A BLENDED CITY PORTFOLIO OF HAOCHE HUNG
Heading to A Hybrid World
“Software is Eating the World! But…”
01 MOTOR FOOD DELIVERY 2.0
Self-initated, Solo Work
03 RETAIL IN HYBRID WORLDS
Professional, Solo Work
OTHER WORKS
STATEMENT: 02 THE FUTURE OF CO-LIVING
CONTENTS
Professional, Team Work
Nowadays, it seems everything in daily life was in the process of being reshaped by the internet or software, but behind the craziness of “software is eating the world”, the limitation of the digital world has become clearer and the necessity of the physical space is more vital than ever. It’s time to rethink the role of the physical space in this digital era. Only innovation on the internet won’t make the world a better place. I believe if the physical world and the digital world can co-exist harmoniously, our urban life would be more inclusive, equitable, and more livable.
01 MOTOR FOOD DELIVERY 2.0 AN INCLUSIVE SYSTEM BALANCED OLD AND NEW
Self-Initiated Project From Summer 2020 to Fall 2020 Location: Taipei, Taiwan Individual Work
Food delivery to drivers is the constant battle with time, traffic and fines.
Food delivery by motorcycle has become prevalent in Taipei. Based on the high usage rate of the motorcycle in Taiwan, the number of motor driver registers quickly rose and enhanced the food delivery business. However, the conflict between food delivery and the urban system also aggravated. From traffic issues to the human rights of the drivers, this phenomenon emphasizes the difficulty that drivers face on the street and the incompetence of the existing urban system to coordinate with the new service process. MOTOR FOOD DELIVERY 2.0 tries to optimize the delivery process and create space for resting and social activities by implanting new systems into the existing urban context. This project aims to not only improve the quality of food delivery but also create inclusive public space for motor drivers and better dining out experience.
The Key Person of Food Delivery: Drivers
How Delivery Drivers Interact With Urban Food System
Food delivery process involves different stakeholders in the city and forms a systematic issue. In order to understand the food delivery issue, we need to take a closer look at the key person in this process: driver.
Start Point
As long as the customers order deliveries on the app, drivers would start their missions. From pick-up to drop-off, drivers cover all the physical activities in the journey. Therefore, by analyzing the main component of the food delivery drivers, each component would indicate what factor of the urban system drivers interact with. From supply and demand of food, mobility, to the service space, drivers have different scenarios and difficulties when encountering each factor.
The Main Component of Food Delivery Driver
Mobility: Traffic & Accident
Commute
By visualizing the density of accidents on the urban scale, we could understand the problem of current road systems that might affect delivery drivers.
Supply: Restaurant
Pick Up The ideal mobility for short distance moving in the city due to its flexible and light weighted.
The key labor force in the delivery journey.
The order, the traffic guidance and the payment are all relied on the smartphone.
To keep the food warm and perfectly protected, the insulated bag is essential for the delivery.
Restaurants and vendors that offer takeout foods are located in different urban blocks. Some of them might without having proper parking spaces for drivers to pickup food.
Demand: Office & Housing
Drop Off
Office workers and people who don’t cook at home are the main users of food delivery. However, not every office building and housing have parking space and the security issues for delivery food to the doorstep rise concern.
Service Space: Parking & Fuel
Rest
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The parking space and the fuel station are the key infrastructure for motorbikes. Especially the parking spaces are now the only rest station for delivery drivers, yet the distribution in the city is uneven.
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A Three-Kilometer Delivery Radius The typical delivery journey of one order is within a three-kilometer radius, and the center of the circle is the restaurant which just received an order. Zooming into the delivery circle, mapping all the factors on the urban context, and comparing the overlapping result with the driver’s delivery route, we could point out where the problem occurs.
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Every touch point that drivers encounter with the physical interface needs to be optimized as a whole, which means it requires a new system design to tackle this issue.
Low to High
Low to High
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Original Process of Food Delivery The orgirinal process takes a long way to deliver. Since the current street system hasn’t designed the space for motor drivers to park, rest and drive safely, longer time on the road means higher exposure to danger. Based on the analysis, the key to this system would be to optimize the touch point and shorten the length of driving route. 7
Implanting New System to the Process By implanting the new spaces to the delivery process, the new regional system is formed. The new system not only shortens the delivery route, but also creates the public space for waiting for orders, resting and social dining space for citizens. This approach could make a more inclusive and safe delivery journey without the massive reconstructing the city. 8
Build Up New Regional Food Delivery System For the City
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Metro Original Route
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New Design Route
1 Mega-Station
There are three components of the new urban food delivery system: Mega-Station for Motor Delivery, Mini-Hub for Relay and Co-Eating Space. Each space has their own function to complete the regional delivery system zone such as transferring, pick-up and rest, and social dining space.
