ANDREA DE BENEDETTI Por tfolio 2015
Andrea De Benedetti is a Canadian graphic designer newly relocated to London. She has 3 years of professional experience and a degree in architecture.
WORK EXPERIENCE Graphic Designer ERE Inc | Montreal, Canada | 2012–April 2015 • Single-handedly produced all marketing materials, print and digital, including catalogues, flyers, and emails • Conceptualisation, packaging, and branding of new products • Created mock-ups and presentations to communicate new design ideas • Initiated new projects where appropriate • Created print-ready files and handled all communication with printers • Exclusive designer for company-owned bath boutique, Sampson Ecoshop (2013–Present)
Graphic Designer / Marketing Assistant Weider Nutrition Group (Canada) Ltd. | Montreal, Canada | 2011–2012 • Designed and edited product labels, advertisements, and sales materials • Provided support to Marketing Director
Artworker Conscience Verte | Montreal, Canada| Fall 2010 • Assisted the Graphic Designer in book compilation
EDUCATION
TECHNICAL SKILLS
MIT edX MOOC Innovation & Commercialization Online, Worldwide | Fall 2013
Adobe Creative Suite • Illustrator • InDesign • Photoshop • Dreamweaver
McGill University School of Architecture Bachelor of Science, Architecture Montreal, Canada | 2007–2010 John Abbott College Diploma of College Studies, Science Montreal, Canada | 2005–2007
Programming • Basic HTML / CSS
ACTIVITIES
3D Modelling • Rhino • ArchiCAD • SketchUp • Blender
• Distance running • Member of West Island Artists’ Circle (2014–2015)
Microsoft Office • Word • Excel • PowerPoint
hi@andreadebenedetti.com
www.andreadebenedetti.com behance.net/andreadebenedetti
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JAN ITO R I CL E AN E R S
1 Client COMMERCIAL Type Brand Identit y, PackaginG Da te 2014–2015
JANITORI CLEANERS Brief Design the identity and packaging for a new line of large-format cleaning products. Called Janitori, the line is powerful and suitable for industrial use, while also being environmentally-friendly. These “next generation” industrial products are made locally, biodegradable, and cruelty-free. Challenge Industrial cleaning products are utilitarian, with very little attention being given to design in the category. This created an opportunity for Janitori to fill a void. However, it was important to not be viewed as sacrificing efficacy and price for the sake of a pretty label. Furthermore, to be competitive, it was necessary that the packaging be inexpensive.
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JAN ITO R I CL E AN E R S
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Stra te g y As a challenger brand, our focus was on getting noticed; we aimed to break the mould and disrupt the category leaders. The client was interested in a vintage-inspired look, so inspiration began with turn-of-the-century product labels. The main colour, black, was chosen to stand out amongst the pure white that is common in cleaning products. The environmental qualities of the line were not emphasized, as green products can be perceived as weaker and less effective. 7
JAN ITO R I CL E AN E R S
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Product booklet
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Janitori.com we bsite
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SAMPSO N E CO SHO P
2 Client COMMERCIAL Type Graphic design, Art direction Da te 2014
SAMPSON ECOSHOP Brief Sampson Ecoshop is an independent Montreal boutique specializing in eco-friendly bath and body products. With the store’s basic branding and logo already established, I was asked to create additional marketing materials. Challenge To strengthen and expand the existing Sampson Ecoshop brand.
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Stra te g y Over the span of a year, I designed new pieces such as direct mailers, emails, and point of purchase flyers. I was able to achieve the intended consistency by building upon the existing design elements. To emphasize the local nature of the company, an alternative logo was also produced.
(Abo ve) Direct mail fl yers (Belo w) Example of pre vious design
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SAMPSO N E CO SHO P
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Ba th Creamers menu & promotional email
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SAMPSO N E CO SHO P
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Logo varia tions with original logo
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NATU R AL SPR Ay d E O d O R AN T
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Client COMMERCIAL Type Brand Identit y, PackaginG Da te 2014
NATURAL SPRAY DEODORANT Brief Design the packaging for Sampson Ecoshop’s first original product, a line of 6 natural spray underarm deodorants.
