“ The work needs t o get out of your h e a d a n d o n t o t h e ta b l e , a n d i t n e e d s t o b e d o n e f r o m t h e h e a r t.” Pau l a S c h e r
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positive things
happen when
people support
Brand Mission Statement ANGEL in BUSINESS celebrates the elevation of social good and entrepreneurial spirit, with the belief that positive things happen when people support each other in business and life.
each other in
business and
life. 2窶アNGEL In BUSINESS STRATEGY
Emp owering I n s p i r at i o n a l
The driving force behind the magazine, in line with its founder Renata Cooper (pictured), is passion for making a difference and doing social good and giving back. ANGEL in BUSINESS is the voice for some of the most exciting up and coming businesses and creative and talented individuals in Australia.
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“Be professional! I see so much unprofessionalism in the business arena, especially on social media. Your fans are there to hear about your amazing product or service, not your personal life.” Kelsey Price is the designer behind the independent handmade jewellery label, Megsy-Jane.
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BRAND IDEALS ANGEL in BUSINESS is a publishing brand for the digital age connecting smart, open-minded females to the core principles of social and ethical investment organisation, Renata Cooper Investment Group (RCI). The publication’s brand ideals identify with the Forming Circles philosophy, founded by RCI.
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The Forming Circles philosophy promotes a ripple effect of good will in business based on RCI’s social and ethical investment choices.
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InsIde:
longevity
It is the core belief of ANGEL in BUSINESS that publishing is the best vehicle to transport these positive ideals to a wider audience - growing awareness and the impact of the Forming Circles philosophy. ANGEL in BUSINESS takes a considered and transparent approach to weaving these ideals into original editorial content that is innovative, edgy, educational and entertaining.
FURnITURe eVOLTIOn
Evostyle
MAGICAL LIGHT Walter di Qual
THe ReAL THInG
Megsy-Jane
THe ART OF AsKInG Amanda Palmer
Issue 1
Honest M o t i va t i n g
Intelligent editorial content across ANGEL in BUSINESS’ print and online publication’s will spark engagement and identify trends among its readers. This engagement can then be fed back into the publication, continuing to guide its growth as a magazine and an advocator of RCI.
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A c h i e va b l e
H e a r t-wa r m i n g
I n n o va t i v e
“She wants to be informed about current trends in business, arts, culture and technology, and to be able to access the material when and where it’s convenient for her.”
The ANGEL in BUSINESS Reader ANGEL in BUSINESS’ core reader is an intelligent, outward thinking entrepreneurial female aged from 24 to 55. Her income is mainly in the mid to high-income range. She might be a businessperson or an investor, she has vision, an open mind and is excited about innovation and creativity. She wants to be informed about current trends in business, arts, culture and technology, and to be able to access the material when and where it’s convenient for her. She enjoys sourcing our print edition, and proudly displaying it in her home or office space, and sharing ANGEL in BUSINESS’ online content with her friends and colleagues. She is savvy on social media, and revels in engaging with the ANGEL in BUSINESS across all of our digital platforms. 6 ANGEL In BUSINESS STRATEGY
The content will not aim to exclude men.
Fast Facts > An innovative online and print title with a stand-alone website and various social media channels. > Two beautifully crafted print editions each year distributed nationally to compliment six online editions. > Digital magazine distributed through leading online publishing portal ‘issuu’ and available as a tablet versions through iTunes, Nook, Kindle and Google Play. > The title is supported by RCI Group, as a channel to both promote the RCI brand and its work whilst drawing in potential new investment opportunities. > Funded by advertising dollars from like-minded brands, appealing to ANGEL in BUSINESS’ aspirational female demographic. > Proudly Australian - featuring both local and international talent. > Content created from a well-known and talented array of bloggers and staff and freelance writers. > Contributors are encouraged to use their own established networks to champion the ANGEL in BUSINESS brand and promote content. > A deep focus on quality throughout - from design, content, web presence, branding, brand language and events.
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Dynamic, engaging, exciting and inspiring, the editorial content will empower its readers. Business and Marketing Approach Essentially a brand-marketing vehicle, ANGEL in BUSINESS, will be a pivotal creative platform to launch and support investments and products under the Renata Cooper Investments (RCI) umbrella. The ANGEL in BUSINESS brand takes a carefully considered approach to growing its readership through smart marketing initiatives and viral social media campaigns. The marketing approach will aim to build a loyal and lasting readership, who are heavily engaged with the ANGEL in BUSINESS brand both online and in print. Social media plays a key role as a communicative vessel linking to ANGEL in BUSINESS’ content, building strong relationships, which in turn will create loyal patrons of the brand.
