A world of bits and atoms
mx
it
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mx
it Studio | Lab Mx-it studio lab is an open platform of innovation and sustainability. We love to work on different scales, from the spoon to the city. The purpose of design began to shift in the late 20th century from utility towards a more holistic combination of purposes and meanings. Contemporary designers do not just provide function, form, and meaning, but also, must embrace an environmental, social and economic sustainability.
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Our mission
Smart and balanced development of society
Generate Value
Generate new Philosophies
Shared Knowledge
Economic value Social value Cultural value Sustainable value
Think global, act local People first Invent the future Creative solutions
Open platform Research Dialogue Innovation
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What we love to do!
Improve innovative thinking
Support local values
Connect the world of bits to the world of atoms
Connect ideas to businesses
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Services & fields Urban design Product design
Urban planning Digital strategies
Architectural design Design
User experience
Strategic planning Operation models and supply chains Mobility and transportation
Technology business broker Public policies
Graphic design Interaction design
Project management Technology and urban roadmaps
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Who we are M. Arch. Andrea Galanti
Arch. Jacqueline Castaneda
M.Arch Rossana Valdivia
Founder of mx-it Studiolab, is graduated from the University of Architecture IUAV of Venice in 2009. From his second year of university he has worked with a variety of practices, architects and universities, gaining work experience at different architectural scales and travelling to South America, Asia and Northern Europe. He began working at Carlo Ratti Associati in February 2010. He started in January 2013 a research period at the Massachusett Institute of Technology studying innovative trends in the food-chain and the use of digital data as tools for undestanding the urban enviroment. On May first 2015, he launched the Future Food District a tematic area of 9000 sqm in Expo 2015 based on Internet of Things strategies applied to the food market. Focus of his interest is to explore possible new ways of merging technologies with Urban planning, design and place-making.
Founder of mx-it Studiolab, graduated in architecture from Western Institute of Technology and Higher Education, Mexico in 2011. Awarded in 2008 by the American Institute of Conservation of Historic and Artistic Works for her project “Guachimontones, Beyond the experts”. Jacqueline started collaborating with the local urban planning authorities of Guadalajara involving urban design projects, urban planning and political and social management; including local urban management of projects as CCD Ciudad Creativa Digital and COME Corredor Mexico. In 2013 she was assigned by CCD Foundation as the project manager of mobility and infrastructure development of the site. The same year she collaborated with MIC Mobility in Chain, Milan, developing innovative mobility strategies for urban master plans and punctual projects involving offices as Sasaki Associates and OMA. Her personal interest is to develop intelligent urban planning strategies for a smart and healthy development of society.
Founder of mx-it Studiolab, graduated in architecture from ITESM, in Mexico 2008. Completed a master of science in Sustainable Urban Planning and Design from KTH, in Stockholm 2012. Rossana collaborated at Elías Rizo Arquitectos for 2 years, starting in 2008, at the architecture studio, focused in residential and public space design. From 2012 she started working as a consultant for different urban projects, as a coordinator of the urban development area within “Ciudad Creativa Digital” project, which contemplated the urban renovation around Parque Morelos, in Guadalajara’s city center. Later, renovating 50 small businesses in Ciudad Guzman, as part of the program “Transformando el Comercio”; and as a consultant for UN-Habitat, developing Zapopan’s Strategic Planning for 2030.
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Who we are BS. Pamela Hernandez
GD. Álvaro Barriga
ID. Diana Garcia
BS International Relations by Universidad del Valle de México (UVM) Campus Zapopan and certified in International Trade by École Supérieur du Commerce Extérieur (ESCE). In 2012 started her career by collaborating with Jalisco’s State Government at the International Promotion / FDI office. By 2013 she was invited to join a Non-Profit Organization that aims to develop the first Smart City model for Mexico in Guadalajara. In 2014 was invited to collaborate with another NPO, IJALTI, a deployer institute for ICT public policies. Pamela is currently developing her professional skills and acquiring new knowledge through professional experience at the ICT industry with an IoT SME’s Group.
Graduated from Universidad Autonoma de Guadalajara in 2005 with a Media and Advertising speciality. He studied in Oaxaca, Mexico in the Black and White Laboratory at Centro Fotografico Alvarez Bravo and Experimentation in Digital Techniques at Centro de las Artes in San Agustin Etla. He returned to Guadalajara to join the professional soccer team Chivas’s advertising agency, where he collaborated with the graphic design team as a creative designer. In 2008 he became part of Omnilife’s editorial team for their OM Magazine. He worked on their identity redesign, editorial structure and the photographic record of the company’s european trips. Later on, he started working as a freelance projects, and collaborated in various agencies such as Zap Design in Cully, Switzerland and Tecos in Guadalajara. Currently, aside from different projects, he is the Art Director at Estudio de Arquitectura Aha, where he manages graphics, editorials and branding.
