INSPIRING ENGAGEMENT — THE DEEP DIVE THE CITY OF VANCOUVER’S RENEWABLE CITY STRATEGY
UBC d.studio Angela Tam Cem Inlu Christian Legazpi Mackenzie Shopland Pernilla Agne Sue Lin
table of contents 01/ Introduction p.3 02/ Research p.10 03/ Deliverables p.14 04/ Next Steps p.30 05/ Appendix p.32
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I g V S c i t s d s l
executive summary It started with big, captivating goals when the City of Vancouver: Renewable City Strategy came to the d.studio class and spoke about their issue. Alarmed by the scale of the RCS, it was an ambiguous start. However, with constant discussion between peers, the scope became smaller which led us to the Design Brief. The 5
W’s revealed engagement and communication as the central themes in tackling the issue. Distilling the matter further, we identified Millennials and SMEs as key drivers in a green city solution.
potential engagement solution that focuses on the SME business sector. Additionally, there is a prototyped layout referencing the craft beer industry in Vancouver. Special thanks go to the VEC, Climate Smart, Direct Tap, Moody Ales, Fast-forward weeks later, and brUBC, Malcolm Shield and the ambiguity has shrunk. The Dharini Thiruchittampalam for contents in this package reveal a their valuable insights.
where we left off...
“HOW DO WE USE OUR RESEARCH IN NEW ENGAGING WAYS TO INFORM AND EXCITE THE TARGET AUDIENCE TO TAKE ACTION?
”
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RENEWABLE CITY STRATEGY 2015 - 2050
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target 1: derive 100% of the energy used in Vancouver from renewable sources before 2050
The Renewable City Strategy positions Vancouver to become a world leader in sustainability. It further increases its
target 2: reduce greenhouse gas emissions by at least 80% below 2007 levels before 2050
economic diversity for a stronger, more resilient economy, and ensures the protection of our planet for generations to come. There are
two main targets of the Renewable City Strategy listed above.
our client 5
observations
problem identification
From the Design Brief, it was realized that potential tar for our project were Millennials and SMEs. Both pa play a huge role in shaping the future of the Renewable Strategy. This led to the issue of how can we better en them to take actions that align with the RCS? Our g realized there was already a large amount of informa online and available to the public.
Putting the two together, the issue we found rele was that the communication was ineffective. The RC incredibly large-scale, making it hard to relate with other parties’ perspectives. “Why should I care?” is n one-party problem; it is a question that is asked by m different sectors that make up the Vancouver commun
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rgets arties e City ngage group mation
evant CS is from not a many nity.
findings We combined the focus of Millennials together with SMEs for the scope of the project. Together, we examined a small subsector of the SME community: the craft beer business in Vancouver. As reflected later in the package, the craft beer business is largely relevant in BC and encompasses a younger demographic that is less risk averse to change. After speaking with entities in the beverage industry, we concluded that many breweries want to be sustainable; however, they found it difficult to innovate on greener solutions. The problem was that the resources communicated to these businesses online are scattered; thus, it becomes a cumbersome task to read on these resources. Learning this shifted our focus to how can we align SMEs with the RCS – and in extension, how do we address the issue of varying sectors in the SME landscape? The SME landscape is an underserved market in context to the RCS, and with only general information that could help them run a greener operation. This incepted the idea of a transferrable toolkit that tailor its information to any subsector with the SME landscape.
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WE
FOUND
OPPORTUNITY
AN TO ENGAGE WITH A SPECIFIC SECTOR WITHIN SME’S TO PROTOTYPE A SUSTAINABLE BUSINESS TOOLKIT IN WHICH THE TEMPLATE COULD BE LATER APPLIED TO DIFFERENT INDUSTRIES IN VANCOUVER.
