Interior Design Portfolio | Andreea Raileanu

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PORTFOLIO INTERIOR DESIGN PORTFOLIO | ANDREEA RAILEANU


Andreea Raileanu - Interior Designer andreea.raileanuk@gmail.com | linkedin.com/in/andreea-raileanu-23121999k

Graduated with a First-Class Honours degree from Middlesex University, London. My academic work focused on the hospitality, retail and commercial industry. I enjoy approaching niche concepts that base my designs around the qualities of a material and context to the site. I’m interested in exploring the patterns of human behaviour in architecture and its adaptation through space planning. During my academic years I gained fundamental knowledge regarding my degree that will make me a committed team member. Seeking professional experience in the industry to allow me to improve and apply the current skills I pose. This portfolio contains selected works from my undergraduate studies during my university years.


EDUCATION Middlesex University

(London, United Kingdom)

(2017-2020) - BA (Hons) Interior Design

Dissertation: ‘‘STOP: Exigencies for a slow space’’

Panait Cerna Theoretical High School

(Braila, Romania)

(2017-2013) - Bachelor Degree in Mathematics - Intensive Computer science

COMPETITION Retail Design Student Awards (2019) ‘‘Thank you, Co-op” was a national competition among selected UK universities, we had to individually propose a design for the Co-op stores that will show customers their engagement for the local community.

Degree Show (2019) A competition between the faculties of design, we had to present as a group an exhibition stand for the faculty of Arts and Creative Industries, my role was to collect information regarding final year student’s needs, as well as come up with the structural layout of the plan.

AWARDS Participation Award BIID Student Design Challenge (2019, November) SOFTWARE

An entire CAD-free day competition for final year university students of Interior Design and Interior Architecture from across the UK, where as a group we had to design a zero-waste supermarket and cafe.

INDESIGN

Advanced

PHOTOSHOP

Intermediate

SKETCHUP

Advanced

Voluntary experience

THEA

Advanced

VECTORWORKS

Advanced

“Let’s do it, Danube! - Future at dawn” Environmental awareness (2016, May)

AUTOCAD

Intermediate

ILLUSTRATOR

Intermediate

An entire day where we had to raise environmental awareness, I was also part of the cleaning team for the green spaces that surrounded The Danube.

PUBLICATIONS

TECHNICAL SKILLS SKETCHING

Advanced

Draft Four & Six (2020,2018)

VISUALISATION

Intermediate

MODEL - MAKING

Intermediate

Visuals from my third-year project “Downriver” and first year project “A sense of place” were used on the ‘‘Draft’’ magazine annual publication.

CONSTRUCTION DETAIL

Intermediate

REFERENCES

LANGUAGES ROMANIAN ENGLISH SPANISH

Native Fluent Fluent

Programme Leader

Academic Adviser/Pers. Tutor

MR. JON MORTIMER Email: J.mortimer@mdx.ac.uk Phone Ext: 0208 411 6623

MR. MICHAEL WESTTHORP Email: M.Westhorp@mdx.ac.uk


CONTENTS.


Academic Projects 01.

The G Club - Private Members Club Jan 2020 - May 2020

02.

Corner - Bar & Pastry Restaurant September 2019 - January 2020

03.

Studio - Live & Work Space February 2019 - May 2019

04.

Pressed - Pop-up Juice Bar October 2018 - November 2018

03.

15.

23.

29.

External Projects 05.

Co-op - Supermarket Competition February 2019

37.


03 | THE G CLUB

01. The G Club | Private Members Club Hospitality Project Greenwich, London, UK Jan 2020 - May 2020

The current site is located in Greenwich, in the SouthEast part of London, England. The surrounded district is characterized by its historical tourist areas, is home to the world official Prime Meridian, as well as one of the most visited attraction, Cutty Sark. While the area is looking to preserve its history, it is constantly updating. The vast history and sustained circulation that the site draws daily, made it a good choice for the private members club. The close position by The River Thames inspired my decision in hopes that the private members club will benefit from the calmness of the wave sounds and views that the river has to offer. Free from obstructing elements it shows a clean view from the North side to the river and Isle of Dogs. The University of Greenwich is within walking distance from our site, making it easily accessible to students. The current site holds the Mediterranean restaurant “The Sail Loft” a two-floor storey in Greenwich, situated on a high regulated zone, the building location is generally limited from the noisy parts of Greenwich, far from the traffic noise pollution, it is exposed to low sensory stimulations, located

