Mindset Advice

REDEFINING TRANSFORMATION

As we move through the summer this year, there will be, as ever, many people in search of a physical (and possibly mental) ‘transformation’, and this is likely to be exaggerated this year after the lockdowns we have endured. Realistically, I believe that the vast majority of these people will NOT achieve ‘a transformation’. Yes, it is greatly desired, and yes, people are willing to put in some effort, but the reality is that people just don’t really believe that they are possible. Many people will live for most of their lives with a body and a lifestyle that they do not feel they have control over. People become resigned to the belief that they are enslaved by their impulses, cravings and destructive behaviours. This is reflected globally, whereby almost 70% of the developed world are overweight or obese, and locally, by the sheer volume of people I work with for weight loss or addiction each week. Of course, some people are genuinely happy, active and healthy in a plus size, but there are a great many more who desire change but cannot achieve it. Part of the problem is the gimmick of transformational change perpetuated by the world of celebrity. Too often well known people lose a vast amount of weight very quickly, before almost immediately starting to talk about their ‘secrets of weight loss’ on social media. These very ‘special and secret’ exercise routines and/or diets which (may or may not have) resulted in their transformation will soon be made available for everyone purely out of the goodness of their heart, oh, and just £99. Some people will buy it… and fail. Others will become annoyed by it and self-destruct yet more. Either way, it is damaging. The truth is, anyone can lose weight very quickly if the promise is great enough, and whether it is healthy or sustainable doesn’t come into it. Sadly, selling thousands of £99 programmes is more than enough of a ‘promise’ for many celebrities to drop the pounds rapidly, but even more sadly, there is no such ‘promise’ for the end users of these programmes. Once the £99 is gone, the motivation soon follows as it becomes clear that rapid weight loss is only ever really possible by starving yourself and over training.

So, what can we do about the unhelpful way that body transformation is packaged up and sold to the public? We can redefine it… as this.

“Physical and mental transformation is achieved simply by making a few small manageable lifestyle changes and maintaining them consistently over a long period of time.”

I know, it’s hardly ‘click bait’, but I am just not interested in rapid transformation. Albeit crude, the ‘easy off, easy on’ analogy usually holds. If something has changed too rapidly it is generally less sustainable. In my career, I have overseen several high profile and celebrity transformations, most recently Colson Smith (or Craig Tinker from Coronation Street), and you will not find any of my clients selling a quick solution to emulating their results. This is because there is no quick fix secret. Every one of the people I have worked with has followed the above approach, stuck with it for a long time and enjoyed sustainable results. Colson tells his story in a short YouTube documentary of his journey, which is, you guessed it, selling nothing. It is just an honest and inspirational story that has helped more people than any £99 programme ever has.

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