte povera
Neon Fontana
FREQUENCY OF VISITS HIGH 16
LOW 17
EX HIBITION EQ UIPMENT
EX HIBITION EQ UIPMENT
COMPANY:
Priorities
CONTRIBUTION:
20
I was primarily working with the two software used in order to verify the choice of materials.
y
Ex tension of material life
Later, through the calculation of the Lyfe Cycle Assessment, we have been able to check if our suggested product was really less impactful.
Co n se
We were asked to redesign an ex hibition structure used by Politecnico to showcase artboards giving strong relevance to the environmental impact of the product. The aim was to propose a concept that would eventually improve the environmental characteristics of the product compared with an already ex isting solution. In the process of definition of the materials we used the software CES to compare material properties and Simapro to nalyz e the Life Cycle Assessment.
sion of Ex ten sifiac use tion inten
BRIEF:
s al
Antonio Donato, Nicolò Fracchiolla, Mariangela Ippolito, Alessio Lombardi, Rachele Rivera, Elena Ukolova.
gy er
Redu ctio no fm at er i
es ourc res of
WITH:
n uctio d e r ed s u
Redu ctio n of t xo i ci t
2018
IPSA ( Indicator of strategic environmental priorities) Radar is a tool that let us calculate and shows what aims to primarly set for the redesign by evaluating environmental properties of the ex isting product. For our project we needed to concentrate mainly on the energy consumption, reduction of materials and intensification of use.
n io at rv
YEAR:
En
Politecnico di Milano
IPSA Radar
21
EX HIBITION EQ UIPMENT
Led lamps
Product comparison
Many components with a poor duration Ex cessive number of components
DESIGN RELIABILITY
Reduction of parts subject to wear Reduction of the number of components
Not very adaptable to different types of ex positions
FACILITATE ADAPTABILITY
Modular and adaptable configuration
120W lamps per module
MINIMIZ E CONSUMPTION OF RESOURCES
Energy saving due to the use of LED lights
Use of some not completely recyclable materials 22
DESIGN APPROPRIATE DURATION
PREPARING THE RECYCLING OF MATERIALS
Fully recyclable materials
The proposed concept presents a series of aluminium perforated tubes supported by a die-casted base that allows the passage of a metal wire which, tended with the help of 4 clamps, will act as a support for the display boards. The artboards will be fix ed to the wire thanks to polypropylene clips.
Environmental Impact
Metallic wire and clips
Terminal clamp
Materials
Transport
Energy use Recyling 23
BB BLENDER
BB BLENDER
COMPANY: The project begun with the study of the appliances of Ariete.
A creative session took place to understand the shapes of a blender, analyz e its functions and generate concepts.
YEAR: 2017
WITH: Marianna Accorsi, Giorgia Pedrielli, Giuseppe Valentino.
Brainstorming:
BRIEF: Implement the functionality of a typical domestic appliance and design a new one creating parts able to contain electro-mechanical components. Special attention needed to be given to usability and production aspects. The BB blender comes with two jars of different siz e with specific blades for different types of foods. BB can whisks simultaneously and there is no need to keep the hands on the mix er while it works.
CONTRIBUTION:
26
I had a big role in the sketching of the various concepts ideas and in the creation of technical solutions. I also helped the team with physical prototyping as well as technical drawings.
Different jugs
Many blades
Mix different foods with the same blender
Upper cap is popping out while blending
Difficult to clean
BLENDER
Power
Suction blender Air compression blender
Time Possibility to do something else while the blender works
Capacity Mono portions
27
BB BLENDER Development sketches
28
Prototype
29
BB BLENDER
FEATURES
USE
300 ml upper jug for small q uantities of food to chop. Comes with a separable blade.
Three different configurations.
Pressure-working safety mechanism activated by screwing the upper jug in the engine body.
The component where the engine is housed is composed of two mirror bodies obtained through the same mold.
30
800 ml bottom jug for large q uantities of food. Comes with a separable tree-shaped blade.
Every jug can mix alone but possibility of using them togheter is given too thanks to a double shaft engine. Turning on/ off and increasing blending power by rotating the outer body. No need to keep hands on the blender while it is working.
