a
2 SÉRIE ENSINO MÉDIO Caderno do Aluno Volume 1
INGLÊS Linguagens
GOVERNO DO ESTADO DE SÃO PAULO SECRETARIA DA EDUCAÇÃO
MATERIAL DE APOIO AO CURRÍCULO DO ESTADO DE SÃO PAULO CADERNO DO ALUNO
INGLÊS ENSINO MÉDIO – 2a SÉRIE VOLUME 1
Nova edição 2014 - 2017
São Paulo
Governo do Estado de São Paulo Governador Geraldo Alckmin Vice-Governador Guilherme Afif Domingos Secretário da Educação Herman Voorwald Secretário-Adjunto João Cardoso Palma Filho Chefe de Gabinete Fernando Padula Novaes Subsecretária de Articulação Regional Rosania Morales Morroni Coordenadora da Escola de Formação e Aperfeiçoamento dos Professores – EFAP Silvia Andrade da Cunha Galletta Coordenadora de Gestão da Educação Básica Maria Elizabete da Costa Coordenadora de Gestão de Recursos Humanos Cleide Bauab Eid Bochixio Coordenadora de Informação, Monitoramento e Avaliação Educacional Ione Cristina Ribeiro de Assunção Coordenadora de Infraestrutura e Serviços Escolares Ana Leonor Sala Alonso Coordenadora de Orçamento e Finanças Claudia Chiaroni Afuso Presidente da Fundação para o Desenvolvimento da Educação – FDE Barjas Negri
Caro(a) aluno(a),
Neste novo ano de sua vida escolar, você vai continuar desenvolvendo habilidades que lhe serão muito úteis em seus estudos das outras disciplinas, como a leitura de textos mais complexos, dos quais você é capaz de extrair as informações relevantes, sem necessidade de entender ou traduzir cada palavra. Este volume trata de temas que despertam muito interesse: o mundo do cinema e da produção de filmes, e o gênero publicitário. Você vai ter a oportunidade de discutir as mensagens implícitas ou explícitas que aparecem em anúncios e em filmes. Nos textos que você vai ler e naquele que vai construir com seus colegas, além de desenvolver sua habilidade para usar o idioma, você vai exercitar sua capacidade de trabalhar em grupo, em atividades que visam capacitá-lo a agir de forma responsável e produtiva em situações sociais e profissionais. Lembre-se de que nossos Cadernos trazem dicas de sites, músicas e filmes que lhe permitem complementar o que foi visto em sala de aula, de acordo com seu gosto e suas necessidades. Você tem, ainda, as seções que lhe permitem sistematizar o estudo do vocabulário e da gramática, e os Cadernos também auxiliam na sua autoavaliação em relação às metas de aprendizagem propostas. Todos os registros dessas seções contêm informações que podem ser úteis em outras séries e até mesmo quando já tiver terminado o Ensino Médio. Guarde seus Cadernos com cuidado para futuras consultas.
Equipe Curricular de Inglês Área de Linguagens Coordenadoria de Gestão da Educação Básica – CGEB Secretaria da Educação do Estado de São Paulo
LEARNING TARGETS Neste Caderno, você fará atividades relacionadas a dois temas: 1) Films and TV programs e 2) Analyzing advertisements and advertisement scripts. Essas atividades vão ajudá-lo a: 1. Reconhecer a organização de uma resenha crítica e de uma sinopse. 2. Conhecer vocabulário relativo a profissionais, gêneros e processos das áreas de cinema e televisão. 3. Compreender o assunto principal de um texto. 4. Identificar palavras cognatas ou emprestadas da língua inglesa para compreender um texto. 5. Localizar informações específicas em um texto para construir opinião e fazer avaliação crítica. 6. Formar adjetivos e substantivos a partir de outros substantivos, adjetivos e verbos pela adição de prefixos e sufixos. 7. Expressar opinião sobre um filme. 8. Identificar o uso de conjunções adversativas (para indicar oposição/contraste entre ideias) e de marcadores sequenciais (para organizar os acontecimentos em uma narrativa). 9. Elaborar uma resenha crítica. 10. Reconhecer uma propaganda (organização macrotextual). 11. Localizar informações explícitas em um texto. 12. Reconhecer o uso dos graus de adjetivos nas propagandas. 13. Levantar hipóteses sobre o assunto de um texto e verificá-las a partir da leitura. 14. Identificar palavras cognatas ou emprestadas da língua inglesa para compreender um texto. 15. Elaborar uma propaganda e/ou roteiro de anúncio publicitário. 16. Trabalhar em equipe, assumindo funções e contribuindo para o trabalho em grupo.
5
Inglês – 2a série – Volume 1
THEME 1 FILMS AND TV PROGRAMS ?
!
SITUATED LEARNING 1 THE WORLD ON THE SCREEN: FILMS AND TV PROGRAMS
1. Study the words in the box. Then read the film titles and write what kind of film they are.
documentary – love story – comedy horror – drama – thriller adventure – science fiction – historical
a) The hangover – part 3 = b) A midsummer night’s dream = c) Blue skeleton = d) Star Trek into darkness = e) Super size me = f ) The terminator 5 = g) Gladiator = h) Cloud atlas = i) Iron man 3 =
6
Inglês – 2a série – Volume 1
2. Lots of professionals work in the TV and cinema fields. Read the descriptions in column A and match them with the professionals in column B.
COLUMN A
COLUMN B
a) I talk to people in the entertainment area and gather the money to make films.
( ) screenwriter
b) I am the person who organizes the cast and the staff, chooses actors and actresses, shoots the scenes, and cuts, selects and organizes them.
( ) producer
c) I’m in charge of writing stories for films, known as screenplays.
(
) reviewer
d) My job is to watch films and analyze them. I have to describe them and give my opinion, based on the analyzed elements.
(
) director
3. Most films and TV programs tell stories – in other words, they are narratives. The most important elements of a narrative are plot, setting, theme and characters. Now read the following definitions and fill in the blanks with these words. a)
The
is the place and time in which all of the events in a story happen.
b)
The
represent people in a story.
c)
The
is the sequence of actions (or events) in a story.
d)
is the most important subject in a story. It is a concept the film is The trying to present, for example. HOMEWORK: FOCUS ON LANGUAGE 1
1. Use the suffixes -er, -or and -ist to form names of professions. Example: A person who plays the violin. Violinist a) A person who teaches Math.
7
Inglês – 2a série – Volume 1
b) A person who plays classical piano.
c) A person who writes novels.
d) A person who translates books and articles.
e) A person who directs a film.
f ) A person who writes articles or reports for newspapers.
2. Study the note and then add the correct suffixes to complete the chart. You may use a dictionary if you like.
To change these verbs into nouns, you add the suffixes -ion, -ment or -ation. To change these adjectives into nouns, you can add the suffixes -ity or -ness.
Verbs
Adjectives
Nouns
agree
dark
darkness
elect
happy
educate
Nouns
education
popular
discuss
weak
improve
similar
govern
quiet
inform
modern 8
INGLES_CAA_vol1_2s_2014.indd 8
01/11/13 19:35
Inglês – 2a série – Volume 1
3. Complete the text using some of the nouns in Activity 2. The film The man in the president’s chair will be released next summer. The story begins with . In his public appearances, he promises
a candidate’s campaign to win the (a)
. He also promises to revolutionize
that voters will have an active role in his (b) (c)
by building new schools and offering financial support to poor families. increases and he ends up becoming the new
Because of his promises, his (d)
in his
president. However, alongside his success in politics, a period of (e) personal life begins. The media finds out some classified (f )
about his wife
and children and turns his life into chaos.
A palavra classified pode significar “secreto”, “confidencial”. LITERARY MOMENT “The critic has to educate the public; the artist has to educate the critic.” WILDE, Oscar. Epigrams and aphorisms.
9
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 2 FILM REVIEWS AND SYNOPSES
Warm-up
© Friedrich/Interfoto/Latinstock
Have a look at this magazine cover and answer the questions.
a) What kind of text is this?
b) What kind of information can we find in it?
c) When do you think this text was published? How do you know?
d) Who is the target reader?
10
Inglês – 2a série – Volume 1
1. Have a look at the following texts. Which one is a review? Which one is a synopsis? a)
Crash. USA, 2004. 112 min. Drama
Cast: Karina Arroyave as Elizabeth; Dato Bakhtadze as Lucien; Sandra Bullock as Jean Cabot; Don Cheadle as Det. Graham Waters; Matt Dillon as Officer John Ryan. Good points: Oscar winning film, strong cast. Bad points: some racial stereotyping which may be uncomfortable.
