Data Visualization Software for Your Business If you don’t market your business in a simple manner that your prospects can understand, you’re leaving money on the table. With the right data visualization software, you can quickly leave the impression you need in order to transform prospects into customers. Nobody likes technical jargon that convolutes information intake, and nobody wants to make decisions based on massive amounts of raw data that they can hardly understand. Fortunately there’s quality data visualization software to remedy this issue; taking massive streams of information and breaking it down into easily understandable groupings in the format the user of the data visualization software requires. The “visualization” aspect can come in the form of bar graphs, pie graphs, line graphs, scorecards, and various other forms that fit the necessary situation. For example, data visualization software can help employees of a company directly compare the sales ratios of their own products, or the productivity of current weeks, months, or years compared to the past. Graphic assistance helps others in making quick decisions because the data is simplified and made easily digestible. The True Power Behind Data Visualization Data visualization software has been used to push political agendas, promote corporations to the public while attacking the competition, and increase public relations, sales volume, and income in general. The point is that such visualization tools are virtually critical in any type of campaign, be it marketing or political. Corporations use data visualization software to present feedback on infrastructure efficiency to their executives, helping them to leverage the knowledge into making critical decisions that may grow their business within their respective industry. Consider for a moment how impractical it would be to present raw data to a gathering of individuals who are paid top dollar to make educated decisions based in the information given to them. With raw figures it becomes far more of a chore, and any flow that a gathering of such individuals – a mastermind, if you will – would be derailed almost immediately in the confusion of having to summarize statistics and simplify an over-abundance of information that’s being presented to them. Data Visualization Software for Marketing At its core, marketing is the manipulation of a prospect’s mind into seeing you, your company, and whatever you’re promoting in a more favorable light in order to get them to give you their money in exchange for a product or service. That’s really all there is to it, but consider what people are most likely to pay attention to when making an “educated” decision. People are visual learners, so when commercials come on the television, there isn’t a list of raw data for the viewer to read through; that would be absurd. If figures are involved, then there’s a basic number presented to them in a simple visual format that they can digest in a single moment. The same goes for billboards. If Pepsi wants to suggest that their product is better than Coca Cola’s
product, then the billboard might summarize a massive nationwide study into a single sentence that states “America Prefers Pepsi over Coca Cola 2 to 1”, or something along those lines. How to Give Your Business the Edge If you want the competitive edge that easily summarize massive quantities of raw data, whether it be for the infrastructure of your business, the volume of your sales, or the productivity of your staff; you’re going to need Lavastorm Analytics Data Visualization Software. Simplify data solutions, increase productivity, and take control of your business today.