outside the busiest areas it still maintains a moderate circulation. The Sail Loft is far from the sight of other competitors, his closest one being “The Oystercatcher” restaurant on the same street. The building presents two parallel entrances in each side of the building, with a separated entrance on the South side of the building for the residents of the apartment. The wide pedestrian space in front and behind the building brings visibility and circulation around the building it. Easy spotted from the west side unrestrained from obstructing buildings, the direct view to the corner position of the building makes it easier to be spotted from far away. Why a club for Generation Z? The target audience is Generation Z, those born between 1996 - 2010, and the upcoming younger generations. While researching today’s generation and being one myself, focusing on the present youngest generation allow us to design in the moment where we can address the latest needs of the current audience.


Outer shell

Site compounds

One current issue is regarding education and work, only 39% felt that high school adequately prepared them to enter the job market, and 21% felt they were unprepared to be managed while 44% would rather be unemployed than do a job they don’t love. 60% of Generation Z want jobs that have a social impact. Our generation wants to engage in work that has meaning and purpose. They want to find happiness, fulfilment and opportunity in their work. They want to support spaces and brands that will have an impact in the future and society. The original plan presents a number of disadvantages for a private members club, the building is exposed to a low level of direct sunlight, due to its position and obstruction by the tall buildings on the South side. It still benefits from a moderate amount of light due to the full glass facade. The seamless glass facade does not make it stand out from the other buildings and competitors, although it brings light into

Inner structures

the space it lacks privacy especially at dark hours, while is not presenting a major issue for a former restaurant, it lacks intimacy for a private members club. The structural plan presents a pleasant symmetry with a moderate amount of space of around 750 square meters, on the down side it has 14 set columns that could potentially block the view and freely circulation of the space, along with the apartment space that can’t be altered, leaving us with a restrained U floor plan. The surrounding environment has a huge impact in the way people perceive a space depending on its purpose and qualities that is trying to transmit to the public, the constantly improvement of the area is influential for a private members club that focuses to influence and deliver the latest trends for their audience. This highly socializing and constantly circulating zone is fitted for the younger generation public that the private member club is focused on.

THE G CLUB | 04


05 | THE G CLUB

WORKSHOP / LEISURE AREA

BAR

MEDITATION ROOM

WORKSHOP : CREATE

GALLERY: LEARN BOOKCASE

CAFE

The zonal strategy is to have an informal workplace/leisure area throughout the two floors providing both public and private spaces, by not enclosing this main area it connects the whole space creating a socialising environment without losing the privacy of the user.

The two floors have an 180° view of the bookcase that goes up the ceiling, it acts as a statement for the club while it gives a dramatic look to the space that fits within the conceptual and purpose of the brand.


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FIRST FLOOR PLAN SCALE 1:100

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GROUND FLOOR PLAN SCALE 1:100 1. Entrance Gallery 2. Gallery: Learn 3. Entrance Club 4. Cafe 5. Storage 6. Staircase seating 7. Workspace 8. Screens

9. Bookcase 10. Wc 11. Staircase 12. Metal structure 13. Sliding door 14. Metal facade 15. Bar 16. Bar seating

17. Workshop: Create 18. Meditation room 19. Lockers 20. Apartments

THE G CLUB | 06


07 | THE G CLUB

1. Entrance Gallery 2. Gallery: Learn 3. Entrance Club 4. Cafe 5. Storage 6. Staircase seating 7. Workspace 8. Screens

9. Bookcase 10. Wc 11. Staircase 12. Metal structure 13. Sliding door 14. Metal facade 15. Bar 16. Bar seating

17. Workshop: Create 18. Meditation room 19. Lockers 20. Apartments

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SECTION B SCALE 1:100

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SECTION A SCALE 1:100

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THE G CLUB | 08


09 | THE G CLUB

The concept “territory” reflects on the personal sense of privacy, it studies the boundaries of intimacy and how it can be implemented into a space that could adapt the most extrovert and introvert type of personalities. The following sketch conceptually represents the different levels of privacy. It shows a gradually

