CLOUD
Organisations must fully embrace the cloud to reap data rewards Every modern business needs data to stay competitive, and implementing a truly modern cloud data stack can help them to handle its ever-growing volume, complexity, and speed. BY DAVID LANGTON, VP PRODUCT, MATILLION IN RECENT TIMES, data-led decision making has become a priority of utmost importance for business leaders across all industries. Put simply, deriving meaningful insight from masses of enterprise data is not just a nice-to-have competitive advantage, but a prerequisite for informing real-time decisions and maintaining relevance in today’s shifting business environment. Take, for example, the way banks and
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financial institutions are using real-time analytics to uncover fraud. Even as recently as just five years ago, mining these insights in sufficient time was a nearly impossible task, but the arrival of cloud data analytics five years ago changed all that. Enterprises continue to invest heavily in the cloud, putting immense pressure on data teams to deliver
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