MARKETING PACKET
TABLE OF CONTENTS: MERCHANDISING PLAN LINE SHEET Angela Azis March 6, 2013 Wednesday 8.30 AM – Professor S.Vu “The Snow Maiden” Spring 2014 - Young contemporary Size Range: 2-12 Retail Price points: $89-$449
MERCHANDISING PLAN Target Customer The target customer for this collection is midscale to upscale women aged 22 -39, college educated and ethnically diverse, with above-average concentrations of Asian. Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that's reflected in their marketplace choices. My consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computer and wireless technology. For the women who already have a stable job, the income ranged from $90,000 to $150,000 a year. She enjoys running and yoga, goes to the gym three times a week, read The New York Times and drinks Starbuck’s Chai Latte every morning. She has a healthy lifestyle preferring organic products from Whole Foods, and spends the weekend with her husband in Napa Valley for a wine-tasting tour, or watch her young kids’ ballet performance. She is a strong woman whose opinion is respected and involved in decision making both at home and work. When it comes to color choices, she aims for long lasting fashion involves neutral colors such as black, ivory, champagne, and balanced with her romantic persona, through a more subtle approach with dusty, pastel colors. This woman is the respected business leader of today’s society: a CEO or a top-performing executive. It then affects the way she dresses: structured polished power-suit. However, when not at work, she symbolizes urban chic sophistication that aims for high quality and good taste. Little black dress, silk scarves, and oversized sunglasses occupied most of her closet space. She mainly orders online catalog from Jcrew and Zara as her aim in fashion is to dress embodying understated elegance.
Key Competitor BHLDN For group one through three, one of the main competitors is BHLDN, owned by URBN (Urban Outfitters Inc). Pronounced beholden, BHLDN is a wedding shop or maybe even a gallery. The name was inspired by the Dutch word “to keep”. Launched on Valentine’s Day of 2011, BHLDN has served a niche market that is not yet filled. The store launched a year ago via website. As an e-commerce store, BHLDN built shipping costs into the prices of the dresses it sold as a way to ensure customers that they weren’t losing anything by trying on a dress in the case that they may have to return or exchange it. Also included in the purchase of a dress was access to a team of stylists through email. With collections named Nostalgic Romantic, La Bohemienne, Lady with a Twist, and Neo-Sophisticate, the store offered dress sizes ranging from 0-12. A few months following the e-launch of the store, BHLDN opened its first brick and mortar in August of 2011. This store is located in Houston, Texas. With several fitting lounges, each bride-to-be can place her iPod in the dock in her lounge to play her own music while trying on dresses from these collections. Appealing to a coterie of women slightly older but still under 30, the brand provides vintage inspired and bohemian chic wedding gowns in addition to bridesmaids and party dresses. It’s no surprise that BHLDN is an offshoot of Anthropologie. Despite the eclectic appeal, the brand still manages to exude a romantic femininity and a sophisticated brand image. The store is whimsy and idyllic. I personally feel that this is my competition because they are selling the same lifestyle/brand image that I am trying to achieve. ZARA i. Retail Price Points • Blouses: $49-$129
