andrew greenbaum
Hello
Ciao
Hola Bonjour
Konnichiwa Aloha
Bio Graduating August 2015, Bachelors of Art: Industrial Designer, Skilled in 3d printing, prototyping and product model development. Creative designer seeking full time employment post graduation. Growing up I was always curious about how things worked. Often finding ways of breaking things, and putting them back together. I always had a inherited understanding for the visual clues of how things came together, and therefore how to fix them. This ultimately manifested itself in the need to pursue a kinesthetic learning experience, Which lead me to Industrial Design at SCAD. An understanding of shape, scale, position, and volume came naturally. I strive to better understand how to apply these and many more themes into great design. I am fascinated by contemporary approaches to product design. My personal favorite products are those that act as a catalyst for perspective into the designers thought process. I seek achievement, competence and an independent eye, and through my work I find confidence and excitement. I treasure curiosity, creativity and simplicity. I value life-long learning from the challenges around me.
Somethings I don’t like: 1. Duck tape wallets 2. Worshiping any brand of hot sauce 3. Walking on a beach with socks on
Somethings that go unappreciated: 1. Airplanes 2. Air conditioning 3. The pencil 4. The mailman 5. Aretha Franklin
Korg miniKP Kaoss Pad Musical instrument redesign project The MiniKP is a dynamic effects processor
The Original Kaoss Pad Designed in 2007 Cost $300
The negatives
Outdated Interface
“I love this compact little processor. It does take some toying around to get the hang of the different effects due to the interface” “Really not usable in a live situation if you change presets frequently especially if its dark”Gearslutz product reviews
Poor Aesthetics
“The only thing that would make this little wonder any sexier would be if they got rid of that awful red plastic black combo”amazon review
Poor volume output
“The internal sound quality is okay, it could honestly be better” zzounds review
Not gender neutral
It’s a shame that the design is not accessible to not only girls but the visually impaired Andrew Greenbaum
The positives
Touch Pad is effective
“HIGHLY recommended even if you don’t know anything about music. Remixing your own music with the swipe of a touch pad is also very very rewarding” zzsounds review
ABS is tough enough
“I’ve taken it on the road and to the practice space and it has yet to fail me” zzounds review
Compact/portable
“ A huge plus for me is the size of the kp, its really small and easy to transport”
Technically effective
“for bang for your buck, Its a work horse of a effects processor” zzounds review
Users The Professional
Age: 15-39 Mostly Male Professional needs
Durability Performance in dark and light environments Easy interface navigation Technically effective Nomadic
The hobbyist
Ages; 15-39 Mostly Male Consumerist needs
Dynamic Fun/playful Aesthetically pleasing Light compact Nomadic Possibly visually disabled Accessibility
Aesthetic/Graphic Inspiration
“Its toy like appearance is not to be taken lightly, as the Op-1 has completely sold out.” “While there are the occasional references in the OP-1’s interface to traditional, physical interfaces, most of the graphics you’ll see feel straight out of old Atari video games — it feels more like digital-native art than an interface for music creation” “This company values fun above nearly all else — head of sales Tobias von Hofsten told me that “fun is one of our guidelines in everything we do.” -The Verge
Ideation Opportunity Color pallet Size/Footprint Built in speaker system Interface Interface navigation Part design Material button illumination Overall aesthetics Accessibility SD card
Improved Color Pallet Gender neutral Approachable Marketable
Compact Footprint
SD card reader
Responsive Interface
Brighter 16 bit OLED Screen
Backlit Compression molded rubber buttons Useful in dark enviornments
Braille for accessibility
Larger XY Pad
Improved Interface Graphics Every effect has a visual reaction to the analog interaction Korg mini KAOSS PAD 2 BOOTING Please Wait...
Line Drawing!!!
Upgraded Speaker
Brief Digital Specs 5 Reverbs 20 Looping/Stutter Effects 5 Vocoders 10 Synths/sound Effects
15 Filters 15 Modulation Effects 20 LFO Based Effects 10 Delays
Single scroll
VS
Quick scroll
Exploded view 10
11 12 13 14 1 2 3 4 5
15 16 17 18
19
6 7 8 9
20 21 22
Number
Name
Manf process
Qty
Material
1
XY pad
REF E/E
1
REF E/E
2
Xy Support
Injection Molded
1
ABS
3
Battery
Vendor
4
Vendor
4
Coils
Bent
4
aluminum
5
Speaker
Vendor
1
Vendor
6
Processor
Vendor
1
Vendor
7
On/Off Switch
Vendor
1
Vendor
8
Power Insert
Vendor
1
Vendor
9
SD Card
Vendor
1
Vendor
10
Top Shell
Injection Mold
1
ABS
11
Glass
Water Jet
1
Gorilla Glass
12
Input/Output
Vendor
4
Vendor
13
OLED
Vendor
1
Vendor
14
Motherboard
Vendor
1
Vendor
15
Buttons
CompressionMolded 1
LSR
16
Button Sensor
Vendor
2
Vendor
17
Button Sensor
Vendor
3
Vendor
18
Skrew set 1
Forged/Spun
4
Steel
19
Bottom Shell
Injection Mold
1
ABS
20
Skrew set 2
Forged/Spun
4
Steel
Technical Drawings Injection molded Top and Bottom Shell
5.75
0.75
R0
.21
3.66
Mass = 0.28 pounds Volume = 7.85 cubic inches
0.22
0.59
0.4 3
1.49
MotherBoard/Buttons
0.47
0.15
5.98
0.59
3.48
2.09
2.58 2.58
0
.7
R0
Final
Clip Comm
A thoughtfully interactive communication device
Clipcomm
Design a wearable communicator for the “Techy Traveler”
Headphone Issues What is the user suppose to do when product isn’t in use?
