Creative Thinking in Business The term creativity is generally used while referring to artists or musicians, who create something of their own out of thin air, and the word is mostly limited in it’s use to these contexts. People never tend to associate this word with anything else and no one would even imaging of associating it with business. I have personally wondered why any new business initiative with innovative idea is not called creative! I would go ahead to say that any business that has raised its head above that of its competitors has had a creative spark somewhere, which increased its overall potential from that of the others. Creativity is one important instrument in turning a crisis to benefit, an idea into a profitable business.
Creativity for Business Success Everyone is intend on following patterns set by old standards and when it comes to business we all know only a difference in a pattern will be noticed by customers. The essence of creative thinking is in observing and analyzing the given situation, in an effort to find something that no one else could extract from it. A creative idea will require you to breakdown all your existing ideas and assumptions that you’ve developed based on already set patterns, because tiring your ideas by over thinking won’t help. Rather what you need is a fresh outlook at combining old ideas and your own ideas to make something that is feasible for your business. Feasibility is the biggest concern for any fresh born idea but the most important advice to anyone who wish to be creative is to have a positive approach to a new sprout of idea. Never discourage a new idea when it is born, on any grounds, or you better forget the hopes of enhancing your creativity!
Creativity and Decision Making Decision making and problem solving is a skill that all managers should possess for success in their position. Efficient decision making will require fast analysis of various options while using own creativity to make maximum out of that one decision which might even change the direction of the business! A reasonable amount of imagination is to be well blended with reasoning and all-round evaluation of the situation. Be ready to accept various perspectives on the issue at hand, which will help you expand the possible number of solutions for the same issue. Every one of us has had an imaginative childhood, with plates as steering wheels, mom’s broom as witches broom and a lot of other imaginative games! Brushing up our skills is not a big deal now as we there are training programs that help brush up the creative thinking skills of professionals. These courses that has mushroomed around industrial cities like Dubai, has been of great help to many professionals involved in managerial positions.
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