• Pants: $49-$99 • Shoes: $59-$159 • Bags: $59-$229 • Coats/Outerwears: $79-$349 • Accessories: $19-$49 ii. Strength The stores themselves are the best way to communicate Zara’s brand image. Zara has chosen to locate the stores in the most luxurious spots of the biggest capitals in the world and to invest less money on advertising. Zara believes its shop windows are all the advertising it needs. This non-communication choice allows them to save a large amount of money, which they can then use for investing in real estate in order to find the best location for each of their stores. This Is crucial to their strategy: the boutiques must be visible, accessible and present in the neighborhoods favoring consummation shopping in order to maintain a direct relationship with their clients. Unlike other fashion brands, it takes Zara only 10 to 14 days from the time they design new clothing until it arrives in stores. This “fast fashion” concept and operation allow Zara to always provide the most fashionable clothes to their customers, and the everrenewed collections definitely help build brand loyalty. iii. Weakness Zara’s System does not keep track of inventory. One weakness of Zara`s system is the lack of ability to check inventory within stores. Instead of having a modern POS system that updates inventory in stores in real time when items are scanned for sale, Zara managers and employees have to investigate racks and take inventory. This is time consuming work and inexact. Zara`s system has no networking capabilities
Each POS terminal inside a Zara store does not communicate with any other terminal. Only one terminal for each store is equipped with a modem for the ability to communicate with headquarters in La Coruna, Spain (its headquarter). Moreover, Personal Digital Assistant (PDAs) used by Zara employees to complete the ordering process are not connected in any way to the POS terminals. Therefore, Zara is not capable to communicate between its stores and the home office in fast and efficient manner. Theme and Statement The first group is partly influenced by infamous Russian sad love story, as well as the purity and innocence embodied when associating the word ‘. “Coppelia” is a ballet about “sneakery”, imaginary magic, and drifting love. In terms of proportion, my collection aims to emphasize the beauty of each figure, thus balancing a well-fitted top with a fluid, loose bottom, or vice versa. Nothing is too tight fitting as the purpose of the collection is not to emphasize women’s sexuality, and nothing extremely oversized as I aim for representation of elegance and sophistication. The focal point of the whole collection as a unity is the waist and clavicle. The idea of emphasizing on waist comes from watching ballerinas doing their pirouette in tutus. The collection features high neckline exposing only the clavicle for a subtle approach of sexiness. Texture is clearly shown in the dress group through immaculate small sunburst pleats and drapery. In terms of rhythm, repetitions of details appear in several garments to give a sense of unity as a group, yet not overly done to give customers options that can suit their personality and style. The second group, ‘Flora’ is dresses for the flower girls, followed by the third group ‘Alegria’ which is a group of bridesmaid and cocktail dresses. Both groups still maintain the same aesthetic: very ethereal, fluid, and feminine. The fourth and fifth groups are both sportswear. Key Trends
For this collection I was really inspired by the “White Alchemy” trend from Stylesight. They describe white as essential theme as we seek a contemplative state, through pure colors and haptic textures.” (Stylesight.) White is really a symbol of innocence and purity, something subtle that would not compete with the personality of the wearer. The dresses in each group (one through three) emphasize on texture, with shirring delicate, sheer fabric to create threedimensional effect on the bodice. Inspired by Elie Saab, I think of pixie dusts and magic when designing this group, which is executed through radiating, scattered small crystals in monotonous colors, against sheer fabric to make it look like as if it is a second skin; combined with fluid, lightweight fabrics representative of my girls’ lively personality. The first sportswear group (La Reve – means “dream”) is partly a literal interpretation through usage of swan feathers sewn into garment as accent, to create