View of the Gallery: Learn | Ground floor

PUBLIC EXTROVERT

PRIVATE INTROVERT

Most spaces of our daily life are designed without privacy being a factor in their design, although we depend on privacy without realising it. Introvert personalities types feel the lack of privacy more than the extroverted types, who enjoy being in the public eye leading to a social exclusion of these types. The response to the problem of privacy in public spaces will follow the intent of preserving and allowing for moments of privacy that would conceal not only visual but sensory actions. Concealing not only working areas but providing public spaces with privacy opportunities by allowing leisure activities to be done in a secluded

environment. The accommodation diagram represents the initial conceptual sketch in a more calculated way of planning in terms of levels of privacy for each area. The cafe has full exposure to the public eye, areas like workspace, bookcase and gallery have a progressive exposure depending on the position of the public. Lastly areas like the bar, meditation room and wc have full closure. Areas are strategically positioned to create playful exposures within the interior and exterior exposure. Seating/working spaces are positioned around the existing columns where the user is in full control of its own exposure to the public eye.

progression from openness to full closure. That will serve as the base idea for a strategically proposed design that will focus on the strategic planning of bringing back the privacy of a private member club whilst maintaining a connection between the different levels of exposure of the areas while keeping a distance when needed.


The main element of the space is the glass laminated metal mesh structure that starts from the facade covering the members entrance and enters the space creating a division from the private members club and daily visitors’ area. Division that slowly starts connecting and blurring the lines of separation and becoming one by the structure that slowly rises up as it goes further

Starting with a rectangle

Curving inwards one end of the rectangle to create a inner soft angle

into the space allowing for a gradually visibility to the members space. The staircase is placed behind the metal structure and it raises with the structure. The void opening on the first floor allows for peak moments for the visitors from the inside of the gallery to the members first floor creating a connection between the two spaces while keeping the distance and privacy of the members area.

Raising gradually the end part of the structure to allow for partial exposure and replace the rising bottom with glass.

Fitting structure to floor plan to allow different sections for full visibility and full closure.

THE G CLUB | 10


11 | THE G CLUB View from the Members entrance | Ground floor

The cafe is positioned at the Members entrance distinguished by the few stairs that lead to the elevated space, the seating areas act as an informal leisure and working areas that are spread through both floors, the modular furniture is positioned around the existing columns in order to create an enclosed space. The seating on the first floor is positioned away from the windows to keep the activities hidden from the public outside the building. From the upper floor both part of the club and gallery spaces can be seen and looked down allowing for peak moments creating a double height connection between the floors while still maintaining a necessary distance between areas. The conceptual idea of the hidden bar is to be able to “blind order”, the gap being the only form of interaction between the user and worker

Workplace/leisure area | Ground floor

behind the bar. The seating area of the bar follows the same pattern as the bar, the middle wall that hangs from the ceiling keeps a gap as that of the bar counter allowing just for the hand to be fully visible. The entrance of the meditation room has a muted light ambiance with an elevated floor to make an easier transition into the space, the sides of the path are covered with an aluminium textured sheet that reflects the light coming from the sides of the elevated path as well as from the ceiling, creating a three-dimensional texture that resembles waves making the connection with the river that surrounds the club. Walls are covered in a sustainable acoustic hexagonal panel that provide sound-dampening properties as well as resembling a stone like texture. The main room has two parallel positioned bronzed mirrors that help create an infinite illusion of the space. The room is positioned on the East side of the building benefiting from the early sunrise light.

Branding

Business & Members card:

Phone application:

The business card for visitors has a monochromatic palette, the white textured paper cards fit with the minimalist design and colour palette of the gallery inside the private members club. The member cards are only for registered members, that allows them to open up the door from the gallery into the club, the private member club entrance door, as well as doors from other rooms.

