SUSTAINABLE TOURISM DEVELOPMENT
TYLÖSAND
SUSTAINABLE TOURISM DEVELOPMENT
TYLÖSAND
Gothenburg
Varberg
Falkenberg
TYLÖSAND Båstad
Malmö
Halmstad
Halmstad
TYLÖSAND
GOLF CLUB
HOTEL TYLÖSAND TYLÖSAND BEACH
COTAGE VILLAGE ST OLOF CHAPEL SVÄRJEHÅLAN BEACH
TJUVAHÅLAN BEACH
Tylösand experienced a sprouting tourism from the early 1900s onwards. Development of the area was initiated by Johan Hallberg and dr Bo Willers, who together shared a vision of turning it into a seaside resort. During the 1930s tourism developed rapidly and turned into a prosperous industry attracting both national and international visitors. The main attractions of Tylösand were - and is - the untouched nature, the beach, the golf and the nightlife. As a result Tylösand today appears a as a strong brand both in terms of its naturally given landscape and its activities. The long beach and the salt baths was it that first attracted people to the area, and when the tourist resorts began to take shape, parallel industries such as the hotel and further restaurants, guesthouses and campsites began to develope. The same concept attracts visitors today and for tourism-related businesses in the area are the summer months the busiest. Tourism is an important industry for the municipality. 1938 Tylösand Golf Club opens which attracts national interest. This is also the year Sweden’s first holiday law was decreed. All full time workers was entitled to two weeks paid semester
1927
1920
1916 Boat traffic from the city out to Tylösand
Beginning of tent camp in Tjuvahålan and first villas
1924 Bus service 3 times a day from Halmstad city
A building plan was made to make sure that the character of the area should be preserved during future exploitment
1930 Hotel Tylösand is established
1932 Improvement of access road
1948 Tylösand Havsbad AB is bought by the municipality. Five more hotels and restaurants open up
1950
1970-1985
St. Olofs Chapel is built. Situated on a hill with great view it’s built of wood
1952-1953 Tylösand Havsbad AB is burnt down and rebuilt. Increasd holiday and optimism makes people travel more. 1958 Halmstad gets an airport
1960 Establishment of a lifeguard school
1900
Tylösand is the big amusement center. The hotel attracts with afterbeach concert and night clubs Tylösand is one of Sweden’s hottest amusement- and music destinations with the nickname “Liverpool of Sweden”
2007 Tylösand is voted best beach in Sweden. Tourism generates 1900 work employments and yearly generates 3 billion kronor. Tylösand is said to be Sweden’s bathing bowl.
2017
Amount tourism (Yearly)
no tourism
first summer guests
tourism activation and recognition
sustainable tourism
MARKETED AREA FOR TOURISTS
Vad innebär en hållbar turismdestination?
Tre grundläggande principer 1. En hållbar turismdestination är en destination som bryr sig. Här är lokalbefolkningen värd, och turisten är en gäst, inte enbart en kund. 2. En hållbar turismdestination leds med syfte att bevara och utveckla den lokala kulturen, naturvärdena och ekonomin. Planeringen är långsiktig i stället för kortsiktig, för att möjliggöra för framtida generationer att uppleva platsens känsla och särprägel. 3. En hållbar turismdestination kräver en god kunskap om destinationens historia, traditioner och de värden som måste bevaras. Det krävs också en hög nivå av medvetenhet och goda relationer med lokalbefolkningen och intressenter i området. Grundläggande för hållbarhet är samarbete och förståelse; hållbar turism ska vara värdefullt för alla inblandade.
Tolv syften för hållbar turism (UNWTO och UNEP, 2005) www.unwto.org 1. Ekonomisk hållbarhet 2. Lokalt välstånd 3. Goda arbetsförhållanden 4. Social rättvisa 5. Nöjda besökare 6. Lokal kontroll 7. Välmående samhälle 8. Kulturutbud 9. Mental integritet 10. Biologisk mångfald 11. Effektiv resursanvändning 12. Äkthet i miljön
Åtta huvudutmaningar för hållbarhet (Tourism Sustainability Group, Europakommissionen, 2007) www.europa.eu 1. Minska säsongsberoendet 2. Lösa problem med transporter kring turism 3. Förbättra kvaliteten för turismjobb 4. Bibehålla och förbättra samhällenas välstånd och livskvalitet 5. Minimera resursanvändningen och avfallsproduktionen 6. Bevara och värdesätta natur- och kulturarvet 7. Tillgänglighet för alla 8. Turism som ett verktyg för hållbar utveckling
Sex grundläggande kriterier för ekoturism (Naturens Bästa, Svenska Ekoturismföreningen, 2002) www.naturensbasta.se 1. Respektera resmålets begränsningar - minsta möjliga slitage på natur och kultur. 2. Gynna den lokala ekonomin. 3. Miljöanpassa hela verksamheten. 4. Bidra aktivt till natur- och kulturskydd. 5. Satsa på upptäckarglädje, kunskap och respekt. 6. Kvalitet och trygghet på resan.