31
JOSEPH JOSEPH KITCHEN
JOSEPH JOSEPH KITCHEN
COMPANY: Midea and Joseph Joseph
YEAR: 2018
WITH: Joey Brusadelli, Matteo Schinchirimini.
BRIEF: In a one-week workshop with the company, the team of Midea asked us to redesign four of their house’s appliances adopting the style of the brand Joseph Joseph. The aim of the workshop was to start a rebranding operation in order to create a family of products speaking the same visual language as the one that Joseph Joseph uses.
COMBINE THE PRODUCTS OF MIDEA WITH THE STYLE OF JOSEPH JOSEPH
CONTRIBUTION: In this workshop I had a role in the research of the stylistic aspects of Joseph Joseph. Later in the project I mainly developed the steam hood and the microwave oven concepts with sketches and renderings.
34
35
JOSEPH JOSEPH KITCHEN Understanding a style
Sketching ideas
FILLETS
ACCENT COLOR ON TOUCH POINTS
BUMP PATTERNS
36
37
JOSEPH JOSEPH KITCHEN
STEAM HOOD
GAS KITCHEN
BUILT IN OVEN
MICROWAVE OVEN
38
39
SYNOVIAL JEWELS COLLECTION
SYNOVIAL JEWELS
COMPANY:
EVOLUTION OF THE PROJECT
YEAR:
WEARABLE ACCESSORY FOR WOMEN
2017 - 2018
F
WITH: This project was developed completely by myself.
BRIEF:
CONTRIBUTION: I started and comleted this project from z ero.
42
AMAZ E THE PUBLIC
B
R
I
E
BRAND’S VALUES
JEWELRY MARKET TRENDS
r to c se et l y r e u s ac nial ux l r B lle ble i ser a u M ord y f the ialit r e o Af v s n ol g se Inv n i ign ctor a Des f y t bili Playa tion Interac Materials contrasts
Thrill the user Ex perie nce Inno vativ e de Per sign son aliz Ma atio t n Mo erial ’s p v ing Te rop ert pa G x tu ies am re rts s ifi ca tio n
h uc ty To u a es Be us w Ne
Design a new collection of women accessories that reflects the values of the brand OpsObjects and at the same time is able to communicate a strong and modern image of the brand to the market. The Synovial Jewels Collection aspires to change the idea of classical jewelry introducing new levels of interaction between the user and the jewel. Thanks to a magnetic closure it is possible to move and to play with the different components creating different forms and making the jewels even more personal.
Jew Co els Ne llec ck tion la ce
OpsObjects
43
SYNOVIAL JEWELS
Concept generation, the Synovial joints
Tex tures variety To ex press the strong contrast between materials and to surprise the user, the tex tures proposed take inspiration from nature, bringing back patterns that refer to the animal and mineral world. These tex tures incorporate typical Animalier styles and highlight the use of different materials favoring an interpretation of the jewels of the collection in an ironic, fun and colorful way.
Saddle
Ball and socket
44
Pivot
45
SYNOVIAL JEWELS
Working principle and production
Section view Cellulose + Acetate
Neodymium Magnet
Magnetic components are screwed onto the threaded end of the wire
Components and variants
Ferromagnet
Beads can be moved on the wire
Cellulose Acetate ( CA)
Ferromagnetic Iron alloy
Milling
Centrifugal casting
46
A bead is used to regulate the lenght of the bracelet
Necklace
Bracelet 47
SYNOVIAL JEWELS
Ex ploded views and section detail of the magnetic components
1:1
1:1
SECTION ( 2:1)
48
49
PERSONAL PROJECTS
ROTHO BAKING CONTEST I partecipated in a contest hosted by Rotho on the platform Invented4. The brief of the contest was to design a collection of baking tools that would solve problems associated with the baking process. The project Connect Four consists of a happy family of some of the most needed tools and accessories while baking: a bowl that can be used as a recipient to mix the dough and to store it in the fridge, a smaller bowl that permit to measure practically both liq uids and weight of the flour with a spout to pour the content. To complete the set, a compact juicer with an easy handle to prepare all the juices for the snack time and a flex ible sac à poche that can be used to decorate cakes and other desserts without the need to change the bags multiple times.