General comments
Crash was the Oscar winning film of 2005. The drama deals mainly with an uncomfortable subject: racism. The plot shows many racial stereotyping situations (including intolerance), with their consequences on the people involved. We see all sides of racist situations, and how illogical most reactions tend to be. One of the most potent storylines includes Matt Dillon’s character, Officer John Ryan. First of all, he stops a black couple in a car. Then he blames them for many crimes which they did not commit and when the woman verbally confronts him, the officer orders a complete body search for guns. He makes the black couple feel inferior to him. Later on in the film, we see that this experience results in a lot of tension between the couple. The woman accuses her husband of failing to defend her for fear of authority. The man defends himself saying that by not reacting to an act of racism, he was protecting both of them. This is a powerful scene and connects the viewer with emotive and controversial themes. All the other subplots in the film link together as the viewer gradually understands each character. The linking point is a car crash (which names the film), but it is not the most important scene in it. It is simply the moment for the viewer to see how similar all these strong characters are. Because of this very complex view on racism, the film is very positive and deserves all the Oscar awards that it received in 2005.
11
Inglês – 2a série – Volume 1
b) Crash (2004) Screenwriter Paul Haggis directs his first film in which race problems lead to the confrontation of a group of strangers in Los Angeles. Terrence Howard plays Cameron, an African-American television producer. One night, when returning home from a party, Cameron and his wife are stopped by Officer Ryan (Matt Dillon), who humiliates them while his partner, Officer Hansen (Ryan Phillippe), watches and disapproves of his behavior. Brendan Fraser is Rick, a lawyer who is married to Jean (Sandra Bullock). She fears and hates people who are different from her. Consequently, she hates the two African-American men who carjack her car. Anthony, one of the carjackers, hates white people as much as Jean hates black people. Daniel (Michael Peña) is a careful locksmith who finds out that, because he is not a white American, many customers do not trust him. All these subplots (and a few others) come together in a film that makes us think about intolerance.
2. Study the underlined words in the texts. Can you guess what they mean?
3. Read the texts carefully now. Mark T for true and F for false according to the information you find. a) Crash is a film about conflicts caused by racism. ( ) b) The reviewer thinks that the actors and actresses are very good. ( ) c) The film is called Crash because the main characters get killed in a car accident. ( ) d) The film is called Crash because of the car crash that happens and unites the stories. ( ) e) The reviewer thinks the director’s opinions on racial themes are a negative point. ( ) 12
Inglês – 2a série – Volume 1
4. In English, we can form words by adding a prefix or suffix. Study the following table and complete it with words from the first text.
Word
Part of speech
Prefix
Suffix
Word formed
Meaning
Part of speech
Comfort
noun/ verb
un-
-able
uncomfortable
not comfortable
adjective
Power
noun
---
-ful
(1) ________
strong, full of power
adjective
adjective
adjective
Logic
noun
il-
-al
(2) ________
without logic, something that doesn’t make sense
Link
noun/ verb
---
-ing
(3) ________
something that links, that joins together
5. Based on your knowledge of words, suffixes and prefixes, can you guess the meaning of each underlined word? a) Oxygen is an invisible gas. b) I finally saw the film. c) My mom didn’t have any reaction to what I said. d) Multicultural countries are places that accept all cultures. e) Spring is a very festive season.
Expansion activities 1. The list shows some characteristics of a review and of a synopsis. Write S for synopsis, R for review and B for both. ( ) It shows the names of characters. ( ) It shows the name of the movie. ( ) It says what kind of movie it is. ( ) It describes the story. 13
Inglês – 2a série – Volume 1
( ) It includes a criticism (evaluation). ( ) It shows the kind of awards the film won. 2. In a review, the description of the story is usually: ( ) long, with a lot of information for the reader to evaluate the film. ( ) short, with insufficient information for the reader to evaluate the film. ( ) short, but concentrating sufficient information for the reader to accept the evaluation that the writer makes of the film. 3. What words are typical of a review, but not of a synopsis? ( ) verbs. ( ) adjectives. ( ) nouns. ( ) adverbs. 4. Compare the words in the following groups. Can you guess the meaning of the suffixes and prefixes? Follow the example, and use Portuguese if you prefer. Example: polytheist, polygamy – poly = many (indica grande quantidade) a) Neolythic, neologism, neonate – neo = b) Misinform, misconduct, misunderstand – mis = c) Careless, helpless, painless – less = d) Physicist, biologist, scientist – ist = e) Teacher, reviewer, writer, lawyer – er =
Critic = crítico, pessoa que escreve suas opiniões sobre filmes, músicas, arte etc. Criticism = opinião, crítica. 14
Inglês – 2a série – Volume 1
HOMEWORK: FOCUS ON LANGUAGE 2 1. Change these verbs and nouns into adjectives. Add the suffixes: -ous, -able, -y, -ive, -ful or -less. Verbs
Adjectives
Nouns
attract
danger
accept
industry
act
use
create
home
believe
care
eat
sun
predict
fame
Adjectives Be careful with the spelling! If you are in doubt, use a dictionary for help!
homeless
2. Complete the sentences using the adjectives from Activity 1. singer.
a) People all over the world know Madonna. She is a very
.
b) Film directors and writers have many ideas. They are very
for children and teenagers.
c) Some extreme sports are considered d) The weatherman announced that tomorrow will be a
day.
e) This yellow bag is
! There is a big hole in it!
f ) We can see many cities.
people living in the streets and in shelters in big
3. Study the chart on the next page. Then read the items below and match the prefixes to their meanings. a) Too much. b) Badly or incorrect. c) Opposite; negative. d) Again. 15
INGLES_CAA_vol1_2s_2014.indd 15
01/11/13 19:35
Inglês – 2a série – Volume 1
Prefix
Examples
Meaning
re-
redo; rearrange; rewrite
(
)
disunimin-
disappear; disconnect undo; unfold impossible; impatient incorrect; indecent
(
)
mis-
misunderstand; misread
(
)
over-
overwork; overeat
(
)
4. Now rewrite the words in brackets using the prefixes used in Activity 3 in order to complete the sentences. . (sleep)
a) When you sleep too much, you
with them. (agree)
b) If you don’t agree with somebody, you
it. (lock)
c) The door is locked. To open it, first you have to
. (honest)
d) Someone who is not honest is . (polite)
e) If you are not polite, you are
f ) If you know that something wrong has been done, you should try to the damage. (do) it. (like)
g) When you don’t like something, you
them. (write)
h) When you write your texts again, you 5. Circle the correct word.
a) They need some days off. They have been oversleeping/overworking for the last few weeks. b) I got a very bad grade in Math. I’ll have to redo/disappear the test next month. c) She was really sorry she reacted/misunderstood your message. d) It was a controversial subject, and John and I disagreed/disliked completely! e) Mary is totally impolite/indiscreet about her personal life. 16
Inglês – 2a série – Volume 1
LITERARY MOMENT “What’s in a name? That which we call a rose By any other name would smell as sweet.” SHAKESPEARE, William. Romeo and Juliet.
17
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 3 FILM ANALYSIS AND OPINIONS
© 2007 Universal Pictures
© 2007 Universal Pictures
1. Observe the following pictures and check in the list what the film is probably about. (
) Middle East.
(
) conflict.
(
) action movie.
(
) fiction movie.
(
) carnage.
(
) wreckage.
(
) Arabian people.
(
) American people.
(
) Italian people.
2. Read the review of The kingdom and complete the following table. The kingdom With the support of the American action cinema, serious problems like death, war and destruction are often treated with triviality. A bad guy being killed is reason for applause; an explosion is like a pyrotechnic show. Director Peter Berg’s new film, The kingdom, about elite FBI agents investigating a terrorist attack in the Middle East, has all the malicious accessories that people would want to see. However, it’s difficult to imagine audiences laughing and cheering this time, even though there is violence and atrocities. In Matthew Michael Carnahan’s screenplay there is carnage, wreckage and bloodshed, but above all, there is a sense of political awareness. It’s not as polemic or as refined as other US political movies, but it is still different from the Hollywood’s archetypal action package. Correctly assuming that not all of his audience is familiar with Saudi Arabian history, Berg’s opening credits contain a summary of recent events connecting the USA and Saudi Arabia. Then we’re transported to an American compound where we see a shocking terrorist attack on a softball field. After that, FBI agent Ronald Fleury (Jamie Foxx) brings together an elite team (Jennifer Garner, Jason Bateman, Chris Cooper) to go on a secret 5-day mission to Saudi Arabia. 18
Inglês – 2a série – Volume 1
When they get to Saudi Arabia, however, it becomes clear that the Saudis are not happy with the visit from the world police. They view the terrorist attack as an internal matter. The taste of violence remains throughout the film, though its action scenes are conservatively distributed. The kingdom asks the viewer some very important questions. One of them is a potent reflection on religion-inspired violence. “Does Allah love your children more than mine?”, “What side of the door do you think Allah’s on?”, asks Jamie Foxx in his own conflict zone. Worth checking out. State Theatre 4:50 pm/Sun 15 12:30 pm/Mon 16. Reviewed by Matt Briant.
