PROCESS
BOO K
ABLE
TOP
DESIGN BR I E F DESIGN OBJECTIVE
APPLICATION USAGE
To design three packages of glassware
A large, medium, and small package of glassware items.
items.The packages will be done in sets of four or eight packs. This package must be
PRODUCT LINE:
innovative
Shot glasses
and
Nonetheless, against
aesthetically
the
accidental
package
appealing.
must
dropping,
protect
damage
in
Rock 8 1/4 oz. Wine Glass
transit, vibration, and poor handling at retail. I will use minimal material and try to
TARGET AUDIENCE:
make the package cost efficient.
Bars Restaurants DIRECT COMPETITIORS: Some companies that will compete with this glassware package are Crate and Barrel, Martha Stewart Everyday, Pottery Barn, Riedel, Target, Macys INDIRECT COMPETITORS: Williams Sonoma, Walmart, Target, Bloomingdales, Miranda Watkins, and Flamant
NA M E
EXP L O R ATI O N S
NEW BRAND
SUB BRAND
Prism glassware
Zara Kitchen
Drinking Vessel
Zara Kitchen Accessories
Crystal
Zara Kitchen Basics
Rock
Zara Kitchen Tools
Table Rock
Zara Bar and Wine
Sparkler
Zara Dining and Entertaining
Kitchen Toys
Zara Kitchen +
Everyday Glass
Zara Plus
The Table
Zara Lux
chefs Kitchen
Zara Cook House
Table Top
Zara Bar Supply
Table Head Culinary Utensils Salute Cin Cin Prost Wine and Dine
LOGO
I DEATI O N
T T
EVERYDA GLASSWARE
able op
ZARA KITCHEN BASICS
ABLE TABLE OP
TOP EVERYDAY GLASSWARE
CO N E PT
R EF I N ED
CO N C E PT
1
A N D
2
F I N A L
LARGE WINE Glassware
D ES I G N
ABLE
TOP
100% Lead-free Crystal Glass for optimum durability, clarity, and elegance. Dishwasher safe. Designed to maximizethe flavor and aroma of the wine. Ideal for Chardonnay, Pinot Grigio, and Souvignon Blanc.
Set includes 17 ounces
(502mL)
1743 Jones St. San Francisco, CA 94109 Tabletop23@gmail.com
4 PC.
SHOT GLASS
100% Lead-free Crystal Glass for optimum durability, clarity, and elegance. Dishwasher safe. Designed to maximizethe flavor and aroma. Ideal for bar and social events.
COMPANY ADDRESS: 1743 Jones St. San Francisco, CA, 94109 EMAIL: Tabletop23@gmail.com
ROCK
Glassware Set includes 12 ounces
4 PC.
ABLE
Glassware Set includes 2 ounces
4 PC.
TOP
(59 mL)
ABLE
TOP
100% Lead-free Crystal Glass for optimum durability, clarity, and elegance. Dishwasher safe. Designed to maximizethe flavor and aroma. Ideal for bar and social events. COMPANY ADDRESS: 1743 Jones St. San Francisco, CA, 94109
(354mL)
EMAIL: Tabletop23@gmail.com
7 451107 740277
F INA L
D ES I G N