CHANGE MANAGEMENT
CIOs, change management and data handling - the trifecta for success in 2022 The critical need for change management has been a subject of industry discussion for a number of years. Yet, it is still often sidestepped, forgotten or not given the right amount of attention. What that creates is a lack of engagement, results or even perhaps the technology initiative being cancelled; all of which wastes precious budgets. BY LYNDON HEDDERLY, DIRECTOR, CUSTOMER SOLUTIONS, CONFLUENT
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WWW.DIGITALISATIONWORLD.COM
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ISSUE I 2022
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ORGANISATIONAL CHANGE MANAGEMENT is required whenever a business needs to change one or more of its main processes in order to improve effectiveness. It is clear that the task of managing change is a difficult one but CIO’s and technology teams need to understand that it has to be a key element of any project or rollout, especially with any initiatives to do with handling data. The reason change management is so key for data initiatives is data often underpins key customer journey initiatives and backend operations. As customer expectations continue to change, businesses need to be able to tap into their data in real time wherever it is held to provide the right experience for consumers. The majority of employees simply don’t realise the true impact data has on the bottom line and customer loyalty. Many would probably dismiss it as something that just goes on behind the scenes and isn’t something they need to be concerned about. Through effective change management and education, CIOs will be able to show that, if data is handled in the right way and can link between all the different parts of the business, it will allow employees to meet the clear consumer expectations now set in this digital first paradigm we live in.
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