Description
The kingdom
What is the situation? Where does it happen? (location) Who are the characters and actors/actresses? (individuals) When did the story take place? (occasion) Why was the film made? (motive, intention) Who is it for? (public/target audience)
3. Now read the review again. Place the underlined words in the correct column. Words used to express a contrary opinion or idea
Words used to show the sequence of a description or of a set of events
4. Get into small groups and discuss these questions in Portuguese. a) In your opinion, what is the author’s/director’s opinion about the reasons why men go to war? b) Why is the film called The kingdom? c) Why do you think the director shows us a summary of the historical connection between the USA and Saudi Arabia at the beginning of the film? 19
Inglês – 2a série – Volume 1
HOMEWORK: FOCUS ON LANGUAGE 3
1. Match the columns to complete the sentences with a contrary opinion or idea. a)
He couldn’t sleep last night
( ) he didn’t study hard.
b)
Although it rained a lot,
( ) although he was exhausted.
c)
Harry passed the Math exam although
( ) there were some problems with the car and the hotel.
d)
The children fell asleep although
( ) they enjoyed their time at the beach.
e)
Although they had planned the trip in details,
( ) there was a lot of noise outside.
2. Circle the correct word. a) Your class begins in two minutes, so/because you’d better hurry up! b) I had to have lunch at a restaurant but/because there was no food at home. c) He liked the film because/but he didn’t understand the end. d) My cousins travel a lot. They have been to India although/and they have been to Japan! e) Pat is doing very well in her new job and/but sometimes she finds it too hard. 3. Complete the film review using the words in the box.
at first
when but
but then
in the end when
We know what you did last winter* is the new action horror film directed by Mr. Supense. The film stars are the members of the Addams Family: Gomez, Morticia, Pugsley and Wednesday, Uncle Fester, Grandmama, Thing, and Lurch.
*
Filme fictício.
20
Inglês – 2a série – Volume 1
Seven close friends have just started their school vacation. One of them (Barry) decides to visit his ,
mother’s family in a small town and invites his friends to go with him. (a) they change their minds (c)
nobody wants to go, (b)
they discover there are many spots for extreme sports in that region. The horror starts (d)
they leave the train station and realize the town is kind of haunted. the next train only
They get scared and feel like coming back home, (e)
leaves the city in three days. They decide to go for a walk, but find a dead black cat in their , they meet the Addams Family and get
path and it scares them a lot. (f )
the family teaches them how to
really surprised with what they see. (g)
deal with monsters and what to do with dead black cats. If you are looking for a good scare and laugh, you will not be disappointed with this film. It is worth seeing it!
change one’s mind = mudar de ideia haunted = mal-assombrada deal with = lidar com
LITERARY MOMENT “A work of art is the unique result of a unique temperament.” WILDE, Oscar. The soul of man under socialism.
21
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 4 PRODUCING A FILM REVIEW
1. In small groups, discuss about a film you have watched or a film review you have read. Then complete the following chart using key words. Film Director Genre Release date Theme Plot Setting Characters Target audience Director’s point of view Your opinion
2. You are going to write a short review about that film. First, you will give more details about the characters and the plot. Try to write key words and short sentences to express your ideas. Don’t worry about mistakes now; it is only a draft!
draft = rascunho
a) Characters’ names and characteristics:
b) Plot: What is the situation? What happens? Where and when does it happen?
22
Inglês – 2a série – Volume 1
3. Try to link your ideas using words to show the sequence of events in the story (first, then, after that, when, in the end), or a contrary opinion or idea (but, however, although).
4. Now write your opinion about the film trying to support your point of view. You can use a dictionary. Remember to use adjectives. If necessary, have a look at the film reviews in Situated Learning 2 and 3.
to support = justificar
23
Inglês – 2a série – Volume 1
5. It is time to share texts! Swap drafts with another group. Read your friends’ film review carefully and help them improve their text. How can it be better? Do you have any suggestions?
swap = trocar 6. Now get your own text back and check your friends’ suggestions. Re-read your text and try to make further corrections. Are the verbs in the correct tense? What about spelling and punctuation? 7. To round it off, produce the final version of your film review. You can include pictures or images of the film to illustrate your final production. Our film review
24
Inglês – 2a série – Volume 1
LEARN MORE Para aprender mais sobre os conteúdos deste Caderno, sugerimos uma lista de músicas (songs), sites e filmes (films) com os quais você pode ampliar suas oportunidades de aprender inglês. Songs Para encontrar as letras das músicas sugeridas, basta escrever o título, o nome do artista e a palavra lyrics em seu site de busca preferido. Ɣ
In the deep (Bird York, 2003), trilha sonora do filme Crash: no limite.
Ɣ
I’m a believer (Smash Mouth, 2001), trilha sonora do filme Shrek.
Ɣ
I will always love you (Whitney Houston, 1992), trilha sonora do filme O guarda-costas (The bodyguard).
Ɣ
Singin’ in the rain (Artur Freed, 1929), trilha sonora do filme Cantando na chuva (Singin’ in the rain).
Films Ɣ
O senhor das armas (Lord of war). Direção: Andrew Niccol. EUA, 2005. 122 min. Ação. 16 anos. História de um traficante de armas que faz negócios em diferentes locais do mundo. Constantemente em perigosas zonas de guerra, o traficante procura se manter distante de um agente da Interpol, que o persegue, e também de seus concorrentes e dos famosos clientes ditadores.
Ɣ
Fahrenheit 11 de setembro (Fahrenheit 9/11). Direção: Michael Moore. EUA, 2004. 122 min. Documentário. Livre. Este documentário relata as causas e consequências dos atentados de 11 de setembro de 2001, ocorridos nos Estados Unidos.
Ɣ
Tropa de elite. Direção: José Padilha. Brasil, 2007. 118 min. 16 anos. Este filme tem como tema central o Batalhão de Operações Policiais Especiais (Bope) da Polícia Militar do Estado do Rio de Janeiro e faz uma crítica dura aos usuários de drogas ilícitas, responsabilizando-os pela expansão do tráfico de drogas e da violência.
Sites Para saber mais sobre resenhas e sinopses, ou assistir a críticos falando sobre filmes, em inglês, você pode visitar os seguintes endereços: Ɣ
<http://www.bbc.co.uk/film>. Acesso em: 17 maio 2013.
Ɣ
<http://www.imdb.com/search>. Acesso em: 17 maio 2013. 25
Inglês – 2a série – Volume 1
Para saber mais sobre questões gramaticais e fazer atividades adicionais, você pode visitar o seguinte endereço: Ɣ
<http://www.englisch-hilfen.de/en/exercises_list/zeitformen.htm>. Acesso em: 17 maio 2013.
26
Inglês – 2a série – Volume 1
THEME 2 ANALYSING ADVERTISEMENTS AND ADVERTISEMENT SCRIPTS ?
!
SITUATED LEARNING 5 ADVERTISING IS ALL AROUND US
1. Answer the questions in pairs: Do you have similar or different opinions? a) When you see a new product, do you buy it immediately to try it on? Why? Why not? Give an example.
b) Why do you buy a product? (
)
Because you need it.
(
)
Because you saw the advertisement.
(
)
Because it is cheap.
c) Look at your clothes and personal things now. Try to remember the date when you bought them. Can you remember why you bought them? Fashion? Did you need them? Do your friends have similar items?
2. Have a look at these different means of advertising. In your opinion, which ones are more common where you live? Why? (
) Newspaper.
(
) Mailing lists.
(
) Radio.
(
) Website.
(
) TV.
(
) Telemarketing.
(
) Yellow pages.
(
) Magazine.
(
) Billboard.
(
) Poster.
3. Read the texts and match them with the following titles: (A) Radio Advertising – Pros and Cons; (B) TV Advertising – Pros and Cons. 27
Inglês – 2a série – Volume 1
Text 1 ( ) It is still the dominant way of advertising around the world. Most people spend more than five hours a day in front of it. There are some advantages to advertising your product using this media format: a) It can reach the largest audience in a short period of time; b) Its audience is the most attentive one; c) It shows your product with movement and sound. On the other hand, there are some disadvantages: a) You need to hire an advertising agency to produce the ad and it is costly; b) Fees for airtime broadcasting are very high; c) To make any changes, you have to hire an agency again, which represents additional investment. Text 2 ( ) It is still very effective and powerful despite the proliferation of other media. There are some advantages to advertising your product making use of this media format: a) It is cheaper to produce; b) You have an opportunity to tell a story about your product in a fun and entertaining way, relying exclusively on verbal language, sound and music. On the other hand, there are some disadvantages: a) Prices vary throughout the broadcasting hours; b) You reach fewer people, since audiences tend to be more specific.
Elaborados especialmente para o São Paulo faz escola.
4. Write (T) for true or (F) for false according to the previous texts about TV and radio. ( ) Radio advertising is cheaper. ( ) It is easy to make changes in a TV advertisement. ( ) You can advertise your product telling an audio story. ( ) TV is not the dominant way of advertising anymore. ( ) Prices of advertising are fixed at any time on the radio. 5. What products are advertised on TV during specific programs? Why? a) During children’s programs:
b) During teenagers’ programs:
28
Inglês – 2a série – Volume 1
c) During the eight o’clock soap opera:
d) After 10 p.m.:
HOMEWORK: FOCUS ON LANGUAGE 5 1. Match the imperative sentences to their corresponding use. (a) Keep out: fierce dog.
(
) Giving orders.
(b) Cook the rice in low temperature.
(
) Giving instructions.
(c) Have a seat.
(
) Making a wish for somebody.
(d) Get well soon.
(
) Giving advice.