The Station for transferring from the public transport to the shared motorbikes.
Office or Housing
1
3
Through the system redesign, the whole Taipei city is divided into multiple regional delivery systems. Based on their accessibilities and preference toward the hotspot of food supply, drivers could choose their ideal region of delivery system zone to finish the food delivery journey, and within the zone drivers could mainly ride on the secondary road for safer and flexible driving experience.
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3
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2 Mini-Hub For drivers to wait for orders, pick-up food and resting.
3 Co-Eating Space Turning food delivery into social dining experience on the street.
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1. Mega Station
2. Mini Hub
Under the Bridge
Above Metro Exit
Terminal
Mixed Parking Lot
Hybrid Convenience Store
By attaching to the bridge of metro or train rail, it enhances the value of leftover space and the efficiency for transfer.
Spaces above metro exits are often used as bus stops. The first floor of the new station is still for transfer, and the floors above are for the rest area for drivers.
Near main station requires a space with volume and multifunction for combining transferring and storage.
The low use efficiency of parking lots in the city center could be activated by adding the function of the resting area for drivers.
With the high coverage of convenience stores in the city and its abundant function, it becomes an easier way to build the mini-hub by just adding parking space.
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In order to implant this regional system into the different context of Taipei city, each space has developed into different types of form to fit in the urban block. Most of them build on the leftover space or attach to the existing infrastructure in the city.
3. Co-Eating Space
Between Buildings
Co-Eating Pavilion
Parklet Booth
Eating Cabin
Between the buildings hidden leftover space which is close to the hotspot area of the restaurant and is ideal for drivers to pick-up food.
Providing canopy for eating and parking without occupying too much physical space at human level.
Use the parking area as the temporary eating place would offer the legal parking lot for drivers and occupy the limited urban space.
The mobile group eating cabin that easy assembly and remove. The unit of the eating cabin could form an enclosure for bigger events.
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Mega-Station for Motor Delivery In the new food delivery system, delivery drivers would first take public transit to the “Mega-Station for Food Delivery” for switching the mobility devices from public transit to shared motors. With the transferring mechanism, the traffic flow from outskirt to the city center could reduce and avoid the traffic jams and traffic accidents which happen on the major intersections. Moreover, the station could become a multi-functional space for citizens to prepare for departure. For delivery drivers, they could store their delivery equipment in the storage, go home with bare hands, and enjoy the full rest time on the train or metro. For citizens, they could take a rest before moving the next location. Transfer from Public to Share
Public Transportation
Mega-Station
Shared Motorbike
The mechanism switching between public transportation and share motors reduces the total amount of private mobility on the street, reduces accidents and increase the efficiency of each mobility devices.
Parking Service Space
Seat
Function of Mega-Station
Storage Bus Station Unit Bus Stop
Passway
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Shared Motor Station
The function of the megastation includes service space for citizens, infrastructure for transportation and quick access toward the main station of public transport.
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Mini-Hub for Relay After riding on the shared motor, drivers could drive to the next space called “Hub for Relay” for standby and pick-up food. With the physical space, drivers no longer have to be exposed to the danger of circling the area around the restaurant hotspot or the illegal parking on the street. Furthermore, the hub for relay is the area for drivers to rest during the off-peak hours. Since hubs are distributed more evenly in the city compared to the public parking space and sidewalks which drivers used to rest at, the human right of the drivers would be better protected.
Pick-up & Resting
Standby Driver
Mini-Station
Pick-Up Food
Roof
Ramp
Parking
Mobility Oriented
Function of Hub
Resting Oriented
Charging Stool
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Drivers could pick-up food in a fixed location where the restaurant would bring the ordered food to. Besides, while not working, drivers could rest in the hub for food and supplies.
Food & Beverage
Seat
The function of the hub includes two main functions: the mobility oriented function for parking and avoiding getting wet from the rain; the resting oriented function for charging phone batteries, food and resting.