The club will also be promoted on social platforms, with its own website and application exclusively for members. With the help of the application members will have access to the latest news and events regarding their interests, as well as allowing them to connect with other club members and check for availability of free spaces on the social areas.


Workplace/leisure area | First floor

Meditation room | First floor

THE G CLUB | 12


13 | THE G CLUB Workshop: Create | First floor

1. Gasket 2. Sill 3. Channel glass 4. Silicone backer rod and sealant

1. Channel glass 2. Head 3. Sill 4. Thermal break 5. Vinyl insert 6. Structural silicone

Exterior

1. Led illuminated light sheet panel 2. Glazing channels 3. Glass laminated containing image 4. Light sheet panel providing even illumination 5. Led panel

Interior

1. Pressure panel 2. Thermal block 3. Gasket 4. Metal 5. Glass 6. Sealant strips 7. Gasket 8. Mullion 9. Fillet 10. Fillet 11. Glass facade


PLASTIC CURTAINS

MODULAR PANELS

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At the end of the first floor hallway the bright yellow curtains from the workplace room makes it stand out acting as a focal point, the colour yellow makes reference back to the yellow-coloured glass entrance of the gallery. The room is illuminated by multiple led ceiling panels creating an artistic atmosphere referencing back to the creativity of the public gallery, the room can be used for private meetings as well as the weekly workshops and courses. The modular panels can be moved and create a customised private space. The East side glass facade is changed to a channel glass facade to provide privacy to the space from visible high circulated walk path of the building that overlooks inside.

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The members club has a sustainable material palette throughout the space, they use innovative technology to promote the use of more sustainable and plastic-free choices.

1. Newspaper wood flooring 2. Foresso Flooring - Bianco mono 3. Bencore: Hexaben - large 4. Bencore: Starlight - Blue 5. Durat Palace: P007 - Martini 6. Durat Palace: P006 - Black velvet 7. Durat Classic: 910-50 8. Durat Classic: 231 9. Mogu - Wave

THE G CLUB | 14


15 | 90° CORNER

02. 90° Corner | Bar & Pastry Restaurant Hospitality Project Greenwich, London, UK September 2019 - January 2020

The site in Greenwich, England, located at the riverside of Thames River, inspired by its naval history that the river holds and its main purpose, food transportation, the Patisserie & Bar will be influenced by French patisserie, linking it to the naval history of sailors biscuits. The client profession is divided into a patissier and sommelier, the space will look to accommodate and highlight the contrast of both professions, the patisserie site will represent the fast-food culture of market stalls, while the bar makes the transition to the more refine slow restaurant premises. This unusual pairing of businesses that is not commonly approached will work in advantage to the start-up business branding, creating excitement into the local area. The range of the target customer includes a wide spectrum, coming from different ages and backgrounds, from unemployed students to starting entrepreneurs and professional business, the community has different routines and necessities. Deciding to create a place that will accommodate their necessities without interfering into their slow or fast paced routine, being seen as a retreat space.

The area is known for holding a big residential community, followed by a wide range of business facilities, offices being the most common, and the daily traffic of tourism, the restaurant will serve as a ”break space” for the busy community of Greenwich. Most of our time is spent around food, we spend most of our life time planning around it, from what to eat, cooking the food, to the time we spent actually eating, resulting into a repetitive process. This project aims to present this process in a more comfortable journey, the time that customers spend in line or eating won’t feel like “wasted time” but rather being perceived as an enjoyable experience. Inspired by the location, the main element of the space makes reference to the main building which the site is located in. Its characteristic long sheltered high circulated path is transitioned into the centred element of the space as the main circulation element.


The busy covered section of the under sidewalk of the building is conceptually translated into the space as the main circulation element. The rectangle is divided creating a middle void space that encourages circulation around it.

To draw the outside sidewalk circulation inwards parts of the original facade is moved back to create an open space that will stand out from the continuous straight line of the main building.

Facade

The front display makes reference to the patisserie display inside the shop being represent at a bigger scale in a theatrical way, white marble is used for the display to

keep a colder environment for the patisserie trough higher temperatures. Enclosed trough a glass box keeping them save from outside factors.