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research
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In recent years, the craft brewing scene in Vancouver has exploded, and it seems more breweries are popping up each month. with over 120 breweries in BC and most of them residing in the Metro Vancouver area, it’s quite obvious that
Vancouverites love their
beer. So what if Vancouver’s breweries went further to preserve what Vancouverites hold dear to their hearts, namely our incredible
natural
surroundings and mountain fresh air.
our
wineries
distilleries
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craft / micro brewery A craft brewery is a brewery that produces less than 400,000 hectolitres, but more than 3,000 hectolitres of beer, annually.
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nano brewery A nanobrewery (or picobrewery) is a brewery that produces less than 3,000 hectolitres of beer, annually
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A study by Climate Smart revealed the Food, Beverage and Textile Manufacturing has the highest per business emission, with water heating being a prime culprit (Climate Smart, 2014). Climate Smart (2014). City of Vancouver Business Energy and Emissions Profile. Prepared for City of Vancouver and Vancouver Economic Commission.
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Craft/Micro-brewery
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community. For example, the farmers nearby the breweries make use of the left over yeast as feed for animals, which becomes a liability for the breweries after they process it. The resourcefulness in the employment of the resources meets the expectations of the residents of British Columbia, which strengthens the bond between the local populations and the breweries.
Nano-brewery
challenges
challenges
Craft breweries are producing large amounts of beer and therefore operate larger operations, which need more complex systems and logistics to run a successful business.
Nano breweries are sometimes not creating enough revenue to afford newer, more efficient equipment and must resort to secondhand or repurposed equipments and or less sustainable operations.
opportunities However, they have the possibility to expand the scope and the intensiveness of their sustainable operations (eg. equipment, storage space, etc.) due to larger amounts of revenue. 12
The reasons behind the success of breweries in Vancouver are varied. Foremost, the customers` expectation to go environmentallyfriendly aligns with the young employees` sensitivity to keep the environment clean in the breweries. The local network established by the breweries creates a vibrant economy that keeps the wheel turning for the different segments of the
opportunities However, they are able to build strong rapport with a smaller audience and community which can allow them to better understand their desires.
“the brewery owner� persona attitudes
young and driven open-minded and innovative
socially conscious environmentally aware changemaker
changing values social responsibility close knit community connected
The brewery owner is an entrepreneur who is fueled by his passion to share his beer. He is connected to the close knit craft beer scene and is up to date on new trends and practices within the industry. He has
grown up in a time that values sustainability and questions dated systems and models. He understands that his product must be more than just a beer for his consumers but also an experience and a brand they can relate to. 13
final deliverables
As our final deliverable, we created an interactive toolkit and template targeted towards small to medium business industries in Vancouver, specifically using the craft brewery industry as our prototyping focus. When researching sustainable practices and options within the brewing sector, 14
we found that information was out there but it was scattered and convoluted, and it was often hard to gauge the legitimacy of sources. Therefore, we wanted to create a space where business owners’ could visit for guidance to make sustainable decisions. By making this information more accessible and user-
friendly, we hope this toolkit will encourage more businesses to participate in the City of Vancouver’s Renewable City Strategy. In doing so, businesses will align themselves with not only protecting the identity of Vancouver, but also become contributors to a greener, more vibrant and innovative city.
Information and resources should be laid out clearly and the interface is designed to be user-friendly and attractive.
Keeps the information interesting and fresh by offering more than tedious pages of condensed text.
easy to understand
interactive
We recognized that every sector has different criteria when judging sustainability. The toolkit should be tailored specifically to a particular sector’s needs.
sector specific
We found it would be crucial to create transparency amongst businesses in order to foster innovation and healthy competition
transparent
This toolkit should help businesses to build an identity that Vancouverites can relate to and take pride in.
builds identity
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“We aim to create a transferrable and interactive toolkit that can be applied to different industries within the SME business landscape. This tailored toolkit will provide resources and information on making sustainable decisions within the business sector. Further, this layout will highlight the RCS, and offer a stronger sense of identity for SMEs by explaining that they are a part of a green city solution.�
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prototyping the template
Love your beer...
