graphic standard manual for digital and printed design
nadya annette’s graphic standard manual for digital and printed design
2012 Š Human Design Studio Designed By : Andre Aditya Manggala Client : Nadya Annette Marie all rights reserved.
table of content
I
II
III
Greeting From Desig ne r About This Manual B ook Nadya Annette “A N N E� The Log o Te rminol og y
Pre ffe red Log o Log o Variations Cl ear Space And Minimum S iz e Log o Restrictions
Nadya Annette Log o Col our Col our Desig nation
forewords
logotomy
colour specification
IV
V
Printed Mate rial Positioning Positioning E x ampl es Use O f The Log o Ve rsions
Businesscard Lette r Head e r Tshirt Desig n B adg e or Embl e m Desktop Wallpape r
logo application
VI
stationery
appendices Wate rmarks Mug Desig n Sticke r Pape rbag Notebook
Inquiries
forewords
9 10 11 . 12
greetings from the designer about this manual book terminology
greetings from the designer Hello There! Takes me a several weeks to finish this project, and i’m fortunate enough to have such a cooperative client to work with until this Nadya Annette Personal Branding project finished with a good and satisfying end result. At the very first week i start this project with big curiosity inside me, using questionnaire as my first weapon i succesfully explore my client and gather many information. Later on i know that Nadya Annette have a big passion in the fashion world, and so i decide to create Nadya Annette Personal Branding using an approach to the fashion world. Eventually, i successfully finished this project. All i want to say is a big thanks to all people that give me support along my working process, and i hope what i created can be useful in the future, personally and globally.
Best Regards,
Andre Aditya Manggala
09
F O R EWO R D S . Gre eting s From The D esi g n er
about the manual book This Graphic Standards Manual originally created and released by Human Design Studio for Nadya Annette Personal Branding. The aim of this book is to regulates global standard, requirements and guidelines for use of Nadya Annette Personal Branding by members of the print, broadcast and electronic media for digital and printed purposes. The purpose of this manual is to preserve and enhance the value of the logo for the benefit of all authorized users. Important to notice : Members of the print, broadcast and electronic media may use the Emblem only as expressly permitted by the media guidelines (for digital and printed material only). This manual may be revised by Human Design Studio from time to time. Please ensure that you are using the latest version of this manual by contacting Human Design Studio (For contact details, please see inquiries page).
Ab out Th i s Manua l B o o k . F O R EWO R D S
10
nadya annette anne the logo Currently Nadya Annette studying in Bina Nusantara International University taking Art & Design Major. On her daily routines, Nadya Annette have a big interest in the design, music and fashion world, she often express her interest by doing modelling, & singing. Based on that specific approach in music and fashion, logo ANNE was born. This personal branding identity try to show Nadya Annette’s personal interest especially in the fashion field, it can be seen from the illustration style and the usage of logotype fonts. ANNE logo also portrays Nadya Annette’s personal characteristic represented by its colour. In more detailed manner, the logo of red lip represent fresh and brave personality of Nadya Annette, the nose represent physical appearance of Nadya Annette, and the tribal curvy swirl represents Nadya Annette’s interest in old hollywood stuff it also represent femininity of Nadya Annette Finally, this logo created and fully based on Nadya Annette’s personal choice. This means this logo has passed through aesthetic control by the client, while the whole logo digitally executed using Adobe Creative Suite CS5 (Adobe Illustrator).
11
F O R EWO R D S . Na d ya Ann ette “A N N E” The L o g o
terminology Nadya Annette Personal Branding ‘ANNE’ mainly consist of 2 elements: Nadya Annette’s Logogram Nadya Annette’s “anne/nadya annette” Logotype
Nadya Annette logo and the whole logo (Nadya Annette’s Logotype & Logogram) are protected by copyright, trademark and similar laws in Indonesia and Internationally, and are subject to various copyright and trademark registrations and applications in Indonesia and internationally. In order to preserve those protections and rights, the English trademark symbol “TM” must be permanently displayed in every reproduction of the logo. The size of the “TM” is 15% of the size of the Logotype).
Logogram Nadya Annette
Logotype ANNE / Nadya Annette
Term ino l o g y . F O R EWO R D S
12
logotomy
15 16 17 18
ideal logo logo variations clear space and minimum size logo restriction
ideal logo The ideal Nadya Annette logo “ANNE� will always consist of 2 elements, Nadya Annette Logograms combined with ANNE / Nadya Annette Logotype below it. Following details are all of the available versions of the for use in different applications, depending on printing limitations and preference.
Full Colour Logo This version of the Ideal Logo is used for all colour applications by Human Design Studio. For consistency, members of the editorial media are encouraged to do the same.
One-Colour Logo One-colour Logo, See page 17 for guidelines on how to use this logo version.
