Vince Frost Inspiring Ideas to Life
Vince Frost Inspiring Ideas to Life
Vince Frost Inspiring Ideas to Life Ana Vaz Andreia Santos Henrique Cruz Joana Enes
Vince Frost - Inspiring Ideas for Life 漏 2012 Design: Ana Vaz, Andreia Santos, Henrique Cruz, Joana Enes Images and text 漏 Frost* Design Typographic families: Univers LT Std, Sabon LT Std Print run: one specimen Printing location: Multic贸pias - Centro de C贸pias - Faro Date: 12th November, 2012
INDEX IDENTITY DESIGN Abundant Australia Sydney Dance Company Broken Hill / Broken Hill Studios Chiswick Balla
12 14 16 18 19
EDITORIAL DESIGN Futuretainment Type 69 India Cookbook Zembla Futu Eye
22 24 25 26 28 29
OTHERS Fashion Environmental
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BIOGRAPHY
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PROLOGUE Vince Frost - Inspiring Ideas to Life, is a compilation of projects developed by Vince Frost. An extremely versatile designer, Frost is capable of working in several areas with clients from all over the world, never turning his back on a project and doing the best he can, be it design wise or for the client, which is what this specific selection means to show. The book’s graphic style is essentially based on Frost’s work, emphasizing the use of solid colors and geometric shapes, therefore reaching a certain state of minimalism.
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Design for design's sake does not concern us. Making a difference does. Solving problems is what we do best - listening, getting to the heart of a problem and developing effective solutions that surprise and excite in equal measure.�
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Vince Frost
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IDENTITY Books and Magazines
IDENTITY Abundant Australia Frost was one of five creative directors commissioned by the Australian Institute of Architects to curate the Australian exhibition for the 11th International Architecture Exhibition at the Venice Biennale in September 2008. A bright snapshot of Australian architectural culture, the exhibition expresses the vigorous energy, exuberance, and diversity of Austrialia’s architectural past, present, and future. Frost Design also created the exhibition identity and logo. Vibrant yellow was strongly featured in the exhibition environment as well as on print and marketing collateral, providing a sense of lively “Australianess”. The logo,
inspired by the kaleidoscope of moving images, which featured in the upper gallery and delicately wavering garden of architectural models in the lower gallery. The multiple discs reference natural, structural and experimental forms that inform Australia’s hybrid architectural practice.
On the right: Abundant Australia’s logo, branding and interior
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IDENTITY
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IDENTITY Sydney Dance Company In redesigning the logo, Frost knew it needed to create an identity unique to both: the Sydney Dance Company and to Sydney itself. Determined not to resort something obvious or overtly dance related, the epiphany came when they realized that by adding two little letters to the word “Sydney” they could make it spell “dance”. It was the ultimate creative gift: no other city in the world could promise such a solution. Using Futura type as base, the individual letters were mad rounder and cleaner, creating a contemporary type solution that allowed the letters to “dance” while maintaining their legibility. A simple
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color differentiation also allowed the emphasis to be placed on the word “dance”. Frost went on to develop a look and feel for the new identity, working with beautiful deep-toned images of dancers limbs interacting with the logo, creating a real sense of physical strength and movement across all their collateral materials. The Sydney Dance Company was delighted to begin 2006 with a new identity that positioned them as leaders on the international stage.
SY D N E Y A C
C OM PANY
By order: Logo; Posters from season 09 of Sydney Dance Company’s show; CD cover and poster from the Director’s Cut edition.
IDENTITY
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IDENTITY Broken Hill/Broken Hill Studios Broken Hill City Council commissioned Frost Design to design a brand identity that would interconnect the two main sectors of the company: mining and film. The identity required the brand’s essence of authenticity and strength to be captured in full. The main logo depicts crystal-like shapes reminiscent of the company’s mining sector. The “sister” logo double-plays on the image of a miner’s helmet replacing the headlamp with a film projector alluding to the film sector of the company.
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Up: Broken Hill logo and branding. Bottom: Broken Hill Studios logo and 3D animation (Hackett Films worked with Frost Design to develop a 3D logo resolve for Broken Hill Studios. The character was modeled, rigged and animated to seamlessly bring the brand to life in the third dimension.)
