Chinese Confectionery Food Industry Insights

Page 1

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market

by Canadean

Explore all reports on “Food & Beverage” market © RnRMarketResearch.com ; sales@rnrmarketresearch.com ; +1 888 391 5441


Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market

Summary Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings Age-specific Confectionery products are a growing phenomenon in the Chinese Confectionery market that support health concerns of different age groups Consumers aged above 45 years are under-consuming Confectionery products in China The busy lifestyles of Chinese consumers will further the need for Confectionery suited to on-the-go consumption Manufacturers, marketers, and retailers need to consider targeting experience seeking and the growing health-conscious Chinese population, in order to secure further custom and their position in the market Complete Report Available at http://www.rnrmarketresearch.com/consumer-trendsanalysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-chineseconfectionery-food-market-market-report.html . Š RnRMarketResearch.com ; sales@rnrmarketresearch.com ; +1 888 391 5441


Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market Synopsis Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups “over” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall). Market value and volumes over 2008-2018 for China and nine other countries to give a global context. Examples of international and China-specific product innovation targeting key consumer needs. Request sample copy of the report at http://www.rnrmarketresearch.com/contacts/requestsample?rname=191914 . © RnRMarketResearch.com ; sales@rnrmarketresearch.com ; +1 888 391 5441


Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market Reasons To Buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Confectionery consumers. This is based unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market Buy a Copy of the report at http://www.rnrmarketresearch.com/contacts/purchase?rname=157486

For further information contact sales@rnrmarketresearch.com / Call +1 888 391 5441.

Š RnRMarketResearch.com ; sales@rnrmarketresearch.com ; +1 888 391 5441


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.