PUORG OCMAD Increase Business ROI with
SOCIAL MEDIA DATA MINING
TABLE OF CONTENTS Introduction
Leveraging Social Media Data Mining Optimized Advertising Market Research Influencer Marketing Sales Pitching
Conclusion
SOCIAL MEDIA DATA MINING
INTRODUCTION Data has become the digital gold in 21st century. Over the past decade, social media has burst into popularity and penetrated deep in our everyday lives. Businesses around the world invest in resources to necessary to collect, process, analyze, and derive insights from the ocean of available customer data; thereby highlighting the need of data mining for social media.
BUSINESSES USE SOCIAL MEDIA DATA MINING IN DIFFERENT WAYS.
LEVERAGING SOCIAL MEDIA DATA FOR ROI
THE STAKEHOLDERS CAN PUT TOGETHER ACTIONABLE INTELLIGENCE FROM RAW AND UNSTRUCTURED DATASETS. THEY CAN ACCESS AUTOMATED REPORTS VIA SOCIAL MEDIA MANAGEMENT TOOLS, HARVEST INSIGHTS FROM THE DATA AND ACCORDINGLY PRIORITIZE WHAT TRENDS TO ACT UPON.
Targeted advertising on social media platforms helps the companies to figure out better ways to identify and address specific audiences.
1. Optimized Advertising
They can determine which messages are most effective among certain demographic groups or the best time of day to run a specific ad on a specific digital platform.
Social media data mining enables the stakeholders to learn about consumer’s tastes, preferences and biases.
2. Market Research
Companies also leverage social media data to collect intelligence on specific geographies, competitors or potential partners.
Social media data mining helps in identifying influencers with strong follower bases and engagement rates on certain social platforms.
3.Influencer Marketing
This enables businesses to use influencer marketing and bring attention to products and services.
4.Sales Pitching
Apart from collecting information on proprietary products, businesses can also gather social intelligence on prospective partners’ or customers’ offerings to leverage in a sales pitch.
TAKE AWAYS
Marketers must be able to apply social media data insights for promoting advertisements, create targeted campaigns, and generate sales qualified leads. Fortunately, there are professionals to help you with this!
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