Branding Standards Guide
Logo Usage Guide
Introduction This manual is a tool to help you in your work. It establishes an overall groundwork for design execution and strategy. Use this manual whenever you develop communication materials that represent ORC. Although most general uses of the logo are addressed in this manual, standards such as these cannot possibly address every design situation that may arise. So, if you have any questions, or need advice on how the ORC logo should be implemented, the graphics department is available to assist you.
The Logotype Leaves are now symmetrical, and balanced over the R. Size and orientation of the leaves to the R is more sprout-like, giving the logotype a fresher more growth-oriented impression.
The “Digi-root� is now balanced with roots while retaining the asymmetrical qualities it possessed before. The allusion to circuitry is now more apparent and is incorporated fully into the R.
The mark as a whole now is balanced enough to be used its own when printing the tag line is not possible.
The tag line has been reformatted to make it more legible at smaller sizes. It is shown here in alignment with the bottom and right sides of the logo.
Introduction Style Guide PAGE. 2
Logo Usage Guide
Non-color logo on white or light background. Alway in black or Pantone 288
Non-color logo on black or dark background. Always in white or Pantone 135
Logo with Tag line aligned right. This is the preferred formatting of the tag line with the logo.
Color logo on white background. Lettering in Pantone 288,186/ Web #003399/#CC0000; Leaves in Pantone 355/Web #19893C Logo with Tag line aligned bottom The Tag line should only be aligned to the bottom when width limitations are a concern.
Color logo on black or dark background. ORC reversed out to white; Lettering in Pantone 134/Web #F3CB70; Leaves in Pantone 355/Web #19893C
The Logo in Action: Tag line and Color Style Guide PAGE. 3
Logo Usage Guide
Print Colors
Screen Colors
Pantone Values
Web Safe Values (Hexadecimal)
Pantone 135
Pantone 355
#FFCC66
#009900
Pantone 1205
Pantone 186
#FFFFCC
#CC0000
Pantone 288
Pantone 2925
#003399
#0099FF
#0066CC
Pantone 2935
RGB Values
CMYK Values C 0% M 19%
Y 60% K 0%
C 85% M 24%
Y 0% K 0%
R 255 G 204
B 102
R0 G 153
B0
C 0% M 5%
Y 31% K 0%
C 0% M 100%
Y 81% K 4%
R 255 G 255
B 204
R 204 G0
B0
C 100% M 67%
Y 0% K 23%
C 85% M 24%
Y 0% K 0%
R0 G 51
B 153
R0 G 153
B 255
C 100% M 46%
Y 0% K 0%
R0 G 102
B 204
Please consider this color palette in ORC products and publications to keep consistency and legibility.
Primary color Palette Style Guide PAGE. 4
Logo Usage Guide
10.16cm
4” 5.08cm
3cm
1.5cm
1.18”
.59”
2.5cm
2”
1”
1cm .39” 7.62cm
3”
2.5cm .98”
The Logo in Action: Size Varieties Style Guide PAGE. 5
Logo Usage Guide
Light Colored Logo on Dark Image Background.
Colored Logo on Light Image Background.
When placing the ORC logo on images, choose a picture with a main focal point, and a non-distracting background to maintain legibility of the logo.
The Logo with Photography Recommendations Style Guide PAGE. 6
Logo Usage Guide
DO NOT apply special graphic filters to the logo
DO NOT change the colors of the logo.
DO NOT print a one-color version of the logo in a color other than black, white or Pantone 288.
DO NOT place other graphics on or close to the logo or alter its meaning by attaching unrelated graphics.
DO NOT distort the proportions of the logo.
DO NOT reproduce logo too small.
DO NOT place tag line in any other alignment other then bottom or right.
The logo should not be reproduced any smaller than 1 inch in width. When photocopying or printing at low resolution is necessary, the minimum size should be increased for clarity and legibility.
Do’s and Don’ts Style Guide PAGE. 7
Logo Usage Guide
DO keep a minimum clear area When the logo is used together with photography, illustration, or other typography, a minimum amount of clear space should surround the logo. This space is equivalent to the height of the G as illustrated.
Keeping a Clear Perimeter Style Guide PAGE. 8