"Mexico Dreaming Spring/Summer 2015" For Love & Lemons by Andrea Rivas Awerhoff

Spring/Summer 2015

Andrea Rivas Awerhoff BA Fashion Marketing & Communication Level 5 2014/2015 Representative Techniques 2 CWK2 Teacher Nicolas Godon

INDEX

INTRODUCTION A Lovely Story Founders ANALYSIS New Collection Market Position & Now Communication Message & Objectives Target Inspiration What not to do

PAGES 6-7 8-9 10 11 12-13 14 15 16-19 20

EDITORIAL Introduction/ Editorial Stylist Make-up, Models & Hair Photoshoot Location & Page Layout Editorial Preview

PAGES 21 22 23 24 25 26-39

LOOKBOOK Introduction /Lookbook 40 Preview Lookbook 41-50 MINISITE 50-53 REFERENCES 54-57 SOFT - COPY 59

-A LOVELY STORY-

Derived from those sun-soaked “Lemonade Stand Days”, designers, owners, and BFF’s Gillian Mahin and Laura Hall are the masterminds behind the line For Love & Lemons based in Los Angeles. The name comes after their first small business of their lemonade stand back in their hometown. The brand is the newest evolution of contemporary woman’s fashion. Specializing in blended fabrics combining elasticity, durability & comfort. The brand creates unique silhouettes featuring custom detailing and finishes. The Southern California based lifestyle brand features different sections in their garments & products which are divided by Skivvies the lingerie collection that will make you want to go everywhere on them, This line is too lovely not to show off. The Ready to Wear are most sophisticated pieces of clothing from dresses to shirts and skirts made by delicate fabrics with lace. Accessories as hats, rings & earrings. And Knits garments for cold weather as sweater made of cozy fabrics. Their collections are anything but conventional & rebelling against the standards of modern society. The line taunts with intrigue as a clash of colors and patterns are evoked by chic separates and devious dresses. Where the modern gypsy is punk, For Love & Lemons is a brand to rewlate to, for that girl that doesn’t follow trends, she makes them. The main thing that differentiates the brand from any other is that they focus on sheer garments- as in you can see through them, “underwear as clothing” in other words. Their rebellious, cool, casual look on fashion has garnered worldwide attention from fashion bloggers, celebrities, stylists, retailers and fashionistas alike.

-Every blonde needs a b

aura Hall, originally from Minnesota, moved to Wyoming at the age of 12 where she met her partner in crime Mahin. Years later, she traveled off to college and obtained her Business Degree at the University Of Colorado Boulder. After college, Hall made the decision to head off to Australia and received an internship at One Teaspoon. After 8 months of falling in love with Australiaâ&#x20AC;&#x2122;s unique style, Laura decided it was time to pack up and head home; ultimately joining forces with BFF and travel companion to help her build the brand.

brunette best friend-

illian Mahin, born and raised in Wyoming she knew she was destined for the fashion industry, making her first garment at the age of 5. Voted â&#x20AC;&#x153;Most Unique Styleâ&#x20AC;? in high school, Gillian gained her Fashion Design Degree at FIDM in LA. After completing college, Gillian ventured off to the land down under and interned for the popular brand Bec & Bridge in Australia. After learning everything she could from the country and being completely inspired by Australian fashion, Gillian packed up her internship knowledge and headed to Los Angeles. From then on the history in the making For Love & Lemons was born.

ANALYSIS

“Mexico Dreaming” The new collection for Spring/Summer 2015 “Mexico Dreaming”, is quite exclusive, it has a story behind. The founders have being always inspired by the Mexican culture, but never had the chance to incorporate it to their designs. Through this collection the idea is to have limited edition garments in order to make it really exclusive for clients & for those who buy it, to feel unique. The Mexican & Frida Kahlo style is really well-known in the fashion industry, but it has never being introduced to a market that combines underwear & clothing in one. So by doing this collection there would be a story told about what inspires the designers & owners, and in a future they will create a short film in order to demonstrate the story combined with the story of Kahlo. As I mention Mexican style is really popular in the fashion industry & most of the times it has an impact in people, the brand wants to reach new clients from different parts of the world by making something different, that will make their customers talk about & spread the word.

