Andreea Bondor Portfolio by Andreea Bondor

Andreea Bondor Portfolio Fashion Communication & Promotion

Contents

About me p.4

Professional Case Study p.16

CV p.5

Magazine production p.8

Secret dâ&#x20AC;&#x2122;Or p.20

Final Major Project p.12

Champion Up North p.22

About me My name is Andreea Bondor, I am a recent Fashion Communication and Promotion student from the University of Huddersfield. This portfolio is a summary of my university work and industry experience. I am a creative, self-motivated and ambitious person, always trying to improve myself. I have acquired a wide series of skills during my course and industry experience, which have expanded my knowledge and made me more adaptable.

creative

accurate

organised

flexible

Andreea Bondor

mobile: 07447 473081 email: andreea.bondor06@gmail.com

Personal profile

Skills & experience

I am Fashion Communication and Promotion graduate with a balance of practical and academic skills. I am committed to my personal and professional development and I am doing this in an energetic and outgoing way.

Magazine production

team player

I am flexible, creative and organised whether I am working on my own or part of a team. I have a track record of working in new and creative ways and also of performing well under pressure.

work well under pressure

As I said in my interview with Secret D’or I am very interested in fashion writing: “ I would like to pursue a career in the journalism field and also to be involved in styling or photo shoots. I love the idea of creating something visually alluring combined with a solid and capturing background story. From my point of view, that’s what art and fashion are. “

Education & qualifications University of Huddersfield 2012-2015 BA (Hons) Fashion Communication and Promotion Pavel Dan Highschool, Humanities studies Baccalaureate exam- score: 9.66 out of 10

As part of my final year projects, myself and two other colleagues have produced a fashion and arts magazine, entitled FADE , in only 14 weeks. I was the Features Coordinator, being in charge of all written content featured in the magazine, by searching for content, proofreading and editing articles, also supporting and advising the other two team members. I have also participated in organising and directing photo shoots, conducting interviews with European artists via telephone and e-mail, as well as executing organisational tasks such as keeping records and imagery use approval. This project has greatly enhanced my organisational, writing and accuracy skills. I have also become a better communicator and got used to performing well under the pressure of deadlines. I managed to diffuse a positive attitude within the team, keep conflicts away and I have encouraged my team mates to be pro-active and focused. IT skills I have very strong abilities in working with the Adobe creative suite, especially in InDesign, Illustrator and Photoshop. I am able to produce high quality, professional layouts and other creative materials using this software.

Social media Throughout marketing and promotion projects, I have discovered a professional, brand-focused way of using social media, so as to introduce, promote and connect with a wide audience. I personally use platform such as Twitter, Instagram, Facebook and Pinterest. Marketing and PR My professional major project for university consisted of a comprehensive brand expansion strategy, which was focused on the media, the customers and the brand itself. I have strong knowledge in marketing and PR tactics, as well as a creative approach in implementing new strategies and ideas. Other relevant skills -Excellent time management -Well organised and able to meet deadlines -Flexible and easily adaptable to different situations -Experience in events management, styling, photo shoots coordinating, trend forecasting, market analysis.

Employment & experience August 2014-present Crew member, McDonald’s, Huddersfield November-December 2014 Contributor writer for A different Type of Art

July-December 2014 Contributor fashion writer for Secret d’Or (secretdor.com) May -August 2014 Fashion journalist at Champion Up North, Leeds Oct, 2013 Backstage helper at Dress Me Beautiful Fashion Show, Leeds

Interests One of my major interests is based around fashion; I am fascinated by the connection between the media and the industry as well as current trends, beauty and photography. My course has provided knowledge in all of the above fields and I am very passionate about my work. I also enjoy taking part in volunteering activities, such as backstage help for fashion shows and events. My other hobbies are creative writing, reading and travelling.

Languages

References

English (fluent) Romanian (fluent) French (good) Spanish (fair)

Charlotte Goldthorpe Fashion communication and Promotion Course leader University of Huddersfield c.m.goldthorpe@hud.ac.uk James Crabtree Business Manager McDonald’s, Huddersfield 01484 430788

University work

Magazine Production FADE is a quarterly fashion and arts magazine created to promote emerging professionals and fashion artists. It aims at introducing new talents from Europe to the British market and serves as a great source of inspiration for fashion enthusiasts in the United Kingdom. The magazine features and promotes photographers, fashion designers, stylists and illustrators. It is targeted at 18 to 25 year olds, graduates and creative industry professionals and fashion savvies who want to stay up to date with the latest news in the field, or to those who are looking for inspiration and working opportunities in fashion and arts.

