ANDREA KOHATSU STEPPING OUTSIDE PROJECT
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ANDREA KOHATSU STEPPING OUTSIDE
Š 2015 All rights reserved. No part of this publication can be reproduced without express permission from Andrea Kohatsu.
DEDICATION
FOR MY PARENTS, MY GRANDPARENTS AND SISTERS WHO MADE THIS PATH IN LIFE POSSIBLE FOR ME.
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TIME, SPACE AND READING
EAVES BY AVALON APARTMENTS
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URBAN ARCHEOLOGY: PINTEREST
DOCTORS WITHOUT BORDERS
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DUNDER MIFFLIN BOARD GAME
SELECT LOGOS
STEPPING OUTSIDE
As a designer, I have a tendency to work for hours until the problem is solved, or the project is complete. Sometimes I forget to take breaks to eat meals, or don’t give myself mental breaks to do something completely unrelated to design. In recent months, I’ve been working on “stepping outside” more; to go outside for walks, visit family, spend time with friends, or watch one more epsisode of Game of Thrones. Living a happy and fulfilled life is all about balance, and I’m ready to step outside and find my balance.
TURNING OFF THE TELEVISION PROJECT
DELIVERABLES
BRIEF
Time, Space
Book
The objective of this project was to typeset and design a book with info-
and Reading
Infographic
graphics, and create a digital book companion and website that fit the given
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Web Book Companion
concept of “Time, Space and Reading;” which was interpretted however the
Web Checkout
designer wanted. Typefaces from different classifications, opposing col-
Print/Web
—
ors, and contrasting point sizes supported the concept and how time varies
—
KEYWORDS
CATEGORY
depending on a person’s location.
Clean
COURSE
Contrast
Typography 3
Modern
—
Scale
INSTRUCTOR
Space
Carolina De Bartolo
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PINNING EVERYTHING INTO PLACE PROJECT
DELIVERABLES
Urban Archeology:
Infographic
Using archeology as a metaphor, the objective of this project was to explore
for Pinterest
artifacts of urban surroundings and create an interactive visual documenta-
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tion of my findings. I chose to explore Pinterest, the idea organizing
CATEGORY
KEYWORDS
Web
Collection
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Discovery Favorites
COURSE Information Design
Filter Educational
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Imagination
INSTRUCTOR
Infinite
Roselynn Newton
Inspiring
BRIEF
website, as opposed to a physical, actual built environment. Some of the topics I chose to research and discover were centered around Pinterest: who is their audience is, how it is used, and when it is used the most. The simple and clean design of Pinterest’s mobile applica and website helped dictate the look and feel of the graphics, and the color palette was kept minimal to stay true to the brand.
Integrated Organization Projects
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LEAVING THE COMPUTER TO GO OUTSIDE PROJECT
DELIVERABLES
BRIEF
The Farmer’s
Decorative Bark
The objective of this project was to refresh a brand and create their look
Almanac
Flower Pot
for a brand new gardening product line. The vintage feeling that the Farm-
Gardening Set
Gloves
er’s Almanac wordmark already had was brought into the new branding to
—
Hose Nozzle
maintain some of the brand’s equity. The cartoon-styled illustrations were
Plant Labels
updated to lightly colored botanical drawings to better fit the new brand
Potting Soil
and gardening product line.
CATEGORY Packaging
Seed Packets
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Starter Seed Pots
COURSE
Sphagnum Moss
Package Design 1
Spray Bottle
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Twine Watering Can
INSTRUCTOR Christine George
— KEYWORDS Delicate Vintage Old-Fashioned
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EVERYTHING RIGHT WHERE YOU NEED IT PROJECT
DELIVERABLES
BRIEF
Platform 19
Billboard
The objective of this project was to create a completely new social media
Social Network
Desktop Website
network and design its identity. I created a social network for the Academy
—
Giveaway Items
of Art University that would integrate services such as the school’s email
iPad Digital Book
system, registration services, the student activities calendar, and the
CATEGORY
Logo
online class portal. The name of the social network, Platform 19, repre-
Logo Animation
sented the 19 different schools that existed at AAU when it was designed.