Utifrån vår lokala kunskap, har CREST:s partners identifierat de huvudutmaningar som bidrar till hållbarhet på destinationerna. Vi har tagit fram en lista med 18 riktlinjer: CREST 18 huvudutmaningar www.crestproject.com 1. Lokal ekonomi 2. Natur och biologisk mångfald 3. Miljöskydd 4. Transport 5. Kulturarvet 6. Planering i balans 7. Värdskap 8. Boendet 9. Externa och interna investerare 13. Service och kvalitet 14. Äkthet i upplevelsen 15. Hälsa – för lokalbefolkning och turister 16. Respektera begränsningar 17. Skattesystem 18. Tillgänglighet
cause a loss of culture violation and disrespect of customs visitors with different cultural beliefs tends to create disconnects between the older and younger generations introduction of tourists to sensitive areas can be detrimental
destruction of the very experience that people are seeking vegetation, air quality, wildlife affect the carrying capacity of the area immediate and long-term impacts
Society
interactions between people with different culture and background attitudes and behaviors contribute to the preservation of culture and cultural sites through increased resources
Environment
increased awareness of proenvironmental behaviour Ecotourism Nature tourism
high living costs within the community pushing local business out of the areas raising costs for locals
Economy
increase in jobs higher quality of life for locals increase in wealth of an area encouraging the revitalization of cultures provides economic stimulus to allow for diversification of employment and income potential
SITE ANALYSIS
CURRENT CONDITIONS
LACK OF A STRATEGICAL GENERAL PLAN DURING MANY YEARS The area has been developed through many years without a comprehensive general plan, which has led to a shortage in the presence of various and important actors/developers and a severe under-dimensioning in parking and infrastructure, leading to chaos in traffic during high season. Today only two actors exist, a big hotel and one top ranking golf course.
INADEQUATE INFRASTRUCTURE
LACK OF DIVERSITY
CURRENT CONDITIONS
ONLY ONE ACTOR HAS BEEN ABLE TO DEVELOP AND EXPAND Not taking the golf course into consideration, the only actor that has developed is the existing hotel who has driven a successful business and gained a strong ground which has created a situation where everything happens in and around the hotel. Smaller actors located far from the sea have not manged to survive and some exist with a temporary permission and have to be removed. SEK
ECONOMICAL ISOLATION
INSUFFICIENT ACCOMMODATION
ACTIVITY DECREASE
CURRENT CONDITIONS
HIGHLY CONCENTRATED ACTIVITY IN A SINGLE NODE Almost all activity is concentrated in the spot where the hotel is located, resulting in a pressure on the environment and puts a high demand on parking around this area. This has created a difficulty for residentials in the area close to the hotel.
PREASSURE ON ENVIRONMENT
BUBBLE OF ACTIVITIES
CURRENT CONDITIONS
CONCENTRATED PUBLIC TRANSPORT TO THIS NODE The concentrated importance of the hotel led to the municipality’s engagement in public transport to focus on the one node. Visitors from the city are now transported as close as possible to the hotel, neglecting the necessity to reach the other parts of the area.
LACK OF DIVERSITY
CURRENT CONDITIONS
AREA SERVES ONLY ONE PURPOSE - SUN & BEACH All the above mentioned factors have led to the area offering as its main activity almost only sun and beach except some nightclub activity in the hotel and golfing during summer season.
STRONG SEASONALITY
ECONOMICAL ECONOMICAL ISOLATION ISOLATION
ECONOMICAL ECONOMICAL ISOLATION ISOLATION
Where Where is is tourism tourism money money spent spent and and where where does does itit end end up? up?