Love your planet!
yes, I do!
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no, I need some convincing...
The template begins with an enticing cover page to draw the visitor in. It should be specific to the small business sector it is targeting. In clicking yes, the visitor will be brought to the next steps. However, if he/she presses no, he/she will be then directed to the “Why Care?� page to read further.
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well then, what are you waiting for? take the leap and dive in! (malcolm couldn’t wait...)
start here our
partners
resources
why care?
Renewable city strategy
check progress
3 electric or natural gas? choosing the right equipment choosing sustainable ingredients
The City of Vancouver understands the challenges emerging entrepreneurs face. It can be difficult to make decisions that are sustainable without access to the right information. Here, we’ve compiled all the research on best practices so that you don’t need to, so you can focus on your business instead!
sustainable cleaning operations sustainable packaging options sustainable logistics sustainable water management ways to reduce waste simple, effective energy hacks check progress
choosing the right equipment
sustainable cleaning operations
our
partners
resources
why care?
Renewable city strategy
It will be important to distill the pertinent subcategories that exist within the operations of each distinct sector. This will be especially important to distinguish what metrics should be used for the sector when measuring sustainability. For example, carbon emissions, water wastage, and waste management, and logistics are key metrics for the brewing industry. 19
4 purchasing sustainable ingredients star players
Why? Often, ingredients get transported across long distances. This creates a multitude of problems because...
How?
Supporting local
ex. Persephone’s Brewing grows their own hops on a farm next to their brewery
Resources and Partners
Supporting the local economy is important and beneficial to the entire economy... check progress
choosing the right equipment
sustainable cleaning operations
our
partners
resources
why care?
Renewable city strategy
Within each category, there should be a description of why choosing the sustainable option will be beneficial for an entrepreneur’s business and also how they can achieve results. As well, it is helpful to include partners and examples of front runners within the sector who have already committed and are continuing to thrive in the market.
5 checklist
your progress
check progress
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our
partners
resources
why care?
Renewable city strategy
6 how are you matching up? 49th and horizontal happy belly beer orange dog brewing waterworks brewing
checklist
so close!!
check progress
our
partners
resources
why care?
Renewable city strategy
This page will allow businesses to see how they rank beside other businesses in their sector. This will help propel people’s ambitions by fostering a healthy sense of friendly competition and also further innovation. Once a business has completed the toolkit they can become a star player that will set good examples to others to become more sustainable as well.
A checklist where businesses can interact with the steps they have taken and what steps they will take next is important to provide a visual report of the progress they are making. Progress bars may be specific to tracking how much carbon emissions they are reducing, or how much water they are saving, etc. 21
potential partners
The BC Craft Guild has many resources available to rising and establisheed entrepreneurs and could be partnered with to begin a “sustainable brewery� a cc re d i ta t i o n / ce r t i f i ca t i o n program.
The VEC can provide support and resources as well as provide a forum for interconnectivity amongst the brewing community through their website, Thrivingvancouver.com.
Green Tourism could become a partner in the future to create brewery tours that specifically spotlight star players that have committed to sustainable practices
DirectTap is a logistics company that partners with breweries to solve many of their sustainable logistical issues. As well, they promote the sharing economy through their keg share program.
West Coast Canning is a mobile canning unit that will bring cans on site and help breweries package their beer. It provides a sustainable and more economical option for small breweries that saves storage space and enables breweries to pack in smaller batches.
ClimateSmart will be a key partner for all of the work they do within sustainable businesses and will be the recommended next step after completing the toolkit.
FORTIS BC offers a Renewable Natural Gas program that businesses can join where biogas is capped from landfills, wastewater from treatment facilities and agricultural waste.
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If creating power on-site is something a brewery is interested in undertaking, BC Hydro will offer a net metering program that will allow businesses to sell their power back to the grid for market price.
