Table of Contents
1 Inspiration 2
Description
3 Sketch 4 Metrics
5 Typesetting 6 Composition 7 Colophon
Inspiration I began research for Serifica by searching for serif typefaces that paired well with Helvetica based on the letter forms. I wanted to find something that could be used as a good model and settled on observing the serif forms of New Century School Book.
NEW CENTURY SCHOOL BOOK
Description Serifica was conceived as a modern serif typeface, based on the proportions of Helvetica. Serifica can take on the characteristics of its environment, but unlike typefaces such as Helvetica, it carries a warm and inspired feeling with it. It was designed to be flexible while trying to maintain some of the warmth and character of serif typefaces. Like a slabserif, Serifica features forms that lack contrast however, there is a sense of contrast and horizontal movement found within its modern style serifs. A few unique visual elements within the face include, a square ear on the lower case “g”, a spur on the lower case “e” and the upturned tail of the two-story, lower case “a”.
ge a
Sketch
Metrics
Typesetting HE AD LI N E Serifica can be used as body copy, it even works rather well beneath a headline set in Helvetica. If it is used as body copy, Serifica should be set no smaller than ~14 pt. This block of copy is set in 14 pt. with a leading of 21 pts.
Microsoft
Composition
Colophon
Serifica was designed by Andrew Quinn Swires, at the Academy of Art University in San Francisco, CA. during Spring 2012.