Muscle Mite has a makeover

remember the LRTAWA road safety mascot ‘Muscle Mite’. Muscle Mite was saved from the perils of the elements when it was found in a shed in 1997. Forward thinking Lew Couper, Brian Bracknell and George Freestone agreed the Leyland Mini Moke was the ideal vehicle to spearhead the organisation’s road safety campaign and purchased it on behalf of the then Livestock Transport Association (LTA).

A refurbishment took place and a new licence obtained which resulted in Muscle Mite being the smallest prime mover registered in Australia. As part of its contribution to road safety the little vehicle has attended many functions including the Convoy for Kids, Christmas street night in Mukinbudin, Merredin Truckers Convoy, the Royal Show, fun Day at Pinjarra Primary and the rally in support of live export to name a few. It has been housed at Whiteman Park and the Dardanup Heritage Park.

The LTA road safety campaign was a finalist in the State Government Road Safety Awards in 1997 due in part to the role Muscle Mite played in bringing attention to important safety messages. There is no doubt that wherever he goes Muscle Mite is a beacon for children and those who love trucks. Muscle Mite helped the Association build strong relationships with Roadwise, the Road Safety Commission and regional schools.

Over the years Muscle Mite has had many supporters who have provided time and services free of charge. Western United Insurance Brokers provide insurance. Parins Truck and Machinery Repair undertook much of the initial refurbishment. The Sunday Times Big Wheels came on board to help promote the road safety message.

Like us all, time takes its toll and more recently Muscle Mite needed significant work to remain in peak condition. City Panel Beaters undertook the stunning 2020 facelift with other services generously donated by KCraft Bullbars, Westoz Custom Trucks, All Mine Signs and Swan Towing who always come to the party when industry puts out a call.

The LRTAWA would like to thank every individual and business that has had a part in preservation and promotion of its much-

Makeover 2020

Long term readers of this magazine will

Muscle Mite makeover 2013

loved mascot.

Early days

Muscle Mite will continue to be the LRTAWA road safety mascot. If you have any recollections about Muscle Mite’s history please email jan@lrtawa.org.au as the association is keen to record as much information as possible before the sun sets on too many memories..