Other breweries Through our research and interviews with different breweries in the city, we discovered the tight knit community that exists within the craft beer scene. Brewers are often connecting, hanging out, and inspiring one another with new and progressive practices. The community is a sharing one, that enables a free exchange of ideas and best practices. It is obvious that similar passions have brought people in this industry together, and this interconnectedness could be emphasized within other sectors as well.
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we’re all aware of the problems...
but...why should I care?? SOCIAL CONSUMER RELATIONSHIPS EMPLOYEE ATTRACTION/ RETENTION
STAKEHOLDER IN COMMUNITY SETTING AN EXAMPLE
REDUCED LABOR COSTS RESOURCE EFFICIENCY
CUT CARBON EMISSIONS GREEN BRANDING
GREEN MARKETING
FINANCIAL 24
REDUCE WASTE
MANAGE RESOURCES
INCREASE GREEN TECH
ENVIRONMENTAL
SOCIAL There are many social benefits to creating a more sustainable business. There is a growing awareness that sustainability is crucial to the “big picture�, and that the roles of being a good neighbor, being a viable business, being a supporter in the local economy, and being green, are one and
the same. People want to engage with businesses who care and take part in the community, as employees also seek companies that align with their own values.
FINANCIAL It can be difficult for businesses to think about long term returns when discussing sustainable changes in their operations. However, many energy efficient changes are also cost saving. Businesses can make small changes, such as changing their lightbulbs to LEDs, to larger changes,
such as investing in more energy efficient equipment, and switching to renewable energy sources, such as electricity (in Vancouver).
ENVIRONMENTAL Become a partner with the City of Vancouver and join them in the goals to be powered by 100% renewable energy by 2050. Protect the city’s greatest assets, the clean air, the abundant coast, the lush rainforests, as well as foster growth and innovation to make the city you love, even better.
Not only that, be a part of the global movement and enact your duties as a global citizen to protect and preserve our planet for generations to come.
`
While creating our toolkit, we realized that the most significant aspect of our deliverable would not be the content of our research (due to time and resource constraints, our research could only be preliminary) but it would be the reasons why business owners would buy into putting their valuable time and efforts into developing more sustainable practices. Overall, emphasizing sustainability will establish and strengthen a business as a key player in innovation, a trail blazer within its industry, a stakeholder in the community, the city, and finally, the world.
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how to measure success craft beer a A key component of our toolkit is identifying
important metrics
relevant to the sector. We want different sectors within the SME business landscape to identify with these metrics and aim to achieve the benchmark average.
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b
Hectoliters of water used to make 1 HL of beer
*Vancouver average is ~3:1 Water is a huge component to many businesses. Whether a business realizes the importance of this metric is undetermined; however, it is important to highlight that a sustainable operation should try and lower the ratio.
Grams of landfill waste per 1 HL packaged
This metric looks at optimizing waste diversion. Some suggested items that can be added to a recycling program are: Super sacks, plastics bags, and mylar bags
Carbon emission per 1 HL of beer
c
The most relevant the RCS is the carbon emission metric. Understanding what contributes to GHGs at a brewery is a difficult task and will need further research on. Despite this, having a toolkit that can suggest ways to reduce carbon emission can be beneficial to budding businesses wanting to be greener. New Belgium. Environmental Metrics. Sustainability at New Belgium. Retrieved from: http://www.newbelgium.com/Sustainability/environmental-metrics
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timeline
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short-term
With an inital limited release, we hope cata could be gathered and that the website could be optimized based on feedback from our partners. We would hope that it could be introduced at related events and conferences in order to gain additional data. In addition to website analytics, this data should be sufficient to make the final significant changes to the website with only smaller updates required
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in the future. At this point, energies could be focused on beginning to collect data from related SME’s even as we continue to gather information and feedback on the current toolkit. Focus will be placed on the design, accessibility, and ultimately the utility of the website to breweries. Distilleries and wineries should be able to relate to this information and help to bring the project to the next stage.