Potential snagging
Dangling Annoyance
Wrapping around phone makes interaction frustrating
Casual non intrusive clip locations From various architectures, I narrowed the options down to one concept; A simple clip. I was attracted to the idea for a number of reasons. Most importantly though I saw potential for the design to be unobtrusive
Ideation The approach with the products aesthetic design was minimal. What does The ClipComm really need in order to function? Good design put human needs, capabilities, and behavior first, this is human centered design. I take this into account and apply Accordances, Signifiers, and Feedback.
Setup and Selection The ability to select which information you want to display gives the user the flexibility they want and need. It also allows you the ability to keep certain information unseen by others due to the nature of the displays exposure.
Answering & Dropping Phone-calls
The action of removing the ear bud from the Clip will answer calls. In contrast, to drop calls you simply place the ear bud in it’s home. The Ear bud itself is run through blue-tooth, creating a hands free experience.
Build Process Milling Machine Metal Lathe C.N.C LED
Final
Kinetic Trivet
Trivet The aesthetic design of physical movement. Kinetic design//
is an important element in designing, for compact living, mobility, and interaction. Due to the emergence of new materials, production techniques, and increasingly sophisticated consumer taste. The choreography of how form moves through space, will become more in demand as we move forward into new design trends...
Exploration Finding Movement
Rough Sketch-model Foam core, Balsa Wood
Final Concept Model
3D Printed ABS Laser cut Acrylic
To see full animation Search: Vimeo Andrew Greenbaum Trivet Concept
acme studio My first freelance project was for ACME Pens. The brief was to develop a 3d printable CAD template that acme would be able to send to designers to add their own unique form within the parameters of my template.
a c m e s i c o n i c d e s i g n e r s Ettore Sottsass
Frank Loyd Wright
Karim Rashid
Buzz Aldren
Ray and Charles Eames
Harry Allen
History 2010
Wins Product Design and Corporate Achievement award by Cooper-Hewitt, National Design Museum.
2009
ACME receives nomination in Corporate Achievement by CooperHewitt, National Design Museum.
1997
ACME released their first collection of fine writing tools, as well as watches cuff links card cases, and small leather goods.
1986
Peter Shire’s jewelry collection was debuted at the Cooper-Hewitt, National Design Museum in. Many pieces from this collection can be found in the permanent collection of museums around the world.
1985
ACME Studio is founded by husband and wife team Adrian Olabuenaga and Lesley Bailey. Their first project was in collaboration with Peter Shire, where he designed a limited edition collection
2015
2014
Not to sure what they are up too
ACME experiments with 3d printing, to allow designers a more flexible way of exploring form
2013
ACME developed 7FP, the world’s thinnest seven function pen.
2012
ACME wins Japanese Good Design Award
Prototyping Solving: Connection methods Strength issues Optimal printing orientation Form exploration
Final Template
Design Examples
Fused Depostion Modeling
Stereolithography printing
An daz Hotel Barstool
The hotels aesthetic Interior Design Neutral color pallet Miminal Functional
Contemporary Honest Not overly decorative
Material Inspiration Wood (Painted/Natural) Marble Stone
White ABS Polished Aluminum (Accent) Ceremic
Dodecahedron Paper weight
Plaster Resin Lead
1872 Grams 2.10101 Pounds 33.6161 Ounces
Pure lead
1872 Grams 4.127054 Pounds 66.03286 Ounces
WearToday Is an app that allows you to share your outfit similar to how you would share an image on instagram. The on going project is to design a Iphone 5, 6, and 6+ Stand, to allow users to take “selfies� Basic parameters: Low cost Brandable Functional
How it works
Post your photo of your outfit
Follow others
See who is liking your photos
Have your own profile
Proposal Round 1 Renderings
Final FDM print
Proposal Round 2 Renderings
Final FDM print
On going...
andrew greenbaum
IDUS-471-01 Research & Ideation Prof John McCabe In this first of a sequence of two senior studios, students are required to apply all their skills to develop a comprehensive design structure for a product of their selection Under supervision, students are expected to demonstrate control of all aspects of the design project management, research and ideation process.