MARKET POSITION “We started getting calls from NY & LA to have our designs placed in stores. And from there we just took off” For Love & Lemons is positioned in the casual womenswear segment but they differentiate from this segment, by combining underwear & clothing in one. The brand concentrates on exclusive points of sales in big corporations & brands; such as Freepeople and Nasty Gal.The main point of sale for the brand is the online market. They focused on high quality material & all their pieces are handmade in their studio in Los Angeles, California in order to keep their heritage & uniqueness. Celebrities such as Kendal Jenner, Vanessa Hudgens, Jenna Malone & other young celebs, have wore the brand for festivals & parties, this has helped the brand to gain awareness & to have potential in the market. They don´t have their own store, they sell through showrooms, boutiques & different fashion platforms, but in a future they want to expand around the world having their own boutiques/stores.

NOW For Love & Lemons is a new brand in the market, that has a different perspective of clothing, adding it their own touch by combining fabrics. The brand is well known globally but it has increased their growth through the use of celebrities. The brand is working on reaching a wider audience. Through the new collection “Mexico Dreaming” the brand will portrait a story through their designs & by adding some limited edition garments will make it more exclusive & attractive.

COMMUNICATION BACKGOUND

The brand focuses on both specific online & offline communications efforts including showrooms, parties for their new collections & events, social media, blog & lookbook. Through their lookbook they show with more detail their products, the quality & their values. The social media shows the lifestyle that the brand has, as they show the process in which things are done & short stories of people that form part of the brand (costumers). What the brand wants to do, is to get along with their customers & to become friends, by creating a story & a lifestyle that every girl would like to have. They want their customers to feel part of the of the brand trough their communication.

MESSAGE

The message that the brands want to give to their audience is to be able to relate to the lifestyle of For Love & Lemons. That their products are not just a dress a pair of pants or just clothing, but a form of expression, of individualism. “Every girl who wears For Love & Lemons is like a Jennifer Love Hewitt in that moment in Can´t Hadly Wait where she steals the scene, but in a cool, not-so-cheesyslash-hair-blowing in-the-wind type of way. The main message is to stand out, be yourself and feel beautiful and comfortable, all at the same time”. - Laura & Gillian (founders)

OBJECTIVES “We just want to continue creating unique pieces and bringing fresh ideas to the fashion world!”- Laura & Gillian The brand wants to create a lifestyle, and produce clothes girls just can’t live without. The plan is to make the garments exclusive and not as easy to come across so they are more special to their owners. The brand wants to reach more customers from different parts of the world in order to create new garments that will fit according to their style & lifestyle. They want to remain with that local feeling & uniqueness, not going on fast fashion but to have more For Love & Lemons girls, selling their garments in different platforms & to found their own stores/boutiques .

TARGET A For Love & Lemons girl is a cool girl that doesn’t look like she’s trying too hard. She’s a lot of girls in one: she’s a party girl, an artsy girl, a nerdy girl sometimes, but always sexy girl. She stands out from everybody else, because she is effortlessly chic, loves life, freedom and only joins the best parties & events. She is quite controversial and adventurous, but never reckless. She stands out on her own, she is basically the new tomboy. She knows what she wants and exactly how to get it. Is that girl that would do anything to get a pair of clothes she likes, because trough their style they can express non-verbally what they stand for & love. The main target of the brand are girls from 18 to 30 years old, that enjoy breathing life & try to be as positive as they can. They come from an upper middle class & have a European/Australian style. 15

“I paint flowers so they will not die.” -Frida Kahlo

INSPIRATION The influence for this new collection is the Mexican lifestyle & atmosphere. The main inspiration is a very important well-known women due to her remarkable style, Dear Frida Kahlo. She marked the powerful Mexican women; she suffered a lot but always stood up for her beliefs. Through her painting she expressed her feelings, & she created her own fashion style that has inspired millions of people. Kahlo was very interested in the human anatomy, especially skeletons, and this will be incorporated it to the collection through the silhouettes of the garments. This collection is not like the others is focus on more luxurious garments with a more elegant, classy look, adding a Mexican touch & some personality of the founders.