Stra te g y The deodorant needed to look fun, bright and appealing, while also communicating its unique benefit; it’s a hand-crafted natural product that contains 0% of the common hazards found in Challenge traditional underarm deodorants. The design As well as in the Sampson Ecoshop boutique, was intended to balance clean design with the deodorants will be sold in mass-market loose, organic artwork. health food and drug stores.
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NATU R AL SPR Ay d E O d O R AN T
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Shipping box & box labels
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CIT YSCAPE 1
4 Client PERSONAL Type Graphic design Da te 2014
CITYSCAPE 1 Challenge Create personalised Montreal cityscapes, incorporating landmarks of significance to specific individuals. The first in a series of 2. Stra te g y Designed for a transportation engineer, I included various modes of transportation within a cityscape based on the view from his home.
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CIT YSCAPE 2
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Client commercial Type Graphic design Da te 2014
CITYSCAPE 2 Challenge Create personalised Montreal cityscapes, incorporating landmarks of significance to specific individuals. The second in a series of 2. Stra te g y In this print for a local musician, I was asked to incorporate a favourite bar, rehearsal space, and home amongst the more recognizable city landmarks.
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E N VIRO -R E N TAL S
6 Client commercial Type Graphic design Da te 2014–2015
ENVIRORENTALS Brief Create the 2015 edition to ERE Inc’s biennial equipment rental catalogue. Challenge The goal was to bring clarity to the products (inducing the dense and technical bilingual text) and communicate the playfulness highly valued by the company. Certain elements were required to remain consistent with previous versions of the catalogue, such as featuring multiple photos on the covers.
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E N VIRO -R E N TAL S
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Stra te g y The Enviro-Rental catalogue is a highly functional reference book. It is the only complete listing of available products to customers, and is also frequently consulted by staff. Utility and easeof-use were therefore paramount. To this end, I developed a strict hierarchy of information, from the titles to the fine print. Large product photos and colour-coded sections also help guide the reader.
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Bright “hard hat yellow� and monowidth line drawings give the catalogue personality and unite it as a whole. After the catalogue was completed, we decided to expand our view to the entire Enviro-Rentals identity. A new rental contract and letterhead provide a cohesive look to all the customer touchpoints.
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E N VIRO -R E N TAL S
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E N VIRO -R E N TAL S
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Promotional email
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Rental contract & letterhead
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SKE TCHE S & ART WO RK
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SKETCHES & ARTWORK Client Academic, PERSONAL Type Fine arts Da te 2009–2014
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SKE TCHE S & ART WO RK
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SKETCHE S & ART WO RK
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Califor nia, USA
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Que bec, Canada
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MISCE L L AN E O U S
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MISCELLANEOUS PLACE DES NATIONS ROOF Challenge Place des Nations was designed as an outdoor event space to serve the 1967 World’s Fair in Montreal. However it has since fallen into disrepair and is currently unused. A roof to shield the site from rain, sun, and wind was proposed to revitalize the site.
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Stra te g y I proposed a bold, simple gesture with a curvilinear shape to contrast the rectilinearity of the original architecture. An undivided space was created to maintain the multipurpose quality of the site. The lowering of the roof along the arches would provide natural shielding.
Client ACAdEMIC Type ArCHitECtUrE Da te 2010
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MISCE L L AN E O U S
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DIGITAL IRIS Client Academic Type 3D modeling, Rendering Par tner Raphaelle Gendron Da te 2008, 2014
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Challenge Study 3D modelling through the creation of a 3D flower. Stra te g y A flower proved to be an interesting subject to model due to its curvy organic shapes. Once modelled, the flower was rendered in several different ways.
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