Works.
CV & portfolio of graphic design
Selected artworks from 2017 - 2020 by Andrea Rachela
EDITORIAL PROMOTION ILLUSTRATION
CV & portfolio of graphic design by Andrea Rachela
HELLO THERE! My name is Andrea Rachela Kurnadi, you can call me Rachel. I just finished my study and obtained Bachelor in Graphic Design from Multimedia Nusantara University in 2020.
Get to know me better on my Curriculum Vitae!
It’s an honor to have you examine these selected works of mine. This book consists of graphic designs, and illustration works that I’ve created from 2017 to 2020.
Works: CV & portfolio of graphic design
Introduction
3
Table of Contents
3
Introduction
6
Self introduction
9
Curriculum Vitae Personal information
Editorial Works
17
Baluarti
Promotion & Campaign Works Satu Aroma, Sejuta Cerita
Family Tech Hour by Kiddle
4
Table of Contents
Works: CV & portfolio of graphic design
27
Other Works Something About Salad UI Design
Bershka on Stage: Festivalism Collection Ambience Media
Popular Celebration Dishes
Works: CV & portfolio of graphic design
Table of Contents
5
Andrea Rachela DOB
Hard Skills
Cirebon, September 4th 1998
Adobe Illustrator, Photoshop, Indesign
Address
Soft Skills
Apartemen Paramount Skyline Tower A. CBD
Teamwork, time management,
Barat Lot 1, Gading Serpong, Tangerang.
and communication.
Interest
Contact
Editorial, illustration, branding, art, craft,
E
andrearachela498@gmail.com
dramas-movies, and dog-cat.
P
081313449659
Be
behance.net/andrearach74ca
Ig
@andrea_rachela
Hobbies Drawing, watching movies. Language Indonesia and english.
6
Curriculum Vitae
Works: CV & portfolio of graphic design
Education
2013 - 2016 SMAK Penabur Cirebon 2016 - 2020 Graphic Design, Multimedia Nusantara University
Achievements
2018 - Ultigraph x Antikode 2nd winner UI Design 2018 - Pitch Day UMN Best visual presentation 2019 - Exam Exhibition Chosen artwork 2019 - Emphases Exhibition Chosen artwork
Experience
Since 2016 - Freelance Graphic Designer 2017 - Lecturer Assistant Digital Publishing 2018 - KOMA Creative Design Graphic Designer 2018 - Galeri FSD UMN Secretary 2019 - Lecturer Assistant Visual Brand Communication 3 2019 - Internship Graphic design intern at Celsius Creative Lab
Works: CV & portfolio of graphic design
Curriculum Vitae
7
Editorial works
Baluarti Information Book
10
Editorial Works
Works: CV & portfolio of graphic design
Field
Concept
Editorial & identity
“Den welas asih ing sapapada” it is Sunan Gunung Jati’s guidance for his
Description
disciples and followers. The meaning of the
Cirebon’s cultural heritage is the witness of
phrase is to love one another.
acculturation between the culture of Arab, China, and Cirebon’s empire. However, heritage
Through his teachings, the cultural
is a non-renewable resource. Due to its archaic
acculturation occured because of higher
age, the relics are prone to damage. The
degree of tolerance within the society.
preservation of ancient relics and its culture
Therefore, this phrase chosen as the key idea
is necessary step to be done in order to pass
of the design.
down the knowledge to our next generation. Therefore, one of the solutions offered is to
Year
archive Cirebon’s cultural acculturation in a
2020
form of information book.
Works: CV & portfolio of graphic design
Editorial Works
11
12
Editorial Works
Works: CV & portfolio of graphic design
Works: CV & portfolio of graphic design
Editorial Works
13
Story 1
Story 2
Story 3
bit.ly/StoryIGBaluarti
bit.ly/StoryIGBaluarti2
bit.ly/StoryIGBaluarti3
14
Editorial Works
Works: CV & portfolio of graphic design
Works: CV & portfolio of graphic design
Editorial Works
15
Promotion & campaign works
Satu Aroma, Sejuta Cerita
Chosen artwork for Exam Exhibition UMN in 2018
Field
Concept
Product promotional
Breaks the ice and bring calmness in every situations, stories, and memories.
Description A product promotion of Teh Gardoe. It is an
Year
assignment of Visual Brand Communication
2018
4 to create an idea of their promotional, and design it into collateral.
18
Promotion & Campaign Works
Works: CV & portfolio of graphic design
Poster A series of poster using heavy copy. Telling different stories in each posters. How the persons feel frustated or anxious. However, they get calmed by drinking Teh Gardoe.
Works: CV & portfolio of graphic design
Promotion & Campaign Works
19
Team
Job part
Jesslyn Subrata, Luciana Annelia, Ivan,
Ideas, illustration, design (website, flyer,
Maria Wida, Andrea Rachela.
x-banner, POP, wobbler), and photography.
20
Promotion & Campaign Works
Works: CV & portfolio of graphic design
Works: CV & portfolio of graphic design
Promotion & Campaign Works
21
Family Tech Hour by Kiddle
Chosen artwork for Emphases Exhibition UMN in 2019
Field
Concept
Campaign
“Know your kid, teach them the right way� aiming for parents to spend their time
Description
exploring internet with their kids.
A movement to raise awareness about the danger of kids using internet without
Team
accompanied by parents. There are also
Jesslyn Subrata, Christy Monica, Rosemarie
collateral to complete the promotional of this
Vania, Febriana Guntoro, Vincentia Audrey,
movement.
Andrea Rachela
22
Promotion & Campaign Works
Works: CV & portfolio of graphic design
Job Part
Year
Ideas and design.
2019
Poster A series of posters about 3 kinds fear something. Using things we familiar with in the internet; emoticon, chat, follow button. Despite using the concept of fear, the series still gives a friendly impression due to the utilization of fun colors.
Works: CV & portfolio of graphic design
Promotion & Campaign Works
23
Bershka on Stage: Festivalism Collection
Chosen artwork for Emphases Exhibition UMN in 2019
Field Promotional - ambience media
24
Promotion & Campaign Works
Works: CV & portfolio of graphic design
Description
Concept
An assignment to promote an event of actual
“Live to the fullest�.
brand. Escalator is used as ambience media
by creating an ambience media in escalator
since their target are usually people who shop
allowing another people to know how we look
in mall.
in unique clothes. Scale 1:20 Year 2019
Works: CV & portfolio of graphic design
Promotion & Campaign Works
25
Other works
Something About Salad UI Design
2nd winner Ultigraph x Antikode UI Design Competition
Field
Description
UI Design
Something About Salad is a salad bar located in Emporium Pluit Mall, North Jakarta. Responsive website was made for competition need. Concept girls who loves to spread gossips about tasty salads. Year 2018
28
Other Works
Works: CV & portfolio of graphic design
Works: CV & portfolio of graphic design
Other Works
29
Popular Celebration Dishes Illustration Book
Field Illustration Description A book describing the celebration dishes from varieties of countries. The tool used here is water color. Year 2017
30
Other Works
Works: CV & portfolio of graphic design
Thank you E
andrearachela498@gmail.com
P
081313449659
Be
behance.net/andrearach74ca
Ig
@andrea_rachela
Works. CV & Portfolio of Graphic Design by Andrea Rachela