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Co-Eating Space “Co-Eating Space” located near the high density area of food delivery service users. Drivers could dropoff food by parking in the temporary parking space provided by the Co-Eating Space and depart to the next destination right away. Users could enjoy their meal with friends at the new design space by just walking out their home/office for a short distance. Moreover, with the Co-Eating Space, the drivers don’t need to go to the doorstep of the users’ space and reduce the risk of invading user’s private spaces.
Housing
Office
Safe Parking Social Space
Driver with Food
Co-Eating Space
Drop-Off
With legal parking spaces, and the well-designed public dining spaces, drivers and users both could have better experience during the process.
Function of Co-Eating The function includes Co- Eating Pavilion, Eating Cabin and Parklet Booth. All these functions could apply to any street based on its characteristic of mobile and easily assembling.
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02 THE FUTURE OF CO-LIVING The connection and the lifestyle is the reason why I move in a co-living space.
A SHARED LIVING FROM URBAN TO INTERIOR
Professional Project Client: “9floor”, Co-Living Brand From 2019 Summer to 2020 Summer Location: Taiwan Role: Project Lead of IVC (Invisible Cities) Collaborator: Xin-Yi Xie, Yu-Ming Wu, Chong-En Cen, Hao-Lun Hung (Field Work 40%, Scenario 30% in total) My Work: Field Work, Data Parsing, Mapping, Scenario, Design, Drawing, Book Editing
Co-living spaces have become an appealing living option for young generations in recent years. The rising housing price makes urban dwellers harder to own an affordable and comfortable living environment. Moreover, due to the atomistic society structure and the digitization, the younger generation feel more lonely than before. Consequently, the co-living model becomes the alternative solution to previous issues. This project starts from a collaborative research with the co-living brand “9floor” in Taipei to understand the motivation and the urban lifestyle of current co-living residents. Building upon the research findings, the design proposal is a prototype that envisions the new future collective living. Through the living combination of different groups of people, their lifestyle and the chemistry between their characteristics, the coliving space could connect not just the members within the interior but the neighborhood, or even the entire city.
Unbearable House Price: Renting is Inevitable
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Residents Interview: What’s Co-Living Lifestyle?
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Vision a New Type of Co-Living Housing
10 Shared Living Can Be the Answer to the Soaring House Price
By HaoChe Hung It’s urgent for humans to find a new way to live together. Facing the incremental of isolation and loneliness in the city, reconnection is the only choice to tackle this issue. We need a new type of living that fits this digitized and atomistic society, and rebuild the connection between us. This book aims to stimulate discussions about co-living and open up the new possibility of how collective living could be.
In Taipei, the house price has gone up since 2004, and the dream to own an affordable living space has become less possible. Young generations who move to Taipei city have no choice but to rent a small space for sleep and suffer in poor living conditions. To have a comfortable living environment, more and more people embrace a shared lifestyle in the city for the better quality of physical space and the social connection between people.
“An Excerpt from “Home for Tomorrow: New Co-Living Movement” 21
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Functional Factor: Renting Opportunity and Amenity
Social Factor: Events and Informal Social Space
The functional factor of a shared living is the renting opportunity for apartments which are big enough for 3-5 people to share; and amenities that support people’s daily life, like supermarkets, convenience stores, and gyms. By visualizing these factors on the Taipei city map, the higher density area with both factors would be ideal places to start a co-living life.
The social factor of a shared living includes the event spaces where the intentional meetings occur, the informal social spaces like restaurants, cafes, and bars where friends hangout and unexpected encounters happen. People who live a shared lifestyle may not live close to the high density area of social factors, but these areas would be their frequent visit places in their urban life.
Sparse
House Renting Option
Amenity Dense
To truly show the functional factor in Taipei, the mapping process involves geo-data parsing from google map and retails, making two weighted maps based on the data and overlapping the district map of Taipei city with previous weighted maps. Brown color indicates the density of renting options and the blue color shows the density of amenity.
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Sparse
Event x Social Space
Dense
By considering the service radius of each type of social space and weighting their influence on the district map in Taipei, the result of mapping could tell the hotspot of social activities. The brightest areas on the map indicate higher social density.
