The Snow Maiden Marketing Packet

Page 1

MARKETING PACKET

TABLE OF CONTENTS: MERCHANDISING PLAN LINE SHEET Angela Azis March 6, 2013 Wednesday 8.30 AM – Professor S.Vu “The Snow Maiden” Spring 2014 -­ Young contemporary Size Range: 2-­12 Retail Price points: $89-­$449


MERCHANDISING PLAN Target Customer The target customer for this collection is midscale to upscale women aged 22 -39, college educated and ethnically diverse, with above-average concentrations of Asian. Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that's reflected in their marketplace choices. My consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computer and wireless technology. For the women who already have a stable job, the income ranged from $90,000 to $150,000 a year. She enjoys running and yoga, goes to the gym three times a week, read The New York Times and drinks Starbuck’s Chai Latte every morning. She has a healthy lifestyle preferring organic products from Whole Foods, and spends the weekend with her husband in Napa Valley for a wine-tasting tour, or watch her young kids’ ballet performance. She is a strong woman whose opinion is respected and involved in decision making both at home and work. When it comes to color choices, she aims for long lasting fashion involves neutral colors such as black, ivory, champagne, and balanced with her romantic persona, through a more subtle approach with dusty, pastel colors. This woman is the respected business leader of today’s society: a CEO or a top-performing executive. It then affects the way she dresses: structured polished power-suit. However, when not at work, she symbolizes urban chic sophistication that aims for high quality and good taste. Little black dress, silk scarves, and oversized sunglasses occupied most of her closet space. She mainly orders online catalog from Jcrew and Zara as her aim in fashion is to dress embodying understated elegance.


Key Competitor BHLDN For group one through three, one of the main competitors is BHLDN, owned by URBN (Urban Outfitters Inc). Pronounced beholden, BHLDN is a wedding shop or maybe even a gallery. The name was inspired by the Dutch word “to keep”. Launched on Valentine’s Day of 2011, BHLDN has served a niche market that is not yet filled. The store launched a year ago via website. As an e-commerce store, BHLDN built shipping costs into the prices of the dresses it sold as a way to ensure customers that they weren’t losing anything by trying on a dress in the case that they may have to return or exchange it. Also included in the purchase of a dress was access to a team of stylists through email. With collections named Nostalgic Romantic, La Bohemienne, Lady with a Twist, and Neo-Sophisticate, the store offered dress sizes ranging from 0-12. A few months following the e-launch of the store, BHLDN opened its first brick and mortar in August of 2011. This store is located in Houston, Texas. With several fitting lounges, each bride-to-be can place her iPod in the dock in her lounge to play her own music while trying on dresses from these collections. Appealing to a coterie of women slightly older but still under 30, the brand provides vintage inspired and bohemian chic wedding gowns in addition to bridesmaids and party dresses. It’s no surprise that BHLDN is an offshoot of Anthropologie. Despite the eclectic appeal, the brand still manages to exude a romantic femininity and a sophisticated brand image. The store is whimsy and idyllic. I personally feel that this is my competition because they are selling the same lifestyle/brand image that I am trying to achieve. ZARA i. Retail Price Points • Blouses: $49-$129


• Pants: $49-$99 • Shoes: $59-$159 • Bags: $59-$229 • Coats/Outerwears: $79-$349 • Accessories: $19-$49 ii. Strength The stores themselves are the best way to communicate Zara’s brand image. Zara has chosen to locate the stores in the most luxurious spots of the biggest capitals in the world and to invest less money on advertising. Zara believes its shop windows are all the advertising it needs. This non-communication choice allows them to save a large amount of money, which they can then use for investing in real estate in order to find the best location for each of their stores. This Is crucial to their strategy: the boutiques must be visible, accessible and present in the neighborhoods favoring consummation shopping in order to maintain a direct relationship with their clients. Unlike other fashion brands, it takes Zara only 10 to 14 days from the time they design new clothing until it arrives in stores. This “fast fashion” concept and operation allow Zara to always provide the most fashionable clothes to their customers, and the everrenewed collections definitely help build brand loyalty. iii. Weakness Zara’s System does not keep track of inventory. One weakness of Zara`s system is the lack of ability to check inventory within stores. Instead of having a modern POS system that updates inventory in stores in real time when items are scanned for sale, Zara managers and employees have to investigate racks and take inventory. This is time consuming work and inexact. Zara`s system has no networking capabilities