BALLOON BALLOON BUBBLE BUBBLE OF OF ACTIVITIES ACTIVITIES
CONCENTRATED CONCENTRATED ACTIVITY ACTIVITY PUTS PUTS PREASSURE PREASSURE ON ON ECOSYSTEM ECOSYSTEM
LIMITED LIMITED ACCOMMONDATION ACCOMMONDATION INCREASES INCREASES CAR CAR USE USE
SEK SEK ECONOMICAL ISOLATION
BALLOON BUBBLE OF ACTIVITIES
ECONOMICAL ISOLATION
PROBLEM
SEK
H
H
lack lack of of planning planning and and commitment commitment from from the the municipality side and the lack of creating municipality side and the lack of creating aa basis basis for for development development
Money Money spent spent by by visitors visitors in in the the area area is is fed fed right into the hotels business, creating right into the hotels business, creating an an economical economical isolation isolation within within the the area. area.
lack of planning and commitment from the municipality side and the lack of creating a basis for development
Money spent by visitors in the area is fed right into the hotels business, creating an economical isolation within the area.
SOLUTION
H
ECONOMICAL INTEGRATION AND ECONOMICAL INTEGRATION ECONOMICAL INTEGRATION EXCHANGE
LIMITED ACCOMMONDATION INCREASES CAR USE
PERMEABILITY SOCIAL CONTRACT
LIMITED ACCOMMONDATION INCREASES CAR USE
INFRASTRUCTURE & PUBLIC TRANSPORT FEEDS THE CONCENTRATED BUBBLE
H
?
H
Activities Activities are are concentrated concentrated within within and and in in direct direct contact contact to to the the hotel. hotel. And And because because of of lack lack of of municimunicipalitys palitys planning planning of of facilitating facilitating opportunit opportunit for for other other players, players, itit becomes becomes aa lack lack of of diversity diversity
Activities are concentrated within and in direct contact to the hotel. And because of lack of municipalitys planning of facilitating opportunit for other players, it becomes a lack of diversity
AND ECONOMICAL INTEGRATION AND EXCHANGE EXCHANGE AND EXCHANGE
CTIVITY PUTS COSYSTEM
CONCENTRATED ACTIVITY PUTS PREASSURE ON ECOSYSTEM
H
Where is tourism money spent and where does it end up?
PERMEABILITY PERMEABILITY PERMEABILITY MULTIPLE NODES SOCIAL CONTRACT SOCIAL CONTRACT
CITY CITY
CITY By not offering enough accommondation within the area, visitors are compelled to stay in the city and thereby increase car use and transport, creating a higher need of parking within the area.
MULTIPLE CHOICES OF ACCOMMODATION
MULTIPLE CHOICES OF ACCOMMONDATION
INFRASTRUCTURE & PUBLIC TRANSPORT FEEDS THE CONCENTRATED BUBBLE
H
H ?
?
H
?
H
?
CITY By not offering enough accommondation within the area, visitors are compelled to stay in the city and thereby increase car use and transport, creating a higher need of parking within the area.
MULTIPLE CHOICES OF ACCOMMONDATION
The existing infrastructure is part of the reason for highly concentrated bubble around the hotel. Public transport brings people close to the hotel and excludes other nodes.
INTEGRATING NEW NODES INTO A INTEGRATING NEW TRANSPORT NODES INTO CIRCULAR PUBLIC A CIRCULAR PUBLIC TRANSPORT
EXTENDING SEASON
?
CULTURAL ELEVATION
By By not not offering offering enough enough accommondation accommondation within within the the area, ?visitors are ?are compelled area, visitors compelled to to stay stay in in the the city city and and thereby thereby increase increase car car use use and and transport, transport, creating creating aa higher higher need need of of parking within the The existing infrastructure is part of the reason for highly parking within the area. area. concentrated bubble around the hotel. Public transport brings people close to the hotel and excludes other nodes.
MULTIPLE MULTIPLE CHOICES CHOICES OF OF ACCOMMONDATIO ACCOMMONDATIO
INTEGRATING NEW NODES INTO A CIRCULAR PUBLIC TRANSPORT
HOW TO DIVERSIFY THE AREA?
STEP 1
ADDITION OF NEW NODES
STEP 3
CONNECTING THE NEW NODES WITH A PATH, EVENING OUT THE HEAVY CONCENTRATION
STEP 4
EXTENDING THE INFRASTRUCTURE AND PUBLIC TRANSPORT TO PROVIDE THE NEW NODES
CURRENT CONDITIONS TARGET GROUPS CONDITIONS/POSSIBILITIES FACILITIES CONNECTIONS/PATH INTERMEDIATE NODES LANDSCAPE ENVIRONMENT DESIGN MATERIALS
For recovering a releationship between landscape and visitor by opening new nodes revealing the potent geography of this territory, through a gradient of landscape patterns making the transition between natural vlleys and inhabited through uses, evolving in the center of a dense urban framework, by routes connecting the railway station to the harbour and opening upon broad landscape, through the relationships between stakeholders involved in environmental industry. The approach relies on a horizontal view of territory based on perception through sight, vertical vision thorugh the appearance of buildings from the ground upwards, and a temporal view that articulates projects. The strategy consists of assessing a collection of possible projects through long term vision, then placing them in time b order of priority. The territorial project is put into place through landscape management, initiating a virtous cycle for material re-use in order to develop public space. The material creates thus the link, in space and time, between each of the sites in the project.