WHAT NOT TO DO

Certain parts of this collection are quite risky and new for the brand since they always work with the same style & lifestyle. By going for something more deep, as telling a story trough their garments & also doing limited edition line, could have some issues for the brand, but if we donâ&#x20AC;&#x2122;t risk ourselves once in a lifestyle what will happen to being unique & standing up from others. Even though the brand has to be really careful to put together the story but remain the lifestyle & values of the brand. Because if not we can face some consequences such as, clients not understanding the meaning of the collection or feeling that the brand is following other fast fashion trends. It is really important for the brand to keep the quality of their values, not to increase the prices from their normal rates & to keep their communication easy to understand. Such as the new campaign of Victoria Secret, in which costumers where offended by their communication campaign, and we donÂ´t want this to happen to the brand. 20

EDITORIAL

The main idea of the editorial is to portrait the brand with classy & old style Mexican look and feeling, in order to tell a story through the photographs. The pictures will give a feeling as if, they were taken with an old camera in order to give it an oldie & dramatic style. The aim is to feel trough the images as if you were at the same years in which Frida Kahlo became an important women in the late 20Â´s & 30Â´s. And to have a feeling as if you where reading a book of that period by the use of the sepia style in the images & the background of an old paper. Since it is a new collection & really different from what the brand normally do by creating an editorial completely different as well will have an impact for the brand.

STYLIST The stylist for the editorial will be the founders; Gillian & Laura, since in most of their editorials they are in charge of the styling, they want to give some of their personality and taste to it. And as they have been really interested in Mexican Culture, it will be ideal for them to put their garments together with their own inspirations in order to make it more personal for clients & for them.

MODELS, MAKE-UP & HAIR The models are essential for an editorial since they have to fit to the lifestyle & the story that wants be told. Freja Beha & Astrid Berges will be the two models for the editorial, they are two really young models which are still not really well-known but have a unique beauty. They have a really rebellious but good girl look at the same time; they match the target that the brands wants to portrait. Trough their beauty they can express different characters, but mostly they represent a free spirit women which in this case they will be representing Frida Kahlo. The make-up that the models will have will be a really natural style with only some blush & pale tones in order to create nude & classy make-up since the hair will stand out more than the make-up.The hair is more representative for the image of Kahlo. As braids, accessories playing with the hair & the combination of buns & flowers. 23

PHOTOGRAPHY, ART DIRECTION & RETOUCHING Jason Lee Parry is an American art director, photographer & artist producer. He will be in charge of the photography in the editorial. He has worked for brands as Free People, Nasty Gal, Oyster, GQ Italy, Ford Models & others, so he is a professional in this field. He travelled a lot since he was a child & is what gave him certain personality through his work. He is known for his mastery storytelling & his ability to capture raw natural beauty; he pushes the model into a character. Through his image he evokes undiluted sexiness mixed with a feeling of youthful freedom. He as well will be in charge of the retouching & editing of the images. 24

LOCATION & PAGE LAYOUT The location for the editorial will take place in Casa Azul, Frida´s Kahlo house located in Calle de Londres 247, Coyoacan México. The neighborhood is one of most antiques & beautiful of México City. The house has a big impact for people since it a huge house & it has a beautiful bright turquoise blue. Four years after Frida´s dead the house became a museum about her, and all the furniture of the family remains intact, painting of her & her husband Diego are shown to the public & some of their representative garments as well. Magazines & brands choose this setting for editorials & collections since it a really representative place for Mexican culture. This location will be ideal for the editorial since the new collection of the brand is inspired in México & this a quite representative place in which it has different settings to have the perfect feeling of the story that wants to be told through the image. The white page in the background won’t take part of the editorial, is just there to show with more detail the editorial, the background of the editorial is the old style paper in order to give it an antique & classy feeling.