long-term Even as the message of the toolkit and its impact on breweries propagates outward, the framework of the toolkit would be used to develop additional pages for other related SMEs. While these pages would be separate from those tailored towards breweries, they would be using the same framework. The primary goal for this aspect of the project would be to demonstrate the ease of transferability of the
toolkit even as the information in it is changed. While time would have to be spent compiling additional data, this framework would serve as the grounding element of the overwhelming variety of specialized resources available and could help direct businesses toward the resources needed to accomplish specific goals.
risks and mitigations There are always some appurtenant risks with performing a big project. One of the most significant is that the breweries would not go to the website and therefore not apply the information. This will be prevented by an efficient marketing strategy.
Also workshops and site visits to help the companies to get started. This will also help to get the breweries aware of all the information and instructions that they easily have access to.
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next steps
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As the toolkit and website propagate online, we hope to see their knowledge and goals spread to a wider audience. We aim for the resource to be part of the positive feedback loop of changing demand and supply for renewable and sustainable changes. If this format is successful, then we believe it would be easily transferable to other SMEs.
overview of target results and key
indicators
completion of toolkit and web resource center catalyst for breweries
short term awareness goals increased awareness by breweries and other sme’s ____________ collect initial feedback from key experts
active responses collect data about web resource utilization ____________ pilot test with dedicated partners ____________ add data based on feedback ____________ gain support of key partners for higher visibility ____________ promote and seek feedback at relevant forums and conferences
intermediate attitude & knowledge action goals support and increased understanding of policies and website by breweries ____________ continued expansion of awareness focus on related industries ____________ positive feedback loop between education and positive opinions of and interest in future initiatives active responses conduct surveys and dialogues with related smes ____________ continue optimizing web resource
goals voluntary adoption of toolkit methodologies and active application of website information ____________ participation in public forums and events related to sustainability and renewables
long term behavior goals public/private demand for further renewable initiatives ____________ high compliance with environmental standards
impacts energy use
decreased energy use and waste
value propagation and word of mouth education increased demand for businesses adhering to standards of renewable energy and sustainability
focus on renewable energy use and waste reduction becomes embedded in target demographics
active responses collect data and design website extensions for related sme’s
active responses restart process with additional industries using framework from original website
goals of initiative embedded and actively improved upon within variety of demographics
measures survey feedback - business, public, interest groups ________________________ website analytics ________________________ social media activity ________________________ business level adoption of sustainable policies ________________________ establishment of continual focus on sustainability and energy reduction within smes
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appendices 32
SWOT
- THE SUSTAINABLE BREWERY STRENGTHS
WEAKNESSES
- Benefit from community economy - Brand image (Marketing) - Social impact - Environmental impact - Financial saving - Close brewery community
- High cost in the shortterm - Not sure if consumers care about consuming ‘green’ beer - Production may be limited by the smaller scale
OPPORTUNITIES
THREATS
- Market of microbrewery: large breweries’ beer sales declined nearly 4 per cent last year, while sales by microbrewers shot up 38 per cent. - The “100 mile diet” and other “buy-local” movements - differentiate from other traditional breweries
- More and more brewers (competitors) start their businesses. - Community-based, hard to expand the business
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the 5 why’s why `
why
is it difficult for businesses to be sustainable? A. Big scale which causes high cost to change B. Lack of knowledge and information C. Current operating systems are already established so it’s hard to change
will we target SMEs (small & mid enterprises) instead of larger companies? A. Relatively simple company structure so it’s easier to implement sustainable strategy B. Relatively young so it’s more flexible and changeable C. Still growing so have higher potential to be sustainable businesses in the long-term
why
is it difficult for SME’s to be sustainable?
why
can certain SME’s be more sustainable?
why
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A. B. C.