15
L O G OTO M Y . Pref f ere d L o g o
Greyscale This version of the Ideal Logo is to be used for all black and white applications.
Reverse Colour Reverse Colour, See page 17 for guidelines on how to use this logo version.
logo variations The preffered version of Nadya Annette’s Personal Branding uses two elements: Logotype and Logograms. However there are special case in which the logo dont need the use of the logotype ‘Nadya Annette’, and only use “ANNE” instead. The purpose of this is to prevent the logo look too small and to crowded.
Logogram + Logotype (ANNE / Nadya Annette) This version of the logogram that combined with logotype, designed by Human Design Studio. For consistency, members of the editorial media are encouraged to do the same.
Logogram + Logotype (ANNE only) This version of the logogram that combined with only ANNE logotype, designed by Human Design Studio. This logo purpose is to prevent the logo become too small. For consistency, members of the editorial media are encouraged to do the same.
L o g o Vari ati ons . L O G OTO M Y
16
clear space and minimum size One of the most important thing to notice is a minimum distance from any other graphics, this “clear space” or symbolised by ‘x’ must be respected and always be used for all design member. The logo must also never be scaled too small that legibility is sacrificed, nor should individual elements within the Emblem be independently scaled or repositioned.
x
11.x
x x
x
9,5.x 25mm
15mm
Minimum Size (A) The minimum width of the complete logo is 25mm length, this limit also applies to the one-colour and greyscale version
Minimum Size (B) The minimum width of the simplified logo is 15mm length, this limit also applies to the one-colour and greyscale version
2.x Clear Space for Nadya Annette “ANNE” logo The diagram on the right shows minimum clear space that must be applied on Nadya Annette logo. The ratio of the clear space must follow the details on the right side.
17
L O G OTO MY . Clear Sp a c e an d Min imum Si ze
x
x x
x
logo restrictions These guidelines indicate how Nadya Annette Personal Branding should not be used. Never rearrange, distort, or alter the colour of any of the elements. The illustration below show more detailed restrictions for designer if work using this logo.
Do Not Distort. One of the most important thing to notice is the proportional size of the element. Do not make the logo distorted, for more detail look Clear Space and Minimum Size on page 16 on this manual book.
Do Not Scale Any Logo Elements. If you want to scale the logo, please scale all elements together. The aim of this is to maintain good proportions between logotype and logogram.
Do Not Give Outline in Reverse Version. If you work with dark background, please use the reverse version of Nadya Annette logo instead of give outline to the original logo (Look at page 14 for the reverse version of this logo).
Do Not Separate Any Logo Element. Never separate any elements of this logo, to maintain it unity from one to another.
Do Not Delete Any Logo Element. This version of the logogram that combined with logotype, designed by Human Design Studio. For consistency, members of the editorial media are encouraged to do the same.
L o g o R estri cti ons . L O G OTO M Y
18
colour
21 22
nadya annette logo colour colour designation
nadya annette logo colour The colour palette applies to the ideal version of Nadya Annette’s Personal Branding and to all the authorized derivative versions. These colours have been specifically selected based on Nadya Annette’s Personality and Her favorite colours, which tries to portrays Nadya Annette. If you need any assistance regarding color usage, please contact Human Design Studio for detailed information.
Full Colour Logo, Colour Set.
Grayscale Logo, Colour Set.
Opera Red
Pantone DS 82 - 2C C M Y K
: 20% : 85% : 85% : 30%
R : 151% G : 55% B : 41%
Pantone DS 325 - 2C C M Y K
: 0% : 0% : 0% : 85%
R : 77% G : 77% B : 79%
If you work with full colour of Nadya Annette’s Personal Branding /Logo, its really recommended and mandatory to use this specific color (using Pantone Color Standard). The aim of this is to keep the standard colour of this logo, so the logo will look identical from one to another.
21
C O L O U R . Na d ya Ann ette L o g o Co lo ur
Black Pearl
Stone Jewel
Fashion Classic
Pantone DS Process Black C C M Y K
: 0% : 0% : 0% : 100%
R : 35% G : 31% B : 32%
Pantone DS 325 - 5C C M Y K
: 0% : 0% : 0% : 50%
R : 147% G : 149% B : 152%
If you work with grayscale version of Nadya Annette’s Personal Branding /Logo, its really recommended and mandatory to use this specific color (using Pantone Color Standard). The aim of this is to keep the standard colour of this logo, so the logo will look identical from one to another.
colour designation Below are the detail Nadya Annette’s Personal Branding with their corresponding colour designations. Both full-colour and grayscale versions of the Olympic Emblem are available in four-colour process (CMYK) and spot colours (Pantone). For further questions please contact Human Design Studio.
