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Global reach helps with customer support and company expansion Xe.works was looking for a hosting partner that would provide them with high-calibre technical reliability and support. As a result of this search, Leaseweb has become the company’s IT solutions provider. BY LEASEWEB Xe.works is a multi-directional media company that buys and sells digital advertising spaces for websites and mobile apps. Xe.works started its story back in 2016, having joined AdTech professionals to craft exceptional advertising solutions for programmatic media buying & selling. Today it operates globally with offices in Kyiv, Ukraine, and Vilnius, Lithuania — and serves customers in the U.S., Europe, Israel, and APAC. Xe.works leads the industry in building digital advertising platforms based on Real-Time Bidding (RTB) technology, thus enabling its customers to control and enhance their media spend and earnings. Xe.works offers quick integration, smart and clear algorithms for ad bidding optimizations, dedicated customer support, and stable performance.
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WWW.DIGITALISATIONWORLD.COM
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ISSUE I 2022
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The Challenge Digital advertising is a fast-paced and high-needs industry. For Xe.works to serve its customers the most timely, impactful, and cost-efficient ad opportunities, it needed its infrastructure to be extremely reliable. Even just a few seconds in system lag could result in less-than-ideal outcomes for its customers and profit loss for its own business.
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