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Characteristic of Co-Living Residents and Their Urban Routines
Sharing Urban Facilities Fulfill Residents’ Desire to Living
Based on the research with current co-living residents, their characteristics could be summarized into 5 categories of people, which are “digital nomad”, “field worker“, “life transition“, “new in town“ and “semipermanent“. Each of them have their own needs and lifestyle in urban living. By mapping their urban daily routines together, the crucial spaces and facilities supporting their lifestyle could be identified. Moreover, some of these facilities are in common.
The facilities these residents shared could be divided into three categories, such as mobility, social and functional purpose. With the understanding of the important urban elements that fulfill residents’ needs in co-living, the ideal site criteria of co-living space and its neighborhood context is clearer. Furthermore, the sharing activities occurring in the city might happen in the interior too.
Digtal Nomad Weekday
Weekday
Weekend 25-33 years
Job
Freelancer
Life of a Day Urban
11hr
25
Interior
Private
10hr 5hr
8hr
Weekday
Weekend
Semi-Permanent Weekday
Weekend
Weekend
Age
28-38 years
Age
18-25 years
Age
30-40 years
Artist/ Researcher
Job
Unemployee
Job
Student
Job
Office Worker
Life of a Day
8hr
New in Town
27-35 years
Age Job
Life Transition Weekday
Weekend
Age
6hr
Field Worker
Urban
11hr 14hr
Life of a Day
Interior
4hr 3hr
Private
9hr 7hr
Urban
9hr 11hr
Interior
3hr 3hr
Life of a Day Private
12hr 10hr
Urban
10hr 10hr
Life of a Day
Interior
6hr 5hr
Private
8hr 9hr
Urban
9hr 8hr
Interior
Private
5hr
10hr
7hr
9hr
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Semi-Permanent Who look for stable living but haven’t been able to start a family. They want to live with the close friends or people with close minded. With their understanding of the local, they could become mentors for newcomers.
Local Hub
New in Town
With a local living room in the ground floor inviting neighborhood to join the events or social with each other. Field workers who live upstairs could experience the local culture downstairs and have a space to hold workshops and exhibitions for the community.
Who visit the city for the first time and have no friends or knowledge about the place. They look for the new experience and the new social groups to fit in. Their lifestyle is about exploration and willing to follow others’ lead for adventures. Me
rry
Ch
rist
am
s
Field Worker Who conduct field work in the local for inspiration for artworks, or for the goal of community participation. They spend most of their time immersed in local cultures and visit the material shops for their creation. 27
Customized House Ownership is important for people to feel like home. Residents could choose the furnitures they like through app. In this type, the “semi-permanents” would be the mentors to the “new in town” people and help them to be a part of this local community. 28
Digital Nomad
Who have a locationindependent profession and constantly travel to different cities for experience while working. They want a wellequipped room that they can move in right away. Also, they hope to have a comfortable working environment and look forward to experiencing local culture and meeting new people in the city.
Time Folding House With the complementary lifestyle, when semipermanents leave the house for work, the house turns into the co-working space for digital workers to work at. At night, the house returns to the warming home for home cinema or friends to sleep over.
Life Transition
Who experience a breakup or feeling lost in career and decide to take a break and have a transition phase for experiment and life exploration. They desire to try a new lifestyle and share ideas with heterogeneous people for stepping out the comfort zone. Their daily life becomes highly flexible and willing to join other people’s plans. 29
Space Folding House Digital workers and life transitions both need the private time for themselves but at the same time willing to join social events for experience. This type with an adaptive layout could fold into multi-corner mode for private moments and the unfold mode for group events. 30
Bringing the Urban Lifestyle to the Co-Living Community Co-living space could be the new public space for diverse people to visit, connect and develop long-term relationships. By bringing the insight of urban sharing lifestyle into the community, the new prototype for co-living space is created. With the inclusive and adaptive spatial design, the lifestyle of 5 categories of people could harmoniously co-live and complement each other.
Field Worker
Digital Nomad
Semi-Permanent
Life Transition
Life Transition New In Town
Cooking Together, Welcome Party in Co-Living Space. Photo by Wei-Gang Wang 31
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Build A Co-Living House from Scratch Social Mixing Level of Co-Living Stack House
Step 1: Choose A Site With all the new types of co-living spaces, it’s time to build a co-living house for the future. The first step is to choose a site that fits the requirement of all the residents. The open area near the Dongmen market is one of the ideal sites. With the proximity to the metro, the function facility and the social space, the neighborhood fulfills the need of residents’ urban lifestyle.