(e) Get out of here!
(
) Warning somebody.
(f ) Pass the sugar, please.
(
) Offering something.
(g) Talk to him and everything will be OK.
(
) Asking somebody to do something.
2. Complete this advertisement using the verbs in the box. Use positive or negative imperatives. Follow the example. waste
(a)
Don’t wait
visit
wait
talk
until tomorrow! (b)
see
miss
our new sport shop
today! We have the best collection in town. Come and (c) yourself ! If you can’t find what you need, (d) he will help you. (e)
for to our manager and
your time and money! Here you find the best
prices in town! (f )
this opportunity! 29
Inglês – 2a série – Volume 1
3. Complete the recipe for an omelet with the verbs in the box. Use positive or negative imperatives. Use the dictionary, if necessary. forget
In a bowl, (a)
add
mix
beat
pour
be
2 eggs. (b)
omelet. (c)
cook
serve
beat
put
heat
the ingredients you like in your
creative! We suggest bacon or sausage (pre-cooked), onions and
green or black peppers. (d)
all ingredients. (e)
butter in a frying pan. (f )
the butter. (g)
mixture into the frying pan. (h)
some the egg
one side for 1 minute and flip the omelet
to cook the other side. The whole process takes just 2 or 3 minutes. (i) add a little salt! (j)
it hot, with bread and ketchup.
4. Here you find some good advice. Put the words in the right order. a) vegetables./fresh/and/Eat/fruits Eat fresh fruits and vegetables. b) cigarettes/Don’t/cigars./smoke/or
c) to/Don’t/relax./forget
d) some/every/exercise/Do/day.
e) your/Brush/meals./after/teeth
f ) dentist/Visit/months./every /the/six
LITERARY MOMENT “A cynic is a man who knows the price of everything but the value of nothing.” WILDE, Oscar. The importance of being earnest: a trivial comedy for serious people. 30
to
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 6 LEARNING ABOUT ADVERTISEMENTS
© Hudson Calasans/© Erik de Graaf/iStockphoto/Thinkstock/Getty Images/© TheVectorminator/ iStockphoto/Thinkstock/Getty Images
1. Have a look at these two advertisements. Who is the target public? How do you know?
31
© Hudson Calasans/© paul whitton/iStockphoto/Thinkstock/Getty Images/© Jon Gorr/iStockphoto/Thinkstock/Getty Images/ © jtgray/iStockphoto/Thinkstock/Getty Images/© mitrs3/iStockphoto/Thinkstock/Getty Images© happyhappy101/iStockphoto/ Thinkstock/Getty Images/© Photodisc/Digital Vision/Thinkstock/Getty Images
Inglês – 2a série – Volume 1
2. Read the two previous advertisements carefully and answer.
a) What is being advertised?
b) Where can you possibly find this type of advertisement?
c) How do these advertisements try to persuade people to visit the countries?
32
Inglês – 2a série – Volume 1
3. There are three types of advertising: informative, persuasive and reminder. Read the definitions and write (I) for informative, (P) for persuasive and (R) for reminder. a) ( ) Its objective is to make sure that customers remember the company and its products. Even companies with very well-known products continue to advertise them. b) ( ) It is more emotional than other types of advertising. Companies use this type of advertising when their products compete against the products of rival companies. c) ( ) It is used to give potential customers details about a new product. It generally has a picture or description of the product, and details such as where it can be bought, and its price.
Expansion activity a) Note the form of the adjectives of the chart. Pay attention to the rules. The largest
The most important
Cleaner
More modern
b) What is the difference between the first two columns? What about the third and the fourth ones?
4. Read these pieces of advertisement and rewrite them using the comparative or superlative form of the underlined adjectives.
33
Inglês – 2a série – Volume 1
a) Travel agency – “Wonderful Colonial Cities, full of legends and architectural jewels. Big and spectacular Maya cities, the ultimate adventure in powerful rivers and the explosive strength of mighty active volcanoes.”
b) Residential – “The Plaza is fast to become reality. Construction is under way at the exclusive address, featuring luxurious Sky Residences with spectacular views and a private club lifestyle.”
c) Light food – “Which brunch dish has few calories?”
d) Store – “New price reductions! Storewide clearance, 70% off original prices! Final days Friday, Saturday & Sunday! Big, good sale.”
e) Residential – “Come see an exciting new waterfront community. An incredible opportunity. An incomparable lifestyle. An irresistible new address.”
34
Inglês – 2a série – Volume 1
HOMEWORK: FOCUS ON LANGUAGE 6 1. Read the text about the importance of a slogan and complete it using the words in the box. Use each word only once.
catchy slogans = slogans atraentes e fáceis de lembrar
clearest
hardest
best
catchy
important
most important
large
essential
things an advertising agency does is creating slogans for
One of the (a)
or small
a product or a company. It does not matter if you have a (b)
to marketing. It is necessary to point
business, a slogan is (c) out that the (d)
slogans are the (e)
It can be the (f )
thing to do, but it is extremely (g)
and shortest ones.
have your slogan remembered by everybody. It has to be a really (h)
to slogan!
2. Match the products with an advertising message. (a) mobile phone
(
) A cinema at home!
(b) off-road car
(
) Recording the best moments of your life.
(c) video camera
(
) Taking you wherever you want!
(d) air conditioner unit
( ) You can take pictures, play games and even talk to friends!
(e) widescreen LCD TV
(
) You will have a cooler summer!
3. Answer the questions. a) Which is longer: your neck or your arm?
35
Inglês – 2a série – Volume 1
b) Which is bigger: your foot or your hand?
c) Which is greater: the number of teeth you have or the number of your nails?
4. Read about these three famous soccer stadiums and answer the questions.
Rungrado May Day
Maracanã
Salt Lake
Where is it?
North Korea
Brazil
India
When did it open?
1989
1950
1984
Capacity
150,000 people
79,000 people
120,000 people
a) Which stadium is the oldest?
b) Which one is the newest?
c) Which one is the biggest?
d) Which one is the smallest?
e) Which one is bigger – Maracanã or Salt Lake?
36
Inglês – 2a série – Volume 1
f ) Which one is older – Salt Lake or Rungrado May Day?
LITERARY MOMENT “The truth is rarely pure and never simple.” WILDE, Oscar. The importance of being earnest: a trivial comedy for serious people.
37
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 7 LEARNING MORE ABOUT ADVERTISEMENTS
1. Think about a car being advertised on TV and in a magazine. What are the differences in using these two types of advertising? Why?
Product advertised
TV advertising
Magazine advertising
A car
A car
Target public Use of famous people to advertise it Strategies used to call the target public’s attention Comparison with other products
2. To produce a TV advertisement, it is necessary to write a script. The following text is about this process. Have a look at the text and find out the duration of a TV advertisement.
punchy sentences = frases efetivas e enfáticas para chamar atenção dos clientes.
Writing a TV advertisement script: some basic steps Step 1 – Write out your story in a couple of lines. They have to show what your story is about and the primary characters. Step 2 – Write the story with more details, adding more characters and events. This paragraph has to be a kind of short synopsis of your story. Step 3 – Write a longer outline of your plot. Now it is time to describe your characters in detail and explain where the actions will take place. You have to describe their behavior too. Describe it using the present simple tense. 38
Inglês – 2a série – Volume 1
Step 4 – Now take your longer outline and imagine the scenes you have described. Break the outline into small paragraphs showing the actions as single events. Example: “Paragraph 1: The woman leaves her house in the morning and says hello to her next-door neighbor standing at the front door.” – It tells the reader where a scene takes place, where the characters are standing, and where they have to put the camera. Step 5 – Add more details to the paragraphs explaining how things happen. Give names to your characters to indicate who is talking. Step 6 – Now it is time to make your paragraphs become scenes. A scene is an event that happens in a single place and time. Step 7 – Start writing the dialogue; this is what you want the characters to say on the scene. Words in parentheses may be used as a direction given to the actors about how to read the dialogue. For example: Peter (nervous): “Of course I was not there!” Step 8 – Now you have completed a first draft. It is time to rewrite, to change and add things, until you get a final script. Remember: Ɣ
Make sure your TV advertisement times out to 30 seconds.
Ɣ
Use short and punchy sentences to call your potential customer’s attention. You need to get your message across quickly.
Ɣ
Explain what you want the customer to do: make a phone call, click on a website link, or buy a product.
Ɣ
Include all pertinent information in your ads: company name, product or service offered. All contact information: website, phone, fax, address, logo.
Ɣ
Format your writing. Skip lines. Ask people to read it and correct possible mistakes. Now read the text Writing a TV advertisement script: some basic steps and answer the questions. a) In which step are you supposed to describe the characters and places in detail?
b) What is the definition of a scene according to the text?
c) In the dialogue, what information should be written in parentheses? 39
Inglês – 2a série – Volume 1
3. Write (T) for true and (F) for false, according to the text. To write a TV advertisement script... ( ) you don’t have to describe the character’s behavior. ( ) you should identify the characters to indicate who is talking. ( ) use long and complex sentences to call your customer’s attention. ( ) you shouldn’t worry about asking people to correct possible mistakes. 4. Read the following TV advertisement script and tick (9) if it has all the characteristics listed below. ( ) It describes the characters in detail. ( ) It describes places where the actions happen. ( ) It uses the simple present tense. ( ) It identifies the characters. ( ) It uses dialogues. ( ) It uses parentheses/brackets. ( ) It times out to 30 seconds. ( ) It uses short and punchy sentences to call the potential customer’s attention.