a three-dimensional effect. The last group, “Anastasia” focuses on natural flow of fabric through use of ruffles and frills, hemmed with horsehair to make it more structured to balance the fact that tweed is also used in this group. The main idea is to combine two contrasting elements together. Fabric, Color Story, and Colorways In terms of fabric choices, I use fabrics that have luxurious touch with silk content in it. The bridal satin that I use is also used for Marc Jacobs for his Spring collection, the crinkled chiffon gives it more texture and horizontal lines while still maintaining the fluidity of its nature, the mesh is meant to act like a second skin, while sunburst pleated jersey gives it more solid texture compared to the crinkled chiffon. In terms of color choices from group one through three, I want each piece to be subtly done so all pieces are monotonous, focusing more on fabric blocking. The first group emphasizes on bridal wear, thus the first color option is ivory – classic. However, I do want my customers to have other options, to purchase these as an eveningwear, therefore they are also offered in other colors, yet still monotonous. The same works for the second group of flower girl dresses. Some pieces are available in
above-the-knee- length and floor length to give customers more options. My third group’s first color story compliments the previous two groups, pale and innocent. However, the dresses are also offered in more old, darker, richer color – can be worn for cocktail parties. In the fourth group “La Reve”, the character from Swan Lake inspired me. As she was an embodiment of perfection herself, I decided to focus on intricate detailing such as feather that are sewn by hand individually and usage of Swarovski encrusted rubber banding for trim. This group is slightly ‘dressier’ yet still versatile. This group is suitable for formal occasions in the afternoon. Customers are given options from dresses to ornamented blouses that can be easily styled. The first color story consists of colors that represent purity and innocence. The second color story is more playful as it features tangerine to contrast the dark and/or pale colors. In the last group, “Anastasia” the fabric selection is diverse from leather, tweed, to techno jersey, bridal satin, and crepe. The idea is to play with texture. However I believe that as a whole a group needs to be effortless as well, therefore the first color story is almost mono-tonal, dominated by ivory. The second color story is dominated by black, charcoal, midnight – which does not ‘jump’ far one to another, but then there is a pop of color to attract the eyes. This group consists of basic pieces that combines various structure and texture, yet the execution is still subtle therefore relate to my target market. Key Silhouette In the first group, the silhouette of the dresses are mermaid and A-line. Layered tulle and layered chiffon would give that A-silhouette, yet not over-the-top like a Cinderella ball gown type of thing. This silhouette is perfect for my customers that are feminine, whilst for more mature look, they may opt for the mermaid silhouette that emphasize womanly curves. Each piece is either beaded with crystals or have a three dimensional applique attached to it, which shows impeccable craftsmanship. In second and third group, the childlike, feminine element that appears through usage of tied-up grosgrain ribbon was inspired by Lanvin. This fits my