Each POS terminal inside a Zara store does not communicate with any other terminal. Only one terminal for each store is equipped with a modem for the ability to communicate with headquarters in La Coruna, Spain (its headquarter). Moreover, Personal Digital Assistant (PDAs) used by Zara employees to complete the ordering process are not connected in any way to the POS terminals. Therefore, Zara is not capable to communicate between its stores and the home office in fast and efficient manner. Theme and Statement The first group is partly influenced by infamous Russian sad love story, as well as the purity and innocence embodied when associating the word ‘. “Coppelia” is a ballet about “sneakery”, imaginary magic, and drifting love. In terms of proportion, my collection aims to emphasize the beauty of each figure, thus balancing a well-fitted top with a fluid, loose bottom, or vice versa. Nothing is too tight fitting as the purpose of the collection is not to emphasize women’s sexuality, and nothing extremely oversized as I aim for representation of elegance and sophistication. The focal point of the whole collection as a unity is the waist and clavicle. The idea of emphasizing on waist comes from watching ballerinas doing their pirouette in tutus. The collection features high neckline exposing only the clavicle for a subtle approach of sexiness. Texture is clearly shown in the dress group through immaculate small sunburst pleats and drapery. In terms of rhythm, repetitions of details appear in several garments to give a sense of unity as a group, yet not overly done to give customers options that can suit their personality and style. The second group, ‘Flora’ is dresses for the flower girls, followed by the third group ‘Alegria’ which is a group of bridesmaid and cocktail dresses. Both groups still maintain the same aesthetic: very ethereal, fluid, and feminine. The fourth and fifth groups are both sportswear. Key Trends


For this collection I was really inspired by the “White Alchemy” trend from Stylesight. They describe white as essential theme as we seek a contemplative state, through pure colors and haptic textures.” (Stylesight.) White is really a symbol of innocence and purity, something subtle that would not compete with the personality of the wearer. The dresses in each group (one through three) emphasize on texture, with shirring delicate, sheer fabric to create threedimensional effect on the bodice. Inspired by Elie Saab, I think of pixie dusts and magic when designing this group, which is executed through radiating, scattered small crystals in monotonous colors, against sheer fabric to make it look like as if it is a second skin; combined with fluid, lightweight fabrics representative of my girls’ lively personality. The first sportswear group (La Reve – means “dream”) is partly a literal interpretation through usage of swan feathers sewn into garment as accent, to create a three-dimensional effect. The last group, “Anastasia” focuses on natural flow of fabric through use of ruffles and frills, hemmed with horsehair to make it more structured to balance the fact that tweed is also used in this group. The main idea is to combine two contrasting elements together. Fabric, Color Story, and Colorways In terms of fabric choices, I use fabrics that have luxurious touch with silk content in it. The bridal satin that I use is also used for Marc Jacobs for his Spring collection, the crinkled chiffon gives it more texture and horizontal lines while still maintaining the fluidity of its nature, the mesh is meant to act like a second skin, while sunburst pleated jersey gives it more solid texture compared to the crinkled chiffon. In terms of color choices from group one through three, I want each piece to be subtly done so all pieces are monotonous, focusing more on fabric blocking. The first group emphasizes on bridal wear, thus the first color option is ivory – classic. However, I do want my customers to have other options, to purchase these as an eveningwear, therefore they are also offered in other colors, yet still monotonous. The same works for the second group of flower girl dresses. Some pieces are available in


