Variable Data vs. Direct Mail
● Variable Data Printing (VDP) is a form of digital printing, which includes on-demand printing and other elements (text, graphics, images and more) which can be changed from one printed piece to the next, without slowing down the overall printing process. ● Let’s say that you want to send postcards to your top 100 clients inviting them to a special event. With digital printing, you can print the postcards with the same event information but with different names, salutations and even alternative color scheme and images depending on your preference. Variable Data Printing allows you to capture consumer response rates to your print marketing campaign. ● With Variable Data Printing, your clients will feel as if they are receiving personal attention from your company, ensuring consumer loyalty for years to come. Variable Data Printing can be custom tailored to your exact specifications. ● Direct mail is a marketing strategy that used a mail service to deliver a promotional printed piece to your specific targeted audience. It encompasses a range of marketing materials such as brochures, catalogs, postcards, newsletters and more. Direct mail offers advertising that can be sent directly to your prospective customers through the mail. To learn more about Southern California Graphics and variable data printing vs. direct mail, please call 310-559-3600 and visit http://www.socalgraph.com/variable-data-printing-vs-direct-mail/. Southern California Graphics 8432 Steller Drive Culver City, CA, 90232 (310) 559-3600