2017 - 2021
SELECT WORKS of ANDREA ARTEAGA
focus /
Graphic Design
degree /
Bachelor of Fine Arts
university / Academy of Art University location /
San Francisco, CA
project /
Final Portfolio
background
approach
The designer will select projects that display the best work over their time here in Academy of Art University. Graphic Design is one of the most fluid forms of art and covers a variety of ways the world lives in their everyday life. The designer will show capacity within typography, branding, visual systems, UX/UI, packaging, motion, and more.
I love to create, I love to inspire, I love to bring new light and growth to ideas and expand them into full thought. There is endless opportunity in Graphic Design, it is a skill that I am so grateful to have learned and am very excited to share it with the world. The following projects show my growth and vision in design, I am so glad to have you here.
copyright © 2021 Andrea Arteaga
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or electronic, including photocopy or any storage and retrieval system, without prior written permission from the designer of this book.
dedication
To my beloved mom, thank you for being such an amazing and strong woman of God. You have taught me to laugh in the midst of trial, go after my dreams, and believe in better for both myself and the world we live in. I love you forever.
Table of Contents Select Works of Andrea Arteaga
Page
Project
009
1
Vallarta Pils Beer / Hops & Bubbles in Color Paradise
025
2
Adidas CSR Report / Social Responsibility
049
3
Sentry, A Privacy App / Privacy in Your Own Hands
067
4
Casa Magna Resort & Spa / Atmospheres of Light & Luxury
089
5
Arabesque Music Festival / You Could Be Me I Could Be You
107
6
Intro to Andrea Arteaga / Movement is to Control the Mind
127
7
Trellis, Retail Store / A Path Between Plant & Human
199
8
Starch, Fruit, & Veggie Cookbook / Here Lies a Recipe For Success
215
9
Brand Collective / New Identity: New Opportunity
IF COURAGE ISN ABSENCE OF FE THE RIGHT THIN MAYBE CONFIDE ABSENCE OF INS KNOWING YOU H WORTH DESPITE Unknown
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
N’T THE EAR BUT DOING NG ANYWAY, ENCE ISN’T THE SECURITY BUT HAVE REAL E IT.
project one
HOPS & BUBBLES IN COLOR PARADISE
project /
Vallarta Pils Beer
course /
Packaging 3
instructor / Tom McNulty cateogory / Branding, Packaging keywords / Bold, Exciting, Passionate
background
approach
This project’s goal is to help examine the marketing and branding of a product line through packaging. The designer will choose a specific beverage of choice either wine or beer, and rebrand it’s products, or create a whole new line of their own imagination. The design should stand out in the current market and draw the consumers eye. The packaging should also show a clear hierarchy and display all legal information in a legible fashion.
For this project I chose a popular beer in a tourist town known for it’s bright colors and flavor. The current branding had only small public potential, where I wanted to rebrand and design the beer so that it could be mass-marketed along side other popular Mexican beers such as Corona and Modelo. Using original artwork inspired by the culture of Jalisco and popping color, the design differentiates from it’s competitors because it is first to catch the consumers eye both in grocery and at the bar.
Andrea Arteaga, bfa Selected Works Selected Works
2017–2021 2017–2021
Project Project One Two // Vallarta Vallarta Pils Pils Beer Beer
9
Visual Moodboard
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
11
Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
13
R IB L E R E EL T
Andrea Arteaga, bfa Selected Works
2017–2021
R IB L E R E EL T
Project One / Vallarta Pils Beer
15
Andrea Arteaga, bfa Selected Works
2017–2021
Project One Two // Vallarta Vallarta Pils Pils Beer Beer
17
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
19
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
21
Andrea Arteaga, bfa Selected Works
2017–2021
Project One / Vallarta Pils Beer
23
project two
SOCIAL RESPONSIBILTY
project /
Adidas CSR Report
course /
Visual Systems 2
instructor / Jessica Peltz cateogory / Print / Branding keywords / Innovate, Lead, Empower
background
approach
Develop a corporate social responsibility report for a current company. This specific report shows the growth and goals of the companies year for their company partners, shareholders, and customers concerning their contributions to society. This can be community outreach, sustainable materials, sustainable production processes, and more. The CSR is to have it’s own logo and brand guidelines separate than the current company branding.