A. B. C.
Focus on short-term benefit Low information accessibility That industry is hard to be sustainable due to practical problems
Owners who embrace new ideas of sustainability Some parts of operation aren’t sustainable but improvable Young and growing. Have potential to be more sustainable
will we choose the brewery sector as the example for our template? A. Growing market in Vancouver. (The market share for artisanal beer in British Columbia has doubled in the past four years, from nine per cent of all beer sales in 2009 to 19 per cent in 2013.) B. Lots of brewery entrepreneurs are millennial who are more familiar and open-minded with understanding sustainability as part of the bigger picture C. Have big parts of operation could be more sustainable D. Being sustainable is a good selling point
ask.
Understanding the problem; Collecting facts, data and information- This included studying of the Greenest City action plan 2020 and also the renewable city strategy 2050. This helped us to better express the project to ourselves and to others. Problem Identification; Identified the problem using the 5 whys to further zero in on the problem we wanted to focus upon. Audience Identification; Figuring out who our main target group were. In the beginning we had a relatively broad and big group. After some research we decided to narrow it down more than we had planned. Our main target customers are local breweries in Vancouver. Getting to know our main target group; After deciding our main target customer we wanted to know more about how they are working today. In this process we gathered information about breweries and about the process of brewing beer, including equipment needed.
try. Interviewing the breweries and professionals within the subject- After Gathering information about the breweries, we set up meetings to go see them. Interviews with the breweries gave us lots of additional information about their business’ and working process. We were also in contact with different professionals. Prototyping the toolkit- We have been sketching on ideas to a website and after some reflections also came up with a prototype to a possible website.
do.
Present our final proposal and toolkit- Deliver our final proposal and toolkit to City of Vancouver. This will be done using the deep dive report and performing a verbal presentation. Gathering feedback- After delivering our final deliverables we will gather feedback to update and improve the toolkit if needed.
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findings for each subsector preliminary research
electric or natural gas? Natural gas is often the largest producer of carbon emissions for breweries. Most brewers use equipment that runs on natural gas, and brew for long hours a time, at least several times a week. This, in turn, burns a lot of non-renewable energy and releases harmful emissions into the atmosphere. On the other hand, electricity in Vancouver is almost completely renewable! Breweries can choose to buy more sustainable efficient equipment in order to power their operations with the grid or can choose to buy renewable natural gas from FortisBC without even having to upgrade their equipment.
getting an energy audit Why? This gives a clear picture of key areas you can save energy and money. An audit determines major players that drive power consumption within your business. How? Go through the Government of Canada website and organizations licensed by Natural Resources Canada to deliver an energy audit http://www.nrcan.gc.ca/energy/efficiency Star Players Beau’s craft brewery is Canada’s very first brewery to receive B-Corporation status. They are a role-model in sustainable practice, and executed an energy audit in 2009. Following these results, they created new targets on reducing energy consumption on an annual basis. Partners Beaus Natural Resources Canada Govt of Canada City Green Solutions
sustainable cleaning operations and water management Cleaning is a frequent, tedious, and water intensive process for breweries. Decades ago, the ratio of water usage to beer produced was up to 8:1. However, now it is approximately 4:1. However, this numbers can be decreased even further by recycling the water used for cleaning and heating! Freshtap reuses their water and chemicals used to wash and steam kegs, cycling through multiple times.
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sustainable packaging options Using environmental friendly bottles and cans that could easily be recycled or reused. The brewery should always try to aim for the top of the waste hierarchy shown in the picture. The growing use of growlers that can be filled is a great way for customers to reuse and also identify with their loved brands. Glass Bottles
Cans
• 1 glass container saves enough energy to light a 100-watt bulb for four hours. • 32% of a glass container is post-consumer recycled glass. The technology allows usage of up to 85 % recycled glass! • 1 million years is how long glass takes to break down naturally. • 8-12 weeks is how long it takes for a glass container to be recycled and returned to the store. • 1 beer bottle is refilled an average of 15 times
• 70 % of the aluminium cans used in north America are recycled • It takes 60 days for a can to be recycled, refilled and returned to the store • 1 recycled can is enough energy to run a TV for 3 hours • 95% less energy is required to recycle a can compared to make a new from scratch! ( RCBC, Recycling council of BC, http://www.rcbc. ca/resources/additional-resources-links/recyclingfactsheets )
HOW? Aiming for the top of the waste hierarchy. As seen, if possible, it is better to reuse bottles instead of recycle them. When producing new bottles and cans, strive for a high percentage of recycled material. As a preparatory work, equip the bottles and cans with information of how they should be recycled. To increase the probability of materials being recycled, try not to use or compound different materials in the same item.
