Angela SGURA 4 Square Saint-Irénée - Paris, FR +39 3935418151 / +33 7 67 20 99 94 angela.sgura@gmail.com
MMXXII
Education.
Experience.
September 2019 - July 2021
Since October 2021
Master 2 Degree in Artistic Direction in Brand Strategy & Design, École Intuit.lab. Paris, FR
Junior Art Director - Freelance September 2020 - August 2021 Apprenticeship at Shiseido, Serge Lutens Visual Designer. Paris, FR
2013 - 2017 Degree in Design and Visual Communication, Politecnico di Torino. Turin, IT September 2015 - February 2016 Exchange at Strate - Ecole de Design. Paris, FR Packaging Design
July 2019 - December 2019 Fixed-term Contract at Laboratoire Nuxe Junior Graphic Designer. Paris, FR April 2018 - October 2018 Fixed-term Contract at Laboratoire Nuxe Junior Graphic Designer. Paris, FR October 2017 - April 2018
2008 - 2013 Scientific Baccalaureate I.I.S. Albert Einstein. Turin, IT
Internship at L.OV.E Agency. Assistant Artistic Director. Paris, FR May 2017 - August 2017 Fixed-term Contract at Laboratoire Nuxe Junior Graphic Designer. Paris, FR May - June 2016 Internship at Yet|Matilde
Assistant Artistic Director. Turin, IT
Skills. Illustrator Photoshop Indesign After Effects Autocad Keyshot Italian
native language
English
fluent
French
fluent
Hello! I’m interested in different kinds of art, as soon I have the occasion, I love visiting expositions. Fashion and trends are topics that fascinate me, just like interior design and decoration. Music is one of my biggest passions, I have played piano since my childhood, as well as sports. I practiced rhythmic gymnastics, which allowed me to develop interest in sports and fitness.
CONTENTS
Branding Packaging
POS
Visual
C OF CHLOÉ
Focus: Packaging design - KV Project category: Personal project
BOLD S & FEMIN
Inspired by a Chloé blouse, the bottle is characterized by the treatment of the glass surface: a beautifully “pleated” glass on the top of the bottle that become smooth and shiny on the bottom. The cap is decorated with the typical “pleats” of Chloé perfume bottles and it is graced with a gold C shaped badge. Its colors are soft and romantic, as the unique floral composition that plunges into an infusion of white and rose roses. The secondary packaging is made of a textured pale rose paper, with a double gold band, over which the perfume name is finely embossed.
SPIRIT NINITY
UNICUM COSMETICS
Taking inspiration from sensations transmitted by a nude color, this new brand, Unicum, wants to embody the vision of a new balance between humans and nature. All ingredients are organic, pure and environmentally friendly, just like their sustainable packagings. For a natural beauty routine for all those who are not looking for perfection, but those who just want to take care of themselves while respecting their peculiarities and imperfection and nature.
Focus: Branding - Packaging design - KV Project category: Personal school project
GEN 02
A NDER NEUTRAL SKINCARE
DROP
Focus: Branding - Packaging design - Communication 360° Project category: Personal school project
AD HOC
The brand is born to respond to all who want to find the powerful effects of alcohol in a more natural solution. Drop is a catalyst of positivity, that with a collection of products, creating from different ingredients (lavender, mint, neroli, rosemary), allows to create personalised shots, through small capsules of herbal distillate to dissolve in water. Packaging is made of wood combined with light colors, corresponding to different ingredients, with gold details: natural warmth is enriched by a touch of elegance.
PUR PLAN
Focus: Visual identity - Packaging design Project category: Personal school project
HE UNEXPECTE
In a context of a public transport company which allows millions of people to move from one side to the other of the city, there is the need to own a product indicated for hygiene reasons, ready for use. This is the reason why Pure Plan was born, an hydroalcoholic hand gel.
Once opened, the user is allowed to keep bringing with himself the secondary packaging, even after use of the gel. By easily removing closure flaps of the secondary packaging, you can get a map of public transports, choosing between the metro one and the bus one, that are printed on the back side of the packaging.
BLOSS-HOME
SHARING & ACTING
We have 20 years to save the world: new generations have the power to change our future, we need to help and support them develop their identities, both professionally and personally. Bloss-home is an international aid for young people, it is a home, a place built for and by them, in which to give voice to new generations and give them the possibility to act for a better future.
Focus: Brand identity Project category: Team school project
AU 4 CROISEMENT E
Cultural accessibility has been heavily affected by the restrictions of Covid-19 and the need arose for new ways to gather all the artistic forms of the 4th district of Paris and make them accessible in all circumstances. Through a new system of signage, the idea of Au 4e croisiment is to connect this cultural richness and accompany people in discovering it and being amazed by something that has always been there.
A CULTURE CONCENTRATE
la culture vous donne rendez-vous
Focus: Branding Project category: Team school project
ABILITY OF
ASTONISHMENT
MELVITA
SITUATIONAL SKIN-CARE
Focus: Branding - Packaging design Project category: Personal school project
To meet new generations’needs for authentic and transparent products and brand philosophy, Melvita has to position itself as a link between nature and human well-being, having a new holistic beauty approach: to propose a new product system which can adapt to all kinds of situations ad skin needs but also environmental ones. Thanks to its actions, Melvita becomes the guardian of a new balance in cosmetics, for all targets.
SLOW Slow beauty products: few products that can be combined depending on which result people are searching for. Different textures are designed to be blended with a “base”, to get liquid or creamy products, for external and internal use.
CONNE
ECTION
ZERO LOSS
Zero Loss is a brand that aims to bring a new vision to make our consumerism more responsible and sustainable, it is based on the concepts of collaboration between people and upcycling: social and supportive economy is at the core. The project provides for a system which lead to create and exchange object and services, by people who help other people and no money and no materials are lost, a new situation of zero loss in term of materials, objects and money.
Focus: Branding - Visual identity Project category: Personal school project
The graphic system is simple and modern, with a “familiar” allure to express the guidelines of the brand. Communication is based on pictograms to get the most direct appoach with the community and to make the message understood in every culture. Colors are bright and vibrant to express the essence of Zero Loss, full of energy and life.
In order to re-evaluated old and useless objects, recycled materials will have several uses, they can be used as communication supports and become different kinds of packaging.
BOOK SERIES
IDENT
& EXPER
All these books have something in common: stories correspond to their author’s biography. The life of each author and their vision of life has been at the core of all these books: their portraits becomes the cover visual for this book series. Each book, in a different way, talks about a “voyage” of self discovery, authors’ names are “fragmented”, to express their troubles identities to become more linear in the title.
Focus: Visual identity Project category: Personal school project
TITIES
RIENCES
Voyage en Egypte - Gustave Flaubert On the road - Jack Kerouak Palomar - Italo Calvino Laura, voyage dans le cristal - George Sand Un voyage au Mont Athos - Francois Augieras Villette - Charlotte Bronte
SERGE LUTENS
LAUNCH
Focus: Visual design Project category: Work projects
PRODUCT
SEASONAL OPERATION
NS
RESULTIME
Focus: Branding Project category: Work projects
Resultime is a french skincare brand, specialized in the innovation of anti-aging products. I worked for the development and the representation of its institutional image from the graphical point of view, as regard the brand’s editorial and press communications (such as products catalogues, press releases, brand guidelines...) and its POS advertising (retail elements, products and advertising display...).
PRECISION &
& ELEGANCE
THANK YOU +39 3935418151 angela.sgura@gmail.com