IDENTITY
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IDENTITY Chiswick Frost’s creative process for Chiswick restaurant was inspired by the site’s historic gardens, and the recently planted 150 square metre vegetable garden that will supply the restaurant with fresh produce. Every element of the design has a botanical influence – from the logo design featuring tendril-like typography, through to the soft muted palette, sustainable materials and photographic studies of plants drawn from the gardens. The design is elegant, sensual and totally grounded in an appreciation of the natural elements that make the restaurant such a special place.
By order: Chiswick’s visit cards, logo and menu. Top and bottom: Botanical influence
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IDENTITY Balla Named after the futurist poet and painter Giacomo Balla, Frost took their inspiration and design influence from the Italian Futurist art movement, of which Milan was a major centre in the early 20th century. Balla’s depictions of light and speed were used as references for a custom-created typeface with its own sense of geometry and form. The striking typography and colours redefine traditional associations with Italian restaurants, preparing patrons for a gastronomic experience like no other. The dramatic graphic language of geometric shapes evoke the classic, urban style of Milan, creating a restaurant identity that defines the Manfredi patron’s expectations of fine Italian dining in today’s world.
On the upper right: Balla’s logo and branding. On the right: Balla’s interior design.
IDENTITY
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EDITORIAL Books and Magazines
BOOKS Futuretainment Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behaviour have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media. Mike Walsh has been at the heart of this consumer revolution from its beginning and has been advising on how to react to it since. Futuretainment offers the sum total of his experiences and commentary, and offers an accessible approach to this complex and evolving subject. The book encompasses the traditional forms
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of media and entertainment and reveals how the rise of the internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected them forever. Futuretainment explains how consumer behaviour has combined with newtechnologies to enact these changes. The opportunities provided by the digital age for new ways of accessing and providing information have been embraced across the world and diverted the course of media. Entertainment and broadcasting are now in the hands of the consumer, rather than the media executive. The 23 insights in Futuretainment will reveal what this means for the future of entertainment.
By order: Futuretainment’s cover; Spreads from the book.
Books | EDITORIAL
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BOOKS Type 69 Type 69 is a visual essay illustrating outstanding examples of current typography from Australasia. Frost made a list of various studio’s work that the designers look upon to be inspired by when exploring the typography in Australasia. The lists of studios were then contacted, asking to be featured in the publication. As Australia is known as the land down under, the design played upon this concept with upside down type, designing the 6 as an upside down 9, enhancing the 69th issue being an Australasian issue. Frost also used big, bold typography and typefaces used for the body text being designed by a New Zealander type foundry (Klim Type Foundry).
On the upper right: Cover from Type 69 On the right: Spreads from Type 69
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BOOKS India Cookbook The India Cookbook, designed for Phaidon, has been voted ‘Best Indian Cuisine Cookbook in the World’ at the 2011 Gourmand Cookbook Awards. The inspiration for the design of the book came when visiting a small Indian grocery around the corner from Frost’s studio in Surry Hills. They noticed that the rice came in a cotton bag, which funnily enough had the same proportions as the big India cookbook. Every chapter is printed on different coloured stock to suggest the texture and colours of India. The book was written in India, recipes photographed in London, designed in Sydney and printed in Italy – a truly global production in celebration of the tastes of India. All the flavours of India are captured in the design for the most significant volume ever published on Indian food.
On the upper right: Cover from Inda Cookbook. On the right: Spread from India Cookbook
Books | EDITORIAL
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MAGAZINES Zembla Zembla was a literary and arts magazine published in London for eight issues between 2003 and 2005. The editor was Dan Crowe, publisher Simon Finch and the designer was Vince Frost. The magazine’s title came from Vladimir Nabokov’s novel Pale Fire, in which the narrator Charles Kinbote styles himself the last king of Zembla, a fictional northern country.
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Vince Frost
By order: 4 spreads and 6 covers from Zembla Magazine
Magazines | EDITORIAL
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MAGAZINES Futu Futu is a Polish magazine which approaches a different design studio to art direct each issue. Published internationally twice a year, the bilingual magazine addresses the latest trends in design, photography, fashion and products. Again the master strikes with strong typography and powerful imagery. “In creating Futu Magazine: the Sustainability issue, Frost donated 16 pages and the advertising concepts to fill them, to eight organisations around the world with a focus for sustainability that desperately need your help.�
On the right: Spreads from Futu Magazine
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Vince Frost
MAGAZINES Eye The strategy was to create a magazine that contained diverse opinion and comment on trends, technology and innovation in the space (with content supplied by the client). Frost designed the magazine in the form of an “annual” that wasn’t just a credentials piece, but a thought leadership “best of breed” annual. For the launch edition, there was devised a theme of ‘brand fame’ for brands, showcasing views of the industries finest. With contributors including Naked Communications’ Adam Ferrier, Ant Keogh of Clemenger BBDO Melbourne and Mark Ritson from the Melbourne Business School, the result was bold, playful and highly graphic communication piece.
