NAME 吳亦之 / Angie Wu EDUCATION 2018/05 MBA，和君商學院（上海） 2013/01 MA In Art and Design，浙江大學藝術考古人文學院 漸變，這一概念，是繪畫中色彩的逐漸轉變，它不僅是一幅畫的展現，而是 層層堆疊的色彩編織出來的結果。 創作，是一連串精心策劃的步驟, 一步一步 , 用視覺語言來闡述每個故事, 當這 些足跡匯聚在一起時, 會閃閃發光。
2010/06 BA In Illustration，倫敦藝術大學/坎伯韋爾學院
EXPERIENCE 2023 Creative Planner ( Event show / Conference ) 活動策劃 Freeman Trade Show, Exhibit, and Event Company, USA 2022 Creative Planner ( Launch / Pop-up ) 活動策劃 APAX Group Shanghai 2020 Art Director (Art-Tech Exhibition) 藝術總監 Silkroad Visual Technology Co., Ltd., Shanghai 2018 Creative Director (Theme park , IP Branding ) 創意總監 Lucky Beast Media And Entertainment Company (Hong Kong) 筑夢文化科技有限公司_筑夢文化
2015 Interior Designer/ Decoration Designer 室內/軟裝設計師 Goodlinks design co 上海高迪建築工程設計有限公司 2014 Art Consultant 藝術品顧問 Vantaly Art Project Co. Limited (Shanghai, Hong Kong)
I am Angie
江湖人稱安吉。自幼鍾情於繪畫，夢想成為藝術大師。某日, 一位藝術 界泰斗發現了我，送我入倫敦藝大磨劍淬煉，學成插畫學士學位。在倫 敦歷練七年後，我回歸故土。然而，未讓我喘息，回國遇恩師王小松大 師,引赴我入浙大藝術考古學院, 修習設計藝術碩士之道, 在那，我與各 路武林高手切磋換招，歷經千辛萬苦，終成畢業。 而後. 陽獅聘書下達，我踏入了魔都上海，十里洋場裡匯聚了五湖四海 的頂尖高手。八年風雲變幻，新手進化為自成一派的武士，技從平面到 三維，再到超立方，美工至美指，在競技場，我以高超內功和審美，不 斷精進。 今，作為創意策劃，仍秉持著初入江湖的藝術熱忱，追求美的終極。 無論風雲如何變幻，繪畫永是我心中至愛。
EXPERIENCE CREATION LAUNCH / AUTO / POP-UP THEME PARK
INTERIOR CREATION HOUSE / FLAT PUBLIC ART INSTALLATION
GRAPHIC CREATION BRANDING EDTORIAL
ART CREATION
EXPERIENCE CREATION
LE LABO，以手工調製充滿靈魂的香水而聞名，特色在於其個性化標籤和城市限定系 列。自2006年在紐約創立以來，該品牌以獨特的敘事方式與消費者逐漸建立起一種深 厚的“友誼”，通過精緻的線上線下體驗與消費者產生情感共鳴。2023年，LE LABO 進駐大陸，首站選在上海，為這個“討厭營銷”的品牌, 打造一場別開生面的開幕前體 驗式營銷活動。 這次活動，我們將這瓶深情的香水轉化為體驗 ，緩慢而獨特， wabi-sabi侘寂美學和幾行梭羅的詩融入其中。跟隨香氣的引導，參與者將踏上一場尋 找屬於自己靈魂香氣的奇遇之旅。透過這場體驗，傳遞LE LABO品牌不仅仅是香水的 供应者，而是每个人探索个性和内心世界的伙伴。 通過尋找鼻子先生的消失在上海傳開 , 這場旅程悄悄的拉開了序幕…
( 2022 )
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EXPERIENCE CREATION MESSAGE DELIVERY
ROOT
LABS
INSTINCTIVE SOUL
UNIQUE EXPERIENCES
- Follow the nose - Soul attraction - Indie expression
- Experimental nature - Craft touch point - Fresh blending
TREND-AVERSE WABI-SABI LIFESTYLE - Naming rules - Minimalism wrapping
CONCEPT
For those minds Who trust their instincts , Who accept the imperfects Who reverse the trends , Who follows their nose…
PROCESS
GUEST JOURNEY
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PRE EVENT
LIVE EVENT
POST EVENT
Invitation sanding by H5 mini app and influencer teaser media from Le Labo world
Attend and discover Le Labo world
A gift for your soul we believe…
INSTINCT
SENSORY
直覺
感覺
Smell
Main ingredients Other ingredients LAUNCH / EVENT / POP-UP
PERCEIVE 感知 Purify 006
EXPERIENCE CREATION PROPSAL DEVELOPMENT
* Above pic extract from proposal
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* Above pic extract from proposal
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—如果灵魂有香味，它闻起来会是什么样的？
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The window displays the fragrance lab work table. Behind this door to discover the unique olfactory world…
There is a retro typewriter behind the wall, showing "Le labo souls in their own words", where you can "overheard" on the scent experience of different people. “wanderlust for the nose”
* Above pic extract from proposal
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Your genius nose will intuitively finding the most prominent note scent for you, and take your the scent label
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With those available clues, transporting us to this silent space, combine all the ingredients collected on the journey, meditation and connect your soul will lead you to create your soulful fragrances.