Adidas is known worldwide and has a brand that is recognizable to almost anyone. I wanted to bring this same energy to a report that is more often quite bland. The company puts a lot of effort into sustainable processes that should be documented and shared for it’s audience to see. I chose active bright colors, paired with vibrant bold images yet contrasted this theme with the use of white space and clean layouts. The report feels energized and engaging.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
25
Visual Moodboard
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
27
Logo Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
29
Book Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
31
CSR 2020
Andrea Arteaga, bfa Selected Works
2017–2021
CSR 2020
Project Two / Adidas CSR Report
33
Adidas Corporate Social Responsibility Report
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
35
Project Two / Adidas CSR Report
37
Postcards & Shipping
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
39
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
41
Mobile Website
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
43
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Adidas CSR Report
45
BE PASSIONATE INVOLVED IN W BELIEVE IN, AND THOROUGHLY A HONESTLY AND AS YOU CAN. Marie Colvin’s Mother, on her daughter’s legacy
Andrea Arteaga, bfa Selected Works
2017–2021
E AND BE HAT YOU D DO IT AS AND FEARLESSLY
Project Three / Sentry, A Privacy App
project three
PRIVACY IN YOUR OWN HANDS
project /
Sentry, A Privacy App
course /
Interactive Design
instructor / Phil Hamlett cateogory / UI/UX Design keywords / Trust, Encrypted, Elite
background
approach
The goal of this project was for designer to develop a prototype app of their own choosing. Before designing they must complete a full thesis and research on their chosen topic. In addition all current steps in the industry are expected such as paper prototyping, wireframes, user testing, and more. In this way the designer learns not only how to design, but learns the inner workings of UX/UI. Interactive design is unique in this way as the designer pushes their creativity into a space that flows and changes.
One of the biggest issues we have tried to counter the past couple years has been online privacy. More are becoming aware how their data is being collected and stored for marketing and other services. While there is an established monopoly within the media, mainly owned by Facebook, users have limited places to look for online interactions that don’t compromise their privacy. I developed an app that helps users become aware of when their information is being used, and how to take control of their privacy.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Three / Sentry, A Privacy App
49
Visual Moodboard
Andrea Arteaga, bfa Selected Works
2017–2021
Project Three / Sentry, A Privacy App
51
Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project Three / Sentry, A Privacy App
53
User Journey
Andrea Arteaga, bfa Selected Works
2017–2021
user jou
rney
Project Three / Sentry, A Privacy App
55
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
Andrea Arteaga, bfa Selected Works
2017–2021
sentry
Project Three / Sentry, A Privacy App
59
4
4
1 1
1
3
2 3
2
2
3
HOM E PAGE
RECE NT ACT IVITY
N EWS PAG E
1
Preview of Recent Activity
1
Emergency Alerts On Top
1
Multiple Stories in One View
2
Preview of News Story
2
Timestamp for Activity
2
Tap to Go to Article
3
Tab for “Tip of the Day”
3
Manage/View the Alert
3
Search Tags
4
Settings Easily Accessible
4
Search for Specific Activity
App Walk-Through
Andrea Arteaga, bfa
1
1 1
Selected Works
2
2
3
2017–2021
2
3
3
P R I VAC Y M A NAGE M E NT
E M A I L PR IVACY
LO G G ING OUT EMA IL
1
Easily Recognizable Icons
1
Where You’re Logged In
1
Signed into Public Computer
2
Slight Gradient
2
Where Your Email is Listed
2
Log Out from the App
3
Easy Access on Bottom
3
Manage Common Contacts
3
Can Also See Activity Log
Project Three / Sentry, A Privacy App 61
Andrea Arteaga, bfa Selected Works
2017–2021
Project Three / Sentry, A Privacy App
63
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
65
project four
ATMOSPHERES OF LIGHT & LUXURY
project /
Casa Magna Resort & Spa
course /
Strategies of Branding
instructor / Tom McNulty cateogory / Branding keywords / Tropical, Classic, Inviting
background
approach
Create identity systems and applications across a variety of traditional and digital media for a specified company or organization. Explore the established brands identity and where they would like to go. Take into consideration the culture and competition of their surroundings, to create a new branding system that stands out and develops revenue for decades to come. Finally develop branding guidelines that outline logo use, color, typography, and more.
