PROCESS BOOK II
Andres Lara / Package Design Spring 2017
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / DESIGN BRIEF Company Background Parma, Italy, halfway between Bologna and Milan, has a glorious history that traces back to the Etruscans. Perhaps best known for its splendid architecture and its foods (especially the incomparable parmigiano reggiano cheeses and its prosciutto di Parma), the region is also a center of art and music, higher learning, and glassmaking, foremost the world’s leading glassware manufacturer, Luigi Bormioli. The company was founded in 1946 by Mr. Luigi Bormioli, who led it to international prominence. The Luigi Bormioli family continues his mission: a commitment to great design, traditional Italian craftsmanship and high-tech glassmaking technology to create beautiful glassware of the highest quality. Luigi Bormioli rivals fine crystal in appearance and elegance, but is lead-free, affordably priced and widely available. Objective To better showcase its innovation and legacy in the glassmaking field, the new packaging for the Crecendo Collection will showcase the product by using a distinctive die cut window that will serve as a visual way to gain the full attention of the customer; The black hue will remain as a symbol of elegance, but the golden color will be imprinted in some key areas of the box in order to reinforce the aforementioned statement; palette of specific colors will be introduced as well in order to help differentiate the type of glass and collection that is being offered. Look, Feel & Tone The packaging will display an exquisite and refined layout that will echo the dedication and thoughtfulness that the company has put into the glassmaking for the last 70 years. At first glance, the box will be a direct statement of elegance and beauty. Its bold colors and typographical details will lure the most exigent customer.
Price Range A pack of 4 pieces would range between $29 US to $39US depending on the type of glass and size. Product Line Aero, Alfieri, Atelier, Bach, Birrateque, Canaletto,Classico, Crescendo, Gallerie, Incanto, Intenso, Lock Eat, Magnifico, Michelangelo, Optima, Palace, Precious Glass, Prestige, Prezioso Blue, Prezioso Clear, Prezioso Green, Romantica, Rossini, Royale, Strauss, Strauss on the Rocks, Sublime, Supremo, T-Glass, Thermic, Top Class, Tuscan, Veronese, Veronese on the Rocks, Vinea, Vinoteque, Wine Profiles. Audience Middle and upper-class individuals ranging 35+ years of age, with mid-high to high income. Direct Competitors Anchor, Mikasa, Riedel. Keywords Elegance, Beauty, Tradition. Unique Selling Position “The ultimate sophistication in a glass.”
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /MOOD BOARD
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / VISUAL AUDIT
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / NAME AND IDENTITY DEVELOPMENT
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED BRAND LOGO AND PACKAGING GRAPHICS SKETCHES
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED BRAND LOGO AND PACKAGING GRAPHICS SKETCHES
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED LOGO, REFINED PACKAGING GRAPHICS AND ROUGH PACKAGING MOCK-UP
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED LOGO, REFINED PACKAGING GRAPHICS AND ROUGH PACKAGING MOCK-UP
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED LOGO, REFINED STRUCTURES, REFINED PACKAGING GRAPHICS
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /REFINED LOGO, REFINED STRUCTURES, REFINED PACKAGING GRAPHICS
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /FINAL LOGO AND GRAPHIC APPLICATION FOR ONE PACKAGE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /FINAL LOGO AND GRAPHIC APPLICATION FOR ONE PACKAGE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE /FINAL LOGO AND GRAPHIC APPLICATION FOR ONE PACKAGE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL MOCK UP
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL MOCK UP
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL MOCK UP
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL PROTOTYPE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL PROTOTYPE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL PROTOTYPE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL PROTOTYPE
Andres Lara / Package Desingn I / Glass Packaging
Andres Lara / Package Desingn I / Glass Packaging
LUIGI BORMIOLI GLASSWARE / FINAL PROTOTYPE
Andres Lara / Package Desingn I / Glass Packaging