®
2016 media kit
• 35,000 Monthly Readers (15,000 Print Quantity) • 7500 Online Readers • Available at 500 Locations Albuquerque, Santa Fe, Taos
505-999-1319 • Northern New Mexico Edition
ALBUQUERQUE • SANTA FE • TAOS
NATURAL AWAKENINGS ADVERTISING OPTIONS
As a proud partner and sponsor Natural Awakenings would like to extend special advertising rates to increase your exposure during the first inaugural 2016 UNIFY FEST in the month of August and September.
MONTHLY READERSHIP: • 15,000 printed copies each issue read by an estimated 35,000 green consumers each month • 7500 online (email, website, and social media)
That’s Over Half a Million A Year! • • • • • •
COST-EFFECTIVE MARKETING REGIONAL MARKETS FREE DIGITAL EDITION EMAIL SPONSORSHIP SOCIAL NETWORKING INTEGRATED MARKETING STRATEGIES
CUTTING-EDGE INFORMATION Each month, Natural Awakenings advertisers and writers provide the tools needed to assist our readers on their personal path to wellness. We feature articles by both nationally known authors and local leaders in the natural health field. Additionally, we bring news and events that are happening in our community and around the globe.
TARGETED DISTRIBUTION With wide distribution at 500 locations throughout Albuquerque, Santa Fe and Taos. Natural Awakenings is picked up all month at participating locations of: Whole Foods, Sprouts, La Montanito Coop, Flying Star, Vitamin Grocers, Hospitals, Dr's Offices, Yoga Studios...
WHO’S THE NATURAL AWAKENINGS READER?
WHAT OUR CUSTOMERS SAY
According to audits conducted by the CVC Verification Council, our readership is overwhelmingly female (70%), and:
Customers chose Natural Awakenings for monthly print and multi-media advertising. They return to us because of a tangible return on their marketing investment with Natural Awakenings.
• 80% purchase products or services from ads seen in Natural Awakenings. • Over 51% have an annual household income of more than $50,000. • 72% are between the ages of 25-54. • College educated. • Owns their own home. • Interested in healthy living, green living, the environment and personal growth. • 1 out of 5 readers buy a product or service they’ve read about in the magazine over time. • Natural Awakenings magazine rated higher over TV, Radio, Internet and other print publications as the #1 source for health-related information.
“The auditorium was filled to capacity at 160. Amazing! Thought you would be happy to know that the ad worked.” Thomas Huebl Event, RD “I watched my client numbers climb with every new edition of the magazine that had my ad. People sought me out from as far away as Taos and Albuquerque and they made the trip to Santa Fe, simply because they found my ad in Natural Awakenings. Thanks for making my business a success.” Gong Studio, DD ”Natural Awakenings provided the most comprehensive coverage of The Santa Fe Yoga Festival than any other news outlet either paid or earned. Our results were genuine, we got hit rises on our websites from 50 a day to 600 a day after publication. We sold out of vendor space the month of our first ads came out in the magazine. Because of the coverage, our total attendance rose from 750 in 2014 to over 3000 in 2015 due to Natural Awakenings ads and coverage. Put simply if you want to succeed in wellness in New Mexico this magazine is a must!” Santa Fe Yoga Festival, KY
ALBUQUERQUE • SANTA FE • TAOS
Due Dates/Specifications
Contact/General Information:
August
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Andrea Schensky Williams at Natural Awakenings Northern New Mexico.
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Email: publisher@naturalawakeningsnnm.com.
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Phone: 505-999-1319 | Fax 888-900-6099
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Credit cards will be accepted. Or you may pay via PayPal at publisher@naturalawakeningsnnm.com
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News Brief announcements, Friday July 8
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Camera ready ads and Calendar listings Friday, July 15
September ✦
News Brief announcements, Friday, August 5
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Camera ready ads and Calendar listings Friday, August 12
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Please send your camera ready ad in a high resolution format (300 dpi or greater) to: publisher@naturalawakeningsnnm.com.
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If you need design services, your commitment, ad size, input & material is due Friday, July 8 and August 5.
NON DISPLAY-AD ADVERTISING OPTIONS
News Brief Announcement (150 Words) + Photo + Calendar Listing (150 Words): $175
News Brief Guidelines Directions: Please complete this form in its entirety, 1 through 11. Send the news brief in a word.doc (preferred) or email with the subject line News Brief and Month to: publisher@naturalawakeningsnnm.com. From here it will go to the editor for review. Attach a photo or logo as a separate file when emailing or mailing.