Opera Red
Black Pearl
Stone Jewel
Fashion Classic
C o l our D es i g nati on . C O L O U R
22
application
25 . 26 27 28
printed material positioning positioning examples use of the logo versions
printed material positioning Nadya Annette’s personal branding must always be used so as to guarantee the maximum visual impact. for printed material, recommended positions are either in the top (left/ middle/right) and bottom right, taking care to respect the correct distance from the edge. Below are the recommended minimum distances. Wherever possible, more than the minimum space is always a better choice.
Recommended Logo Positioning On Portrait Page
Recommended Logo Positioning On Landscape Page
25
A P P L I C AT I O N . Printe d Materi a l Po si ti on ing
printed material positioning The illustration below, show detailed description on how to put Nadya Annette’s personal branding on printed page. The margin from paper edge to the logo should have at least 2.5x (at least 2.5 x X), Further explanation on clear spaces and ‘x’ can be found on page 17 of this Standard Manual Book.
Bottom Right Logo Positioning, minimum distance from paper edge
Upper Middle logo Positioning, minimum distance from paper edge 2.5x 2.5x
2.5x
This examples, illustrate minimum space that must be applied in a printed page, from the paper edge to the logo. the aim of this is to maintain good proportion of page layout towards the logo. however bigger distance (more than 2.5x) is more preffered.
This examples, illustrate minimum space that must be applied in a printed page, from the paper edge to the logo. the aim of this is to maintain good proportion of page layout towards the logo. however bigger distance (more than 2.5x) is more preffered.
Printe d Materi a l Pos i ti on ing . A P P L I C AT I O N
26
positioning examples The background must be considered to determine the positioning and colour version that will guarantee maximum visibility of Nadya Annette’s Personal Branding.
Important To Notice : This example are a published artwork by NastyGal fashion label. This example is also purely created only to illustrate on how to put Nadya Annette’s personal branding in a proper way, there is no attention to commercialize or gain any profit regarding any artwork used in this example if theres any concern regarding any usage of this photograph please contact us. Photography by : Nastygal
27
A P P L I C AT I O N . Po si ti on ing Examp les
Uuse of the logo versions Below are examples of how the different versions of Nadya Annette’s Personal Branding are used in different applications to ensure legibility in all its parts. For the sake of comparison, the Preferred Logo is used to demonstrate each scenario.
White Backgrounds
Color Restrictions
Black Backgrounds
2.5x 2.5x
Full-colour versions of Nadya Annette’s Personal Branding must only be used on a white background. Whenever possible this version should be used above other
Greyscale versions of the Emblem should be used in instances where there are printing restrictions, and Full Color Printing is unavailable.
Reverse versions of the Emblem should beused on all black backgrounds, to maintain Nadya Annette’s Logo Visibility.
Light solid-coloured backgrounds
Dark solid-coloured backgrounds
Light Textured Background
Dark textured Background
One-colour versions of the Emblem should be used on light solidcoloured backgrounds to maintain the maximum visibility of Nadya Annette’s Personal Branding.
Reverse versions of the Emblem should be used on medium to dark solid-coloured backgrounds to maintain maximum visibility of Nadya Annette’s logo.
One-colour versions of the Emblem should be used on lightcoloured backgrounds with slight tonal variation, such as on photographs, providing its clarity.
Reverse versions of Nadya Annette’s Logo can be used on medium to dark-coloured backgrounds with slight tonal variation, such on photographs.
Us e O f Th e L o g o Ver s i ons . A P P L I C AT I O N
28
stationery
31 32 33 34 35 36 37 38 39 40
businesscard letter header tshirt design badge or emblem desktop wallpaper watermarks mug design sticker paper bag design notebook design
businesscard The illustration below are the official Businesscard design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. The size of this businesscard is 85mm x 58mm
Businesscard Design (Front Side) This is the front side view of Nadya Annette’s Businesscard Design, the design are chosen based on Nadya Annette’s personality and interest.
31
S TAT I O N E RY . Busin esscard
Businesscard Design (Back side) This is the back side view of Nadya Annette’s Businesscard Design, the design are chosen based on Nadya Annette’s personality and interest.
letter header The illustration below are the official letter-header design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. The size of this letter-head following international letter-header standard which is A4.
Letter Header Nadya Annette’s Letter Header, consist of Nadya Annette’s Personal Branding (Logo) And Nadya’s Contact Informations.
L etter-Hea der . S TAT I O N E RY
32
tshirt design The illustration below are the official tshirt design for Nadya Annette’s personal branding, for detailed information regarding this tshirt design please contact Human Design Studio, contact number can be found on the last chapter ‘appencdices’ of this manual book.
T-Shirt Design (Front) The official design for Nadya Annette’s t-shirt design printed on white Tshirt. the aim of this is to maintain consistency of the whole Nadya Annette’s Personal Branding.