* Above pic extract from proposal
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* Above pictures from live photos
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HOLIDAY 2023
RETAIL DESIGN EXPRESSION
EXPERIENCE CREATION
MISSION Creating an impactful and decadent storytelling, WITH A SINGULAR YSL TONE
Maximizing assets to increase visibility
REINFORCE GIFTABILITY & CUSTOMER ENGAGEMENT
CONCEPT BREAK THE ICE.
BREAK THE ICE. VISUAL CODES
MARBLE WITH GOLDEN VEINS
FROSTED EFFECT
THE YSL ICE FLAKE
AR Snowing Golden Christmas Snow Ball
Immersive Golden Flaking Photo Opportunity
Make a bold and golden wish with YSL products
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EXPERIENCE CREATION GUEST JOURNEY
BREAK THE ICE.
YOUR NAME
ANGI
L A SHA N! G I E IT AN G I
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BREAK THE ICE
SAVE YOUR PHOTO
ANGIE WU
AR Snowing Golden Christmas Snow Ball
SHARE IT
EXPERIENCE CREATION GUEST JOURNEY
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Put the snowflake on the marble installation to trigger the snow falls in an immersive way.
EXPERIENCE CREATION GUEST JOURNEY
pick one of YSL ice flake on the top and combine with the ice star frame take away exclusive personal version snowflake
Guests pick up the ice cutting tool to tap the ice gift box on screen.
And along the golden veins, the hero products in the gift box were lit in the same time and finally all , room being in an immersive golden celebration mood.
EXPERIENCE CREATION
SS22 COLLECTION VIP PREVIEW ( 2021-22 )
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BRAND ANALYSIS
EVENT OBJECTIVES
BRITISH BRAND HERITAGE
GABARDINE BRAND CORE DNA
LUXURY BRAND POSITION
Grounded on both function and emotion, Burberry keeps reinforcing its British heritage with cross-generation icons
The signature trench coat is considered as a starting point for the Burberry throughout the years.
Burberry emphasizes its brand position of being the provider of a luxury fashion experience, which is unique for the brand’s consumers
BRITISH LIFESTYLE
BRAND EXPLORATION
LUXURY EXPERIENCE
Amplify BRITISH LIFESTYLE in event experience
Deliver TB AW22/SS23 NEW PRODUCTS
Focus on the DETAILS to provide LUXURY SERVICES
EVENT OBJECTIVES
360 DEGREE VIC EXPERIENCE CAMPAIGN | PREVIEW | TRUNK SHOW
GUEST JOURNEY
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DAY 1
DAY 2
3TH, MARCH
PARTICIPANTS MEDIA, KOL…
4TH, MARCH
5TH, MARCH
PARTICIPANTS MEDIA, KOL…
PARTICIPANTS LOCAL + NONLOCAL GUESTS
VENUE DISPLAY AREA | VIP LOUNGE
VENUE TRUNK SHOW AREA DISPLAY AREA / VIP LOUNGE
VENUE TRUNK SHOW AREA DISPLAY AREA / VIP LOUNGE
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EXPERIENCE CREATION ABOUT VENUE ANIMAL INSTINCT
“
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It’s that idea of flicking between the endless realities and fantasies we have at our fingertips each day Riccardo Tisci
FLOOR PLAN