TV advertisement script: “Yellow Ice Cream” [time: 00:30] Script (Midnight, full body shot of an 11-year-old child, curly brown hair, getting into a modern kitchen. He wears pajamas; he is barefoot and walks silently. He talks to us, whispering.) 11-YEAR-OLD CHILD (saying “shush”) I have an impossible mission tonight: to treat myself to a huge bowl of chocolate ice cream. And, of course, that’s Yellow Ice Cream! (Close-up of the product inside the freezer, in a yellow plastic container. Close-up of the product when the child holds it opening his eyes and mouth.) 11-YEAR-OLD CHILD That’s delicious and impossible to resist! (Close-up of the child as he continues.) 11-YEAR-OLD CHILD Let’s sit down and have it like a king! (Close-up of a very big bowl of chocolate ice cream while the child eats it with a clever and satisfied face.) 40
Inglês – 2a série – Volume 1
11-YEAR-OLD CHILD (smiling) Impossible to resist! (Medium shot of the door of the kitchen showing the child’s family: father, mother, a 15-year-old boy and a 5-year-old girl. They all wear pajamas and look at us with a big smile.) FAMILY Hummmmmm! Impossible to resist! [Full body shot showing the happy family seated at the table eating ice cream together.] NARRATOR Yellow Ice Cream: Impossible to resist!
HOMEWORK: FOCUS ON LANGUAGE 7 1. Read the sentences and circle the correct alternative. a) Portugal is smaller/bigger than Spain. b) An elephant is taller/shorter than a giraffe. c) A lion is faster/slower than a man. d) Chess is more difficult/easier than checkers. e) Mount Everest (on the border between Nepal and Tibet) is higher/lower than K2 (on the border between Pakistan and China). f ) I think traveling by plane is safer/more dangerous than traveling by car. 2. Complete the sentences using the superlative form. a) The Amazon River is
the greatest
b) Asia is c) China is
river on earth. (great) continent in the world. (large) country. (populous)
d) The Vatican City is and size. (small)
state in the world in terms of population
e) Burj al Arab is in Dubai, and it is
hotel in the world. (expensive)
f ) Kingda Ka, in New Jersey, United States, is the world. (tall) 41
roller coaster in
Inglês – 2a série – Volume 1
3. Complete these sentences using the superlative form. the most economical a) Public transportation is not only ways to get around town. (economical) b) We buy accommodations at
rates – and pass the savings on to you! (low)
c) Pongsri Restaurant is d) Century 21 is (exciting) e) This film is considered
, but also one of the fastest
Thai restaurant in town. (good) shopping mall in the heart of Lower Manhattan. film of the year by the Academy Awards Committee. (bad)
f ) That agency developed around the world. (famous)
advertising campaign to help children
4. Correct the spelling of these words when necessary. Use a dictionary for help. a) bigest – biggest b) wettest – c) newest – d) heavyer – e) fatter – f ) noisyer – LITERARY MOMENT “Why then, can one desire too much of a good thing?” SHAKESPEARE, William. As you like it.
42
Inglês – 2a série – Volume 1
?
!
SITUATED LEARNING 8 PRODUCING A TV ADVERTISEMENT SCRIPT
1. In groups of four or five, discuss what your group will do: a) create a product and its TV advertisement script; or b) choose an existing TV advertisement and produce its script. 2. Complete the following chart. Product name: Type of advertisement:
TV advertisement
Target public: Slogan: ( ) informative advertising Kind of text:
( ) persuasive advertising ( ) reminder advertising ( ) descriptions of the product ( ) comparison with other products
Strategies to convince the target public:
( ) reasons for buying the product ( ) convincing images ( ) sound, music ( ) verbs in the imperative form
Kind of written language:
( ) adjectives ( ) dialogues
3. Read again the text Writing a TV advertisement script: some basic steps, in Situated Learning 3. Think about the product your group chose and complete the chart using the information about your TV advertisement. Try to use key words and short sentences to express your ideas. a) Give more details about the product you chose.
43
Inglês – 2a série – Volume 1
b) Describe the characters in detail.
c) Describe the place where the actions and the scene happen.
d) Write dialogues and use parentheses to indicate camera movements and characters’ attitudes or emotions. Remember to use the present simple tense.
4. You also have to read the text TV Advertisement Script: “Yellow Ice Cream” again. Pay attention to its layout and how the characters and the scene are detailed in the final production. Remember that a TV advertisement lasts only 30 seconds. 5. Now it is time to start writing a short TV advertisement script! Don’t worry about mistakes now; it is only a draft! Write a complete script like the example you read in Situated Learning 3. Remember to include details of the actions between parentheses and create a short and punchy sentence to call the potential customer’s attention. Try to link your ideas using words to show the sequence of the events in the scene (first, then, after that, when, finally).
draft = rascunho
44
Inglês – 2a série – Volume 1
A TV advertisement script: draft
6. It is time to share the texts! Swap drafts with another group. Read your friends’ TV advertisement script and help them improve their texts. How can it be better? Do you have any suggestions? Check if your friends’ TV advertisement script has all the following characteristics. ( ) It describes the characters in detail. ( ) It describes places where the actions happen. ( ) It uses the imperative and the present simple tense. ( ) It uses adjectives.
swap = trocar
( ) It identifies the characters. ( ) It uses dialogues. ( ) It uses directions to the actor between parentheses. ( ) It times out to 30 seconds. ( ) It uses short and punchy sentences to call the potential customer’s attention. 45
Inglês – 2a série – Volume 1
7. Now get your own text back and check your friends’ suggestions. Reread your text and try to make further corrections. Are the verbs in the correct tense? What about spelling and punctuation? 8. Finally, produce the final version of your TV advertisement script. You can also create sound effects to present your final production! A TV advertisement script: final version
46
Inglês – 2a série – Volume 1
9. Before the rehearsal, discuss the final presentation: who will be the director, the cameraman, the actor, the actress, the narrator, the gaffer, the clapper loader.
rehearsal = ensaio gaffer = pessoa responsável pelas luzes em um cenário clapper loader = pessoa responsável pela claquete que marca as tomadas das filmagens
10. Now it is time for rehearsal! Do your best to have a nice presentation! Remember to time the presentation: a TV advertisement lasts only 30 seconds. You may also record the advertisement. 11. Finally, you are ready to present your TV advertisement.
LEARN MORE Para aprender mais sobre os conteúdos deste Caderno, sugerimos uma lista de músicas (songs), sites e filmes (films) com os quais você pode ampliar suas oportunidades de aprender inglês. Song Para encontrar a letra da música sugerida, basta escrever o título, o nome do artista e a palavra lyrics em seu site preferido de busca na internet. t
City of blinding lights (U2, 2005).
Sites Para saber como fazer uma propaganda, em inglês, você pode fazer uma pesquisa utilizando as palavras-chave “produce” + “publicity” + “ad” + “english”. Para aprender como fazer um roteiro para propaganda de TV ou rádio e estratégias de persuasão, em inglês, você pode realizar uma pesquisa, com base nas palavras-chave “guide” + “script” + “advertisement”.
47
Inglês – 2a série – Volume 1
Para saber mais a respeito de propagandas e slogans de propagandas famosas, em inglês, você pode fazer uma pesquisa usando as palavras-chave “famous” + “slogans” + “ads”. Para encontrar o roteiro de alguns filmes, em inglês, você pode fazer uma pesquisa com as seguintes palavras-chave “movie” + “script” + “database”. Para ler outras propagandas em inglês, você pode fazer uma pesquisa utilizando as palavras-chave “ad” + “database” + “publicity”. Para fazer atividades adicionais de prática (formação do comparativo e do superlativo), você pode visitar o seguinte endereço: t
ELC Study Zone. Disponível em: <http://web2.uvcs.uvic.ca/elc/studyzone/330/grammar/ regcom.htm>. Acesso em: 20 maio 2013.
Films t
O show de Truman (The Truman Show). Direção: Peter Weir. EUA, 1998. 103 min. Drama. Livre. Desde o dia em que nasceu, Truman faz parte de um seriado de audiência mundial, O Show de Truman. Ele é vigiado por câmeras 24 horas por dia. O programa mostra o tempo todo várias propagandas de produtos, usando cartazes e consumindo os próprios produtos.
t
Um herói de brinquedo (Jingle all the way). Direção: Brian Levant. EUA, 1996. 90 min. Comédia. Livre. Um pai tenta comprar o brinquedo mais vendido do ano alguns dias antes do Natal. Esse filme mostra o que acontece com as pessoas que fazem de tudo para conseguir comprar algo que está na moda.
t
Do que as mulheres gostam (What women want). Direção: Nancy Meyers. EUA, 2000. 127 min. Comédia. 12 anos. Um executivo publicitário sofre um acidente e passa a ouvir o que as mulheres pensam.
