AndrĂŠs Ortiz Industrial and Business Designer
AndrĂŠs Ortiz
_Industrial and Business Designer andresor8@gmail.com +1 (470) 699-4176 1794 Dresden Drive, 30319 Atlanta, GA
_About
Industrial Designer with Master in Business Design at Domus Academy, (Milan Italy). Experience developing trade marketing strategies for massive consumption brands. Ability to self-motivate, multi-task and juggle multiple projects with achieving orientation. Openness to continued learning and enhancement of skills in a multicultural environment. Specialties: Brand Development, Marketing, Design Thinking, Research, Strategy, BTL Advertisement, Trade Marketing, Consumer Service.
Andrés Ortiz _Industrial and Business Designer andresor8@gmail.com
and.ortiz8
+1 (470) 699-4176
1794 Dresden Drive, 30319. Atlanta GA.
Education _Business Design Master Domus Academy Feb.2015 - Dic.2015 Milan, Italy _Interior Design bachelor LaSalle College Feb.2010 - Jun.2013 Bogotá, Colombia _Industrial Design bachelor Univesidad de los Andes Jan.2005 - Nov.2009 Bogota, Colombia
Awards _PAD price Second place. Best Grade projects 2009 Javeriana Univerity _Colfuturo Scholarship-Loan Beneficiary for postgraduate program 2015
Languages English Italian Spanish
Work Experience _Brand Strategy Consultant Paolo Giachi Studio // www.giachi.info Responsible for leading the brand communications tone continually enhancing a luxury and strong brand image. Ago.2015 - Dic.2015 Milan, Italy _Account Manager Diestra Brands // www.diestra.com.co/ Development of trade marketing strategies in modern and traditional distribution channels for massive consumption brands. Clients: Abbot Nutrition, Bimbo, SABMiller Jan.2014 - Dic.2014 Bogotá, Colombia _Project Manager Kport // www.kport.com.co/ Management of creative and production stages of projects according to brief and budget for brand consumer POP projects in distribution channels. Clients: Mead Jhonson, Engesa, RedBull May.2012 - Nov.2013 Bogotá, Colombia _Design assistant SorfRay Technologies // www.softray.com.cn/ Generation of proposal for interior design and furniture starting from a given brief Sep.2010 - Feb.2011 ChangZhou, China
“I give the authorization for the treatment of my personal data according to italian law D. Lgs. 196/2003”
_Index
_1 Indoor Brand Activation
_2 Amusement Park
_3 Repositioning and branding
_4 Trade Marketing Strategies
_5 Interior design projects
_6 Outdoor Brand Activation
_1 Indoor Brand Activation
How to explain brand values of a new brand in context?
Indoor Brand Activation Kinder Sorpresa Brand Activation for the launch of new lines of products.
Client: Ferrero Company: Kport Category: Branding Position: Project manager Time frame: 3 Months Area: 9 mts
_Context
The biggest and more visited malls in Bogota along weekends at the second semester of the year
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Boys and girls from 3 to 13 years old with the assistance of their parents,
_Costumer target
Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is third biggest chocolate producer in the world
_Client
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Kinder sorpresa Itinerary flagship stand
_how it works?
5
3
3
4
4
2 2
1
1
1
Waiting stage
2
Brand ambassador
3
Toys collection
4
Play stage
5
Picture background
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Itinerant stand for the launching of a new line of products focused in boys and girls. Brand ambassadors held activities and give product sampling to the visitors
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
11
Weekends
372
Kids per day
“We wanted to see happy faces on the kids, The activity exceed expectations” “ We hope to see the sales increasing like in this week's of the launching” Andrés Peña Kinder marketing manager
8500
Kids impacted Directly
https://www.youtube.com/watch?v=mJZJ3-dtW9g
1.8 Million Indirect Impacts
Materials: Metalworking, MDF, vinyl flooring, LED lighting, digital printing, Polystyrene and Acrylic 2009- 2015 Andrés Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
_2 Amusement Park
How to make a kid feel like a hero?
Amusement Park Interactive space for Emgesa in Divercity Bogota, Colombia
Client: Engesa Company: Kport Category: Interior Design Position: Project manager Time frame: 6 Months Area: 28 mts
_Context
Divercity is a scaled-down city where boys and girls aged 3 to 13 years old can take on more than 45 roles between trades and professions while they learn how the real world works.