Diana García is currently a student at the The Monterrey Institute of Technology and Higher Education. A Industrial Design student, and future graduate on 2016. Awarded in 2015 first place by Continental on the contest, Automated Driving Experience, with her project SES- Smart Emotional System. Worked as an intern during 2013 summer with CCD Ciudad Creativa Digital. Got the highest score in Continental´s project “Interfaz Física del Carro Semi Autónomo”, with her project Luxroad. During 2013 for the project Materials for Heritage she developed bricks made up 60% by denim waste. Currently working in Collaboration with Intel on the project “Vive con Ciencia 2015”. Her personal interest includes, 3d modeling, product design and creating user experience.
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Where do we come from? ESCE École Supérieur du Commerce Extérieur Lyon, France
Carlo Ratti Associati Turin, Italy
KTH Royal Institute of Technology Stockholm, Sweden IUAV Università Iuav di Venezia
MIT Senseable City Lab Massachusetts, USA
TEC de Monterrey Guadalajara, Mexico
ITESO Guadalajara, Mexico
MIC - Mobility in Chain Milan, Italy
QUT Queensland University of Technology Brisbane, Australia 8
mx
it Portfolio & Previous Experience
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Research
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The Smart City Planet Croata, Brazil - Turin, Italy 2016 Client: Planet Project Leader: Enerbrain srl mxit role: Urban consultant, technology researcher and user experience development. PLANET is a project which has been designed by professionals, experts in urban planning and smart utilities, and a project characterised by developing the Smart City concept.The smart city is now becoming more inclusive, opening up to a new target: low-medium income brackets. The Social Smart City is the ‘format’ for 4-5,000 family units, a smart city for Social Housing which actually manages to meet its strict economic parameters. The smartest solutions in Urban planning, Architecture, Infrastructure, Services, ICT and Social projects are selected and integrated.
Source: Planet
Source: Planet 11
Smart Campus Universidad de Guadalajara Guadalajara, Mexico 2015 Client: Universidad de Guadalajara
The scope is to understand the actual condition of the campus and create the strategic roadmap for architecture, infrastructures, mobility, transportation and digital policy.
Project Leader: mxit Studiolab mxit role: Research and elaboration of measuring tools to evaluate the status of the entire network of campus UdeG. Smart Campus is a preliminary research regarding the status of the entire network of campus UdeG in Jalisco. SMART
SUSTAINABLE
We createted an online app with a matrix of evaluation in order to collect data useful for the estimation of the campus. This data will create an important evaluation of each campus addressing future investments following according to a strategic plan.
INCLUSIVE
GLOBAL
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Urban planning
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Hacienda Lomajín
2030 Territory Strategy Zapopan, UN-Habitat
Huaxtla
Balneario de Huaxtla
Parque Milpillas
ANP Barranca del Río Santiago
Geisers de Ixcatán La Soledad ANP Barranca del Río Santiago
Cascadas La Soledad
Zapopan, Mexico 2015
San Francisco Ixcatán Balneario Ixcatán Parque Ecológico El Sociego Balneario San José El Sociego Villas Ecológicas El Restaurant Escenico El Mirador
Client: Zapopan Municipality
Copala
pala
Balneario Los Camachos
e Co
d oyo Arr
Project Leader: PEZ Proyectos Estrategicos de Zapopan San Esteban
Santa Lucía
mxit role: Consultancy of territorial analysis and urban strategies.
Parque Mirador Dr. Atl Cascada Cola de Caballo San Isidro
Presa de SantaLucía Hacienda del Lazo
Tesistán Ca r
Lomas del CentinelaVilla de Guadalupe
ist
án
illo
Te s
Zapopan Centro
Distrito Bosque Zapopan Centro La Primavera
2030 Territorial Strategy was developed by an interdisciplinary team of local and international experts , working with the local office of PEZ, to study the territory and develop strategies for urban planning and management with an important component of citizen participation.
ra a
aS
ret e
Nextipac
alt
In a global increasingly urban context, it is crucial that cities have a clear medium and long term vision to guide public policy, private investment, productive and social programs towards sustainability, equity and productivity. In this sense , the initiative prosperous cities of UN-Habitat focuses on an index that measures the performance of cities to prosperity.
tera rre Ca
Arroyo Blanco
Atemajac
San Juan Ocotán
Zoquipan
San Juan de Jocotán
ZMG ANP Bosque La Primavera
MiramarSanta Ana
Estrategia de Prosperidad
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Distrito Valle del Campestre Mobility Master Plan Monterrey, Mexico 2013 Client: Distrito Valle del Campestre Project Leader: MIC Mobility in Chain mxit role: Development of the Mobility Master Plan in collaboration with MIC Mobility in Chain. MIC appointed for the development of the Valle del Campestre Masterplan. The design exercise was focused on the development of the pedestrian and cycle network envisaged during the Sustainable Mobility Masterplan of the District. Source: MIC Mobility in Chain
Source: MIC Mobility in Chain 15
Medellin Innovation Distric Strategic Plan Medellin, Colombia 2013 Client: Distrito Valle del Campestre Project Leader: Carlo Ratti Associati mxit role: Strategic plan concept in collaboration with MIT Senseable City Lab. Designed as a laboratory of life and work, the MedellĂnnovation District will continue to strengthen the process of reinvention that MedellĂn is currently living, and inspire new solutions that improve quality of life and development of MedellĂn, Colombia and the world. Many new enterprises, projects and solutions will develop on this site, where both nationals and foreigners will be treated as locals within a truly innovative ecology.
