LUXURY ADVERTISEMENT CAMPAIGN PROCESS BOOK Andrea Benzo Professor Oscar Betancur LXFM 504 Savannah College of Art and Design
YSL Beauty Rouge Pur Couture Lipstick Luxury Ad Campaign
SCHEDULE
RESEARCH
“Yves Saint Laurent is into a new era, recapturing the impulses of youth, freedom and modernity.�
“1978. legendary fashion designer Yves Saint Laurent launched a women’s makeup line, with the goal to create a “face” for the woman he dressed. YSL reflects the modern woman who loves fashion. Just for her, he created a luxurious universe of colors and textures with makeup designed to look like accessories or genuine pieces of designer jewelry.
YSL is the definition of luxury, heritage, quality and fashion.”
FOUNDED IN 1978 MISSION
Addicted to Love. Devoted to Life. Let’s fight against Boredom.
3.4 M
Instagram Followers
PRODUCT
Makeup. Lips.
TARGET
MARKETING
Women and men, 20-40 years old, fashion-conscious, strong-minded and independent. These consumers tend have high education and income.
Magazines, Editorials, Social Media, Events, Bloggers, Interactive experiences.
ART DIRECTION
“Luxury & moments.
simplicity
merge
in
beautiful
She’s a strong independent woman, self-confident and ready to conquer the world. She knows what’s ahead, so she enjoys simplicity through her routine before the battle. Now, it’s time to go out. What’s missing? the final touch, her secret weapon. YSL Rouge Pur Couture Lipstick. Addicted to love, Devoted to life”
STATEMENT
Addicted to Love Devoted to Life Let’s fight against Boredom
Makeup
Hair Style
Outfit Inspiration
PHOTOGRAPHER: ALEX VELIZ @LEGENDARYALEX
MODEL: GABY ALEIXANDRE @VOGUISHDIET
MODEL: VERONICA LUIS @VERONICALUISR
LOCATION: Studio, Biscayne Blvd. Miami, Florida. SCHEDULED: February, 2nd. 1:00 pm
PHOTO DRAFTS
AD DRAFTS
ADDICTED TO LOVE DEVOTED TO LIFE
ADDICTED TO LOVE DEVOTED TO LIFE
ADDICTED TO LOVE DEVOTED TO LIFE
SHOTS
OUTFIT 1 (Tube Skirt and Bralette, Model 1): Ottoman (Sat down) Back Shots Product Shots Creative Shots
OUTFIT 2 (Tube Skirt, Oversised Shirt, Model 2) Stand up Turning around Mirror Shots Creative Shots
SHOT LIST
CONTACT SHEET
FINALS
ROUGE PUR COUTURE Addicted to love. Devoted to life
ROUGE PUR COUTURE Addicted to love. Devoted to life
ROUGE PUR COUTURE Addicted to love. Devoted to life