Known Parameters 10 Weeks worth of Research 10 Weeks to build Highly Photograph able concept Marketable Manufacturable Branded This book that your holding
Personally Imposed Parameters New Interactions Utility & Display Contemporary Craft Clever, Concept Driven Aesthetics Innovative us and application of materials
Inspiration
Human to Object Interaction in the Industry As technology and design advance, so does consumers taste. This means that design will no longer only concentrate on aesthetics and empathy, but also how we interact with our devices. Adding meaning to products through new and inventive ways of interaction can add a delightful element to any design.
Teenage Engineering synth piano Cut off control
Macbook Charging Port
TILTING (as appose to twisting)
SNAPPING (as appose to plugging)
Original IPOD
SPINNING (as appose to pushing)
Inspiration
Interaction in Contemporary design “We need designers to show us how limiting mainstream design is, how narrow the emotional possibilities offered are and how shallow it can be. Design that challenges this reminds us that things could be better if we had the will. There should be some part of the profession dedicated to reflection and designs impact on society�
Anthony Dunne
Head of the Design Interactions Royal College of Art in London
Auditory
(as appose to visual)
Zapping
(as appose to flipping a switch)
Not sure what adjective to use for this one... (insert adjective here)
Mission Statement Can you design office products that act as a catalyst for creative confidence using the application of child like human to object interaction
Adobe Systems Poll “80% of people
see unlocking creative potential as key to economic growth. Yet only 25% of these individuals feel that they’re living up to their creative potential in their own lives and careers”
IBM survey “1,500 CEOS report that creativity is single most important leadership competency for facing the complexity of global commerce today”
Definitions Creativity The ability to come up with new ideas through a mental process of connecting existing concepts.
Confidence The ability to act on those ideas.
Child like human to object interaction An untainted curiosity towards all objects and how to interact with them.
The three keys to Creative confidence
The resources too... Encourage communication Encourage collaboration Encourage expression Encourage playfulness Encourage Prototyping/Research Encourages all learning types (Auditory, Kinesthetic, Visual)
Environment
Creative Culture
Potential Productivity
Creativity Confidence People
Creative people need to be... Educated Able to communicate Personable Compassionate
Comfort
Personal Confidence
Comfort Comfort Comfort Comfort
in in in in
the unknown losing control taking the first step being judged
The creative environment
Target HQ
The War Room
Natural Colors
Encourages playfulness and communication, Encourages the ability’s of all learning types. (Kinesthetic in this
Encourages collaboration, Communication, playfulness,
Research has shown that a more pleasant working environment can be created by using a variety of colors that mimic nature.
The Creative Office.
Twitter HQ
Open Concept
Greenspace
Architect Olle Lundberg found that Twitter employees “had this kind of visceral connection to nature and to the forest.” After Installing two nineteenth century log cabins in the Twitter cafeteria
Encourages communication and collaboration
Greenery, plants, gardens, and even a simple window-view of trees outside have all been found to mentally benefit humans. Dr. Susan Barton, a professor at the University of Delaware, discusses the benefits of being near greenery in her “Human Benefits of Green Spaces.”
Interviews George, Canadian, Works in corporate. “I consider myself creative” “I grew up on a farm, I think thats why I am creative” “Creativity is very important” “In general? I would say not enough people are creative”
Hayward, American, Works in human resources “I’d consider myself creative” “Defiantly a lack of creative confidence in the public”
Don’s daughter Trish, Grade 9, Favorite class is math “I think I am confident in my creativity” In response to asking her if she would be comfortable talking to her peers about her ideas. “I wouldn’t”
Don, American, Electrical engineer “I would not consider Myself creative” “Creativity needs to be nurtured from childhood. You need to build a strong foundation of confidence to remain creative” “I think a lot of people have a hard time remaining creative due to the education system and how certain people choose to raise Their children”
Surveys Majority age:18-25 Female 55% Male 45% How creative are you? Occupation In what environment would you feel most comfortable sharing your creative ideas?
In what office environment would you feel most comfortable pitching new ideas?
If your company had a new product would you feel comfortable naming it?
36% Very creative 27.27% Somewhat Creative 31.82% In the middle 4.55% Not creative at all Student- Majority Designer Advertising Group Benefits Internet Commerce Cosmetic Analyst Insurance
40.91% Very Comfortable 27.27% Somewhat Comfortable 18.18% In the middle 9.09% Somewhat uncomfortable 4.55% Not Comfortable
“Team environments” “An office environment where the boundaries between friend and coworker has been deconstructed” “Comfortable, couches, plants, like a home. None of this conference room bullshit” “Casual meetings” “Not sure, corporations are intimidating” “Boardroom” “Private meeting” “Round table” “Market/advertising” “On paper I suppose” “Open” “In the boardroom”
“Team meetings” “Closed room” “Coffee shop” “Smoking weed drinkin a beer” “Group meetings” “Drunk with friends” “Relaxing with friends with a drink in my hand” “Open environment where freedom of communication has been established” “Classroom” “Friends and family”
Fin Kinetic/playful/interactive
Notes
Notes
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