I chose a resort and spa in Puerto Vallarta, Mexico that had just recently remodeled their services and location, but had not invested in new branding to match. When travellers are coming to Puerto Vallarta they are in search of both luxury and authenticity. Casa Magna is Marriot’s resort and their brand communicated corporate and general branding when the actual resort is quite the opposite. I wanted to create a space that promoted fun for families, but also a get-away luxury space for couples.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
67
Visual Moodboard
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
69
Logo Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
71
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
73
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
75
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
79
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
83
Andrea Arteaga, bfa Selected Works
2017–2021
Project Four / Casa Magna Resort & Spa
85
COMME DEUX G D’EAU, ON SE RE COMME PROVEN MÊME MÈRE, CO RUISSEAUX, QUI RASSEMBLENT P LES GRANDE RIV Coldplay, “Arabesque”
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
GOUTTES ESSEMBLE, NANT DE LA OMME DEUX I SE POUR FAIRE VIERÈS
project five
YOU COULD BE ME I COULD BE YOU
project /
Arabesque Music Festival
course /
Visual Systems
instructor / Troy Alders cateogory / Branding, UX/UI keywords / Nostalgic, Paradise, Dreamy
background
approach
For this project the designer’s job was to create a music festival from scratch, of their own genre and choosing. Creating multiple assets for the festival shows how the designer can execute a design system. In this project we can see the system executed across both digital and print.
I chose to base my festival around an artist that has had some of the most beautiful sets worldwide, both in production and design. Coldplay’s most recent album “Everyday Life” was very powerful and I wanted to replicate how their words felt through design.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
89
Visual Moodboard
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
91
Logo Sketches
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
93
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
95
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
99
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
101
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five / Arabesque Music Festival
103
Andrea Arteaga, bfa Selected Works
2017–2021
Project Five Two / Arabesque Vallarta Pils Music BeerFestival
105
project six
MOVEMENT IS TO CONTROL THE MIND
project /
Intro to Andrea Arteaga
course /
Typography in Motion
instructor / Thomas Mungovan cateogory / Branding, Motion Graphics keywords / Clean, Fluid, Bold
background
approach
This project’s goal is to interpret “Where are you” in any way the designer sees fit. This can be shown in a variety of ways including abstract meanings, to a more literal sense. The designer will combine images, sound, and type to animate a short motion sequence.
I chose to produce an animation about my personal branding journey. It shows where I am at in the Graphic Design world, and uses the same branding of my social media page. To expand on this concept I have shown more of my social media and how design works in this
Andrea Arteaga, bfa Selected Works
2017–2021
Project Six / Intro to Andrea Arteaga
107
Andrea Arteaga, bfa Selected Works
2017–2021
Project Six / Intro to Andrea Arteaga
109
Andrea Arteaga, bfa Selected Works
2017–2021
Project Six / Intro to Andrea Arteaga
115
Andrea Arteaga, bfa Selected Works
2017–2021
Project Six / Intro to Andrea Arteaga
117
Andrea Arteaga, bfa Selected Works
2017–2021
SCA N TO WATCH AN IMAT ION
Project Six / Intro to Andrea Arteaga
119
Matching Social Media Theme
Andrea Arteaga, bfa Selected Works
2017–2021
Project Six / Intro to Andrea Arteaga
121
1.
Instagram “Carousel”
2.
3.
Andrea Arteaga, bfa Selected Works
5.
2017–2021
Project Six / Intro to Andrea Arteaga
123
CHANGE WILL N IF WE WAIT FOR OTHER PERSON OTHER TIME. WE ONES WE HAVE WAITING FOR W CHANGE THAT W Barack Obama
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
NOT COME R SOME OR SOME E ARE THE BEEN WE ARE THE WE SEEK.
project seven
A PATH BETWEEN PLANT & HUMAN
project /
Trellis, Retail Store
course /
Package Design 4
instructor / Tom McNulty cateogory / Packaging / Branding keywords / Fresh, Bright, New
background
approach
Develop a retail store brand that encompasses four to five different sub-brands. This was a group project of 6 people, and it was our job to create the retail store brand and concept together, then we chose to each take responsibility for individual sub-brands. The store was called Trellis, and was about fostering humans connection with plants. Each sub-brand required it’s own logo and branding system. This included color, type, and graphic elements that then applied to several products big and small to create a well-rounded packaging system.