Fashion Art Design Education

Art and travel article about the legacy of the Berlin Wall and its historical context, featured in FADE Magazine

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Inspired by Tchaikovsky’s Nutcraker, “Fairytale Reverie“ will introduce you to the ethos of Russian ballet, by its essence of fantasy, mystery and innocence. Model: Kelly Knight Photographer: Bethany Elise Carr

My contribution

I was the Features Co-Ordinator of FADE Magazine, being in charge of editing and selecting all the written content of the magazine. Besides writing articles, I was editing the interviews and my colleagues’ pieces and writing captions and sub-headings for articles and other written pieces. I also participated in developing the concepts for the photo shoots, assisting and directing them, creating props and styling outfits.

The “Contemporary Lines” editorial was inspired by the Nort European minimal shapes, combined with etheral motifs.

Behind the scenes

Model: Hanna Rewtson Photographer: Bethany Elise Carr Illustrator: Claudia Marian

Final Major Project Maria Lucia Hohan brand expansion My Final Major Project consisted of a marketing and PR strategy aiming at successfully expand the Romanian luxury brand, Maria Lucia Hohan within the British market. In order to achieve the aim and objectives, a series of comprehensive tactics have been employed: store opening, store launch event, advertising, social media campaigns, media and PR activities, as well as celebrity dressings. In order to fully communicate the ethos of the brand, an elegant and luxurious photo shoot has taken place and the images have been used to present Maria Lucia Hohan’s concept..

Store opening The proposed location is in one of London’s finest areas, neighbouring brands such as Tiffany’s, Paul Smith and Amanda Wakeley. As Mayfair is a growing luxury area, having established the first MLH store there will benefit the company on the long run. The store design concept follows the classic luxury boutique guidelines, offering an open space where the customers will feel special and taken care of. The design communicates the ethos of the brand and it oozes luxury, elegance and femininity through décor pieces such as fresh peonies and glamorous crystal chandeliers. Overall, the store will provide excellent customer service; it will bring consistency into the brand’s communications as well as promoting the brand’s core values, which will successfully mark the establishment and expansion of Maria Lucia Hohan within the British luxury market and to its customers. Shop floor layout produced using the application RoomSketcher.com

Store launch event The Maria Lucia Hohan store launch is planned to be a memorable and impressive event, meant to raise brand awareness within the British market and establish a strong relationship with the members of the media who attend. It is designed to fully communicate the values of luxury, elegance and exclusivity which Maria Lucia Hohan praises with, throughout the concept and visuals of the event. The designerâ&#x20AC;&#x2122;s speech aims at informing and presenting the brand to the media, giving them a set of exclusive details which could spark the interest of journalists for future articles. The 10 minutes fashion show will display the products so as the journalists will be able to view them closely and give a genuine review of the craftsmanship and quality of the brand. The gift bags will be a finishing touch in strengthening the bond between the brand and journalists. The overall visual communications of the event will build into brand consistency and also generate press coverage.

Lookbook

Behind the scenes

Professional Case Study Cross-cultural examination of the impact glossy publications have on globalisation in the fashion industry:; focused on Marie Claire in the United Kingdom, United States of America and Romania

The Case Study has given me the opportunity to choose a subject I am interested in, and investigate and expand my knowledge on the topic. I have chosen to look at the impact of globalisation on the Marie Claire publication, in the UK, US and Romania. I was surprised by the similarities and differences between the issues and the analysis I have conducted has proven to bring out new information and perspectives.