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ANGEL in BUSINESS’ content will be shared online through various social media portals with the effect of engaging as many readers in its demographic as possible. Loyal readers of ANGEL in BUSINESS will be influenced by its brand ideals that will drive and promote the RCI social and ethical investment philosophy to them. Through editorial content and cross-brand promotions beneficiaries of RCI will also be able to share their stories to ANGEL in BUSINESS’ growing audience. ANGEL in BUSINESS will roll out a profileraising competition to coincide with its launch, which offers a business investment prize to the most convincing applicants. This initiative will be fuelled by a fierce marketing drive harnessing a resultsdriven social media campaign.
in ANGEL in BUSINESS ANGE L
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BUSINESS Editor Tierri Abraham
tierri@anb.com.au ANGE L
B U S I NDirector ESS Creative Tierri Abraham tierri@anb.com.au
Publisher Renata Cooper Investment Group
WHAT’S INSIDE
Graphic design Tierri Abraham tierri@anb.com.au Online editor Tierri Abraham tierri@anb.com.au National advertising manager Tierri Abraham tierri@anb.com.au
En EDITOR’S NOTE | 5 Welcome
AMANDA PALMER | 6 The Art of Asking
EVOSTYLE | 8 Furmiture Evolution
MEGSY JANE | 12 The Real Thing
WALTER DI QUAL | 18 Magical Light
ANDI METHER | 22 Chalk the Walk
HELEN FRASER | 24 Think Big
KIEL TILLMAN | 26 Letterpress
A NEW LEATHER | 30 Marvellous
Production manager Tierri Abraham tierri@anb.com.au Editorial contributors Edmond Burke Lucy Corro Nolan Giles Daniel Evans Helen Razer Photographic contributors Ky Webb Brooke Holm Saskia Wilson Candice Carlin Submissions For submission guidelines please see www.angelinbusiness.com.au Angel in Business is published online six times a year and twice a year in print Views expressed by authors are not necessarilythose of the publisher. Copyright is reserved. Reproduction in whole or part is prohibited.
A R T BY K I E L T I L L M A N
GAL LERY
W W W. P U S H G A L L E RY. C O M . A U
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“In a nutshell to be ‘at effect’ means you are putting the cause of the results in your life - outside yourself. To be ‘at cause’ means you are the cause of the results in your life. For example when a person who is ‘at effect’ wins the lottery, they may blame lady luck for winning. A person ‘at cause’ wins the lottery, would say ‘you have to be in it to win it!” helen fraser (pictured), excerpt from issue one
Intelligent Trend -setting Insightful
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Online Presence Filled with exciting fresh content, and behind the scenes sneak peaks of ANGEL in BUSINESS magazine, the website offers an interactive and empowering hub that readers will want to come back to time, and time again. ANGEL in BUSINESS will encourage debate and comment from its patrons, which in turn encourages increased readership and better Search Engine Optimisation in Google. Sections, such as ‘Let your voice ROAR’ will be an opportunity to draw engagement and extend the conversation from the magazine to the website. The creation of a website driving current content relevant to the ANGEL in BUSINESS brand is crucial to the success of the magazine and to maintaining a high profile for the RCI Group.
E n gag i n g C r e at i v e e d gY
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“Large empowering images of each story’s subjects are used to tell their stories, and represent their achievements.”
TONE The tone of the ANGEL in BUSINESS’ design aesthetic will appeal to its discerning target reader. Without being overtly feminine, it takes a fun, but professional approach to its content. Large empowering images of each story’s subjects are used to tell their stories, and represent their achievements. The ANGEL in BUSINESS logo itself is an elegant take on the word’s multi-faceted meaning, encompassing both name and context using a very simple technique of type emphasis. The words ‘angel’ and ‘business’ have a nice juxtaposition, which means that they can appeal to both ends of the professional spectrum in terms of its female readership. They also tie back to the broad angel investment theme behind the publication.
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BUSINESS Attitude 路 Nous 路 Growth 路 Enterprise 路 Longevity
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