RESEARCH
“Yves Saint Laurent is into a new era, recapturing the impulses of youth, freedom and modernity.�
1978. legendary fashion designer Yves Saint Laurent launched a women’s makeup line, with the goal to create a “face” for the woman he dressed. YSL reflects the modern woman who loves fashion. Just for her, he created a luxurious universe of colors and textures with makeup designed to look like accessories or genuine pieces of designer jewelry.
YSL is the definition of luxury, heritage, quality and fashion.
FOUNDED IN 1978 MISSION
Addicted to Love. Devoted to Life. Let’s fight against Boredom.
3,4 M
Instagram Followers
PRODUCT
Makeup. Lips.
TARGET
MARKETING
Women and men, 20-40 years old, fashion-conscious, strong-minded and independent. These consumers tend have high education and income.
Magazines, Editorials, Social Media, Events, Bloggers, Interactive experiences.
Addicted to Love Devoted to Life Let’s fight against Boredom
Make-up
Hair Style