WEBSITE CONTENT WRITING ABOUT US ORGANISATIONAL PROFILE The Steel Service Centre Industry has cemented its existence in different parts of the world for more than a century. Steel Service Centres have emerged to bridge the service gap between steel mills and end customers, providing processing, inventory management and distribution services. TSPDL operates in the organized steel processing and distribution market in India offering its products and services to steel producers and steel consumers. Now, being a wholly owned subsidiary of TATA STEEL Ltd, it operates with its wide network of 8 processing units and 15 sales locations nation-wide; along with a host of partners like external processing agencies, suppliers, retailers and other stakeholders. Keeping in view the rapid expansion, consolidation, technology changes and an increasing number of steel consumers and OEMs, Tata Steel Processing and Distribution Limited has embarked on a series of expansions and ventured into new business endeavours like Rebar processing and Plate fabrication & Roll forming operations. The journey that started in 1997 with a unit at Bara in Jamshedpur and a turnover of Rs 1.8 Crores in 1997-1998 has reached a figure of Rs. 1590 Crores in 14 years with a combined processing and distribution volume over 1.4 million tones. This substantially speaks about the strategic leadership and stable vision of the company. TSPDL is equipped with processing plants at Jamshedpur, Faridabad, Pune, Tada and Pantnagar with a processing capacity of 2.5 Million tones per annum, all integrated with SAP R/3 ERP package. It is also coming up with new facilities at Sanand, near Gujarat for Roll forming and Stretch bending.
BOARD OF DIRECTORS Mr. Anand Sen Chairman Mr. Anand Sen is currently Vice President (TQM & Shared Services) of Tata Steel Ltd. This division looks after the maintenance, infrastructure, supply of industrial gases and utilities to the Jamshedpur Works of Tata Steel. He is also responsible for promotion of TQM across Tata Steel India. Mr Sen also serves on the boards of TAYO Rolls Ltd., Tata Steel Processing and Distribution Ltd, Tata BlueScope Ltd. and The Tinplate Company of India Limited. He chairs the Agrico Profit Centre Council, the Jharkhand Boxing Association and Jamshedpur School of Arts, among other things. He is also a member of Executive Council of Indian Institute of Metals. Mr. Sen graduated from IIT, Kharagpur as a Metallurgical Engineer and joined Tata Steel as a Graduate Trainee in 1981. Subsequently, he completed his MBA from IIM, Kolkata and executive MBA from CEDEP at INSEAD. Mr. Sen has spent a significant part of his career in the area of Marketing and Sales, Strategy and Business Leadership. He has led the company’s foray into branded steel from India’s first dedicated Steel Distribution Channel. He has also been associated with the development of specialized steel for the automotive industry. He has served as Chairman of the Living Steel Project of WSA, which is a global body to promote usage of steel in construction. He has authored a number of papers and journals and was awarded the Essar Gold Medal of the Indian Institute of Metals
He resides at Jamshedpur along with his wife and his two children.
Mr. Jayanta Chakraborty Director Mr. Jayanta Chakraborty is a Chartered Accountant. He started his career in Tata Steel in 1990 in the Purchase & Capital Accounts Group at Jamshedpur. In 1996 he moved to the Cost & Financial Accounting function of the then Cement Division Profit Centre. Returning to the Steel Division in 1998, he worked in Financial Accounts Group and later as the Executive Assistant to the Chief Financial Controller. He was transferred to the Head Office in 2002 to head the Corporate Accounts & Financial Reporting Group. On creation of the Financial Reporting Centre at Kolkata he relocated to Kolkata in 2007. In his current position, Mr. Chakraborty is responsible for the Cost & Management Accounts, Financial Accounts, Group Accounting & Financial Consolidation of Tata Steel. He also leads the task force on migration of Tata Steel’s Financial Reporting to Ind-AS (IFRS). He serves on the Boards of International Shipping & Logistics FZE, Dubai, TS Alloys Limited and Tata Steel Processing and Distribution Limited. Mr. Chakraborty did his schooling from Ramakrishna Mission, Narendrapur, Graduation from Goenka College of Commerce, Calcutta and completed his articleship training with M/s Lovelock & Lewes (now PwC). He is married and lives in Kolkata with his wife Banani and son Avishek. Mr. Sandipan Chakravortty Managing Director Mr. Sandipan Chakravortty is the Managing Director of Tata Steel Processing & Distribution Limited (TSPDL), erstwhile known as Tata Ryerson Limited. Being a Senior Tata Officer for about 40 years, Mr. Chakravortty was the Director of Sales of Tata Steel prior to his TSPDL assignment as Managing Director. He took up this new initiative to set up Steel Service Centre business for the first time in the country, and under his leadership, within a period of 12 years, the Company grew from Rs.70 crore revenue to more than Rs.1600 crores (with an annual average CAGR of more than 40%). Mr. Chakravortty holds a B.Tech (Hons) degree in Mechanical Engineering from Indian Institute of Technology, Kharagpur, and had completed his M.Tech degree in Industrial Engineering and Operations Research in 1972 from the same Institution. Subsequently, he did his PG Certificate (MIS) from Case Western Reserve University, U.S.A. in 1978. Prior to joining his present position in May 2001, Mr. Chakravortty held various positions in Tata Steel which he joined in 1975 as a Materials Controller. From Material Controller he moved on to being a Product Manager / Regional Manager / Marketing Manager for different Steel Product Groups & Regions. In 1993, Mr. Chakravortty took charge of the Raw Materials and Ferro Alloy Division as Director – Raw Materials, and subsequently, he was made the Executive In-charge of the Division. In 1998, Mr. Chakravortty took charge of the sales of Tata Steel and was given the responsibility to improve Tata Steel’s bottom line, which he successfully drove towards continued growth track. Presently Mr. Chakravortty is a member of the Board of Governors of the Indian Institute of Technology, Kharagpur. He has held the position of Chairman of the Confederation of Indian Industry (CII), Eastern