DESIGN ELEMENTS
STRUCTURES CONNECTIONS DIVERSITY
Architectural components encourage
CONTINUITY linear
path
generates
Existing overpasses are utilized and
social contact and provide information
Variety of zones along the river
A
an
additiona links are made available for
for the area at strategically placed
creates framework for adaptable
unobstructed/continous promenade
a seamless transition and movement
terraces overlooking the sea and the
transformation of space
for pedestrians and cyclists.
from one side of the river to the other
landscape
URBAN SURGERY
INFRASTRUCTURE & FLOW
The definition of space is thically manipulated by carefully crafting the physical city
The existing infrastructure presents opportunities to adapt the road network into
in such a way that results in freedom of movement and convenient access to all the
a more pedestrians and bike friendly area. The web of major routes, approaching
good thins Tylรถsand has to offer. The generated open spces along the river function as
the area are harmonized by an inner loop which eases congestion and allows for a
catalysts for social activities and community engagement.
regulated flow of movement in and out of the area. Connectioness and accessability are neccessary conditions for a healthy economy, culutre and community.
EXISTING AREAS
TYLÖSAND BEACH TYLÖN
HOTEL TYLÖSAND
GOLF CLUB
TRÅNGUDDEN
FLAGGBERGET
RHODODENDRON PARK TJUVAHÅLAN
Views / Sightlines
HOTEL TYLÖSAND / TYLÖSAND BEACH One of the most popular spot for the residence and even for tourist. People has as tradition from many years ago to come to this spot and make their picnic sitting on the rock / cliff to enjoy a wonderful view and sunset ( lägg een av de vackra bilder på solnedgång). By arranging simple platform of impregnated wood panel to make it more comfort to sit there.
TRÅNGUDDEN The most western point, with 180° panoramic view. It’s close to existing infrastructure with good potential for connections. Topographic character is favorable for being so close to the sea. Located with enough distance from the existing hotel which provides the user/guest a peaceful spot far away from the busy beach with a relaxing atmosphere of relax to enjoy a magnificent sea view overlooking the small island just outside the coast line.
Cottage settlement in the wind protected greenery of Tjuvahålan, established in the early 1920s. Today consists of 355 summer houses.
An untoched mountain with barren nature and a wide panoramic view overlooking the whole sea with Båstad in the south and Työn in west. A spot ideal for people seeking a kind of isolation to contemplate, ideal for hiking, meditation or just relaxing.
GOLF CLUB ST OLOFS CHAPEL Area serves as an entrance to the southern part of Tylösand. The road makes a sharp turn, indicating an arrival and revealing the hiddena and protected beach and cottage settlement. The plot just north of the road rises up with a steady slope, leading you to the chapel and offering the visitor a magnificent view over an extensive part of the area.
In 1933, a labor camp was organized in Tylösand to drain the ground and build a rhododendron park. The park is inhabited by amny birds such as night gales, leaf singers and the more unusual chiffchaff bird. In the park there are trails, ponds and little bridges.
In the area lies St Olofs Chapel, a wooden chapel built in 1949 which is today one of the most iconic buildings in Tylösand.
SVÄRJARHÅLAN In 1933, a labor camp was organized in Tylösand to drain the ground and build a rhododendron park. The park is inhabited by amny birds such as night gales, leaf singers and the more unusual chiffchaff bird. In the park there are trails, ponds and little bridges.
TJUVAHÅLAN BEACH
RHODODENDRON FLOWER PARK
A well protected bay, which got its name because there were both pirates and smuggling for several centuries, before the customs stopped operating in the 1870s. In the bay lies a beautiful sandy beach that is popular with both older and younger people.
In 1933, a labor camp was organized in Tylösand to drain the ground and build a rhododendron park. The park is inhabited by many birds such as night gales, leaf singers and the more unusual chiffchaff bird. In the park there are trails, ponds and little bridges.
AREA 1
CLIFF & HOTEL TYLÖSAND
AREA 2
BEACH CENTRE & HARBOUR
AREA 3
TRÃ…NGUDDEN
AREA 4
FLAGBERGET
AREA 5
TJUVAHÃ…LAN