OPEN
Cafe
MEDIUM
PRIVATE
SITE
Gym Convenience Store
With its context, the co-living house has the potential to be the new public space for the community and still keep the quality as a private space during the night.
Market
Step 2: Arrange the Units
Cafe
After the site selection, the units of new co-living types need to be arranged based on the composition of residents. With the structure system designed to support free plan, the layout of each floor could be customized to fit the residents’ needs. The core of each floor is the public space for residents and communities while the personal units would be hanged by the structure on the outsides for privacy.
Gym Bar Metro Station
20m
40m
The Composition of Co-Living Stack House
1. Unit Arrangement
2. Social Level of Open Space
3. Structure System
The Section of Social Life
4. Personal Unit & Private Access 33
5. Circulation
6. Overall
Near the groundfloor and the stairs are the most social-active regions; near the hanging units are more private areas; and the center parts of the building are adpative to the events held by the residents. 34
Let’s Discuss the Big IDEA: Future Co-Living within Community
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03 RETAIL IN HYBRID WORLDS A POP-UP STORE BRIDGING DIGITAL AND PHYSICAL
Professional Project Client: “YIMISHIJI”, E-Commerce Brand From Winter 2018 to Spring 2019 Location: Shanghai Individual Work Advisor: Roy Lin (Site Selection Part)
In this digital age, e-commerce has gradually challenged physical retail. With the change of the consumer behavior, the role of the physical space in retail and the site selection strategy needs to be reconsidered.
While more and more people buy food online, I still miss the physical interaction.
This work involves the new approach of site selection based on the online transaction data from fresh food e-commerce company “YIMISHIJI” and the pop-up store design to bridge the physical retail and digital world. By redesign the physical retail space, the offline interaction could create the emotional connections which e-commerce couldn’t build. At the same time, the immersive experience of the pop-up store could bring customers from physical activity to digital interaction. With the complementary of the physical and digital, the physical retail space could be the new public space for citizens to experience with the farmers, vendors and other neighbors.
Issue: Physical Stores Confronts the Challenges from Hyper-Localized Retails In recent 40 years, the food retail in Shanghai has been dramatically changed from the informal activities on the street, the standardized interior markets to nowadays e-commerce models. When retail trends are heading to become hyperlocal, the physical stores face challenges on the decreasing sales number and the loss of attraction to lure people coming over. Based on these changes, the physical retail space requires a new position.
Street Vendor
Indoor Market
Standardized Market
Boutique Market
E-Commerce Retail
Future
Future: Merging Physical & Digital into Hybrid Retail The future of retail should combine the advantages of both physical space and e-commerce. While giving customers the shopping experience without the location limitation, at the same time the hybrid retail offers the physical connection with people and products.
E-Commerce: HyperLocalized Retail E-commerce makes customers rely on the trust of brands rather than the people’s connection. Since anyone with a phone could do the shopping, there is no geographical limitation on purchasing goods. However, when customers couldn’t physically touch the goods and interact with the staff, the judgment on goods would highly count on the brand.
Physical Store: Shopping on the Street Traditional physical stores would open on the high street or the corner spot to attract the walking pedestrians. The physical stores basically serve the neighborhood area. Customers would make their decisions based on the impression about the physical space and the quality of the goods they see in the stores.
Annual Order per People Low
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High
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Paradigm Shift in Retail: From Merchandize to Experience
Proposal: Select an Ideal Location to Build an Experiential Pop-Up Store With the understanding of hybrid retail’s operation model, it gives me a chance to utilize the online transaction data of YIMISHIJI and help them to select a ideal location to build a pop-up store as an experiment. With the result of site selection analysis, the pop-up store was decided to built in the Xinfu Li, a place with potential customers living nearby and with little competition around.
Heatmap
Logistic Center
Competitor
Potential logistic area, delivering food to the most hot zones in shortest time.
The unserved space which traditional physical stores haven’t covered.
Traditional Retail Traditional retail relies on logistics to bring goods to the stores and sell the products to the customers who walk in the store. Since physical store requires face-to face shopping, it covers the service area with a radius of one-kilometer.
Hot zone in Shanghai city with more royal customers live in.