Our group wanted to focus around plants, the concept was to orginally become a store focused around the needs to garden, but when I joined I pushed our group to expand the sub-brands into broader selections. Trellis was then turned into a plant-based store that benefited all ways of life. We wanted the products to reflect the vision we had for the store (right) and with everyone’s perseverance we pulled off an amazing selection of products. I am a natural leader and mid-way I picked up where our team was struggling and organized an amazing route to success.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
127
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
129
Brand Matrix Retail Brand \ TRELLIS
Target Audience
Location
Urban Residents Students/Recent Grads Middle Class
Hayes Valley, San Francisco, CA Logan Square, Chicago, IL Manhattan, New York, NY
Estar \ Health & Wellness
Green Thumb \ Garden Tools
7x 8x 3x 1x 4x 1x 1x
1x 3x 2x 3x
1x 1x 1x 1x 1x
Essential Oils Cannabis Flower Cannabis PreRolls Sleeping Mask Pillow Mist Sleeping Cap Pillow Case
Diffuser Deodorant Bath Salts Face Masks
Yoga Mat Weights Stationery Bike Weight Scale Yoga Ball
Size S
Size M
Size L
1x 1x 1x 1x 1x
3x 3x 1x 2x 6x 2x
3x Chair Cushion 3x Blanket 1x Bedding Set
Body Soap Soap Dish Dental Floss Tooth Brush Face Mask
Cleaner Laundry Soap Toilet Brush Socks T-Shirts Underwear
Size S
Size M
Size L
1x 1x 1x 3x 1x 4x
1x 1x 1x 1x 4x 1x 1x 5x
1x Frying Pan 1x Pot (Sauteuse) 1x Griddle Pan
Spatula Ladle Whisk Cream Cheese Mini Bell Peppers Energy Shots
Almond Milk Coconut Milk Oat Milk Cashew Milk Pasta Noodles Tomatoes Carrots Juices
Size S
Size M
Size L
1x 1x 1x 1x 1x
1x 1x 1x 3x 3x
3x Indoor Trellis 3x Grow Light 1x Water Hose
Hand Rake Pruning Scissors Hand Trowel Hygrometer Thermometer
Watering Can Spray Bottle Humidifier Potting Mix Gloves
Size S
Size M
Size L
4x 1x 1x 2x 2x
3x 1x 2x 4x
1x 1x 1x 1x 1x
Plant Seeds Succulent Trio Plant Stand Air Plant Flower Holder
Plant Hanger Plant Stand Plant Pot Grow Kits
Plant Stand Monstera Plant Dracaena Reflexa Chamaedorea Norfolk Isl Tree
Project Seven / Trellis, Retail Store
Botane \ Live Plants
Size L
2017–2021
Spoonful \ Food & Cookware
Size M
Selected Works
Weaverbird \ Home Essentials
Size S
Andrea Arteaga, bfa
Sub-Brands of Trellis
131
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
133
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
135
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
137
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
139
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
141
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
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Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
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Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
161
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
163
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
165
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
167
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
169
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
171
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
177
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
179
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
181
Andrea Arteaga, bfa Selected Works
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Project Seven / Trellis, Retail Store
183
Andrea Arteaga, bfa Selected Works
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Project Seven / Trellis, Retail Store
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Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
187
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
189
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
191
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven Two / /Vallarta Trellis, Pils Retail Beer Store
193
Andrea Arteaga, bfa Selected Works
2017–2021
Project Seven / Trellis, Retail Store
195
MAY WE BE LEA THINK MORE AB PEOPLE WE ARE SERVE THAN TH WANT TO APPR
Unknown
Andrea Arteaga, bfa Selected Works
2017–2021
ADERS WHO BOUT THE E GOING TO HE PEOPLE WE OVE OF US.
Project Eight / Starch, Fruit, & Veggie Cookbook
project eight
HERE LIES A RECIPE FOR SUCCESS
project /
Starch Fruit & Veggie Cookbook
course /
Typography 3
instructor / Ariel Grey cateogory / Typography, Print keywords / Abstract, Organic
background
approach
The goal of this project is to design a cookbook and matching components such as a bookmark and poster to promote the book. The concept can be abstract or traditional, and the book will include a full set of chapters, an ingredients list, a tools list, and index.
I based my book off “The Rice Diet” plan. The chapters include meal plans, and matching recipes to go along with them. Each chapter is a phase of the diet, and is very easy to follow along. I wanted to bring a fun abstract quality to the book and chose illustrations, type, and colors that fit the overall organic theme.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Eight / Starch, Fruit, & Veggie Cookbook
199
Visual Moodboard
Sesame Vegetables
Selected Works
1 teaspoon extra virgin olive oil 1 cup yellow onions, chopped fine 3 cups zucchini, cut into 1” strips 2 cups snow pea pods, fresh 5 ounces bamboo shoots, canned 5 ounces water chestnuts, canned 2 tbsp balsamic vinegar 3 tbsp sesame seeds
Andrea Arteaga, bfa
This Asian-inspired dish is great with a side salad or another appetizer.