90° CORNER | 16


17 | 90° CORNER

Site | Greenwich


In the year 1895 - 1896, the current building was located next to a Stone fabric work, this inspired the use of stone as the main element to provide a connection to the site history. Stones are present on the front shore of Thames river when the tide is low, the stones present a cool toned theme that will be followed through the site interior main colours. Direct sunlight to the site is limited due to it

sheltered position, it receives only the last indirect sunset rays at the end of the day. The front pathway has a long black drain resembling the Prime meridian of Greenwich that the town is known for. Coincidently the interior has a ceiling vertical beam that goes through the space, painted in black to highlight it to make reference to back to it.

Patisserie shop | Ground floor

Time transmitted onto the dining table | Concept

Time is the conceptual core of the design, defined as “the physical reality that exists within the fourdimensional continuum“, will be the base of the design focused on the user experience towards time, following it up on how time is transmitted to the dining table and how it acts as a blank canvas for the action. Comparing it to a theatrical stage with three different acts: set up, action and trace. The story of the progression of time through the table will serve as the planning concept of the space. The ground floor represents the first act of “set

up “, the floor areas are symmetrically divided and separated to keep a structured flow of circulation. The first floor follows the “action“ stage, the areas are not structurally divided to allow of a free flow in between the zones. The final stage “trace“ is the user experience of the two transitional places. The ground floor uses a colder light temperature to compliment the fast-paced daily environment of the space, while the first floor uses a warmer light to make the transition of the day to night to a calmer and slower atmosphere.

90° CORNER | 18


19 | 90° CORNER

The sliding facade is made of eight glass panels supported by five metal beans, the bottom four are automatic glass

doors that slide upwards. Each glass door can be adjusted to its own preferred level allowing it to be fitted as desired.

BENCH SEATING SEATING REFILL AREA

BAR

GLASS FACADE

SEATING

BATHROOM

PASTRY SHOP

DISPLAY


The gradation of the materials between floors follows a slow transition from clear to more textured materials. They complement but contrast one another to highlight the transitional spaces. The ground floor uses a monochromatic palette to mark the separation between the areas on the floor. The materials chosen poses reflective properties to help bring in natural light into the space.

The polished finish compliments the look of the refined patisserie that the cafe sells. The first floor uses a darker neutral colour palette to blend with the darker atmosphere of the bar. The roughens of the stone makes reference to the history site by creating a contrast between the natural and man-made materials of the space.

Bar | Ground floor

Bench seating | First floor

90° CORNER | 20


21 | 90° CORNER

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1. Display 2. Glass facade 3. Pastry shop 4. Staircase

5. Seating 6. Restroom 7. Storage 8. Bar

9. Seating 10. Bench seating 11. Refill area 12. Glass wall

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90° CORNER | 22


23 | STUDIO

03. Studio / Live & Work Space Commercial Project Islington’s Upper Street, London, UK February 2019 - May 2019

Conceptual staircase idea

Starter Studio caters to an organization supporting individual craftspeople looking to promote contemporary craft, makers, artisans and artists, helping individual makers to establish themselves as active professionals, build careers and ultimately demonstrate the value of creative craft. The studio will accommodate a young craftsperson/maker, where they will live, make and sell their work. The space goal is to be more than just a shop and promote a positive lifestyle of creativity and craft where the public could be more than just a buyer and engage with the maker and mark the difference between an individually designed object from a mass-production designed one. The concept of the space is creating a ‘live art’ gallery that spreads throughout the building, without having a designed area for the gallery the site becomes its own art performance space by blurring the lines between the living and artistic working lifestyle. The artwork pieces are spread all around the building giving a museum feel to the space, some pieces of art are

Living room initial idea

hidden to create a sense of curiosity and dim the idea of a showroom artwork and process of creating. Started studio offers a customisable space than can be changed to allow for peak moments and full privacy, perceived as an open & connected space from the public. Hints of void within the space makes the space appear bigger and adds an impression of openness allowing the visitor an inside look on the artist personal spaces and living style. The site is a two-storey building in Islington’s Upper Street, situated directly at the corner of Charlton Place street and Upper Street intersection between Angel and Highbury & Islington station underground. The area includes a wide range of over 200 bars and restaurants to theatres, health and beauty spas, hotels and more, including the well-known competitor ‘Business design centre’ building situated across the street.