48
Inglês – 2a série – Volume 1
LEARN TO LEARN Using a bilingual dictionary Aqui você vai aprender um pouco mais sobre como usar o dicionário para estudar inglês. Um item lexical ou uma palavra são polissêmicos quando eles têm vários sentidos. Muitas palavras, tanto em inglês como em português, têm essa característica. Um exemplo em inglês é nail, que significa “prego” e também “unha”. Em português, “manga” é uma palavra polissêmica, pois pode indicar uma fruta ou parte de uma camisa. 1. Nas frases a seguir, as palavras sublinhadas são polissêmicas. Em cada caso, explique que sentido está sendo empregado. Quem casa quer casa. O rapaz de xadrez gosta de jogar xadrez. Este vestido de renda vai gerar uma boa renda para mim. A torta ficou meio torta depois de assada. 2. Escreva uma frase em português com outra palavra polissêmica, de modo a exemplificar dois (ou mais) de seus diferentes sentidos.
Nas atividades de escrita em inglês, você frequentemente precisa consultar o dicionário para verificar como passar uma palavra do português para o inglês. Você já deve ter percebido que, geralmente, há várias opções em cada verbete. Nessas situações, não faça uma escolha aleatória! Lembre-se da polissemia: pense na palavra em português e qual sentido você busca para seu texto. Depois, leia o verbete com atenção: muitas vezes há indicações entre parênteses que facilitam a identificação da palavra mais adequada. 49
Inglês – 2a série – Volume 1
3. Em cada frase a seguir, a palavra sublinhada é polissêmica. Identifique seu sentido e depois sublinhe no verbete a palavra mais adequada em inglês.
Ontem tomei suco de manga.
manga f (de roupa) sleeve; (fruta) mango.
A validade desse suco venceu na semana passada.
vencer vi (triunfar) win; (pagamento) fall due; (contrato, prazo) expire.
Preciso comprar pilhas novas.
pilha f (amontoado) pile; (elétrica) battery.
Think about it! Os verbetes da Atividade 3 apresentam dicas que estão entre parênteses para ajudar na escolha da palavra mais adequada, dependendo do contexto e do sentido desejado. Caso o dicionário não tenha essas dicas, o que você pode fazer para identificar a palavra mais apropriada?
English in the movies Aqui você vai aprender como usar filmes para estudar a língua inglesa. 4. Assinale todas as alternativas verdadeiras que se aplicam a você. ( ) Ao assistir a um filme, costumo reparar no título em inglês e o comparo com o título em português. ( ) Já utilizei a tecla SAP na televisão para ouvir o som original de um filme. ( ) Não gosto de ler as legendas, prefiro filmes dublados. ( ) Não gosto de filmes dublados, prefiro ouvir a voz original dos atores. ( ) Ao assistir a um filme em DVD, já experimentei deixar o áudio e as legendas em inglês. 50
Inglês – 2a série – Volume 1
Há várias coisas que você pode aprender sobre a língua inglesa por meio dos filmes. Muitos aparelhos de televisão têm a opção SAP (secondary audio program): ao ativá-la durante a exibição de um filme em inglês, você pode ouvir o áudio original em vez da dublagem. Pode ser divertido comparar a voz de um ator com a voz de seu dublador! Já os DVDs permitem várias combinações de áudio e legendas: áudio em inglês e legendas em português, áudio em inglês e sem legendas etc. Tanto na TV quanto nos DVDs, experimente assistir a um trecho de um filme em inglês. É provável que você consiga entender mais do que imagina!
5. Às vezes, as versões em inglês e em português do título de um filme são iguais; às vezes são completamente diferentes! Nas colunas a seguir, faça a associação entre títulos correspondentes. a) O diário de Anne Frank
( ) Saw
b) Bee movie
( ) The diary of Anne Frank
c) Um herói de brinquedo
( ) The Truman show
d) O show de Truman
( ) Bee movie
e) Miss Potter
( ) Jingle all the way
f ) Jogos mortais
( ) Miss Potter
6. Responda às questões a seguir a respeito dos títulos da Atividade 5. a) Que títulos estão iguais em inglês e em português? b) Que títulos em português são uma tradução do original? c) Que títulos em português estão completamente diferentes do título original? Think about it! Por que alguns títulos de filmes são mantidos em inglês? Você acha que isso atrai mais as pessoas? Pense sobre isso!
Resposta da questão 5: f; a; d; b; c; e.
51
Inglês – 2a série – Volume 1
VOCABULARY LOG Aqui você vai registrar o vocabulário que aprendeu neste Caderno. Escolha duas palavras ou expressões nas Situated Learning 1, 2, 3, 5, 6 e 7 e escreva cada uma delas no campo 1 (My word or expression). No campo 2 (Definition or translation), anote uma definição ou tradução para a palavra. Depois, no campo 3 (Association, example or picture), escreva algo ligado à primeira palavra ou um exemplo; você também pode fazer uma ilustração nesse espaço. No campo 4 (Sentence from the text), anote a frase em que a palavra apareceu no Caderno. Situated Learning 1
Sentence from the text
Situated Learning 1
Sentence from the text
Situated Learning 2
Sentence from the text
52
Inglês – 2a série – Volume 1
Situated Learning 2
Sentence from the text
Situated Learning 3
Sentence from the text
Situated Learning 3
Sentence from the text
Situated Learning 5
Sentence from the text
53
Inglês – 2a série – Volume 1
Situated Learning 5
Sentence from the text
Situated Learning 6
Sentence from the text
Situated Learning 6
Sentence from the text
Situated Learning 7
Sentence from the text
54
Inglês – 2a série – Volume 1
Situated Learning 7
Sentence from the text
55
Inglês – 2a série – Volume 1
INSTANT LANGUAGE Nesta seção de seu Caderno, você encontra alguns conteúdos linguísticos sistematizados em tabelas para auxiliá-lo em seu trajeto de aprendizagem da língua inglesa. Você pode usar essas tabelas como um material de referência e consultá-las mesmo quando estiver usando outros Cadernos e até estudando na 3a série do Ensino Médio!
Movies and movie making Kinds of movies
Some professionals
Elements of a narrative
Documentary Love story Comedy Horror Drama Thriller Adventure Science fiction
Screenwriter Producer Reviewer Director Actor Actress
Plot Setting Theme Characters
Linking words CONTRAST: CONCESSION: PURPOSE OR RESULT: EXPLANATION: ADDITION: TIME SEQUENCERS:
but, however although so, so that because, due to and, moreover first, then, next, finally
56
Inglês – 2a série – Volume 1
Word formation Prefix UNILMISNEOPOLYREDISUNIMINOVER-
Suffix -ER -IST -OR -ION -MENT -ATION -ITY -NESS -ABLE -FUL -AL -ING -OUS -Y -IVE -LESS
Example unsaid illegal misunderstand neologism polyglot redo disconnect unsatisfied (also dissatisfied) impossible inflexible overheat
Example teacher pianist director action government examination familiarity blindness comfortable useful logical willing famous lucky active careless
Imperative form Positive: verb in the infinitive (without “to”) Examples: Go there! Talk to him! Look at me! Negative: don’t + verb in the infinitive (without “to”) Examples: Don’t look back! Don’t stop walking! Don’t come here again!
Comparatives and superlatives: use We use comparative adjectives to say that two or more things or people are different in some way. We use superlative adjectives to highlight a characteristic of one thing or person in relation to a group of things or people.
57
Inglês – 2a série – Volume 1
Comparatives and superlatives: form Short adjectives (one syllable) Adjective
Comparative
Superlative
tall
taller (than)
the tallest
young
younger (than)
the youngest
Spelling: special cases Adjectives ending in “consonant + y”: happy – happier – the happiest Adjectives ending in “e”: nice – nicer – the nicest Adjectives ending in “consonant + vowel + consonant”: hot – hotter – the hottest
Long adjectives (two syllables or more) Adjective
Comparative
Superlative
beautiful
more beautiful (than)
the most beautiful
famous
more famous (than)
the most famous
Some verbs & phrases beat the eggs pour the mixture deserve a break
58
bring something to life get a message across worry about something
Inglês – 2a série – Volume 1
Some adjectives big (large) x small
long x short
incomparable
cheap x expensive
new (young) x old
incredible
clear x dark
noisy x quiet
informative
easy x difficult
wet x dry
irresistible
exciting x boring
catchy
persuasive
fast x slow
convincing
powerful
fat x thin
effective
spectacular
good x bad
emotional
wonderful
heavy x light
exclusive
REVIEW OF VERB TENSES Present simple Affirmative I We You They He She It
Interrogative
Negative
work here every day.
I We You They
don’t work here every day.
works here every day.
He She It
doesn’t work here every day.
59
Do
I we you they
work here every day?
Does
he she it
work here every day?
Inglês – 2a série – Volume 1
Past simple
I He She It We You They
Interrogative
Negative
Affirmative
I He She It We You They
worked here last year.
didn’t work here last year.
Did
I he she it we you they
work here last year?