young contemporary target market as it is not overly executed – the pieces are still age appropriate. My customers are ladies who covet classic pieces with an element of surprise executed subtly. This is when the idea of using invisible zipper on the ankle and wrist were invented, giving the wrist and ankle areas perfect amount of texture when pulled certain way – which appeared in fourth and fifth group. A lot of sheer fabric used for this particular group to represent the clear water (personal interpretation of a state of dream – image seen underneath water is always translucent yet not vivid) yet nothing is too revealing. This fits my target market, as they are women who prefer showing less – embodiment of understated elegance. In “Anastasia” most of the pieces cut the figure horizontally right at the natural waistline to accentuate the curve. The main idea to rely heavily on the natural state of the fabric is relatable to the main concept of presenting a romantic persona. I feel that the customers would fit perfectly into this design perspective, as these designs are classic pieces with a perfect dose of whim. Each piece is very fluid and the drape hangs gracefully on the body. The same principle applies for the blouses and the pants that are made in lightweight fabric. It gives the illusion on the silhouette of the body without over-exposing it.
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rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Coppelia”
WEDDING/EVENINGWEAR
THREE DIMENSIONAL APPLIQUE
SOLID PETERSHAM GROSSGRAIN RIBBON
HORSEHAIR FOR HEM
GAZAR - 100% silk /ORGANZA - 100% silk (3D PETALS, SLEEVE)
COP001 GOWN WITH CRYSTAL EMBROIDERY USD 875
IVORY
LAVENDER
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Coppelia”
WEDDING/EVENINGWEAR
SWAROVSKI BANDING
THREE DIMENSIONAL APPLIQUE
CRINKLED CHIFFON 90% silk 10% cotton /BRIDAL SATIN - 100% silk (3D PETALS)
COP002 GOWN WITH 3D FLOWERS USD 759
IVORY
CANARY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Coppelia”
WEDDING/EVENINGWEAR
LAYERED TULLE
CRYSTAL BEADING
SWAROVSKI BANDING
GAZAR (BODICE) - 100% silk TULLE - 95% cotton 5% elastane
COP003 ONE SHOULDERED GRECIAN GOWN USD 825
IVORY
LAVENDER
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Coppelia”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
WEDDING/EVENINGWEAR
CRYSTAL BEADING
SWAROVSKI BANDING
GAZAR - 100% silk COP004 GOWN WITH ASYMMETRIC PEPLUM USD 695
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Coppelia”
WEDDING/EVENINGWEAR
THREE DIMENSIONAL APPLIQUE
SOLID PETERSHAM GROSSGRAIN RIBBON
HORSEHAIR FOR HEM
GAZAR - 100% silk /ORGANZA - 100% silk (3D PETALS, SLEEVE)
COP005 LONG SLEEVED GWON WITH BEADED CRYSTALS USD 925
IVORY
LAVENDER
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
FLOWER GIRLS - DRESSES
LAYERED TULLE
GROSSGRAIN RIBBON
HORSEHAIR FOR RUFFLE HEM
TULLE - 95% cotton 5% elastane/ CRINKLED CHIFFON (UPPER BODICE) 90% silk 10% cotton
IVORY
FL001 DRESS WITH RUFFLED SLEEVE USD 205
*ALSO AVAILABLE IN ABOVE-THE-KNEE LENGTH USD 155
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
FLOWER GIRLS - DRESSES
THREE DIMENSIONAL APPLIQUE
GROSSGRAIN RIBBON
CRINKLED CHIFFON 90% silk 10% cotton
IVORY
FL002 ONE SHOULDERED DRESS USD 205
*ALSO AVAILABLE IN ABOVE-THE-KNEE LENGTH USD 145
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
FLOWER GIRLS - DRESSES
THREE DIMENSIONAL APPLIQUE
GROSSGRAIN RIBBON
TULLE (SLEEVE & SKIRT OVERLAY) 95% cotton 5% elastane/ BRIDAL SATIN - 100% silk
FL003 BUBBLE SKIRTED DRESS WITH BOW USD 145
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
FLOWER GIRLS - DRESSES
THREE DIMENSIONAL APPLIQUE
GROSSGRAIN RIBBON
CRINKLED CHIFFON 90% silk 10% cotton BRIDAL SATIN - 100% silk (SKIRT)
FL004 DRESS WITH FLORAL APPLIQUE USD 129
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
FLOWER GIRLS - DRESSES
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
HORSEHAIR FOR RUFFLE HEM
CRYSTAL BEADING
GAZAR - 100% silk/ ORGANZA - 100% silk
ROSE ROSE
FL005 LAYERED RUFFLE DRESS USD 145
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Flora”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
FLOWER GIRLS - DRESSES
TAFETTA
CLOUD
SUNFLOWER
FL006 A LINED DRESS WITH BOW USD 149
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Alegria”
BRIDESMAID DRESSES
SWAROVSKI BANDING
CRINKLED CHIFFON 100% silk
ALG001 FAIRY DRESS WITH PEPLUM USD 225
ORANGE
ROSE
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Alegria”
BRIDESMAID DRESSES
CHARMEUSE - 100% silk
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
IVORY
NAVY BLUE