33
S TAT I O N E RY . Tsh ir t D esi g n
T-shirt Design (Back) The official design for Nadya Annette’s t-shirt design printed on white Tshirt, the aim of this is to maintain consistency of the whole Nadya Annette’s Personal Branding.
badge or emblem The illustration below are the official badge or emblem design for Nadya Annette’s personal branding, the placing of this emblem must follow the following instruction, for detailed information regarding placement of this badge or emblem please contact Human Design Studio, contact number can be found on the last chapter ‘appencdices’ of this manual book.
Badge Placement (01) This is the first option on how to put Nadya Annette’s Badge design on a t-shirt / crew uniform. the Badge should always placed on the left side of the chest. This option are always more preffered than the other.
Badge Placement (02) This is the seond option on how to put Nadya Annette’s Badge design on a t-shirt / crew uniform. the Badge should always placed on the right arm.
Ba d g e or Em b l em . S TAT I O N E RY
34
desktop wallpaper The illustration below are the official Desktop wallpaper design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. There will be 3 sizes available for desktop wallpaper: 1024x768, 1280x1024, & 1600x1200.
Wallpeper size A (1024 x 768) size A, of Nadya Annette’s Personal Branding wallpaper can be use in some laptop, desktop PC, or other smart device that have 1024x768 resolutions. Wallpeper size B (1280 x1024) size B of Nadya Annette’s Personal Branding wallpaper can be use in some laptop, desktop PC, or other smart device that have 1280x1024 resolutions. Wallpeper size C (1600 x 1200) size C of Nadya Annette’s Personal Branding wallpaper can be use in some laptop, desktop PC, or other smart device that have 1600 x 1200 resolutions.
35
S TAT I O N E RY . D esktop Wa l lp ap er
watermarks The illustration below are the official Watermarks Design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. The placing of Nadya Annette’s Personal Branding Watermarks are using ‘printed material positioning’ standard on page 25 of this manual book.
Important to Notice : This example is purely created only to illustrate on how to put Nadya Annette’s personal branding in a proper way, there is no attention to commercialize or gain any profit regarding any artwork used in this example Photography by : Nasty-Gal
Watermark s . S TAT I O N E RY
36
mug design The illustration below are the official mug and glass design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. This mug and glass design can be changed following the latest trend.
Mug Design There will be 3 version of Nadya Annette’s Mug Design, Which white, black, and white. These colour were chosen to keep the consistency of Nadya Annette’s Personal Branding. If you want to ask more detailed questions regarding this mug design, please contact Human Design Studio (Look at ‘appendices’ chapter of this manual book).
37
S TAT I O N E RY . Mug D esi g n
sticker The illustration below are the official sticker design for Nadya Annette’s personal branding, for detailed information regarding this sticker and its availability please contact Human Design Studio, contact number can be found on the last chapter ‘appencdices’ of this manual book.
Sticker Design (A) This is the primary sticker design for Nadya Annette’s Personal Branding , For more information regarding this sticker please contact Human Design Studio.
Sticker Design (B) This is the secondary sticker design for Nadya Annette’s Personal Branding , For more information regarding this sticker please contact Human Design Studio.
Sticker Design (C) This is the tertiary sticker design for Nadya Annette’s Personal Branding , For more information regarding this sticker please contact Human Design Studio.
Sti cker . S TAT I O N E RY
38
paper bag design The illustration below are the official paperbag design for Nadya Annette’s personal branding, all the design are made based on Nadya Annette’s Personality and interest. paperbag design can be changed following the latest trend.
Paperbag Design There will be 2 versions of Nadya Annette’s paperbag design, Which red lined & black lined paperbag. These colour were chosen to keep the consistency of Nadya Annette’s Personal Branding. If you want to ask more detailed questions regarding this mug design, please contact Human Design Studio (Look at ‘appendices’ chapter of this manual book). Or please contact Nadya Annette’s Office to get further information.
39
S TAT I O N E RY . Pap er b a g D esi g n
notebook design The illustration below are the official notebook design for Nadya Annette’s personal branding, for detailed information regarding this notebook and its availability please contact Human Design Studio, contact number can be found on the last chapter ‘appencdices’ of this manual book.
Notebook Design (A) This is the primary notebook design for Nadya Annette’s Personal Branding , For more information regarding this notebook please contact Human Design Studio and ask further questions.
Notebook Design (B) This is the secondary notebook design for Nadya Annette’s Personal Branding , For more information regarding this notebook please contact Human Design Studio and ask further questions.
Notebook Design (C) This is the tertiary notebook design for Nadya Annette’s Personal Branding , For more information regarding this notebook please contact Human Design Studio and ask further questions.
Noteb o o k D es i g n . S TAT I O N E RY
40
for more information regardings Nadya Annette’s Personal Branding usage can be directed to: Human Design Studio Victoria Riverpark Blok A10/19 BSDcity Tel: (+62)81808008839 / (+6221) 5378096 E-mail: human_design@ymail.com