C OF CHLOÉ

Focus: Packaging design - KV

Project category: Personal project

Inspired by a Chloé blouse, the bottle is characterized by the treatment of the glass surface: a beautifully “pleated” glass on the top of the bottle that become smooth and shiny on the bottom. The cap is decorated with the typical “pleats” of Chloé perfume bottles and it is graced with a gold C shaped badge. Its colors are soft and romantic, as the unique floral composition that plunges into an infusion of white and rose roses. The secondary packaging is made of a textured pale rose paper, with a double gold band, over which the perfume name is finely embossed.