The Upper Street intersection is highly circulated making it a good location for a new start up studio for a university student to gain public recognition. The site allocates multiple museum and art galleries in close proximate to the studio that will serve as inspiration for the client and potentially attract same minded visitors. Site

Museum/galleries Main circulated area

Artistic shops Tube station

Building site

Located at the corner of the heavily circulated street it benefits from a wider range of visibility making it easier to be located. To expand and improve the circulation inwards the building part of the corner is removed to create an easier transition from the street.

The brick walls are replaced with frosted glass to bring a sense of transparency whilst still maintaining the indoors privacy. The flooring includes a brick marbled path to give a sense of direction within the space whilst making the connection to the main building material, bricks.

STUDIO | 24


25 | STUDIO

First floor | Initial plan

Ground floor | Initial plan

The above initial plans show planning around the main element of the space, the staircase, its purpose is creating a slow journey around the areas of the space imitating the slow

Ground floor | Initial plan

circulation of the inside of a museum, journey archived by the two contrasting step of the staircase requiring the visitor to move to a slower phase

Conceptual diagram

The space is divided in blocks, each serving a different purpose, the space created in between serves as a connecting walking space between the areas

Workshop | Ground floor

Workshop

Storage/display

Display room

Living room

Bathroom

Meeting room

Storage

Glass floor display

Bedroom

Hidden display


1. Entrance 2. Resting area 3. Workshop 4. Meeting room 5. Storage/display 6. Display room 7. Storage

8. Glass floor display 9. Kitchen 10. Living room 11. Bathroom 12. Bedroom 13. Hidden display

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SECTION B SCALE 1:50

SECTION D SCALE 1:50

SECTION C SCALE 1:50

SECTION A SCALE 1:50

STUDIO | 26


27 | STUDIO View from staircase to the display room | First floor

CEILING WINDOW

DISPLAY

GLASS FLO

The display room follows a day/night concept, the top section is illuminated by the ceiling opening adding a dramatic element. The bottom display is being lit by the scattered light coming from the ceiling opening creating a muted atmosphere, the artworks are placed under led displays

LED DISPLAY


HIDDEN DISPLAY BATHROOM GLASS FLOOR DISPLAY

BEDROOM

STAIRCASE

LIVING ROOM

KITCHEN

STORAGE

DISPLAY ROOM

STORAGE/DISPLAY

MEETING ROOM WORKSHOP

GLASS BRICKS WALL

RESTING AREA MARBLED BRICK PATH ENTRANCE

OOR

The materiality adapts a neutral colour palette to not overshadow the colours of the handmade artworks. The original red bricks are kept and the new additions of bricks are white creating a contrast between the old

and new. The original structure is kept untouched and the new addition of areas work as additions, being easier to be removed without damaging the original building.

STUDIO | 28


29 | PRESSED

04. Pressed | Pop-up Juice Bar Hospitality Project Middlesex University Campus, London, UK October 2018 - November 2018

A sustainable start up business that will cater to students within the Middlesex University through an organic Pop-up juice bar. Located within the perimeters surrounding the university, located at the Grove park on the main entrance of the Arts faculty building. With no elements blocking the view is easy to be spotted and accessed across the Hendon campus. Focused on selling the healthy benefits of the daily made fresh juices, the surrounding nature benefits the popup juice bar branding attributes. Grove park features a dried tree that stand out from the other blooming green trees, it’s located in the centre of the park apart from the other trees, its dark dried nature makes it stand out. Instead of covering it, the design was based around it to highlight the stages of life. Once dried out, a tree stands like a symbol of the passing time. Concept: Connection & disconnection The design will focus on providing a disconnection within

the noise and busiest life on the campus and accentuating the connection to the surrounding nature environment. The three shipping containers, two three-meter containers and one six-meter container are placed facing the same direction around the tree in a parallel position. In the latest chosen position, the containers are positioned around it creating an outdoor enclosed socialising area for the customers. To celebrate the passing of time through the dried tree, mirror stands are placed captivating its essence and connecting it to the space. Its essence is also present in the materiality palette highlighted by a burnt wood material. The plan design is a free space with no set rules in circulation, sense of direction is presented by the subtle details within the interior of the space such as the hint of colour highlighting important areas, as well as the continuous counter, table and seating space.