EDITORIAL -México Dreaming-

Flowers in my head. Dress For Love & Lemons. Accesories Child of Wild. Botanic Garden “Casa Azul”.

Put your Sombrero on. Dress For Love & Lemons. Accesories Child of Wild. Hat Free People.

Oh Diego, I miss you! Dress For Love & Lemons. Jewerly Child of Wild. Hair Accesories Antropologie

Flowers on my heart. Dress & Coat For Love & Lemons. Jewerly Child of WildHair Accesories Antropologie.

Mexican Pride. Dress & Lingerie For Love & Lemons. Jewerly Child of Wild. Hair Accesories Antropologie.

Dress For Love & Lemons. Jewerly Child of Wild. Hair Accesories Antropologie

Frida on my mind. Dress For Love & Lemons. Coat Free People. Jewerly Child of Wild.

Dress For Love & Lemons. Jewerly Child of Wild. Hair Accesories Antropologiee

Dress For Love & Lemons. Shorts Free PeopleJewerly Child of Wild. Hair Accesories Antropologie

LOOKBOOOK

Through the lookbook the brand will show a really clean look but it will still have in the background some style that relates to the brand. The idea of the lookbook is to have a clear and bright image in order to show the clothing with all the details. The background keeps the idea of the brand personality with the old wall style & the wood, with some white painting added. The lookbook will be divided through two doors one that will the actual collection & the other the limited edition, in order to make easier to the eye to identify the different categories of the collection.

“Mexico Dreaming” S/S 2015

The new collection for Spring/Summer 2015 â&#x20AC;&#x153;Mexico Dreamingâ&#x20AC;?, is quite exclusive, it has a story behind. The founders have being always really inspired by the Mexican culture, but never had the chance to incorporate it to their garments. Through this collection the idea is to have limited edition garments in order to make it really exclusive for clients & for those who buy it, to feel unique. The Mexican & Frida Kahlo style is really well-known in the fashion industry, but it has never being introduced to a market that combines underwear & clothing in one. So by doing this collection there would be a story told about what inspires the designers & owners, and in a future they will create a short film in order to demonstrate the story combined with the story of Kahlo. As I mention Mexican style is really popular in the fashion industry & most of the times it has an impact in people, the brand wants to reach new clients from different parts of the world by making something different, that will make their customers talk about & spread the word.Each garment will be named after a Mexican flower. Contact: LOS ANGELES SuiteShop LA 860 S. Los Angeles St, Ste 639 Los Angeles CA 90014 PH: 213.614.2088 dena@suiteshopla.com

Nube MD0009

Celiosa Cristata MD0010

Welcome to the Unique Collection

Cempasuchil MD0015

Alheli Blanco MD0020

MINI SITE

The objective of this mini website, is to create a platform more exclusive & visual for our girls. We want to connect with them in a more personal way, by giving stories of our team, and the process of how the collection was done, through out a short video behind the scenes of the whole collection, images, the editorial , our visit to MĂŠxico, the lookbooks, and even where we got the fabrics from. We want to create a unique experience showing our values and to give an opprotunity for our kittens to enjoy with us the path of making this beautiful collection. Visit the site here: http://mexicodreaming2015.wordpress.com/