—
Mailer Postcard
The school’s current red, white and black color combination, and gave the
COURSE
Mobile Website
social network’s identity and branding a modern look that matched the audi-
Graphic Design 2
Poster
ence of students and the location of the school; San Francisco.
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Student Life Book
Print/Web
Style Guide Poster
INSTRUCTOR Matthew Wakeman
— KEYWORDS Modern Sharp Clean Integrated
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SURVIVING LIFE AT THE OFFICE PROJECT
DELIVERABLES
BRIEF
Dunder Mifflin
Dice
The objective of this project was to create a new game that included a game
Board Game
Game Board
board, outer box, directions, game pieces, and cards. My board game is based
—
Game Box
off one of my favorite T.V. shows, “The Office.” The goal of the game is like
Game Pieces
the show; earn money while dealing with the shenanigans of the employees of
CATEGORY Packaging — COURSE Package Design 3
Golden Tickets
the television show. The game currency (Schrute Bucks), game cards (Golden
Schrute Bucks
Tickets), and game pieces (coffee mugs) were designed with the same playful
—
nature of the characters and the spirit of the show.
KEYWORDS Racy
—
Playful
INSTRUCTOR
Edgy
Christine George
Memorable Modern Sarcastic Colorful Cartoony
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FINDING WHAT YOU’RE LOOKING FOR PROJECT
DELIVERABLES
BRIEF
Eaves by Avalon
Desktop Website
The objective of this project was to select an apartment company and analyze
Apartments
Mobile Application
what can be improved on their desktop website and mobile application. A
—
—
large part of the redesign for both platforms revolved around eliminating
CATEGORY
KEYWORDS
UX
Efficient
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Intuitive
unnecessary steps to accomplish simple tasks, and overall creating a cleaner, more simple design.
Simple
COURSE User Experience — INSTRUCTOR Alexander Vaughn
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BEING THE CHANGE IN THE WORLD PROJECT
DELIVERABLES
Doctors Without
Desktop Website
BRIEF Using a narrative story , the objective of this project was to design a book,
Borders
Mobile Website
website, and mobile website for Doctors Without Borders. I took a behind the
—
Narrative Book
scenes perspective that showcased the doctors’ work, their sacrifices, and
Poster Series
how it made them “quiet heroes.” Large, bold facts and detailed summaries
Print/Web
—
about the different types of danger and diseases that the doctors expose
—
KEYWORDS
CATEGORY
Clean
COURSE Visual Systems 2
Efficient
themselves to, were paired with graphic photography to evoke an emotion from the viewer. The websites focused more on the details of how Doctors Without Borders operates and other information.
Simple
— INSTRUCTOR Sean McGuire — DURATION 15 Weeks
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SOMETHING REFRESHING AND BLUE PROJECT
DELIVERABLES
BRIEF
Old Navy
Billboards
The objective of this project was to pick an existing retail clothing com-
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Clothing Tags
pany and redesign their product image and identity system. A modified
Select Clothing
typeface was introduced to the wordmark, along with a new frame graphic. A
CATEGORY
Shopping Bags
blue and white diagonal stripe pattern was also applied to the select items
Shipping Boxes
in the brand such as the stationery system, shopping bags the advertise-
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Stationery System
ments, and select clothing items.