On the upper right: Cover from Eye Magazine On the right: Spreads from Eye Magazine
Magazines | EDITORIAL
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OTHERS Fashion and Environmental
OTHERS Fashion Frost has created t-shirts since he attended West Sussex College of Design. It was a hobby that enabled him to earn extra money and develop his brand. He uses eco t-shirts, because he is passionate about the environment in order to minimize environmental problems. The t-shirts are woven from sustainable Bamboo fibres, a renewable resource grown with minimal use of chemicals or pesticides Frost always tries to search and use new ecological products and technologies. Currently, the t-shirts are on sale in Frost* design store. His latest edition of t-shirts is “Series 4� dedicated to the youngest and fearless, with dynamic features, geometric compositions, in honor of Norah Vince.
1st row: Series 1 2nd row: Series 2 3rd row: Series 3 4th row: Series 4
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Fashion | OTHERS
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OTHERS Environmental CBA Darling Walk The signage and branding is reflective of CBA’s new working practice and philosophy; a constant state of flux. Signage was introduced into the lobbies of both campuses and extends into the Level One Club Houses and Atriums. All signage is integrated to reflect the overall design objectives of the buildings and to achieve a 5 Green Star rating. A real-time Digital Wall was designed, communicating the environmental initiatives of Darling Walk. Both engaging and innovative, it conveys key information about CBA’s efforts to minimise its impact on the environment and also encourages staff engagement and positive change. Branding is infused in all elements of the campus, utilising dynamic tools that communicate the brand values and add visual interest. These tools serve to establish a sense of place and complement the interior scheme while serving a practical and intuitive wayfinding function within the buildings.
On the right: CBA’s interior design
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OTHERS Environmental ActewAGL Ossalites Sculptural light installation for the foyer of its headquarters in Bunda Street, Canberra. Light filled shapes named “Ossalites” are programmed to create dramatic and interactive sequences of light, colour and movement throughout the installation. The work is titled “The Journey” and is made up of thirty-seven tusk-like forms that emerge literally through the polished concrete floor, transforming into sinuous light-filled shapes named “Ossolites”. The name references the concept of “oscillating” and the Latin word for bone “osso” combined with light. The Ossolites are programmed to create dramatic and interactive sequences of light, colour and movement throughout the installation. Lighting sequences were art directed by Frost/Foster with innovative LED lighting and software by Coolon. People are invited to interact with the forms, changing the colour or state of energy, making them feel connected to the space.
On the right: Sculptural light installation
Environmental | OTHERS
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BIOGRAPHY Vince Frost
BIOGRAPHY Vince Frost Born on November 23, 1964 in Brighton, UK. Vince studied at west Sussex college of design and began his creative career in 1989 working for Pentagram in London, becoming their youngest associate. In 1994 he set up Frost Design in London and two years later he won Designer of the Year at Chartered Society of Designers and shortlisted for the BBC design awards. In 2004 he made the move to Sydney, Australia, from where Frost continues to work for global clients and win international accolades. Frost’s Sydney studio offers a diverse mix of talents-from graphic and multimedia designers to architects, interior designers and brand strategists. Working on a wide range of projects, including magazine and book design to corporate identity, environmental graphics and interactive design, Frost’s approach is all about coming up with exceptional ideas, based
on listening carefully to the needs of each client and coming up with a bespoke solution - making each project the very best it can be. Frost’s use of photography and striking typography has been applied to a variety of work, for exemple, the awardwinning literary magazine Zembla. His work was the subject of a major retrospective - Frost*bite: Graphic Ideas by Vince Frost - at the Sydney Opera House Exhibition Hall in January 2006. He was selected as one of the Creative Directors for ‘Abundant Australia’, the Australian exhibition at the 11th International Venice Architecture Biennale in Italy in 2008. And in 2010, Frost was named as one of the 100 most influential people in Sydney by Sydney Morning Herald’s The (Sydney) Magazine.
Vince Frost Founder and creative director of Frost Design
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Vince Frost
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Focus on today and make it the best it can be; don’t focus on the future.
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BIOGRAPHY
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