眼鏡蛇畫廊 COBRA GALLERY 沙美大樓（Somekh Building）地處北京東路四川中路交界，由著名設計商、地產公司英資通和洋行及買辦 應子雲，為法籍商人沙遜·所羅門·沙美所設計，於1921年建成完工。作為百年建築，⼀年前，眼鏡蛇畫廊受 邀，在沙美⼤樓100歲誕⾠之際⼊駐經營，空間佔據⼀層主要 展廳，以及3樓超⾼中庭花園。 * Above pic extract from proposal
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* Above pictures from live photos
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* Above pictures from live photos
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BOBBI BROWN makeup philosophy is that to BE QUITE TO BE NATURAL makeup Is away to change the way you feel , enhance who you are makeup should not change the way you look . unleash the magic that MAKES YOU. 本次Bobbi Brown新品24H黑核蜜粉（冬蟲夏草奢光蜜粉）公關活動 ，將重 點著重在其，定妝黑科技 和 硬核大師, 我們將創作出一場沈浸式的 Live from Lab to Runway 從後台彩妝大師使用BB產品展現其快速定裝到舞台視覺體現 其黑核顆既的華麗舞台直觀展現產品本身的成分和品牌紐約時尚調性呈現一場 由彩妝大師專業呈現的底妝大秀。
( 2023 )
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DESIGN MOODBOARDS
From TECHNOLOGY
To ARTISTRY ANGIE WU
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EXPERIENCE CREATION GUEST JOURNEY The Invitation
Always-On Artistry Tunnel
穿越紐約街頭隧道，通過芭比波朗彩妝大師人物介紹，體驗BOBBI BROWN為每一個生活時刻締造個性化的時刻。
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GUEST JOURNEY
後 台 即 舞 台 群星T台妝容 大師現場素人復刻
THE BACKSTAGE
EXPERIENCE CREATION
ARTISTRY MASTERCLASS 忙碌的後台，分秒必爭的LOOK切換， 妝容完整、妝效持久，是專業彩妝⼤師的極致追求， 邀請每位嘉賓學習、體驗，⻅證從裸妝到秀場的整個過程。
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HIGH-TECH RUNWAY
EXPERIENCE CREATION
台
Steadicam跟隨從後台定妝亮相走秀
配合硬核科技的可視化表現，地屏的使用上，根據模特走過的腳步配合相應的粉質的動態畫面，來增加黑核科技的磁吸視覺。
UNVEILING MOMENT 代言人走回中央與高層站定點後，啓動揭幕 打開盒蓋trigger透過鏡面投射， 兩側燈光循序至主舞台屏幕， 金流沙傾流而下最終呈現產品 。 028
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* Above pictures from live photos
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* Above pictures from live photos
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ART CONCEPT
以《山海經》宏大的世界觀為基礎，我想像了一座遍 布桃花樹的仙島及其豐富景觀，並通過概念畫將這一 幻想轉化為形象。通過概念畫團隊的夥伴也一同與我 踏上這場築夢到造夢的旅程。 在初期的會報提案階段，我們將這些圖稿轉化為動態 呈現，配以背景音樂和動態效果。觀者仿佛穿透雲霧， 目睹粉色桃花瓣飄落的仙島在空中懸浮，遠方傳來的 空靈鳥鳴奇幻的旅程將從這一刻展開。 動態概念視頻 : https://vimeo.com/910330554
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EXPERIENCE CREATION
DEVELOPMENT
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GRAPHIC CONCEPT
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仙隱居
FINALRENDER
千鏡亭
問心河
坤靈門
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EXPERIENCE CREATION 誅仙台影片連結
FINALRENDER
https://vimeo.com/907961861
誅仙台
外部
內部
整體為圓柱形建築，登上台階通過一段石橋進入誅仙台內，內里為紗幕環形懸掛投影儀投射播放視頻，使用視覺落差創造一躍而下懸空感官體驗。
十里桃花
青丘市集
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OVERVIEW
ART CONCEPT 對於非『火影忍者』粉絲的我，我意圖打破動漫展覽僅局限於動漫愛好者
在吸引觀眾方面，除了創造一種氛圍之外，視覺美學同樣是關鍵要素。
群體的常規認知，目標是創建一個基於動漫世界觀，更能與廣泛觀眾產生
因此，我決定將『浮世繪』的藝術表現手法融合進整個活動的視覺設計之中。
共鳴並帶來驚喜。這是場不僅屬於火粉的夏日盛會更是屬於所有來到木葉 村觀眾的夏日狂歡祭。
“ 隨著樹葉的飄舞與火焰的燃燒，一幅幅捲軸徐徐展開 ” 照亮了整個村莊，象徵著旅程的開始。
捲軸影片連結 https://vimeo.com/910346923
EXPERIENCE CREATION
CONCEPT
CREATE DEVELOPMENT
本次活動，火影狂歡祭，將展現一系列精心設計的體驗：鳴人最喜愛的一樂拉麵、享受燒肉Q的美味燒 肉，體驗螺旋丸祭典遊戲。此外，道具屋將提供各式各樣的紀念品供購買。更有在櫻花樹下的佐助祈 願活動，通過將傳統與創新結合，不僅致敬了《火影忍者》這一經典作品，也為所有參與者創造了一 個共享文化體驗和驚喜的機會。
