Socioeconomic group E and above.
They attract a young consumer that is fun-loving and has a zest for life. Many students are attracted to the brand also.
Whilst River Island has produced classic staple items especially in their A/W ranges their most recognisable trait lies in the vivid use of colour in the garments.
They constantly try to stay in strong competition with the rest of the market.
River Island is one of Britain’s most famous highstreet stores.
River Island menswear
Burberry Prorsum
John Galliano
THE MILLITANT MAN
D&G
A CLOCKWORK RED
Jean Paul Gaultier
Alexander McQueen
Gucci
STRIPES
Yohji Yamamoto
John Galliano
Burberry Prorsum
BLACK MAGIC
Dior Homme
The Black Magic trend, perfect for an investment coat and an obvious contender for sartorial sophistication with a slim cut suit. A subtler version of the shiny black Dior shoe would set River Island apart for edgy glamour.
The trend for the Millitant Man has been inspired by the combat uniform from various eras. The best way River island can interperet this into their menswear range is through staple coats that will carry any man through the winter seaon and beyond.
The trend for Stripes can easily be used in the trademark polo tees for added style. Heavy sccarves, like pictured here, would be a stylish and defing accessory to add to the range that can help shape a signatur look.
hero The trend for the A Clockwork Red can be translated into key accessories however it is believed it can best be used in the shoe section as a ‘hero’ product.