The Distinction Nothing Compares.
Our Distinction We deliver a singular experience to every client by going above and beyond their individual needs. We connect them with consumers who share our elevated vision by leveraging our brand's heritage and sterling reputation. We utilize our advantage as a global luxury real estate network to provide unparalleled reach and partner with leading media to obtain the best possible exposure. We showcase the homes we represent with the highest quality production and the latest technology for even greater impact.
Our Brand, Your Advantage The Sotheby's International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust no matter where they are in the world.
Globally Connected With a network of residential brokerage companies in more than 81 countries and territories, Sotheby's International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach a highly qualified global clientele.
A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters and brand initiatives such as The Collection.
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of the homes we represent set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty.
Targeted Advertising With an emphasis on exclusivity, the Sotheby's International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
Luxury is defined by a level of service. Scan to view this month’s collection of featured properties exclusively represented by our firm.
NOTHING COMPARES. atlantafinehomes.com | sothebysrealty.com Atlanta Fine Homes, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Intown Office: 1555 Peachtree Street NE, Suite 100, Atlanta, Georgia 30309. 404.874.0300.
Local Advertising Atlanta Fine Homes Sotheby’s International Realty hand selects premier print publications and digital platforms to advertise the homes we represent. From daily blog and social media posts to targeted print publications that focus on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Marietta Daily Journal, Cherokee Ledger and more.
Social Media Sotheby's International Realty has a growing number of more than 1M followers worldwide viewing content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Together with Sotheby's
International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your property reaches the web’s most sophisticated buyers.
Dynamic Video Video plays an important role in our marketing strategy, the Sotheby's International
Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.
3633
$4,500,000
5
7 Full 2 Partial
atlantafinehomes.com Our website, atlantafinehomes.com, features the latest technology with a focus on showcasing beautiful homes. Recognizing the importance of appealing to the global consumer, the robust features include the ability to view all of our homes in five different languages, translate the entire website into 14 languages and view the listing price in more than 50 currencies. Immerse yourself in a Matterport 3D/Virtual Reality experience or explore the homes our brand represents around the world through our integrated video channel. More than 55,000 unique visitors explore atlantafinehomes.com each month.
sothebysrealty.com The Sotheby's International Realty website, now enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
Property Syndication The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby's International Realty websites.
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$4,500,000
5
7 Full 2 Partial
Property Report Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but also to take the next step in their home search. The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to effectively illustrate the activity your home receives online. This allows us to keep you informed of our marketing efforts to sell your home.
Leading the Market Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.3 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume.
$6,730,776
$2,800,506
Competitor 1
Competitor 2
$2,416,906
Competitor 3
$2,386,455 TrendGraphix, Top Five Firms, February 2023.
Competitor 4
$1,374,057
Representing All Price Points
Agent Productivity. February 1, 2022 - January 31, 2023; All FMLS Counties; All Price Points.
24 UNDER $350K
Our clients benefit from our firm’s global reach, powerful marketing and superior professional
OVER $650K
service, regardless of price point. In addition to record-setting sales, 57% of our transactions in the past 12 months were under $650,000.
33 $350K - $650K
FMLS, February 1, 2022 - January 31, 2023. Data deemed reliable but not guaranteed.
43
No. 1 Brokerage in Metro Atlanta •
METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
•
NORTH FULTON AND SOUTH FORSYTH HOME SALES
•
METRO ATLANTA LUXURY HOME SALES, $1M+
•
BUCKHEAD AND INTOWN HOME SALES
•
METRO ATLANTA LUXURY HOME SALES, $3.5M+
•
BROOKHAVEN AND SANDY SPRINGS HOME SALES
•
METRO ATLANTA NEW CONSTRUCTION
TrendGraphix, February 1, 2022 – January 31, 2023. Data deemed reliable but not guaranteed.
Public Relations As the most profiled luxury real estate brand in the news, Sotheby's International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand while managing its reputation and to generate exposure for your homes.
Source: Meltwater, January 1, 2022 - December 31, 2022.
Apple TV Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It's the best way to explore a home from afar. Our app is the only one that lets users explore via lifestyle and amenities, highlight properties and recent searches, as well as view property videos.
RESIDE Magazine ®
RESIDE is the Sotheby's International Realty magazine devoted to the finest in inspirational homes and lifestyles worldwide. Our magazine features captivating, in-depth stories and photography centered around Sotheby's auction house, interior design trends, architecture, locations, lifestyles and more. All content is artfully curated by Sotheby's International Realty to impress and engage readers.
Global Bucket List Travel Experiences
The Evolution of Modern Architecture
Misty Copeland’s Five Favorite Things at Home
A Storied History of Bugatti Automobiles
SIR Mobile Our mobile app — now in 14 languages/dialects — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
Virtual Staging Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV, SIR Mobile, and will also be sent to the brand’s syndication channel partners. Any property can be transformed using virtual staging technology.
BEFORE
AFTER
Lambs Christian Academy
Live Generously Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support more than 50 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
Senior Management Team pictured from left to right: Jennifer Pino, Bill Rawlings, Lisa Johnson, David Boehmig, Jenny Pruitt, Jim Glover, Nancy See, Scott Payne and Sherri Conrad
Our Story Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby's International Realty affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 279-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world.
Strength in Numbers They say there’s strength in numbers. With more than $4.3 billion in sales last year, over 575 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.
Buckhead 404.237.5000 3290 Northside Parkway NW, Suite 200 Atlanta, Georgia 30327
Cobb 770.604.1000 1000 Johnson Ferry Road, Building 400, Suite 408 Marietta, Georgia 30068
Intown 404.874.0300 1555 Peachtree Street NE, Suite 100 Atlanta, Georgia 30309
North Atlanta 770.442.7300 1125 Sanctuary Parkway, Suite 400 Alpharetta, Georgia 30009
atlantafinehomes.com | sothebysrealty.com ON THE COVER: 140 NEWHAVEN DRIVE, FAYETTEVILLE Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.