above-the-knee- length and floor length to give customers more options. My third group’s first color story compliments the previous two groups, pale and innocent. However, the dresses are also offered in more old, darker, richer color – can be worn for cocktail parties. In the fourth group “La Reve”, the character from Swan Lake inspired me. As she was an embodiment of perfection herself, I decided to focus on intricate detailing such as feather that are sewn by hand individually and usage of Swarovski encrusted rubber banding for trim. This group is slightly ‘dressier’ yet still versatile. This group is suitable for formal occasions in the afternoon. Customers are given options from dresses to ornamented blouses that can be easily styled. The first color story consists of colors that represent purity and innocence. The second color story is more playful as it features tangerine to contrast the dark and/or pale colors. In the last group, “Anastasia” the fabric selection is diverse from leather, tweed, to techno jersey, bridal satin, and crepe. The idea is to play with texture. However I believe that as a whole a group needs to be effortless as well, therefore the first color story is almost mono-tonal, dominated by ivory. The second color story is dominated by black, charcoal, midnight – which does not ‘jump’ far one to another, but then there is a pop of color to attract the eyes. This group consists of basic pieces that combines various structure and texture, yet the execution is still subtle therefore relate to my target market. Key Silhouette In the first group, the silhouette of the dresses are mermaid and A-line. Layered tulle and layered chiffon would give that A-silhouette, yet not over-the-top like a Cinderella ball gown type of thing. This silhouette is perfect for my customers that are feminine, whilst for more mature look, they may opt for the mermaid silhouette that emphasize womanly curves. Each piece is either beaded with crystals or have a three dimensional applique attached to it, which shows impeccable craftsmanship. In second and third group, the childlike, feminine element that appears through usage of tied-up grosgrain ribbon was inspired by Lanvin. This fits my


young contemporary target market as it is not overly executed – the pieces are still age appropriate. My customers are ladies who covet classic pieces with an element of surprise executed subtly. This is when the idea of using invisible zipper on the ankle and wrist were invented, giving the wrist and ankle areas perfect amount of texture when pulled certain way – which appeared in fourth and fifth group. A lot of sheer fabric used for this particular group to represent the clear water (personal interpretation of a state of dream – image seen underneath water is always translucent yet not vivid) yet nothing is too revealing. This fits my target market, as they are women who prefer showing less – embodiment of understated elegance. In “Anastasia” most of the pieces cut the figure horizontally right at the natural waistline to accentuate the curve. The main idea to rely heavily on the natural state of the fabric is relatable to the main concept of presenting a romantic persona. I feel that the customers would fit perfectly into this design perspective, as these designs are classic pieces with a perfect dose of whim. Each piece is very fluid and the drape hangs gracefully on the body. The same principle applies for the blouses and the pants that are made in lightweight fabric. It gives the illusion on the silhouette of the body without over-exposing it.

Bibliography !"#$%&'()*#&+,-.'!"#$%&'()*+",$-.*/0/'1234-'35'/&6%'1231-'/(01$'234(.*"&7-'35'89:' 1231-'


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Coppelia”

WEDDING/EVENINGWEAR

THREE DIMENSIONAL APPLIQUE

SOLID PETERSHAM GROSSGRAIN RIBBON

HORSEHAIR FOR HEM

GAZAR -­ 100% silk /ORGANZA -­ 100% silk (3D PETALS, SLEEVE)

COP001 GOWN WITH CRYSTAL EMBROIDERY USD 875

IVORY

LAVENDER


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Coppelia”

WEDDING/EVENINGWEAR

SWAROVSKI BANDING

THREE DIMENSIONAL APPLIQUE

CRINKLED CHIFFON 90% silk 10% cotton /BRIDAL SATIN -­ 100% silk (3D PETALS)

COP002 GOWN WITH 3D FLOWERS USD 759

IVORY

CANARY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Coppelia”

WEDDING/EVENINGWEAR

LAYERED TULLE

CRYSTAL BEADING

SWAROVSKI BANDING

GAZAR (BODICE) -­ 100% silk TULLE -­ 95% cotton 5% elastane

COP003 ONE SHOULDERED GRECIAN GOWN USD 825

IVORY

LAVENDER


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Coppelia”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

WEDDING/EVENINGWEAR

CRYSTAL BEADING

SWAROVSKI BANDING

GAZAR -­ 100% silk COP004 GOWN WITH ASYMMETRIC PEPLUM USD 695

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Coppelia”

WEDDING/EVENINGWEAR

THREE DIMENSIONAL APPLIQUE

SOLID PETERSHAM GROSSGRAIN RIBBON

HORSEHAIR FOR HEM

GAZAR -­ 100% silk /ORGANZA -­ 100% silk (3D PETALS, SLEEVE)