ALG002 SIGNATURE DRESS WITH FRONT KEYHOLE CUTOUT USD 225
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Alegria”
BRIDESMAID DRESSES
CRYSTAL BEADING
LAYERED TULLE
SWAROVSKI BANDING
TULLE 95% cotton 5% elastane/ ORGANZA - 100% silk (INNER LAYER BODICE)
SUNFLOWER NUDE
NAVY BLUE
NUDE
ALG003 TULLE SHEER DRESS WITH CRYSTAL BEADING USD 280
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Alegria”
BRIDESMAID DRESSES
CRYSTAL BEADING
HORSEHAIR FOR HEM
CREPE-BACK SATIN 100% silk
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
LAVENDER
EMERALD
ALG004 ONE SHOULDERED DRESS WITH MERMAID SILHOUETTE USD 189
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Alegria”
BRIDESMAID DRESSES
3D PETALS APPLIQUE
HORSEHAIR FOR HEM
ORGANZA
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS
SUNFLOWER ALG005 WATERFALL RUFFLED BRIDESMAID DRESS WITH FLORAL APPLIQUE USD 239
CLOUD
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ODT001 LAYERED CHIFFON FLARE SKIRT USD 129
CHIFFON 100% silk
TAUPE
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ODT004 VELVET ABOVE KNEE LENGTH COAT USD 245
VELVET (80% polyester 20% lycra)
ODT005 TAILORED SIGNATURE PANT USD 149
IVORY
CAMEO
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ROOSTER IVORY COQUETAIL FEATHER
CRYSTAL BEADING
ODT006 BLOUSE WITH CRYSTAL EMBELLISHMENT USD 285
ODT003 BLOUSE WITH CAP SLEEVE AND FEATHERS USD 285
CHIFFON - 100% silk /ORGANZA - 100% silk
TAUPE
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
SWAROVSKI BANDING BLACK
ROOSTER COQUETAIL FEATHER IVORY
ODT0013 LACED UP BLOUSE WITH FEATHERS AT NECK USD 265
CRYSTAL BEADING
ODT0012 BLAZER WITH CRYSTAL BEADING AT SHOULDERS USD 279
TECHNO JERSEY 50% wool 50% nylon
MIDNIGHT SUNFLOWER
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ROOSTER IVORY COQUETAIL FEATHER
ODT009 BLOUSE WITH FEATHERED SLEEVE USD 299.90
OATMEAL CREPE 80% silk 20% cotton/ VELVET 80% pokyester 20% lycra ODT0010 PANTS WITH VELVET PANEL USD 189
CAMEO IVORY
BLACK
STRAWBERRY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ODT008 DOUBLE LAYERED SHEER BLOUSE USD 215
ORGANZA 100% silk
TAUPE
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“La Reve” SPRING/SUMMER 2014 SPORTSWEAR
ODT007 FRINGED SKIRT USD 286
ROOSTER COQUETAIL FEATHER IVORY
ODT0011 PANTS WITH FEATHER ACCENT USD 279
ODT002 BLAZER WITH DECORATIVE STITCHING USD 299
GAZAR 100% SILK
TANGERINE
IVORY
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Anastasia”
SPRING/SUMMER 2014 SPORTSWEAR
ANA001 DOUBLE LAYERED RUFFLED BLOUSE USD 125
HORSEHAIR FOR HEM
BRIDAL SATIN 100% silk
ANA002 ASYMMETRICAL DRAPED SKIRT W ITH RUFFLE USD 149
ANA003 SLOUCHY PYJAMA PANT USD 139 HORSEHAIR FOR HEM
WHITE
MIDNIGHT
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Anastasia”
SPRING/SUMMER 2014 SPORTSWEAR
ANA007 LAYERED LONG SLEEVE BLOUSE USD 134
FAUX LEATHER - polyurethane/ BRIDAL SATIN 100% silk WHITE
ANA006 SIGNATURE LONG COAT WITH POCKET USD 299
TAN
BLACK
MIDNIGHT
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“Anastasia”
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
SPRING/SUMMER 2014 SPORTSWEAR
ANA008 OPEN ENDED BLAZER W POCKET USD 225
TWEED 80% wool 20% cotton ANA009 TEXTURED CALF LENGTH PANT USD 189 WHITE
CHARCOAL
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Anastasia”
SPRING/SUMMER 2014 SPORTSWEAR
ANA0011 ASYMMETRIC SLEEVELESS BLOUSE USD 99
ANA0012 DRAPED ASYMMETRIC SKIRT USD 105
TECHNO JERSEY 50% wool 50% nylon
WHITE
BUTTERCUP
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Anastasia”
SPRING/SUMMER 2014 SPORTSWEAR
ANA0013 ASYMMETRIC DRESS WITH RUCHED BODICE USD 285
ORGANDY 90% silk 10% cotton/ CHARMEUSE 100% silk
BLACK/WHITE
ANA004 V-NECKED BLOUSE WITH FRILL USD 125
ORGANDY 90% silk 10% cotton
CAMEO
CAMEO
DUSTY ROSE
ORANGE DUSTY ROSE
rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-8222
“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30
“Anastasia”
SPRING/SUMMER 2014 SPORTSWEAR
ANA005 PRINTED SHORT SLEEVED BLOUSE USD 199
ANA0010 PRINTED PANTS WITH ANKLE ZIPPER USD 259
CHARMEUSE 100% silk
BLACK/WHITE
ORANGE