Know your stakeholders AndrĂŠs Vivas In a market that increases and changes every day, a world in which different companies compete for the control of stakeholders to position itself as a strong business group or just to establish a brand, a company must know the stakeholders. Various parameters must be set to continue in a process of growth or advancement, to involve the partners or stakeholders who are those who really give their identity and purpose to a company. Stakeholders largely are those who share the future of the company, either for purpose of improvement and growth or to decline as usually happens. To excel with a company and avoid problems that generate the loss of an enterprise, communicators must always be aware of how to get to new customers and establish within one or more stakeholders. To Image taken from reach this point, communicators must first take several steps which shall give the importance to each group of stakeholders and learn how to make a profit of control on each.
First, a company must know which stakeholders account and in which area has better reception and strength. After identifying their own stakeholders, prioritize them and fix attention to several groups including if any company is losing the advantage. It always better to a focus on a group of stakeholder. After having identified and prioritized the stakeholders, there is a step to understand the stakeholders is taken is not always a difficult task taking into the account their needs and the way it will impact within the company.
*Modern Languages Student Organizational Communication I Fourth Semester EAN University
Within
one
each of the parameters to achieve well to understand the stakeholders must take into account what their primary concern, what are their needs, could we meet these needs, as we want to take place, that within these measures we have control on how this impact the company and what is the way we will communicate effectively with them.
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Finally in the process, the company must organize a plan that allows to the stakeholders establish an effective communication. This can be achieved smoothly between each group of stakeholders and a company. Likewise to involve stakeholders in the company’s project, in an organized manner to have a sustainable support. All of these allows to take advantage in a group of interest and achieve correct positioning of the company way.
To conclude, an enterprise company’s daily life and introducing and providing to which a company wants
must know that the stakeholders are part of constitute the majority of its development, each company a plan to lead throughout the sector to focus his leadership.
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*Modern Languages Student Organizational Communication I Fourth Semester EAN University