Works.

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Works.

Selected Projects 2020-2023 Collection


Hello There

I am Rachel, a concept artist specializing in visual design with a focus on branding and advertising. My ultimate goal is to make a significant impact, approaching each project with a realistic and logical mindset. My portfolio showcases a diverse range of designs that effectively communicate brand messages and evoke emotions in audiences. Whether you have a question or want to discuss a potential project, please feel free to reach out.

Let’s Collaborate


Curriculum Vitae Name Andrea Rachela Kurnadi

Experience

DOB Cirebon, 4 Sept 1998

Adelahaye Branding Strategic Senior Graphic Designer June 2023 - now SUNVisual Graphic Designer September 2020 - now

Address Jalan Puri Kencana, Puri Kembangan, Indonesia

Graphic Designer Intern September 2020 - December 2020

Interest Branding, editorial, art, craft Hobbies Drawing, knitting

Celsius Creative Lab Graphic Designer Freelance December 2020

Software Skills Adobe Illustrator, Photoshop, Indesign

Graphic Designer Intern September 2019 - November 2019

Soft Skills Team Leading, communication, art directing

Achievements

Emphases Exhibition Chosen artwork, 2019 SUNVisual Chosen artwork, 2019

Contact E rachel.works98@gmail.com P +62-8131-3449-659 Be behance.net/andrearach74ca IG @andrea_rachela

Ultigraph x Antikode 2nd winner UI Design, 2018

Education

Multimedia Nusantara University Visual Communication Design 2016-2020 SMAK Penabur Cirebon 2013-2016


Branding Selected Works


Truly Coffee Project Type Brand Strategy, Identity

Role Desginer, strategist

Date November 2022

Scope of Work Concept, logo identity, typography, layout

Big Ideas

Works under SUNVisual

Embrace differences. Be different, be trulyou!

Laugh

Smile

Wink



Syrco Base Project Type Brand Identity

Role Lead Designer

Date July 2023

Scope of Work Brand Identity, collaterals

Works under Adelahaye Team Andrea Rachela - Lead Chynthia Laura - Graphic designer Rachman - 3D Designer



Product Canggu Project Type Brand Identity

Role Lead Designer

Date July 2023

Scope of Work Brand Identity, collaterals

Works under Adelahaye Team Andrea Rachela - Lead Chynthia Laura - Graphic designer Rachman - 3D Designer



Website https://product-bali.com/


Rumah Indonesia Kaya Project Type Branding, Identity, Logo, Concept

Role Graphic Designer

Date November 2021

Scope of Work Concept, logo identity, typography, layout

Works under SUNVisual Unpublished work


OCWSB Project Type Branding, Identity, Logo, Concept

Role Lead Designer, Conceptor

Date November 2022

Scope of Work Concept, logo identity, typography, layout

Big Ideas

Works under SUNVisual

Optimised for Protection of air threats such as missiles, low-level aircraft by Attacking them

Oc

Wsb


Advertising Selected Works


Holycat Pawsidential Election Billboard Project Type Billboard Ads

Role Lead Designer

Date November 2022

Scope of Work Concept, ideas

First Candidate

Works under Adelahaye Team Andrea Rachela - Lead Jason F. - Graphic Designer

Campaign Purpose Brand Awareness -> Getting new customer Strategy Creating content that’s worthy of a follower sending to a friend. 2024 = year of politics Narratives The town is looking for their new leader and three cats are running for the position.

Second Candidate


Third Candidate

All of the candidates


Editorial Selected Works


SCM Annual Report Project Type Annual Report

Role Lead Designer, Conceptor

Date April 2020

Scope of Work Editorial, layout design, Art Direction

Works under SUNVisual

Big Ideas Building Momentum to grow by accelerating technology adoption



In Memoriam of Nakagin Project Type Editorial Book

Role Lead Designer, Conceptor

Date September 2022

Scope of Work Concept, Typography, Typesetting, Layouting, Art Directing

Works under SUNVisual


Printed Media Selected Works


Paperina 2023 Calendar Project Type Printed Media, Layout Design

Role Lead Designer, Conceptor

Date April 2022

Scope of Work Concept, logo identity, typography, layout

Works under SUNVisual Team Ismiaji Cahyono - Art Director Andrea Rachela - Graphic Designer

Big Ideas Spaceless video conferencing -> Keep us connected


Big Ideas Hybrid electric vehicle -> embracing technology


BCA Christmas & Seasons Greetings 2021 Project Type Printed Media

Role Graphic Designer

Date December 2021

Scope of Work Concept, layout, typography

2021

Works under SUNVisual Team Glory Amadea - Lead Andrea Rachela - Graphic Designer


BCA Christmas & Seasons Greetings 2022 Project Type Printed Media

Role Lead Designer

Date December 2022

Scope of Work Concept, layout, typography

2022

Works under SUNVisual


Contact E rachel.works98@gmail.com P +62-8131-3449-659 Be behance.net/andrearach74ca IG @andrea_rachela



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