sustainable operations Go LED and recapture steam Why? Simply put, there is a big reduction in energy consumption and GHG. How? Replace any fluorescent bulbs with LED lighting to reduce overall energy consumption. Secondly, employ a technique that Seattle-based Fremont Brewing perfected: recycle the steam from the brewing process to reheat the next batch of liquor. This substitutes the use of natural gas to heat the liquor. Give them an email for more details! http://www.fremontbrewing.com/sustainability/
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Simple and effective energy hacks Often, being energy efficient is a great way to be sustainable and save money. Businesses can make simple changes such as: a. turning off their lights b. use automatic timers to turn on operations instead of leaving them on all night for morning c. changing lightbulbs to LED lights d. getting a smart meter from BC Hydro to better track your energy usage
ways to reduce waste Make use of spent grain Why? Spent grain is the leftover malt after the mash has been fully extracted in beer-making. It is the excess wheat and it can be repurposed towards something else, in lieu of it going to waste. How? Many craft brewers deploy different techniques across the globe: give it back to the agricultural community to be used for food and fertilizer, service the grains to local gardens, or simply reuse it in the kitchen!
sustainable brewing equipment Using traditional equipments may cause inefficient energy usage. HOW? First of all, you can pull apart the pieces(cooling, heating, moving, lighting). For cooling part, instead of brewhouse Glycol Chiller, use Fermentation vessels or Cold Liquor Tank.For heating, Space Heating saves more energy than Air Handler.
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how our template will expand
2
1 Breweries
Distilleries Wineries
our template Coffee roasters Other food manufacturers
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Other business sectors
4
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parking lot of ideas Ingredient/equipment sharing program A problem we identified from interviewing BrUBC was the amount of waste produced by homebrewers and nanobreweries. Because their operations are too small to buy in large quantities of bulk, many pieces of small packaging accumulate to form a large waste to product ratio. If a program were to be initiated to share the buying of bulk amounts of ingredients or more efficient equipment, we could reduce waste and improve efficiency. Sustainable Brewery Certification and Tours If breweries could receive a certification or a sticker they could place on their brand/packaging for being leaders in sustainability, it could provide more incentives for them to make substantial efforts. If enough breweries joined in and received certification, a potential partner (such as Green Tourism Canada) could organize a “sustainable brewery tour� where these breweries could be showcased.
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sources Primary Sources Climate Smart Climate Advisor and Data Analyst Anastasia Lukyanova Moody Ales & UBC Sustainability Pathway and Capstone Coordinator Julian Zelazny Vancouver Economic Commission Juvarya Veltkamp Canada Research Chair (t2, Behavioral Sustainability) and UBC professor Dr. Jiaying Zhao City of Vancouver Climate Policy Manager Malcolm Shield DirectTap & FreshTap Senior Account Manager Tage Lee BrUBC President (UBC AMS Club) Tristan Wilson Image Sources Icons taken from thenounproject.com Image on p.10 taken by Julian DeSchutter (instagram.com/chasingsunrise) Image on p.14 taken from google images (yelp.ca) All other images are taken by Angela Tam Internet Resources startabrewery.ca bchydro.com fortisbc.com climatesmartbusiness.com westcoastcanning.com
directtap.com vancouvereconomic.com statcan.gc.ca vancouver.ca 41