ORGANIC BRUSH OR RUNNING LINE
2 3
Sauté the onions in olive oil. Add the zucchini and ½ cup water, cover, and sauté 2 to 3 minutes. Add the snow peas, bamboo shoots, water chestnuts, and vinegar. Sauté for 4 to 5 minutes. Stir in sesame seeds, cover, and sauté on low heat 2 to 3 minutes or until vegetables reach desired tenderness. Then place in dish and let sit 2 minutes.
Sesame Vegetables
Project Eight / Starch, Fruit, & Veggie Cookbook
19
2017–2021
1
201
Andrea Arteaga, bfa Selected Works
2017–2021
Project Eight / Starch, Fruit, & Veggie Cookbook
205
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
207
Andrea Arteaga, bfa Selected Works
2017–2021
Project Eight / Starch, Fruit, & Veggie Cookbook
209
Andrea Arteaga, bfa Selected Works
2017–2021
Project Two / Vallarta Pils Beer
Andrea Arteaga, bfa Selected Works
2017–2021
Project Eight / Starch, Fruit, & Veggie Cookbook
213
project nine
NEW IDENTITY: NEW OPPORTUNITY
project /
Brand Collective
background
approach
This is a collective of the designers most successful logos. Branding is one of the most important skills required of a Graphic Designer. To create a brand either personal, corporate, or for business is a skill that not only requires an artistic eye, but the knowledge and understanding of how this mark will communicate a brand for years to come.
Before I start the creative process towards a logo or brand the most important thing is finding out who it will represent. I have learned the value of research and how something so simple is expected to represent a much larger idea. A logo and brand should not only communicate the name, but the values and feelings that come as well.
Andrea Arteaga, bfa Selected Works
2017–2021
Project Nine / Brand Collective
215
ESTAR \ HEALTH & WELLNESS BRAND
AQUAHUE \ HOME PAINT BRAND
EL TERRIBLE \ MEXICAN BEER BRAND
R IB L E R E EL T
Andrea Arteaga, bfa Selected Works
R IB L E R E EL T
2017–2021
Project Nine Two // Vallarta Brand Collective Pils Beer
217
TRISTAN LYONS \ VIDEOGRAPHER BRAND
BASS PRO \ OUTDOOR RETAIL (REBRAND)
TRELLIS \ VEGAN RETAIL STORE
Andrea Arteaga, bfa Selected Works
2017–2021
Project Nine Two // Vallarta Brand Collective Pils Beer
219
HOUSE PARTY \ ONLINE CHAT APP (REBRAND)
DARLENE GASTON \ BOOK AUTHOR BRAND
CASA MAGNA RESORT & SPA \ RESORT RE-BRAND
Andrea Arteaga, bfa Selected Works
2017–2021
Project Nine Two // Vallarta Brand Collective Pils Beer
221
REDIMERE \ STREETWEAR FASHION BRAND
TTE \ TAX & ACCOUNTING FIRM BRAND
PETER MARTINEZ \ PERSONAL BRAND
Andrea Arteaga, bfa Selected Works
2017–2021
Project Nine Two // Vallarta Brand Collective Pils Beer
223
thank you
I would like to thank my fellow peers for embarking on this journey along side me, specifically Alex Lang– your heart and constant presence has always made class a welcoming place for me. I wish you the best love. A huge thank you to my instructors, for always pushing me and reminding me of my potential in moments I could not see it. Your words alone have often been the reason I push myself further and reach higher expectations. Thomas McNulty Phil Hamlett Ariel Grey Hannah Coward David Hake Thomas Mungovan Mary Scott
Matt Moresco Clarke Robinson Jacques Rossouw Andrew Cambouris Ryan Medeiros Troy Alders Jessica Peltz
details
CONTACT andrearteagaa@gmail.com andrearteaga.com @andrealarteaga PRINTING & BINDING Blurb Books TEXT STOCK Mohawk SuperFine Eggshell #100 TYPOGRAPHY Quincy by Connary Fagen COPYWRITING Andrea Arteaga PHOTOGRAPHY Unsplash ACADEMY OF ART UNIVERSITY School of Graphic Design