1. 2. 3. 4. 5. 6. 7. 8.
Headline for the announcement. Who is the news maker or sponsor? What is newsworthy, or timely, and of interest to our readers? (What is the hook?) When is the event, business change or opportunity taking place? Where is the event taking place? (Please include the complete address) Why is this news important to our readers? How will this News Brief affect our readers? What is the immediate benefit to them? Other misc. information. (Please brief. Approximately 50 words maximum) Contact Information Contact person name to list in News Brief: Contact phone number: Contact email: Website URL for more information: 9. Whom can we use as person in quotes? 10. Name, phone and email of person submitting News Brief (if same as above enter “same”) 11. Return the word.doc to Publisher@NaturalAwakeningsNNM.com with the subject Line: News Brief - Month
ALBUQUERQUE • SANTA FE • TAOS
AD OPTIONS
Back Cover Inside Back Cover Inside Front Cover
Full Page no bleed
bleed size: 8.5 x 11
7.5 x 10
Back Cover: $1200 Bleed: 8.5 x 11 design creation $175
Inside Back Cover: $1100 Bleed: 8.5 x 11 design creation $175
Inside Front Cover: $1100 Bleed: 8.5 x 11 design creation $175
Full page: $950 half-page vertical 4.75 x 7
Non-bleed: 7.5 x 10 design creation $150 half-page horizontal 7.5 x 4.5
½ Page: $500 H: 7.5 x 4.5 V: 4.75 x 7 design creation $100
¼ Page: $250 H: 4.75 x 3.25 V: 3.5 x 4.5 design creation $75)
Business Card: $125 H: 2 x 3.5 V: 3.5 x 2 1/4 horizontal (2-column) 4.75 x 3.25
1/4 vertical (2-column) 3.5 x 4.5
3.5 x 2 business card
design creation $50
* DIRECTORY LISTING: $99 Includes photo/logo and category header. (Maximum 50 words includes contact info and a paragraph about your products/services)
ALBUQUERQUE • SANTA FE • TAOS
Format for Print-Ready Ads If you are providing print-ready copy, your ad must be submitted in one of the following formats: ✦ TIFF, EPS, JPG, PSD or PDF file. All fonts must be embedded and/or attached. Please “flatten” all files before saving. ✦ Adobe Acrobat© PDF file, distilled from InDesign or Quark Express as ‘Press Quality’ with all fonts embedded.
Microsoft Word files are not accepted as print-ready ads. Publisher files are not accepted. ✦ Native application files: PC InDesign files with “ALL 300 dpi files needed for remote printing.”
This should include the original one-page InDesign file, any linked 300 dpi graphics and all fonts. Adobe Illustrator files saved as EPS with embedded photos & art. All fonts converted to outline. Adobe Photoshop files saved as flattened JPG, 300 dpi, in CMYK.
Complete this section for DIRECTORY LISTING Please list Four lines of contact information,ie: business name, email, address, phone #, website. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 50 word description about products/services: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ If you are including a logo or graphic with your paragraph/sponsorship, please note you must zip and attach if you are on a Mac. Macs tend to embed when translating to a Windows environment if you simply use the attach feature on mail.
Please send all advertising files, digital graphic files and/or this page filled in to: publisher@naturalawakeningsnnm.com
ALBUQUERQUE • SANTA FE • TAOS
AD COMMITMENT I would like to place an ad in Natural Awakenings August issue and/or September issue Back Cover: $1200
Design $175
½ page: $500
Design $100
Inside Front Cover: $1100
Design $175
¼ page: $250
Design $75
Inside Back Cover: $1100
Design $175
Business Card: $125
Design $50
Full page: $950
Design $175
Directory Listing: $99 News Brief + Calendar: $175
Company Name: ________________________________________________________________ Contact Person: ________________________________________________________________ Address: _____________________________________
City: __________________ Zip: ________
Phone: _____________________________ Email: ____________________________________ Total to be charged: ______________________
I authorize my credit card to be charged: Type of Credit Card:
Visa
MC
Discover AmEx
Credit Card #: ________________________________________
Exp: ________
Name on Credit Card if different from above: ______________________________________________ Billing Address if different from above: ___________________________________________________
Cancellation Penalties: June-July: 100% refund, less $25 admin fee. August 1 – No Refunds. I agree to the terms of this contract. I understand cancellation and payment policies. Signature: ____________________________________ Date __________________
Please Email: publisher@naturalawakeningsnnm.com or fax 888-900-6099.