COP005 LONG SLEEVED GWON WITH BEADED CRYSTALS USD 925

IVORY

LAVENDER


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

FLOWER GIRLS -­ DRESSES

LAYERED TULLE

GROSSGRAIN RIBBON

HORSEHAIR FOR RUFFLE HEM

TULLE -­ 95% cotton 5% elastane/ CRINKLED CHIFFON (UPPER BODICE) 90% silk 10% cotton

IVORY

FL001 DRESS WITH RUFFLED SLEEVE USD 205

*ALSO AVAILABLE IN ABOVE-­THE-­KNEE LENGTH USD 155


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

FLOWER GIRLS -­ DRESSES

THREE DIMENSIONAL APPLIQUE

GROSSGRAIN RIBBON

CRINKLED CHIFFON 90% silk 10% cotton

IVORY

FL002 ONE SHOULDERED DRESS USD 205

*ALSO AVAILABLE IN ABOVE-­THE-­KNEE LENGTH USD 145


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

FLOWER GIRLS -­ DRESSES

THREE DIMENSIONAL APPLIQUE

GROSSGRAIN RIBBON

TULLE (SLEEVE & SKIRT OVERLAY) 95% cotton 5% elastane/ BRIDAL SATIN -­ 100% silk

FL003 BUBBLE SKIRTED DRESS WITH BOW USD 145

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

FLOWER GIRLS -­ DRESSES

THREE DIMENSIONAL APPLIQUE

GROSSGRAIN RIBBON

CRINKLED CHIFFON 90% silk 10% cotton BRIDAL SATIN -­ 100% silk (SKIRT)

FL004 DRESS WITH FLORAL APPLIQUE USD 129

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

FLOWER GIRLS -­ DRESSES

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

HORSEHAIR FOR RUFFLE HEM

CRYSTAL BEADING

GAZAR -­ 100% silk/ ORGANZA -­ 100% silk

ROSE ROSE

FL005 LAYERED RUFFLE DRESS USD 145


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Flora”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

FLOWER GIRLS -­ DRESSES

TAFETTA

CLOUD

SUNFLOWER

FL006 A LINED DRESS WITH BOW USD 149


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Alegria”

BRIDESMAID DRESSES

SWAROVSKI BANDING

CRINKLED CHIFFON 100% silk

ALG001 FAIRY DRESS WITH PEPLUM USD 225

ORANGE

ROSE


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Alegria”

BRIDESMAID DRESSES

CHARMEUSE -­ 100% silk

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

IVORY

NAVY BLUE

ALG002 SIGNATURE DRESS WITH FRONT KEYHOLE CUTOUT USD 225


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Alegria”

BRIDESMAID DRESSES

CRYSTAL BEADING

LAYERED TULLE

SWAROVSKI BANDING

TULLE 95% cotton 5% elastane/ ORGANZA -­ 100% silk (INNER LAYER BODICE)

SUNFLOWER NUDE

NAVY BLUE

NUDE

ALG003 TULLE SHEER DRESS WITH CRYSTAL BEADING USD 280


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Alegria”

BRIDESMAID DRESSES

CRYSTAL BEADING

HORSEHAIR FOR HEM

CREPE-­BACK SATIN 100% silk

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

LAVENDER

EMERALD

ALG004 ONE SHOULDERED DRESS WITH MERMAID SILHOUETTE USD 189


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Alegria”

BRIDESMAID DRESSES

3D PETALS APPLIQUE

HORSEHAIR FOR HEM

ORGANZA

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

SOLID PETERSHAM GROSSGRAIN RIBBON 100% RAYON MOOD FABRICS

SUNFLOWER ALG005 WATERFALL RUFFLED BRIDESMAID DRESS WITH FLORAL APPLIQUE USD 239

CLOUD


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ODT001 LAYERED CHIFFON FLARE SKIRT USD 129

CHIFFON 100% silk

TAUPE

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ODT004 VELVET ABOVE KNEE LENGTH COAT USD 245

VELVET (80% polyester 20% lycra)

ODT005 TAILORED SIGNATURE PANT USD 149

IVORY

CAMEO


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ROOSTER IVORY COQUETAIL FEATHER