Space at the city
Sponsor brand
Restaurants
Police Station
Car showroom
This is an space where brands get brand awareness thought making boys and girls feels like they where in a real city 2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Divercity is an space for families or groups with children aged from 3 to 13 years old
_Park Visitor
Emgesa is the company that provides energy and gas to the main cities in Colombia
_Client
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Divercity electric power plant Sponsored by Engesa
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
_how it works?
4 5 3
7
1
8 2
6
1
Hydroelectric power plant
2
Power plant generator
3
Incity connection
4
Circuit breaker
5
House
6
Emergency
7
Lab
8
Control Panel
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
The activity recreates the process in which electrical energy is transported thought the city and home. The kids learn about the whole process while “work� as Engineers at the power plant
Along the activity there is a brand ambassador that guides the activity and explains to the parents how it will be.
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
25 mins per activity
192
Kids per day
2 Years of Operation
Materials: Metalworking, MDF, Formica, Qunituplex, vinyl floors, Floorgraphic digital printing, LED lighting, Polystyrene and Acrylic 2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
_2 Repositioning and Branding
How to give fresh air and explain the product lines of a brand?
Repositioning and branding Analysis and relabeling of a traditional product in Italy
Client: Pagieri Company: Domus Academy Category: Business design Position: Business design student Time frame: 2 Months
_Context
Cleo its a brand that does not have a clear brand personality and it is not communicating its main attributes.
Quality Italian tradition Perfume based Company costumer
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Female between 20-30 medium income located in Medium big cities in Italy
_Costumer target
Paglieri is a company with more than 100 years in the italian market that over the years some of their products have been landmarks in the body care market
_Client
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Reorganize, Reduce and focus of Cleo product lines Current product lines
Proposal of product lines
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Current product lines
3 9 18
lines bottles scents
We propose an scheme where all the lines have the same importance that allows the client understand better all the products available. Proposal of product lines
S3
S1
S2
S2
L1
L2
S1
S3
3 4 3
lines bottles cents
L3 S3
S1 S2
Project in group with: D.I Genta Prakesa D.I Marinta DeTrapaga 2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
_4 Trade Marketing Strategies
How to increase brand awareness at the Point of Purchase?
Trade Marketing Portfolio of POP material for massive consumption brands at supermarkets
Company: Kport / Diestra Category: Industrial Design Position: Project manager Production: 50 - 100 unds
Mead Johnson Nutrition Company is a major manufacturer of infant formula both domestically and globally with its flagship product Enfagrow
Enfagrow is tailored meal for Toddlers 9 months and older, aimed to help them to develop their skills,
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Each one of the pieces where aligned to the ATL campaign that brand was helding on TV at that moment and where updated for the next as well
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Abbott Laboratories is an American pharmaceuticals and health care products company. It has 72,000 employees and operates in over 130 countries.
Ensure is an adult therapeutic nutritional drink that is a source of complete, balanced nutrition.
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
Each one of the pieces where aligned to the ATL campaign that brand was helding on TV at that moment and where updated for the next as well
2009- 2015 AndrĂŠs Ortiz Portfolio / andresor8@gmail.com / 371 1919924 / Milan-Italy
_5 Outdoor Brand Activation
How to make the break an amazing moment?
Outdoor Brand Activation Racing track for toy cars in universities
Client: RedBull Colombia Company: Kport Category: BTL Position: Project manager Time frame: 2 months
Abbott Laboratories is an American pharmaceuticals and health care products company. It has 72,000 employees and operates in over 130 countries.
The track was designed modular so that the pieces could be transported in one truck and facilitate the rotation of the activity by the various universities.
_6 Interior Design Projects
Interior design projects Collection of academic projects in Interior Design
Interior design for the common areas in a BnB Hotel
Interior design for a design agency office
Interior design for the common areas in a Asian Restaurant
AndrĂŠs Ortiz
Industrial and Business Designer
andresor8@gmail.com +1 (470) 699-4176 1794 Dresden Drive, 30319. Atlanta GA.