Cameron Diaz covers and interview American actress, Cameron Diaz, appears on the covers of three Marie Claire issues (November US, December-January Romania, and January UK). Images of the interviews are available in the Appendix. All covers have the same photograph, but it is altered slightly different: the US issue presents Diaz with a pale skin and the colour of her dress is brighter, on the Romanian one her face and body are significantly darker, inducing the idea of tan and the colour of her dress is oversaturated, whereas on the UK cover the actress looks more natural and her dress colour seems genuine. No other significant alterations are presented on the covers; the actress’ face has not been retouched differently on any of them. As the beauty concept has such a globalised vision, there is a slim chance that the photographs have been retouched differently so as to represent the ideal of beauty in each country; therefore it could be seen as a coincidence. In terms of design, the US and the Romanian covers are very much alike; the mastheads are red and the subheadings are red and black. This is a pretty classic and safe use of colours, in relation to the overall look. The British issue, however, features bolder colours, such as bright orange for the masthead and pink for the subheadings. Although the Cameron Diaz articles inside the magazine feature the same content, the title on the cover is slightly different from country to country: the US issue presents it as ‘Rules for a hot & happy life: Cameron Diaz’, ‘Getting happy & staying there: Cameron Diaz’, on the British Marie Claire

and ‘The secret to happiness by Cameron Diaz’, on the Romanian issue. The language barrier, in this case, is obvious when it comes to the Romanian magazine due to the fact that the word to word translation from Romanian to English would not make sense. The original title, ‘Reţete de fericire de la Cameron Diaz’ would be translated as ‘Recipes for happiness from Cameron Diaz’. In terms of layout and design, the articles in the US and Romanian issues follow the same structure and use of colours, black and red; however the title page in the US issue is more bold and creative, with a playful font. The three black and white photographs by Michael Thompson, which appear in the article, are the same in these two issues. British Marie Claire has a different design, introducing a bright green colour for the title. The actress’ name features a minimal font and design, the letters being cleverly arranged so as to emphasize the idea of the ‘A to Z’ interview.

Even though the other two issues use black and red for the title, the UK issue, however, uses bright green due to the fact that the page opposite to the title of the article has is a photograph of Cameron Diaz wearing a green dress. This colour is present in the other pages of the article too, giving it a cheerful, fresh look. The language barrier also appears in the content of the interview piece. The structure of the interview is not a regular question and answer based one, but it uses each letter of the alphabet to reproduce the actress’ interview. All three interviews start with the letter A, having the word ‘Annie’, where Diaz talks about her Broadway show, Annie. However, the letter B presents a difference between the English written magazines and the Romanian one, due to the fact that the translation of the title ‘Breakfast’ does not begin with the same letter in Romanian. Therefore, in the Romanian magazine, even though the overall content is very similar, some of the titles are swapped around, making the reading of the article confusing at some points, especially when compared with the English one. Due to the fact that in Romanian very few words start with the letters ‘W’, ‘X’ and ‘Y’, the interview skips those sections. In terms of language, the Romanian translation avoids using vulgar and sexually related words, and takes advantage of the wide range of possible interpretations by replacing those with more conservative words and expressions. The Romanian media is more conventional regarding the use of sexual and expletive language. Even though Marie Claire’s ethos is maintained in these three countries, it is evident that the Romanian publication presents a more traditional content and language, customised for its audience. The content of the interview provides background information on Diaz’s life and career, emphasizing her positive outlook on life and celebrating her happiness. The article is engaging, informative, easy to read and last but not least, humorous.

The fact that these magazines feature the same cover and article in three different countries, gives Marie Claire a strong sense of a globalised publication. Therefore, Marie Claire’s readers worldwide, have alike taste and knowledge when it comes to fashion and celebrities. Using a well-established and internationally known actress, such as Cameron Diaz, on the cover supports the fact that Marie Claire is, nevertheless, a globalised brand which addressed to a global market.

Industry experience

Secret d’Or

Secret d’Or is an online retailer which distributes clothing anc accessories created by international designers. I have contributed to their blog with fashion articles such as womenswear and menswear trends, travel and lifestyle pieces. This experience has improved my writing skills and it has also given me a glance of what it is like to be a contributor journalist, getting to know the audience and researching for articles tailored for their likes.

Autumn/Winter 14-15 Menswear Trends Summer is almost gone; the temperatures hardly reach 15 degrees Celsius and the rainy weather makes us barely want to get out of the house. That means it is time to dig deeper in your closet and look for that classic trench coat, a pair of warm shoes and maybe an oversized scarf.