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EXPERIENCE CREATION
* Above pictures from live photos
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* Above pictures from live photos
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INTERIOR CREATION
詹姆斯·希爾頓 James Hilton 在《消失的地平線》中創造了 香格里拉人間天堂的傳說，後來香格里拉酒店及度假村的命 名也受到了這個傳說的啟發。 隨著雲南迪慶香格里拉度假酒店的開業 ”香格里拉回到香格 里拉”的時刻，喜馬拉雅烏托邦與世界著名豪華飯店品牌之 間的親密紐帶再次成為焦點。 踏入滇西北這片美麗的、熱情好客的藏族土地，會立刻被這 裡獨特的藏族特色與印度、尼泊爾文化相融合的文化所吸引， 這也成為精心製作的室內藝術品的主要靈感來源。
( 2017 )
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INTERIOR CREATION SOURCING (India)
ARTISTIC DEVELOPMENT
香格里拉 大 雲南迪
WHY SOURCE FROM INDIA?
v
FIND AUTHENTICITY : Bring the right craftsmanship to Diqing, Distinguished crafting skills in Diging / Yunnan region .
v v
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GO DIRECT TO THE SOURCE
CREATIVITY JOURNEY Throughout what we see and found, to validate designers' imagination / intent
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WHAT DO YOU FIND? v
CARPET : A majority of carpets exported from India come from Varanasi and its neighboring areas.
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FABRIC / TAPESTRY : The tapestry produced in Varanasi region are famous for the excellence in quality and design. BRONZE WARE You can find a lot antique bronze wares which are originally from China / Tibet region .
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ANGIE WU
Bronzeware
6\\@v $9bnLZFv
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Antique collar for SLDQ
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Green is the new black.
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* Above pictures from live photos
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INTERIOR CREATION
* Above pictures from live photos
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GRAPHIC CREATION
小京小姐在那年遇到了她的靈魂伴侶，隨著婚姻和新生命的到來，她 的生活翻開了新的篇章。在迎接女兒滿月這一重要時刻，她希望以一 種創新且時尚的方式，搭配手工製作的精緻餅乾，透過象徵書籍的禮 盒與親友分享這份喜悅。 因此，『Next Chapter』品牌應運而生，致力於使用新鮮有機食材 製成的餅乾，並將它們精美地包裝裝入象徵書籍的禮盒中。與親友享 生活每一重要階段的歡樂與祝福。一同翻閱生命中的「下一章」。包 裝設計融合了創新、時尚及精緻生活的概念，旨在塑造品牌的獨特魅 力，並為每個特別時刻的慶祝需求量身定制。 噢！也別忘了向我們最親愛的甲方大人表達誠摯感謝
( 2022-23 )
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GRAPHIC CREATION
DEVELOPMENT 自製小樣
各種草稿各種篇章
充滿創意和探索的製作過程，我 們發現生活中有無數的篇章值得 被特別設計和紀念。 那些讓人欣喜若狂、心跳加速、 色彩斑斕、手足舞蹈 … 的時刻。 我們希望通過“Next Chapter” 傳遞分享，讓這些時刻變得更加 有意義和紀念價值。 每一款包裝設計捕捉了那些獨一 無二的瞬間，“Next Chapter ” 不僅是一個品牌，它是我們生命 故事中的一個亮點，用來紀念那 些令人難忘時刻及即慶祝將到的 新篇章。
打碟蹦低的曲奇們
ANGIE WU
各國語言組成的愛
亨利大大, 請繼續多多指教
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這是給杭州工藝美術博物館《江南小百工》展設計的繪 本+材料包。根據插畫人物造型設計的面具。 面具圖紙做了UV、壓痕、盜版等工序，確保小朋友製 作起來方便。 材料包沒有採用傳統的信封的形式，而是在封面做了一 個收納袋。 ( 2019 )
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VANCOUVER CANADA
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SHANGHAI CHINA
https://vimeo.com/451757954
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angie.wu@qq.com
behance.net/angiewu