REFERENCES TEXT Agur, D. (N.d). Mexico Folk Art Guide . [Online]. Available from: Day of the Dead Flowers: http://www.mexican-folk-art-guide.com/day-of-the-dead-flowers.html#.VItrTWSG-Pg [Accessed: November 2014] C40. (2010). Corridor 40 . [Online]. Available from:http://www.corridor40.com/2010/06/29/interview-for-love-lemons-designers-gillian-mahin-laura-hall-2/[Accessed: November 2014] Egan, B. (2012). [Online]. Available from: Meet The Globe-Trotting Pair Behind Our Favorite Coachella-Worthy Label: http://www.refinery29.com/for-love-and-lemons-interview#slide[Accessed: November 2014] For Love & Lemons. (N.d). [Online]. Available from:http://www.forloveandlemons.com/about[Accessed: November 2014] For Love & Lemons . (N.d). [Online]. Available from: http://www.forloveandlemons.com/blog[Accessed: November 2014] Nasty Gal. (2014). [Online]. Available from:http://blog.nastygal.com/culture-shock/california-dreamin/2014/04/for-love-and-lemons/ [Accessed: November 2014] Parry, J. L. (N.d). Jason Lee Parry . [Online]. Available from: http://jasonleeparry.com/bio/ [Accessed: November 2014] Planet Blue. (N.d). [Online]. Available from: For Love & Lemons: http://www.forloveandlemons.com/blog[Accessed: November 2014] Soto, H. T. (N.d). Museo Frida Kahlo. [Online]. Available from: La Casa: http://www.museofridakahlo.org.mx/esp/1/el-museo/la-casa/la-casa-azul[Accessed: November 2014]

IMAGES Admin. (2014). Ultra Vie. [Online Image]. Available from: FRIDA KAHLO WITH REBOZO TONI FRISSELL, 1937 © THE FRISSELL COLLECTION, LIBRARY OF CONGRESS: http://www.ultravie. co.uk/blog/2014/06/10/fashion-and-textile-museum-made-in-mexico-the-rebozo-in-art-culture-and-fashion/fridakahlo_tonifrissell_cfrissellcollection-copy_reszised2_jk-2/ [Accessed: November 2014] Azul(2014) [Online Image]. Available from: http://culturoid.com/2012/11/frida-kahlos-wardrobe-showcased-at-the-casa-azul/ [Accessed: November 2014] Bloginity . (2011). [Online Image]. Available from:Freja Beha Erichsen: Beauty isn’t vital: http://www.bloginity.com/2012/05/freja-beha-erichsen-beauty-isnt-vital/ [Accessed: November 2014] Deleon, T. (2014). For Love & Lemons. [Online Image]. Available from: Blog: http://www.forloveandlemons.com/posts/26[Accessed: November 2014] For Love & Lemons. (N.d). [Online Image]. Available from: Blog: http://www.forloveandlemons.com/blog [Accessed: November 2014] For Love & Lemons Blog. (2014). [Online Image]. Available from: SLEEPING IN WITH: CAILIN RUSSO AND LUKE DAVIS: http://www.forloveandlemons.com/posts/29 [Accessed: November 2014] For Love & Lemons Blog. (2014). [Online Image]. Available from: ENK / PROJECT TRADESHOW IN LAS VEGAS: http://www.forloveandlemons.com/posts/10[Accessed: November 2014] For Love & Lemons Blog. (2014). [Online Image]. Available from: 2ND ANNUAL SKIVVIES PARTY AND PRESENTATION: http://www.forloveandlemons.com/posts/24 [Accessed: November 2014] For Love & Lemons. (N.d). [Online Image]. Available from: Shop All: http://shop.forloveandlemons.com/collections/all [Accessed: November 2014]

Gala. (2013). [Online Image]. Available from: Beauty + Fashion : http://www.gala.de/beauty-fashion/fashionfeed/freja-beha-erichsen-fruehe-style-ikone_958402.html [Accessed: November 2014] gamequest. (N.d). Deviant Art. [Online Image]. Available from:Apartamentos y Casas: http://gamequest.deviantart.com/art/Gothicarched-Door-359846579 [Accessed: November 2014]

Gardeñes, A. S. (2012). Telva. [Online Image]. Available from:Celebrities: http://www.telva.com/2012/08/30/moda/1346313537.html[Accessed: November 2014] Girl, G. (2014). Glore. [Online Image]. Available from: Glore-Issue 7 : https://galoremag.com/cover-story-pretty-little-liars-shay-mitchell/galore-issue7/ [Accessed: November 2014]