Finish off the look with a pair of classy Turk and Fillmore London Django Redwood shoes and a Check Wool Burberry Scarf. You can add other brown elements such as an Estados handmade belt, a Bond and Knight wallet, or for those sunny and cold days, and don’t forget your Finlay & Co Bosworth Walnut sunglasses.

Besides the timeless pieces just mentioned, this autumn/winter season brings in the men’s closets some new must-have garments and accessories. Secret d’Or has put together a few looks and combinations that will help you get through the cold season with a stylish smile on your face. Take in consideration these major trends when shopping for the cold season. The recent British Fashion Week has shown us a lot of options and presented many trends, but this piece will focus on the elegant and fashion savvy man who likes to shop for good quality apparel that will not go out of fashion next year. In this case, a gentleman should always bet on the colour brown as a never-failing option especially if you want a change from black. It is a highly versatile colour which can be combined with navy, dark red or dark green. On the left is a good example of how easy it is to combine brown with navy for an effortless casual yet contemporary look. The central piece of the outfit is the Slim Quilted Burberry jacket which gets a boost of style by matching it with an Oliver Spencer oversized Doctors bag. Wear them with a navy turtleneck Ralph Lauren sweater and Tommy Hilfiger slim trousers, in the same colour.

Champion Up North

Here at Champion Up North, we are looking forward to a summer of music festivals. Our team will be partying in fields (whilst also doing very serious journalism) at King of the Mountains, Cocoon in the Park,Boomtown and Beacons. Our fashion team has been debating the hottest festival fashion trends in anticipation. The days of a sweaty band tee, jeans and a pair of wellies are out and ‘festival chic’ is in. As ever, our style team is on hand to help you plan ahead and get the perfect festival outfit. The combination of spending a few days in a muddy field alongside northern weather conditions are going to make an impact on your tent wardrobe selection. Hotpants and a bandeau just aren’t going to cut it when the heavens open. This means having to consider fashions worst enemies: practicality and comfort.

I have interned for Leeds-based online magazine, Champion Up North for three months. I got the opportunity of joining a team of creative, fearless and vivacious people who put together a community composed of Leed’s youth.

So, how to stand out of the crowd, without spending a fortune, whilst still being able to prepare for all weather eventualities? How about flexing those creative muscles and skills, get back to the hippy vibes of Woodstock and start making your own summer festival clothes…

One of the articles I have written for them is the DIY festival fashion piece.

Starting with something easy; add a more rebellious and freespirit attitude to an old tee and transform it into a cool summer crop top. Cut out the sleeves, collar and bottom part of the tee, leaving two triangular longer bits and make a small ribbon.

This internship has offered me the chance of working close with an already established team of journalists, to attend meetings and brainstorming sessions, as well as being advised and co-ordinated by professionals.

This top is very versatile and you can combine it with pretty much everything, including our next DIY project a long fringe skirt. All you need is a maxi jersey skirt, chalk, a pair of scissors and a lot of patience.

It’s up to you how revealing you want it to be, so put on the skirt and decide the length. Then, with a piece of chalk draw a thin line where you want the fringe to start, grab the scissors and begin cutting thin strings/lines from the bottom. Follow this instruction all around the skirt. Apply the same technique to a plain top and add some colour and playfulness by decorating it with plastic beads. Or maybe try threading wide holed buttons through; let your creativity take over! Denim is a festival staple. Hard wearing but also versatile, so you can always rely on some key items to be both practical and fun. You can play around with shorts or jackets by adding metallic studs and spikes which are easy to apply, or if you’re more into the boho chic style, make a good use of the thread and needle and decorate your denim shorts with pieces of spare fabric. For the perfect solution to creating statement piece which will instantly turn a boring outfit in a stylish one, try accessorizing a pair of boots with old wristbands, necklaces, pieces of fabric or brooches. In a field full of muddy, drunken, sweaty and smelly campers, festivals can be the perfect opportunity to be bold, be creative with fashion. If you’ve got a creative fashion idea you’re itching to try out, get it done at Boomtown and stand out. If you’re a budding designer get a bunch of fringed skirts made and rock them out with your mates at Beacons. We know festivals are really all about enjoying the music, but who say’s you cant look every inch of fabulous whilst you do it?