Present continuous Negative
Affirmative I He She It We You They
am working here today. is working here today. are working here today.
I He She It
We You They
am not working here today. is not working here today. (or) isn’t working here today. are not working here today. (or) aren’t working here today.
Interrogative Am Is
Are
I he she it we you they
working here today?
Past continuous Negative
Affirmative I He She It
was working here yesterday.
We You They
were working here yesterday.
I He She It
We You They
was not working here yesterday. (or) wasn’t working here yesterday. were not working here yesterday. (or) weren’t working here yesterday. 60
Interrogative Was
Were
I he she it we you they
working here yesterday?
Inglês – 2a série – Volume 1
Can-do Chart Competências e habilidades
Consigo
1. Reconhecer a organização de uma resenha crítica e uma sinopse (organização macrotextual). 2. Reconhecer a diferença de organização textual entre uma resenha crítica e uma sinopse. 3. Localizar informações específicas em um texto para construir opinião e fazer avaliação crítica. 4. Localizar informações explícitas em um texto. 5. Reconhecer o uso de adjetivos formados pela adição de prefixos e sufixos para mostrar opinião. 6. Reconhecer palavras que mostram uma opinião contrária e palavras que mostram a sequência de acontecimentos. 7. Levantar hipóteses sobre o assunto de um texto e verificá-las com base na leitura. 8. Identificar palavras cognatas ou emprestadas da língua inglesa para compreender um texto. 9. Elaborar uma resenha crítica. 10. Reconhecer uma propaganda (organização macrotextual). 11. Reconhecer o uso dos graus de adjetivos nas propagandas. 12. Levantar hipóteses sobre o assunto de um texto e verificar a partir da leitura.
61
Consigo, mas com ajuda
Ainda não consigo
Inglês – 2a série – Volume 1
13. Elaborar uma propaganda e/ou roteiro de anúncio publicitário. 14. Trabalhar em equipe, assumindo funções e contribuindo para o trabalho em grupo.
62
CONCEPÇÃO E COORDENAÇÃO GERAL NOVA EDIÇÃO 2014-2017 COORDENADORIA DE GESTÃO DA EDUCAÇÃO BÁSICA – CGEB Coordenadora Maria Elizabete da Costa Diretor do Departamento de Desenvolvimento Curricular de Gestão da Educação Básica João Freitas da Silva Diretora do Centro de Ensino Fundamental dos Anos Finais, Ensino Médio e Educação Profissional – CEFAF Valéria Tarantello de Georgel Coordenadora Geral do Programa São Paulo faz escola Valéria Tarantello de Georgel Coordenação Técnica Roberto Canossa Roberto Liberato Suely Cristina de Albuquerque BomÅm EQUIPES CURRICULARES Área de Linguagens Arte: Ana Cristina dos Santos Siqueira, Carlos Eduardo Povinha, Kátia Lucila Bueno e Roseli Ventrela. Educação Física: Marcelo Ortega Amorim, Maria Elisa Kobs Zacarias, Mirna Leia Violin Brandt, Rosângela Aparecida de Paiva e Sergio Roberto Silveira. Língua Estrangeira Moderna (Inglês e Espanhol): Ana Paula de Oliveira Lopes, Jucimeire de Souza Bispo, Marina Tsunokawa Shimabukuro, Neide Ferreira Gaspar e Sílvia Cristina Gomes Nogueira. Língua Portuguesa e Literatura: Angela Maria Baltieri Souza, Claricia Akemi Eguti, Idê Moraes dos Santos, João Mário Santana, Kátia Regina Pessoa, Mara Lúcia David, Marcos Rodrigues Ferreira, Roseli Cordeiro Cardoso e Rozeli Frasca Bueno Alves. Área de Matemática Matemática: Carlos Tadeu da Graça Barros, Ivan Castilho, João dos Santos, Otavio Yoshio Yamanaka, Rodrigo Soares de Sá, Rosana Jorge Monteiro, Sandra Maira Zen Zacarias e Vanderley Aparecido Cornatione. Área de Ciências da Natureza Biologia: Aparecida Kida Sanches, Elizabeth Reymi Rodrigues, Juliana Pavani de Paula Bueno e Rodrigo Ponce. Ciências: Eleuza Vania Maria Lagos Guazzelli, Gisele Nanini Mathias, Herbert Gomes da Silva e Maria da Graça de Jesus Mendes. Física: Carolina dos Santos Batista, Fábio Bresighello Beig, Renata Cristina de Andrade Oliveira e Tatiana Souza da Luz Stroeymeyte.
Química: Ana Joaquina Simões S. de Matos Carvalho, Jeronimo da Silva Barbosa Filho, João Batista Santos Junior e Natalina de Fátima Mateus. Área de Ciências Humanas Filosofia: Emerson Costa, Tânia Gonçalves e Teônia de Abreu Ferreira. Geografia: Andréia Cristina Barroso Cardoso, Débora Regina Aversan e Sérgio Luiz Damiati. História: Cynthia Moreira Marcucci, Maria Margarete dos Santos e Walter Nicolas Otheguy Fernandez. Sociologia: Alan Vitor Corrêa, Carlos Fernando de Almeida e Tony Shigueki Nakatani. PROFESSORES COORDENADORES DO NÚCLEO PEDAGÓGICO Área de Linguagens Educação Física: Ana Lucia Steidle, Eliana Cristine Budisk de Lima, Fabiana Oliveira da Silva, Isabel Cristina Albergoni, Karina Xavier, Katia Mendes e Silva, Liliane Renata Tank Gullo, Marcia Magali Rodrigues dos Santos, Mônica Antonia Cucatto da Silva, Patrícia Pinto Santiago, Regina Maria Lopes, Sandra Pereira Mendes, Sebastiana Gonçalves Ferreira Viscardi, Silvana Alves Muniz. Língua Estrangeira Moderna (Inglês): Célia Regina Teixeira da Costa, Cleide Antunes Silva, Ednéa Boso, Edney Couto de Souza, Elana Simone Schiavo Caramano, Eliane Graciela dos Santos Santana, Elisabeth Pacheco Lomba Kozokoski, Fabiola Maciel Saldão, Isabel Cristina dos Santos Dias, Juliana Munhoz dos Santos, Kátia Vitorian Gellers, Lídia Maria Batista BomÅm, Lindomar Alves de Oliveira, Lúcia Aparecida Arantes, Mauro Celso de Souza, Neusa A. Abrunhosa Tápias, Patrícia Helena Passos, Renata Motta Chicoli Belchior, Renato José de Souza, Sandra Regina Teixeira Batista de Campos e Silmara Santade Masiero. Língua Portuguesa: Andrea Righeto, Edilene Bachega R. Viveiros, Eliane Cristina Gonçalves Ramos, Graciana B. Ignacio Cunha, Letícia M. de Barros L. Viviani, Luciana de Paula Diniz, Márcia Regina Xavier Gardenal, Maria Cristina Cunha Riondet Costa, Maria José de Miranda Nascimento, Maria Márcia Zamprônio Pedroso, Patrícia Fernanda Morande Roveri, Ronaldo Cesar Alexandre Formici, Selma Rodrigues e Sílvia Regina Peres. Área de Matemática Matemática: Carlos Alexandre Emídio, Clóvis Antonio de Lima, Delizabeth Evanir Malavazzi, Edinei Pereira de Sousa, Eduardo Granado Garcia, Evaristo Glória, Everaldo José Machado de Lima, Fabio Augusto Trevisan, Inês Chiarelli Dias, Ivan Castilho, José Maria Sales Júnior, Luciana Moraes Funada, Luciana Vanessa de Almeida Buranello, Mário José Pagotto, Paula Pereira Guanais, Regina Helena de Oliveira Rodrigues, Robson Rossi, Rodrigo Soares de Sá, Rosana Jorge Monteiro,
Rosângela Teodoro Gonçalves, Roseli Soares Jacomini, Silvia Ignês Peruquetti Bortolatto e Zilda Meira de Aguiar Gomes. Área de Ciências da Natureza Biologia: Aureli Martins Sartori de Toledo, Evandro Rodrigues Vargas Silvério, Fernanda Rezende Pedroza, Regiani Braguim Chioderoli e Rosimara Santana da Silva Alves. Ciências: Davi Andrade Pacheco, Franklin Julio de Melo, Liamara P. Rocha da Silva, Marceline de Lima, Paulo Garcez Fernandes, Paulo Roberto Orlandi Valdastri, Rosimeire da Cunha e Wilson Luís Prati. Física: Ana Claudia Cossini Martins, Ana Paula Vieira Costa, André Henrique GhelÅ RuÅno, Cristiane Gislene Bezerra, Fabiana Hernandes M. Garcia, Leandro dos Reis Marques, Marcio Bortoletto Fessel, Marta Ferreira Mafra, Rafael Plana Simões e Rui Buosi. Química: Armenak Bolean, Cátia Lunardi, Cirila Tacconi, Daniel B. Nascimento, Elizandra C. S. Lopes, Gerson N. Silva, Idma A. C. Ferreira, Laura C. A. Xavier, Marcos Antônio Gimenes, Massuko S. Warigoda, Roza K. Morikawa, Sílvia H. M. Fernandes, Valdir P. Berti e Willian G. Jesus. Área de Ciências Humanas Filosofia: Álex Roberto Genelhu Soares, Anderson Gomes de Paiva, Anderson Luiz Pereira, Claudio Nitsch Medeiros e José Aparecido Vidal. Geografia: Ana Helena Veneziani Vitor, Célio Batista da Silva, Edison Luiz Barbosa de Souza, Edivaldo Bezerra Viana, Elizete Buranello Perez, Márcio Luiz Verni, Milton Paulo dos Santos, Mônica Estevan, Regina Célia Batista, Rita de Cássia Araujo, Rosinei Aparecida Ribeiro Libório, Sandra Raquel Scassola Dias, Selma Marli Trivellato e Sonia Maria M. Romano. História: Aparecida de Fátima dos Santos Pereira, Carla Flaitt Valentini, Claudia Elisabete Silva, Cristiane Gonçalves de Campos, Cristina de Lima Cardoso Leme, Ellen Claudia Cardoso Doretto, Ester Galesi Gryga, Karin Sant’Ana Kossling, Marcia Aparecida Ferrari Salgado de Barros, Mercia Albertina de Lima Camargo, Priscila Lourenço, Rogerio Sicchieri, Sandra Maria Fodra e Walter Garcia de Carvalho Vilas Boas. Sociologia: Anselmo Luis Fernandes Gonçalves, Celso Francisco do Ó, Lucila Conceição Pereira e Tânia Fetchir. Apoio: Fundação para o Desenvolvimento da Educação - FDE CTP, Impressão e acabamento Plural Indústria GráÅca Ltda.
