Graphic Design Portfolio

Andrea Vedrianca

Hi there, I’m Andrea.

I’m a Graphic Designer based in Jakarta & Tangerang.

I’m highly motivated student that has a deep passion for Design, Creative, and Marketing fields. Has some experience in managing a social media account, leading a creative team, and working on independent creative projects that focused on graphic design, website design, and branding.

I’m willing to learn through criticism and always excited to get new experiences

Education

2020 - Present Visual Communication Design

Universitas Multimedia Nusantara

Multimedia SMK Santa Maria 2017 - 2020

Current GPA {3.76} Contact andreavedrianca@gmail.com

+62 851 5644 3515

Expert

Novice Proficient

Work Experience

January 2024July 2024

March 2023June 2023

January 2023March 2023

July 2022January 2023

May 2022November 2022

January 2019May 2019

OCBC Indonesia - Internship

Graphic Designer

Cicil - Internship

Graphic Designer

Anak-Elang Harley Davidson - Contract

Graphic Designer

Shopee Indonesia - Internship

Corporate A airs (Brand Creative)

Digital Journalism UMN - Internship

Social Media O cer

Walepay Finansial Teknologi - Internship

Creative Graphic Designer

Volunteering & Organizations

February 2022May 2022 Asisstant Lecturer

Universitas Multimedia Nusantara

January 2021November 2022

November 2020March 2022

October 2020November 2020

Head of Multimedia & Art

Mentoring UMN

Visual Designer Nusakara Artspace UMN

Visual Coordinator Gelora Muda UMN

Shopee Indonesia

In this section, I designed a variety of visual content for Shopee Pilih Lokal's Instagram posts. The visual assets were sourced from photostock websites and merchant partner.

I also have the responsibility to create and carry out refreshment design every month for Bazaar Pilih Lokal.

Bazaar Pilih Lokal is a monthly program with a di erent theme each month, such as beauty month, snacks, women's clothing, and more. In this program, besides creating Landing Pages and In-App banners, various other collateral items are also produced, such as Instagram posts.

Here are some In-App banner designs that I have created. Some of these banners appear on the main landing page, while others are sliding In-App banners.

This project was created to celebrate Hari Batik Nasional. I was responsible for designing the key visual and other collateral materials.

To create the key visual, I searched fabric assets and patterns from stock photo websites and performed digital imaging to achieve the desired colors. Additionally, I adjusted the patterns to ensure they seamlessly integrated with the fabric.

OCBC Indonesia

In this project, I created a special anniversary promotion for Bunga KPR Special Anniversary OCBC.

The visual assets were sourced from photostock websites. It took some time to complete the digital imaging and layout design until the key visual received approval from all parties involved. There are 9 outputs for di erent collateral materials.

For this project, I am responsible for creating key visuals for the Poinseru products. For visual assets, I source them from stock photo websites.

Then, I do digital imaging and layouting. Once the key visuals are approved, I proceed to create other collaterals.

In this project, my task was to create the key visual for KTA Cashloan Payroll. All visual assets used were sourced from stock photo websites.

A er obtaining the assets, I conducted digital imaging to change the colors of some images such as women's clothing and motorcycle colors.

Then, I proceeded with the layout design. Once I received approval, I continued to create other collaterals.

There are plenty artworks that I have been worked on.

With various output not only digital, but also printed media.

Cicil

In this section, I designed a variety of visual content for cicil.id Instagram posts. The visual assets were sourced from vector websites and partners.

I also make various website banner to promote workshop, event, and other promotional things.

In this project, I was responsible with creating the key visual for the Ramadan edition. The logo was provided by the creative head. I sourced visual assets from a free vector website. A er completing the layout and receiving approval, I proceeded to create other collateral.

Lockerwear Sportswear

Lockerwear is a men's sports product originating from Indonesia. They aim to climb the ladder and leave a mark as they demonstrate the quality of their products through their reputation on digital media.

Lockerwear is a brand that has a masculine and fearless visual style. At this brand, I learned to create bold design and provide white space for designs.

As you can see on the right, here is one of the designs I created for the Twin Date promo, using supergraphics and perspective to create a dynamic design. The dominant green color aligns with the established guidelines.

Here are some of my designs for Lockerwear. I do design for their Instagram feeds and stories.

Playing with the supergraphic and bold fonts for masculine and fearless style.

Other Works

In this section, I also do freelance opportunity. I do social media design and In-App banner design for my clients

Keep in Touch!

I continue to develop my creative skills and explore the boundaries of visual art.

I love making new connections and collaborating on interesting projects. If you are interested in collaborating or just want to talk about art, feel free to contact me at:

andreavedrianca@gmail.com

+62 851 5644 3515