CONTENTS
CONTENTS DISPATCHES Radar
8
A round-up of this month’s geopolitical and economic events from across Europe
10 Business Watch
NOVEMBER 2008
FEATURES
42
Leadership
18
Simon Hobbs meets the CEO of EADS, Louis Gallois
Marketing
38
Abu Dhabi and Dubai battle to create the ultimate Emirates brand
What’s happening in Europe’s various industry sectors
Automotive
42 12
Hotspot Vega — the reclaimed land hoping to revitalise Venice as a major business centre
14 Ideas New tyres that could save litres of fuel and hundreds of euros a year and reduce emissions
Amid eco and economic concerns, what next for the US car industry?
38
Innovation
54
Only 60 years old but Israel is a hotbed of high-tech industry
60
Investment Is booming Vietnam the new China?
16 Ideas 64
The revolutionary genetic modification to plants that could help solve the world’s food crisis
Regional review Austria’s relationship with the Centrope project
COVER STORY: GLOBAL WARNING 22 Investment Banking How the end of the winning streak has changed the face of banking forever
28 Hedge Funds What does the future hold for the controversial investment vehicles?
22
32 Wealth Management Where and how to bank during troubling times for the sector
36 Art Market The modern art that’s sticking two fingers up at the credit crunch
46 Russia What does a resurgent Russia mean for Nato and Europe’s energy sercurity
NOVEMBER 2008 I CNBC EUROPEAN BUSINESS 3
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