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati 16
Ciudad Creativa Digital Master Plan Guadalajara, Mexico 2012 Client: PROMEXICO Project Leader: Carlo Ratti Associati mxit role: Development of the Master Plan in collaboration with Carlo Ratti Associati and link between consultants and local authorities. CCD draws on the strengths of the site – its talent, historic fabric and connections – and enhances them to achieve a new social and environmental sustainability. They are the organizing principle of CCD, integrating living, working and leisure in a human-scaled urban environment that can be changed, added to, and adapted over time. In many cases, the courtyards are open to the public, providing more intimate spaces for outdoor dining, art shows, performances, or work. In other cases they serve more private functions for businesses or local residents.
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati 17
COME Corredor Mexico Urban plan and design Guadalajara, Mexico 2012 - 2015 Client: Municipality of Guadalajara Project Leader: Leon Orraca Arquitectos mxit role: Master plan in collaboration with Guadalajara Municipality and urban design consultancy in collaboration with Leon Orraca Arquitectos.
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Architecture
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Future Food Distric EXPO Milan Milan, Italy 2015 Client: Coop Italy Project Leader: Carlo Ratti Associati mxit role: Concept design and project management in collaboration with Carlo Ratti Associati. The Future Food District (FFD), a 7000 sq. m. thematic pavilion that explores how digital technology can change the way that people interact with food, unveiled at the opening of the Expo Milano 2015 “Feeding the Planet, Energy for Life”. Designed by the Italian design firm Carlo Ratti Associati, together with the supermarket chain COOP Italia, the pavilion — lying at the heart of the exhibition grounds — explores how data could change the way that we interact with the food that we eat, informing us about its origins and characteristics and promoting a more informed consumption habits.
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati 20
The Water Rings Pavilion Olympic Pavilion Rio de Janeiro, Brazil 2014 Client: Private Project Leader: Carlo Ratti Associati and Arq. Futuro mxit role: Project management in collaboration with Carlo Ratti Associati. The Water Rings Pavilion is a unique structure that can float magically thanks to a unique responsive system on the water surface. The shape of the pavilion is based on the 5 olympic rings, each ring corresponding to a specific function: a swimming pool, a multifunctional auditorium, a foyer, a cafe and a learning ring. A Water Fly system will allow monitoring water conditions, collecting real-time data. The Water Rings Pavilion will draw an immersive experience at water level on the Lagoa of Rio.
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati 21
Product Design
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Vertical Plotter Future Food Distric Guadalajara, Mexico 2015 Client: CINVESTAV Project Leader: Cinovatec mxit role: Project management in collaboration with Cinovatec. The system proposed in this project, Smart Guide, is a non invasive guidance system shich allows visually impaired people to navigate into the physical space and to implement their interactions. The system consists of a HW infrastructure shaped lenses that collects data by different sensors and are transmitted to the SW by wire and wireless can develop and transform on user feedback. The system can also count in connection with a online social network dedicated volunteers and others users.
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Vertical Plotter Future Food Distric Milan, Italy 2015 Client: EXPO Milan and Coop Italy Project Leader: Carlo Ratti Associati mxit role: Project management in collaboration with Carlo Ratti Associati. The Future Food District, one of EXPO’s 2015 thematic areas, features the world’s largest vertical plotter which transforms the pavilion façade into a huge open source canvas.
The Vertical Plotter is a device travelling on a vertical wall. Its interactive software allows the real time reproduction of any kind of data and feeds: notes, messages, pictures, graphics. Once the machine has received the digital information, the plotter immediately turns it into reality. On Monday, October 5th 2015 the graphics designed by the Vertical Plotter has achieved the GUINNESS WORLD RECORDS title “The largest plotted image”.
Source: Carlo Ratti Associati 24
Makr Shakr Robotic Bar Boston, USA 2013 Client: Private Project Leader: MIT Senseable City Lab mxit role: Project management in collaboration with Carlo Ratti Associati. Makr Shakr is a robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements – visualized on a large display positioned behind the bar – mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption – ‘design, make and enjoy’ – and in just the time needed to prepare a new cocktail.
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati
Source: Carlo Ratti Associati 25
mx
it
EfraĂn Gonzalez Luna 2087 Col. Americana, Guadalajara CAP 44140, Jalisco
Via Canevali 13-a Brescia CAP 25127
Mexico
Italia
www.mx-it.org