Purchase Online with No Physical Space E-commerce makes people purchase online anywhere, and the delivery relies on the logistics to send the goods to each doorsteps. Despite the convenience it seems, the cost of each purchase has risen and the customer couldn’t get it right away but has to wait for at least 1 days. Moreover, the customers couldn’t experience the service and product physically and lose the connection to the real world.
Experience in Physical, Purchase in Virtual To combine the advantage of e-commerce and the physical store, the new models have been tested on the market. The physical stores become the warehouse for motor delivery and the experience space for customers to visit. With the warehouse function, customers could order at home and get the order within one hour, and if they wanted to experience the product first, they could just go to the store nearby. 41
Ideal Site Hot Zone Competiror
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Design an Experiential Pop-Up Store to Link Digital with Physical Pop-up store is an ideal way to test the new approach based on its low cost and easy to assemble. The popup store interacts with the neighborhood in three aspects: tasting, purchasing and playing games. Through each of the processes, people could have the immersive experience linking from physical connection to online interaction.
1. Unloading Materials
4. Installing Walls
2. Assembling Basement
5. Installing Sunsheets
Assembly Process All the material for the pop-up store is prefabricated in the factory and carried to the site by truck. With the modularized design, it could be quickly assembled in one night. 3. Structuring the Frame
6. Attaching Slope & Canopy
Programming Through Objects Each object in the store could be linked to one of digital activities. Based on the duration of physical activities triggered by the object, the digital interaction should correspondly fit the scenarios. 43
The Experience Overview When the store becomes the experience hub, its meaning changes from only purchase to the public space for neighborhood and also the connection to the digital world. 44
Experience Builds Connection Since the pop-up store opened, the farmers and vendors could directly interact with the neighborhood and share their opinion about healthy food with citizens. At the same time, the neighborhood could experience face-to face service to solve their concern about the product, and they can taste the food, touch the food physically. This is the connection that online purchase couldn’t replace. IMAGES: 1. Window for Tasting
2,3. Counter Overview
4. Farmer Shares to the Crowd
5. Neighbors Visit
6. Playing Games
7,8. Banners Attract People
9. Resting Spot
10,11. Instagrammable Wall
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3
4
5
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OTHER
PROFESSIONAL
WORKS
New Store Experience for Fastfood Franchise
XINHUA NOW, An App for Community
Professional Project, Frog Design
Community Project, IVC x NNN Urban Design Festival
Year: 2018 Location: Shanghai Role: Spatial Experience DesignerExperience Design, Spatial Design, Modeling, Drawing.
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The digitalization makes fast food franchises rethink the experience of the physical store and reach to Frog Design for envisioning the future franchise experience. In this project, by redesign the experience flow, the store could be more automatic and free up labors for offering advanced service. Based on this swift, the store layout also changes to fit the new service flow, and proposes the future plan for each store type to gradually evolve to the final version of future franchise.
Year: 2018 Location: Shanghai Role: User Interface Designer, Community Workshop Planner
The new residents of Xinhua Li faced the difficulty to connect with the existing neighborhood. IVC groups discover the main reason is the information asymmetry between the old and new residents. IVC develops community apps with the local community, allowing residents to upload the event and turn into a virtual balloon for everyone to see it and could apply to join online. By bridging the information gap online, the physical connection would be strengthened.
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OTHER
PROFESSIONAL
Hi Light
One Day Host
Professional Project, Meetbest
Self-Initated, SIACUU Social Lab
Year: 2017 Location: Shanghai Role: Project Designer- Concept Design, Detail Design, Project Management for Construction Collaborator: Mo Chen
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“Hi Light” is an activity space inside a Shanghai mall called “Unity Village”. The space aims to invite not just customers but communities to host activities, broaden the group characters that visit this mall. We create the color theme space that fits the commercial atmosphere, and also with great flexibility for adapting different scenarios of events.
Year: 2016 Location: Taichung Role: Co-Initiator, Event Planner, Installation Designer. Collaborator: With other 7 members
WORKS
To stimulate the energy of the abandoned house in the hollow town center, SIACUU social lab start a 3 months intervention. From building the adaptive installations to renovating the space, to planning the “one day host“ campaign for citizens to freely experiment their host idea to bring events back to the site. This project unites the local community and activate the social agency to participate in this area.
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HAOCHE HUNG +886 921 708678 andyentre@gmail.com