Go Pix Pic. (N.d). [Online Image]. Available from: http://www.gopixpic.com/600/analizamos-el-estilo-de-jennifer-lawrence/http:%7C%7Cwww*cuorestilo*com%7Cvar%7Ccuorestilo%7Cstorage%7Cimages%7Cmedia%7Cimagenes-y-videos%7Cjennifer-lawrence-estilo13%7C190642-1-esl-ES%7Cjennifer-lawrence-estilo*jpg/ [Accessed: November 2014] Go Pix Pic . (N.d). [Online Image]. Available from: Casa Frida: http://www.gopixpic.com/500/casa-frida/http:%7C%7Cwww*quehacerencuernavaca*com%7Cwp-content%7Cuploads%7C2010%7C06%7Ccasa-frida*jpg/[Accessed: November 2014] Got Celeb . (2014). [Online Image]. Available from: Jena Malone – “For Love and Lemons” annual SKIVVIES party: http://www.gotceleb.com/jena-malone-for-love-and-lemons-annual-skivvies-party-2014-08-01.html/jena-malone-for-love-and-lemons-2014-21 [Accessed: November 2014] Gordon, K. (2010). I love you Wild Fox. [Online Image]. Available from: The Weetzie Bat reading: http://ilovewildfox.com/iloveyouwildfox/?offset=1281747441000 [Accessed: November 2014] glorioso, a. (2014). Purse`n boots. Recuperado el 2014, de in full swing: http://pursenboots.blogspot.com.es/2014/11/in-full-swing.html [Accessed: November 2014] Grunin, M. (2011). Blogspot. [Online Image]. Available from: Maxim Grunin Drawing & Painting: http://maximgrunin.blogspot.com.es/2011/12/figure-drawing-anatomy-1.html[Accessed: November 2014] Igam, L. (2014). Trends Control . [Online Image]. Available from: The Oversized Flower Bands: http://www.trendscontrol.com/2014/03/post294-oversized-flower-bands.html [Accessed: November 2014] La fenice Candita. (2014). [Online Image]. Available from: ERA FRIDA KAHLO: http://lafenicecandita.blogspot.com.es/2014/06/era-frida-kahlo.html [Accessed: November 2014] Moreno, A. M. (2012). Pinterest . [Online Image]. Available from: Andrea Mauricio Moreno : http://www.pinterest.com/pin/266275396689578453/ [Accessed: November 2014] models.com . (2011). [Online Image]. Available from: Marie Claire Italy Latin Lover: https://models.com/work/marie-claire-italy-latin-lover/42853[Accessed: November 2014] Miller, E. (29 de 11 de 2014). Emma Miller. [Online Image]. Available from: STYLE FOCUS: FOR LOVE & LEMONS: http://emmamiller.com/[Accessed: November 2014] Moore, K. (2012). Karina Moore. [Online Image]. Available from: Campaigns: http://www.karinamoore.com/minimale-animale.html#/i/19[Accessed: November 2014]