COURSE
Store Signage
Identity Design 2
Packing Tape
—
—
INSTRUCTOR
KEYWORDS
Thomas McNulty
Affordable
Identity
Bright Colorful Family-friendly Inviting Quality Style Tasteful
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DELIVERABLES Identity Jarred Garlics Pasta Pastry Bags Salad Dressings Sandwich Paper
BITING OFF MORE THAN YOU CAN CHEW
Tote Bag To-Go Bag
— KEYWORDS Affordable Delicious Fresh Friendly Fun Quality
PROJECT
DELIVERABLES
BRIEF
Morucci’s Deli &
Ciabatta Rolls
The objective of this project was to redesign an existing deli’s identity
Cafe
Garlics
and to introduce a new product line to their product offerings. A profile
—
Olives
of a founding partner, Jerry Morucci, was illustrated for the new identity
Pastas
that helped support the friendly vibe of the business. Because Morucci’s
CATEGORY
Pastry Bags
Deli and Café is a single location business, I kept the materials to white
Salad Dressings
and kraft paper, and a minimal color palette to keep the theoretical costs
—
Sandwich Paper
low for the business.
COURSE
To-Go Bags
Package Design 2
Tote Bag
Packaging/Identity
— INSTRUCTOR Thomas McNulty
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LESS ISN’T MORE, IT’S LESS. PROJECT
BRIEF
Select logos
This chapter is a collection of select logos from various projects I’ve completed during my semesters at the Academy of Art University. The ob-
—
jective for each new identity was to communicate the message and tone of
CATEGORY
each company. I’ve selected the best identities that are from both pack-
Identity
aging and identity courses.
— COURSE Various — INSTRUCTOR Various
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ARIGATOU, GRAZIE, THANK YOU. To my mom, who started me on my journey as an
To my sister Vicky, who has been everything I
To Dana, who built my confidence as an artist over
artist. Simply saying “thank you” will never come
needed in a friend, whenever I needed it. Thank
so many years. Thank you for sharing your posi-
close to letting you know how much I appreciate
you for sharing your kindness with our family.
tive and creative soul me.
every sacrifice you’ve made for me, or how much I
—
—
To Beth and Jim, for being unbelievably generous
To my instructors: Scott Rankin, David Hake, Dan
and kind people. I couldn’t have made it through
Eriksson,
—
the last few years without your love and presence
Carolina De Bartolo, Darrell Hayden, Sean Mc-
To my dad, who kept me focused on the future
in my life. Thank you for helping make this mile-
Guire, Thomas McNulty, and Mary Scott; thank you
through all the unexpected bumps in life. Your
stone possible for me.
for working with me through every project, and
dedication to work and patience with everything
—
guiding me all the way to the end.
treasure our bond. Thank you for sharing your bravery with our family.
inspires me to practice both everyday. Thank you for sharing your talents with our family.
To Yvonne, who has never stopped being a dependable and truly irreplaceble friend, all the way
—
from Hong Kong. Thank you teaching me life les-
To my sister Jaclyn, who encouraged my interest
sons, and for helping me become a better person.
in art to become a serious career path. Thank you
—
for bringing silliness and fun to our family.
To Joanna, who has helped me with countless proj-
—
ects, a million thank yous for sharing your ex-
To my sister Robyn, who has shown me what true
pertise with me throughout the semesters. Thank
strength and perseverance looks like. Thank you
you for every act of kindness.
for bringing witty sarcasm to our family.
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SCHOOL
PHOTOGRAPHY
Academy of Art University
andrea.kohatsu@gmail.com
Andrea Kohatsu
79 New Montgomery
—
—
WEBSITE
PAPER
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andreakohatsu.com
Finch Fine 100lb
COURSE
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San Francisco, CA 94105
Senior Portfolio
PRINTING
COVER
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Plotnet
Arrestox Gunny Sak
INSTRUCTOR
495 Carolina Street
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Mary Scott
San Francisco, CA 94107
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Decima Mono
STUDENT
BINDERY
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Andrea Kohatsu
The Key Printing & Binding
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1934 Park Boulevard, Oakland, CA 94606
TELEPHONE 415.816.6585
—
—
TITLE
OF
PORTFOLIO
Stepping Outside
ADDRESS 144 Ponderosa Lane Walnut Creek, CA 94595
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