Joint Base Andrews Commercial Sponsorship & Advertising Guide
2017
JOINT BASE ANDREWS
MILITARY DEMOGRAPHICS
9,500
TOTAL FORCE STRENGTH
About Us
The 11th Force Support Squadron (commonly known as MWR) team supports more than 120,000 members of the military, their family members and retirees in the National Capital Region. 11 FSS also provides a full spectrum of quality of life programs and activities. Great values can be found in dining and recreation at the Community Commons, The Golf Course, and The Club. The squadron manages these facilities and touches the lives of Team Andrews through overseeing the operations of lodging, two fitness centers, three childcare centers, a youth center, a dining facility for enlisted personnel, a flight kitchen, an outdoor recreation office, parks, a base lake, a secure RV storage lot, family campgrounds, a swimming pool, equipment rental, a Ticket and Tours Office, and a library complete with a computer support center. Successful execution of this diverse mission would not be possible without the dedicated efforts of the men and women of the 11 FSS. Whether it be providing the finest mission support possible or enhancing individual and family lifestyles on JBA, the FSS team is committed to its mission.
58 42 %
AGE
17-24 25-34 35-44 45+
%
%
32% 24% 7% 37%
61 40 %
MARRIED
%
LIVE ON BASE
MILITARY DEMOGRAPHICS INCLUDES ACTIVE DUTY MILITARY, AIR FORCE RESERVES, AND AIR NATIONAL GUARD STATIONED AT JOINT BASE ANDREWS.
17,000
PEOPLE LIVE OR WORK ON JOINT BASE ANDREWS
WHAT IS COMMERCIAL SPONSORSHIP? Commercial sponsorship is a monetary and/or in-kind fee paid for an event. In return, sponsors receive access to exclusive benefits, such as public recognition or advertising promotions associated with the event, or program. The goal of a company or brand is to build a link in the target audiences’ minds between the sponsor and a valued organization or event.
REACH YOUR TARGET MARKET MILITARY
FAMILY
BENEFITS OF BEING A SPONSOR
RETIREE
YOUTH
DoD CIVILIAN
• Pre-event publicity and advertising • Sponsor logo on flyers, posters and banners • On-site presence at events with product displays, demonstrations and sampling opportunities • Opportunity for event titled sponsor recognition: “Sponsored in part by...” • Post event recognition on website and social media • Sponsor logos on sports uniforms • Exposure to the local civilian community with events open to public • Investing in the quality of life programs for the military members and their families
SPONSORSHIP OPTIONS
• MONETARY SUPPORT • IN-KIND SUPPORT: Goods (Examples: resort stays, air line tickets, etc.) and/or Services (Disc Jockey, Photo Booth, Game Truck, Musical Artist/ Performer, etc.) Sponsorship is used to enhance quality of life programs and events. Monetary support will be used to offset registration fees for events and purchase incentives, prizes, and other items or services associated with hosting an event or program. Goods and services are considered an in-kind fee paid to an event.
FUN RUNS
Location: West Fitness Center and Community Commons Estimated Attendance: 350+ each Themed fun runs including the Glow Run, Stroller Run, and “Cold� Turkey Trot add a fun twist to the health and fitness programs. Participants are encouraged to wear creative attire in the various themed runs for prizes. After the runs, participants enjoy a social gathering at the Community Commons for food, drinks, entertainment, prizes and more!
YOUTH HOLIDAY PROGRAMS
Our highly popular annual Youth Program events are family friendly events for all to enjoy. Bunnies and Eggs is our annual egg hunt for different age groups. Top prizes are given to children who find the infamous Golden Egg. Food and entertainment is available throughout the event. Neewollah is a Halloween alternative event which includes a trunk-or-treat, carnival games, costume contest and a Haunted House. Breakfast with Santa includes arts and crafts, pancakes, and picture taking opportunities with jolly Santa himself. Location: Community Commons or Youth Center Estimated Attendance: 750+ each Events also draw in nearly 50-100 volunteers including single military members and organizations
SOCIALS
Social events like Shamrockfest, First Friday, and Oktoberfest are alternate duty locations to promote camaraderie for our military members and civilian workforce. Customers enjoy live music, food, beverages, games and more! POOL PARTIES Location: Base Pool Estimated Attendance: 350+ each No one knows how to throw a party like the pool! The annual Memorial Day, Independence Day, and Labor Day pool parties provide a central on base location to celebrate commemorative events.
2017 CALENDAR OF EVENTS MONTH January
ESTIMATED ATTENDANCE
EVENT Biggest Loser Challenge
100
Fitness Challenge
100
February
Super Bowl Party
350
March
St. Patrick’s Day Celebration
750
Annual Bunnies and Eggs
1,000
April
May June
Month of the Military Child Stroller Run
100
Family Fest
1,000+
Sports Day/Wingman Day
750+
Memorial Day Celebration & Super Hero 5k Run
500
Biathlon
250
Summer Kick-Off Comedy Show
200
Operation K.I.D. Mode July
Independence Day Celebration at the Base Pool
500
3-on-3 Basketball Tournament
100
August
End of Summer Comedy Show
400
September
2017 Air Show
50,000+
Oktoberfest
750
Glow Run 5k & After Party
300
Neewollah (Candy Carnival)
1,000
Strongman Challenge
50
November
“Cold” Turkey Trot 5k Run
100
December
Breakfast with Santa
500
October
SERIES OF EVENTS
Summer Movies at the Pool Video Game Tournaments Cornhole Tournaments Paint and Wine Night First Fridays Boxing/UFC Fights Family Movie Night Intramural Sports *All dates and events subject to change
ADVERTISING OPPORTUNITIES Free limited advertising opportunities are available as an “added’ benefit for commercial sponsors of multiple events. Paid advertising packages are also available. SPOTLIGHT MAGAZINE
The Spotlight Magazine is a bi-monthly publication designed and produced by the Joint Base Andrews FSS Marketing team that reaches more than 5,000 people. The Spotlight Magazine digital copy is available electronically on the andrewsfss.com website. Full Page: $750.00|Half page: $375.00|One quarter page: $150.00
WEB ADVERTISING
Advertising is available on the Joint Base Andrews FSS website www.andrewsfss.com Our website is a great way to reach a large audience with an average of 6,800 hits per month. The price for a web ad with your link is $150.00 per month.
For more information contact Dawn Miller at dawn.a.miller14.naf@mail.mil
HOW TO BECOME A SPONSOR 1. Contact the Marketing department to find out how commercial sponsorship can benefit your business. Sponsorship can be designed to target your desired market. 2. Provide gifts and donations in the form of goods, services or money in exchange for negotiated recognition tailored to benefit your business. 3. Sign a commercial sponsorship agreement which details the partnership to ensure proper recognition is given to you, the sponsor, for all cash or gifts received by the 11th Force Support Squadron.
CONTACT INFORMATION
Sunny Babauta Lee Marketing Director 11 FSS/FSK 1414 Arkansas Road, Room 3 Joint Base Andrews, Maryland 20762 Office Cell Website Facebook E-mail
301-981-5211 301-456-4636 www.andrewsfss.com AndrewsFSS sunny.j.lee2.naf@mail.mil
We can offer your business invaluable exposure to the Joint Base Andrews community, allowing you to reach a specifically targeted military market.