Naranjo, A. (2014). Pinterest. [Online Image]. Available from: Alexa Naranjo : http://www.pinterest.com/pin/356910339191928849/ [Accessed: November 2014] Nasty Gal. (2014). [Online Image]. Available from: California Dreaming: A visit to For Love & Lemons HQ: http://blog.nastygal.com/culture-shock/california-dreamin/2014/04/for-love-and-lemons/ [Accessed: November 2014] Oh my news . (2007). [Online Image]. Available from:http://blog.ohmynews.com/fuscia/category [Accessed: November 2014] Parry, J. (2010). A gemini rising . [Online Image]. Available from: Summer Almost Gone: http://ageminirising.blogspot.com.es/2010_08_01_archive.html[Accessed: November 2014] Parry, J. L. (N.d). Jason Lee Parry . [Online Image]. Available from: Bio : http://jasonleeparry.com/bio/[Accessed: November 2014] Peña, A. (2013). Mexico 81. [Online Image]. Available from: Turismo : http://mexico81.blogspot.com.es/ [Accessed: November 2014] Revolve. (N.d). [Online Image]. Available from: Mujer: http://www.revolveclothing.es/r/DisplayProduct.jsp?aliasURL=for-love-lemons-balmly-nights-skirt-in-nude/dp/FORL-WQ17&product=FORL-WQ17 [Accessed: November 2014] Revolve. (N.d). [Online Image]. Available from: Mujer : http://www.revolveclothing.es/for-love-lemons/br/cec5a0/?&d=Womens&keyword=for+love+%26+lemons [Accessed: November 2014] Richard. (2014). Lingerie Talk . [Online Image]. Available from: Skivvies: Hands-On Sex Kitten Style From This Year’s Bandwagon Brand: http://www.lingerietalk.com/2014/02/27/for-love-lemons/skivvies-hands-on-sex-kitten-style-from-this-years-bandwagon-brand.html[Accessed: November 2014] ROS_E. (2014). [Online Image]. Available from:Forever Sporty! Forever Young!: http://tramped-rose.blogspot.com.es/2014_04_01_archive.html#.VIzLGWSG-Pg[Accessed: November 2014] Smara, L. (N.d). Models.com. [Online Image]. Available from: Astrid by Paul for 31 Rue Cambon by Chanel: http://models.com/work/chanel-astrid-by-paul-for-31-rue-cambon-by-chanel/viewAll [Accessed: November 2014] Soto, H. T. (N.d). Museo Frida Kahlo . [Online Image]. Available from: La Casa Azul : http://www.museofridakahlo.org.mx/esp/1/el-museo/la-casa/la-casa-azul[Accessed: November 2014] The Black Cape. (N.d). [Online Image]. Available from:: http://theblackcape.wordpress.com/page/7/ [Accessed: November 2014] Tolentino, F. (2014). Nasty Gal . [Online Image]. Available from: California Dreaming: A visit to For Love & Lemons HQ: http://blog.nastygal.com/culture-shock/california-dreamin/2014/04/forlove-and-lemons/[Accessed: November 2014] Top it . (N.d). [Online Image]. Available from: it.me : http://www.topit.me/item/3539261[Accessed: November 2014]

Trip Advisor . (2014). [Online Image]. Available from: Coyoacan Photo: Casa Azul.: http://www.tripadvisor.com/LocationPhotoDirectLink-g150800-d152795-i84999770-Coyoacan-Mexico_ City_Central_Mexico_and_Gulf_Coast.html [Accessed: November 2014] Vine, S. (2014). A Day Magazine. [Online Image]. Available from: Vistoria Secret : http://www.adaymag.com/2014/11/03/sarah-vine-criticize-victorias-secret.html [Accessed: November 2014]

Visual Optimism . (2014). [Online Image]. Available from: Providence: Ana Beatriz Barros By Jason Lee Parry For Malibu Magazine September 2014: http://visualoptimism.blogspot.com. es/2014/08/providence-ana-beatriz-barros-by-jason.html [Accessed: November 2014] Vogue España. (N.d). [Online Image]. Available from: ASTRID BERGES-FRISBEY: http://foros.vogue.es/viewtopic.php?f=8&t=177775&start=750 [Accessed: November 2014] Wagnier, M. (2014). Eyval . [Online Image]. Available from: Morgan Wagnier- Zoey Grossman Photoshoot: http://eyval.net/2748 [Accessed: November 2014] We Heart It. (N.d). [Online Image]. Available from:http://weheartit.com/entry/group/58522058 [Accessed: November 2014] Wintz, J. (2014). Jess Wintz. [Online Image]. Available from: SLEEPING IN WITH: MELODI MEADOWS & ASHER MOSS: http://www.jesswintz.com/the-assemblage/sleeping-in-with-melodi-meadows-and-asher-moss/[Accessed: November 2014]

Zepeda, M. R. (2013). Dressing Brands . [Online Image]. Available from:Frida Kahlo, “Las Apariencias engañan”: http://www.dressingbrands.com/frida-kahlo-las-apariencias-enganan/[Accessed: November 2014]

ISSUU: http://issuu.com/andrearivasawerhoff/docs/interactivo_mexico_dreaming_2015_