CRYSTAL BEADING

ODT006 BLOUSE WITH CRYSTAL EMBELLISHMENT USD 285

ODT003 BLOUSE WITH CAP SLEEVE AND FEATHERS USD 285

CHIFFON -­ 100% silk /ORGANZA -­ 100% silk

TAUPE

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

SWAROVSKI BANDING BLACK

ROOSTER COQUETAIL FEATHER IVORY

ODT0013 LACED UP BLOUSE WITH FEATHERS AT NECK USD 265

CRYSTAL BEADING

ODT0012 BLAZER WITH CRYSTAL BEADING AT SHOULDERS USD 279

TECHNO JERSEY 50% wool 50% nylon

MIDNIGHT SUNFLOWER


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ROOSTER IVORY COQUETAIL FEATHER

ODT009 BLOUSE WITH FEATHERED SLEEVE USD 299.90

OATMEAL CREPE 80% silk 20% cotton/ VELVET 80% pokyester 20% lycra ODT0010 PANTS WITH VELVET PANEL USD 189

CAMEO IVORY

BLACK

STRAWBERRY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ODT008 DOUBLE LAYERED SHEER BLOUSE USD 215

ORGANZA 100% silk

TAUPE

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“La Reve” SPRING/SUMMER 2014 SPORTSWEAR

ODT007 FRINGED SKIRT USD 286

ROOSTER COQUETAIL FEATHER IVORY

ODT0011 PANTS WITH FEATHER ACCENT USD 279

ODT002 BLAZER WITH DECORATIVE STITCHING USD 299

GAZAR 100% SILK

TANGERINE

IVORY


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Anastasia”

SPRING/SUMMER 2014 SPORTSWEAR

ANA001 DOUBLE LAYERED RUFFLED BLOUSE USD 125

HORSEHAIR FOR HEM

BRIDAL SATIN 100% silk

ANA002 ASYMMETRICAL DRAPED SKIRT W ITH RUFFLE USD 149

ANA003 SLOUCHY PYJAMA PANT USD 139 HORSEHAIR FOR HEM

WHITE

MIDNIGHT


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Anastasia”

SPRING/SUMMER 2014 SPORTSWEAR

ANA007 LAYERED LONG SLEEVE BLOUSE USD 134

FAUX LEATHER -­ polyurethane/ BRIDAL SATIN 100% silk WHITE

ANA006 SIGNATURE LONG COAT WITH POCKET USD 299

TAN

BLACK

MIDNIGHT


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“Anastasia”

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

SPRING/SUMMER 2014 SPORTSWEAR

ANA008 OPEN ENDED BLAZER W POCKET USD 225

TWEED 80% wool 20% cotton ANA009 TEXTURED CALF LENGTH PANT USD 189 WHITE

CHARCOAL


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Anastasia”

SPRING/SUMMER 2014 SPORTSWEAR

ANA0011 ASYMMETRIC SLEEVELESS BLOUSE USD 99

ANA0012 DRAPED ASYMMETRIC SKIRT USD 105

TECHNO JERSEY 50% wool 50% nylon

WHITE

BUTTERCUP


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Anastasia”

SPRING/SUMMER 2014 SPORTSWEAR

ANA0013 ASYMMETRIC DRESS WITH RUCHED BODICE USD 285

ORGANDY 90% silk 10% cotton/ CHARMEUSE 100% silk

BLACK/WHITE

ANA004 V-­NECKED BLOUSE WITH FRILL USD 125

ORGANDY 90% silk 10% cotton

CAMEO

CAMEO

DUSTY ROSE

ORANGE DUSTY ROSE


rose&malou. by ANGELA GIOVANNI angie.giovanni@yahoo.com 626 376-­8222

“The Snow Maiden” S/S 2014 Young Contemporary Delivery: 1/1/2014 Complete: 2/1/2014 Term net: 30

“Anastasia”

SPRING/SUMMER 2014 SPORTSWEAR

ANA005 PRINTED SHORT SLEEVED BLOUSE USD 199

ANA0010 PRINTED PANTS WITH ANKLE ZIPPER USD 259

CHARMEUSE 100% silk

BLACK/WHITE

ORANGE


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