GESTÃO DO PROCESSO DE PRODUÇÃO EDITORIAL 2014-2017
CONCEPÇÃO DO PROGRAMA E ELABORAÇÃO DOS CONTEÚDOS ORIGINAIS
FUNDAÇÃO CARLOS ALBERTO VANZOLINI
COORDENAÇÃO DO DESENVOLVIMENTO DOS CONTEÚDOS PROGRAMÁTICOS DOS CADERNOS DOS PROFESSORES E DOS CADERNOS DOS ALUNOS Ghisleine Trigo Silveira
Presidente da Diretoria Executiva Antonio Rafael Namur Muscat Vice-presidente da Diretoria Executiva Alberto Wunderler Ramos GESTÃO DE TECNOLOGIAS APLICADAS À EDUCAÇÃO Direção da Área Guilherme Ary Plonski Coordenação Executiva do Projeto Angela Sprenger e Beatriz Scavazza Gestão Editorial Denise Blanes Equipe de Produção Editorial: Amarilis L. Maciel, Angélica dos Santos Angelo, Bóris Fatigati da Silva, Bruno Reis, Carina Carvalho, Carla Fernanda Nascimento, Carolina H. Mestriner, Carolina Pedro Soares, Cíntia Leitão, Eloiza Lopes, Érika Domingues do Nascimento, Flávia Medeiros, Gisele Manoel, Jean Xavier, Karinna Alessandra Carvalho Taddeo, Leandro Calbente Câmara, Leslie Sandes, Mainã Greeb Vicente, Marina Murphy, Michelangelo Russo, Natália S. Moreira, Olivia Frade Zambone, Paula Felix Palma, Priscila Risso, Regiane Monteiro Pimentel Barboza, Rodolfo Marinho, Stella Assumpção Mendes Mesquita, Tatiana F. Souza e Tiago Jonas de Almeida. Direitos autorais e iconografia: Beatriz Fonseca Micsik, Érica Marques, José Carlos Augusto, Juliana Prado da Silva, Marcus Ecclissi, Maria Aparecida Acunzo Forli, Maria Magalhães de Alencastro e Vanessa Leite Rios. Edição e Produção editorial: Jairo Souza Design GráÅco e Occy Design projeto gráÅco!.
CONCEPÇÃO Guiomar Namo de Mello, Lino de Macedo, Luis Carlos de Menezes, Maria Inês Fini coordenadora! e Ruy Berger em memória!. AUTORES Linguagens Coordenador de área: Alice Vieira. Arte: Gisa Picosque, Mirian Celeste Martins, Geraldo de Oliveira Suzigan, Jéssica Mami Makino e Sayonara Pereira. Educação Física: Adalberto dos Santos Souza, Carla de Meira Leite, Jocimar Daolio, Luciana Venâncio, Luiz Sanches Neto, Mauro Betti, Renata Elsa Stark e Sérgio Roberto Silveira. LEM – Inglês: Adriana Ranelli Weigel Borges, Alzira da Silva Shimoura, Lívia de Araújo Donnini Rodrigues, Priscila Mayumi Hayama e Sueli Salles Fidalgo. LEM – Espanhol: Ana Maria López Ramírez, Isabel Gretel María Eres Fernández, Ivan Rodrigues Martin, Margareth dos Santos e Neide T. Maia González. Língua Portuguesa: Alice Vieira, Débora Mallet Pezarim de Angelo, Eliane Aparecida de Aguiar, José Luís Marques López Landeira e João Henrique Nogueira Mateos. Matemática Coordenador de área: Nílson José Machado. Matemática: Nílson José Machado, Carlos Eduardo de Souza Campos Granja, José Luiz Pastore Mello, Roberto Perides Moisés, Rogério Ferreira da Fonseca, Ruy César Pietropaolo e Walter Spinelli.
Ciências Humanas Coordenador de área: Paulo Miceli. Filosofia: Paulo Miceli, Luiza Christov, Adilton Luís Martins e Renê José Trentin Silveira. Geografia: Angela Corrêa da Silva, Jaime Tadeu Oliva, Raul Borges Guimarães, Regina Araujo e Sérgio Adas. História: Paulo Miceli, Diego López Silva, Glaydson José da Silva, Mônica Lungov Bugelli e Raquel dos Santos Funari. Sociologia: Heloisa Helena Teixeira de Souza Martins, Marcelo Santos Masset Lacombe, Melissa de Mattos Pimenta e Stella Christina Schrijnemaekers. Ciências da Natureza Coordenador de área: Luis Carlos de Menezes. Biologia: Ghisleine Trigo Silveira, Fabíola Bovo Mendonça, Felipe Bandoni de Oliveira, Lucilene Aparecida Esperante Limp, Maria Augusta Querubim Rodrigues Pereira, Olga Aguilar Santana, Paulo Roberto da Cunha, Rodrigo Venturoso Mendes da Silveira e Solange Soares de Camargo. Ciências: Ghisleine Trigo Silveira, Cristina Leite, João Carlos Miguel Tomaz Micheletti Neto, Julio Cézar Foschini Lisbôa, Lucilene Aparecida Esperante Limp, Maíra Batistoni e Silva, Maria Augusta Querubim Rodrigues Pereira, Paulo Rogério Miranda Correia, Renata Alves Ribeiro, Ricardo Rechi Aguiar, Rosana dos Santos Jordão, Simone Jaconetti Ydi e Yassuko Hosoume. Física: Luis Carlos de Menezes, Estevam Rouxinol, Guilherme Brockington, Ivã Gurgel, Luís Paulo de Carvalho Piassi, Marcelo de Carvalho Bonetti, Maurício Pietrocola Pinto de Oliveira, Maxwell Roger da PuriÅcação Siqueira, Sonia Salem e Yassuko Hosoume. Química: Maria Eunice Ribeiro Marcondes, Denilse Morais Zambom, Fabio Luiz de Souza, Hebe Ribeiro da Cruz Peixoto, Isis Valença de Sousa Santos, Luciane Hiromi Akahoshi, Maria Fernanda Penteado Lamas e Yvone Mussa Esperidião. Caderno do Gestor Lino de Macedo, Maria Eliza Fini e Zuleika de Felice Murrie.
A Secretaria da Educação do Estado de São Paulo autoriza a reprodução do conteúdo do material de sua titularidade pelas demais secretarias de educação do país, desde que mantida a integridade da obra e dos créditos, ressaltando que direitos autorais protegidos*deverão ser diretamente negociados com seus próprios titulares, sob pena de infração aos artigos da Lei no 9.610/98. * Constituem “direitos autorais protegidos” todas e quaisquer obras de terceiros reproduzidas no material da SEE-SP que não estejam em domínio público nos termos do artigo 41 da Lei de Direitos Autorais.
* Nos Cadernos do Programa São Paulo faz escola são indicados sites para o aprofundamento de conhecimentos, como fonte de consulta dos conteúdos apresentados e como referências bibliográficas. Todos esses endereços eletrônicos foram checados. No entanto, como a internet é um meio dinâmico e sujeito a mudanças, a Secretaria da Educação do Estado de São Paulo não garante que os sites indicados permaneçam acessíveis ou inalterados. * Os mapas reproduzidos no material são de autoria de terceiros e mantêm as características dos originais, no que diz respeito à grafia adotada e à inclusão e composição dos elementos cartográficos (escala, legenda e rosa dos ventos).
Validade: 2014 â&#x20AC;&#x201C; 2017