Outdoor view of Pop-up juice bar | Grove park

Middlesex university Hendon campus | Grove park

Dried tree location | Grove park

PRESSED | 30


31 | PRESSED

KITCHEN ENTRANCE COUNTER

SLIDING GLASS DOOR

TABLE & BENCH

SLIDING GLASS DOOR

Outdoor view from th

The usage of container will be point of the juic area for the sell kitchen and stor side panel has b a sliding glass do to the outdoor a

The two three have been joi continuous spa leisure space for original panels h and replaced w


he mirror stands | Grove park

the one six-meter e used as the arrival ce bar and working ler with space for a rage space. The left been replaced with oor to allow passage area.

e-meter containers ined to create a ace; main usage is r the customer. The have been removed with glass doors to

allow for a full view to the park. The sliding glass door that slides up serves as branding promotion featuring the logo that once the glass panel is up will be visible from a distance. The outdoor space created between the tree and containers provides a private hang out space for customers that’s hidden from the passing public, the mirror stands around the tree act as an installation to the dried tree that now serves as a sculpture and symbol of time.

DRIED TREE

MIRROR STANDS

OUTDOOR VIEW OF POP-UP JUICE BAR

PRESSED | 32


33 | PRESSED

1. Entrance 2. Counter 3. Bar seating 4. Seating

5. Kitchen 6. Mirrored outdoor stands 7. Glass sliding doors

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SECTION A SCALE: 1:50

ELEVATION A SCALE: 1:50


Indoor view of the Pop-up juice bar

The materiality palette is inspired by the surrounding nature. The usage of sustainable and earthy materials binds the space with the scenery. The burnt wood slabs present trough the space are used as a direct representation of the surrounding dried tree making a direct

connection with its essence. Its dark burned colour makes it stand out from the neutral colour palette. The colour yellow is used strategically placed throughout the space to highlight the key elements and give an indirect sense of direction.

SECTION B SCALE: 1:50

PRESSED | 34


EXTERNAL PROJECTS



37 | CO-OP

05. Co-op | Supermarket Competition Student Awards Competition - Retail Project Co-op Stores, London, UK February 2019

Product stall location plan

The new insert design for the Co-op supermarket chain stores should contain a combination of the store heritage and modern design thinking. It should follow the following principles to ensure that all material produced by Co-op is consistent to its true values. They should inform every single piece of the store design. The design should transmit the following qualities: • Straightforward, honest and functional • Responsible and long-term • Intelligent, not arrogant • Improving the lives of real people. The conceptual propose that will show costumers their work and engagement for the local community will be represented by a weekly local product stall. An adaptable design that features products from small local business such as sustainable skincare, flowers and crafts etc. will be

displayed and interchanged weekly. The concept of the stall is a timeless and accommodating layout for each scenario and featured product. The design uses a minimalistic material palette that follows the store branding colour palette that blends within the interior space. The stall presents three changeable elements that provide with extra display space when needed depending on the weekly product. One of the first compartments is an adjustable table display that features an extractable inner table that can be easily extracted or hidden when needed. The wall display upper compartment can be elevated for a customisable height, lastly the hanging displays can be moved around the space creating a customisable layout.


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1. Table display 2. Hanging display 3. Wall display 4. Self check out

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Indoor view of the weekly product stall | Hanging display close up

CO-OP | 38


39 | CO-OP CONCEALED LIGHT WALL

SELF CHECKOUT

WALL DISPLAY

LOGO PLACEMENT

CART STORAGE

METAL BARS SUPPORT

FOR

STRUCTURAL

HANGING DISPLAY

TABLE DISPLAY


Indoor view of the weekly product stall | Table display close up

Indoor view of the weekly product stall | Wall display close up

CO-OP | 40


Thank You !


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