CONNECT FOUR SET
52
Connect Four borns with the aim of making the life of the “ ordinary bakers” easier. Baking always req uire particular tools and usually generates a tidy accumulation of objects in the kitchen. Observing the problem of saving space I developed a concept based on the nestability of baking tools.
LET’S SAVE SPACE! 53
ROTHO CONTEST - CONNECT FOUR
Storages bowl ( Tritan)
Measuring bowl ( PP)
Juicer ( Tritan)
Sac a poche ( TPE) 54
55
3D PRINTABLE MATRIOSHKA I had the opportunity to attend a 2-days course concerning new production techniq ues and digital manufacturing. This small project was realiz ed at the end of the course as a demonstration of a smart possibility of use of the 3d printing techniq ue. The 3d model was realiz ed with Inventor while the G-code file was processed through the slicer software Cura. In a group of four we designed this friendly Matryoshka doll whose particularity lies in the fact that all the characters are printed togheter from one file in wich the space between one character and another was carefully modelled. In this way, once the 3d printer has completed the work, the first character will be opened by breaking it in half using the specially designed weakenings. Following this procedure, all the characters are separated.
1:1 Section showing the internal weakenings.
56
57
CONVERGE AI HACKATHON I participated in a two-days hackathon held by Google and Frog Design concerning Artificial Intelligence and Machine Learning. With a creative team composed of me, another product designer and four developers, we conceived an implemented posture detection system designed to correct the mistakes of amateur runners and to further improve the techniq ue of professional runners during treadmill training.
OPENPOSE TREADMILL TRAINER
The prototipation of this software was possible by using OpenPose for TensorFlow, an open source database collecting datas connected with posture. During the hackathon, I helped in the generation of the idea and worked to propose this concept as a product, as regard the coding I was very fascinated and followed with enthusiasm the process but I was still too inex pert to help with it.
How it works? A webcam films the runner by the side and a display on the treadmill shows the runner realtime corrections to adapt and change the running style. At the end of the second day. the output we managed to reach was a working computer webcam able to detect spot points in the moving bodies and a video showing a person running on a treadmill in wich points indicating the wrong pose were highlighted.
58
59
COEUR DE LA NUIT EXHIBITION In 2017 I had my first solo exhibition curated by Sara Montani showcasing a collection of 15 handmade illustrations. The theme of the exhibition was the rapresentation of human emotions, values and defects through the ideation of a set of characters. I like to call them Idols as for me they respond to our need to always have something to believe in and to be protected by, coming to our aid and bringing us comfort when we need it. Along with the exhibition, I had the opportunity to direct a laboratory with the children of a primary school about the rapresentation of emotions through simple lines.
60
DOOM Courage
VURR Anger VLIER Fear
EL FORTE Strenght TAKI Risk
JIMI Distraction MOMO Tenacity
BAP Rhythm PABLO Passion
DARWIN Survival
UJIRI Happiness
IGUAZU Harmony MEN Wisdom
Trey Doubt ENNIO Ecstasy
61
ILLUSTRATIONS AND GRAFFITI In my path of passionate painter, I discovered in 2010 the world of graffiti, since then I carried this passion with me and never stopped evolving and working hard to improve my skills. With time I developed my own style that tend to mix characters and letters with the aim to create strong and balanced compositions. I’m a huge fan of character design and my studies helped me to transfer my work in digital form. Some of my illustration’s prints can be seen in the Upfest Gallery in Bristol ( UK) .
62
63
READINGS Some useful readings for my developement as a person and as a designer.
Bauman Z. - Homo consumens, lo sciame inquieto dei consumatori e la miseria degli esclusi, Erikson, 2007
McCandless D. - Information is Beautiful, Rizzoli, 2011
Munari B. - Il triangolo, Corraini Edizioni, 2006 - Il quadrato, Corraini Edizioni, 2006 - Il cerchio, Corraini Edizioni, 2006
Serafini L. - Codex Seraphinianus, Rizzoli, 2016
64
65
CONTACT INFO andreatorrone@gmail.com +39 3274782071