Region during 2008-09 and was the President for two consecutive terms during 2009-10 & 2010-11 of The Bengal Chamber of Commerce & Industry, the first Chamber of Commerce, situated east of Suez. He had earlier held the post of President in the International Chromium Association, (Paris), being the first Asian to hold such position. He was the Chairman of The Indian Ferro Alloy Producers’ Association, Mumbai and was the President in the Coal Consumers’ Association of India. Mr. Chakravortty is married to Nandita, a busy senior teacher in a government high school. Their daughter Satarupa is legal manager working with a multinational company in London; son Kaushik is studying law at NUJS, Kolkata. Mr. T. V. Narendran Additional Director Mr. T. V. Narendran is Vice President (Safety & Flat Product) of Tata Steel Limited. He is a Mechanical Engineer from REC (IT) Trichy, who joined Tata Steel after his MBA from IIM Calcutta in 1988. He worked in the International Trading Division of Tata Steel from 1988 to 1997 wherein he spent 5 years in Dubai looking after Tata Steels' exports to the Middle East. From 1997 to 2001 he spent time in Tata Steels' marketing and sales division and was involved in market development work for the Cold Rolling Mill Project, Supply Chain Management and Sales Planning etc. From 2001 to 2003 he was the Chief of Marketing & Sales (Long Products) and played a key role in building the Tata Tiscon brand and the distribution network for the same. From 2003 to 2005 he worked with Mr. Muthuraman, the then Managing Director of Tata Steel as his Principal Executive Officer (PEO), which is a chief of staff kind of role. He was actively involved in Tata Steel's first overseas acquisition, NatSteel and was seconded there as an Executive Vice President in 2005. He ran operations in NatSteel thereafter as the Deputy President (Operations) and took over as the President & CEO on 1st January 2008. He played a key role in the integration of NatSteel and Tata Steel. During his stint in NatSteel, Mr. Narendran was a Director on the Board of South East Asia Iron & Steel Institute (SEAISI) and also served as the President of the ASEAN Iron & Steel Federation (AISIF) from 2007 to 2009. He was also the Vice Chairman of the CII (India Business Forum) in Singapore. He is currently on the Boards of Tata Steel Thailand and NatSteel Holdings and an Alternate Director on the board of Southern Steel, Berhad. Mr. Narendran is a Chevening Scholar and has also attended the Advanced Management Programme in CEDEP INSEAD, Fountainbleau, France. W.e.f. 1st April 2010 he has been appointed as the Vice President (Flat Products) for Tata Steel. Mr. Mohan Lal Additional Director Mr. Mohan Lal is currently working as the Chief of Manufacturing (LD 3 & TSCR), a 2.4 MTPA steel making and HR coil rolling facility being commissioned in TATA STEEL at its jamshedpur works. Mr. Lal has graduated in mechanical engineering from NIT Jamshedpur and thereafter did MBA from XLRI Jamshedpur. He has the rich experience in maintenance, production and project management of steel industry. He has commissioned many state of the art facilities like Bar Mill, LD3 & Thin Slab Casting rolling facilities. Mr. Lal has been actively involved in product branding like TATA TISCON and supply management of long products.
He has been awarded many a times for his innovation & creativity in the field of production management. Presently he resides in jamshedpur with his wife & three children.
SUSTAINABLE DEVELOPMENT The elusive goal of sustainable development, or 'sustainability' as it is also called, is to make decisions and carry out programs and projects in a manner that maximises benefits to the natural environment and humans and their cultures and communities, while maintaining or enhancing financial viability. Its basic principles include the following: Concern for the well-being of future generations. Awareness of the multi-dimensional impacts of any decision (broadly categorised as economic, environmental, social). The need for balance among the different dimensions across sectors (e.g. mining, manufacturing, transportation), themes (climate change, community cohesion, natural resource management) and scale (local, regional, national, international). In short, sustainability is related to the quality of life in a community - whether the economic, social and environmental systems that make up the community are providing a healthy, productive, meaningful life for all community residents, present and future. Thus, the "Triple Bottom Line" concept. Corporate Sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks derived from economic, environmental and social developments. The Economic Element - This essentially takes into account the financial part of the corporate entity. The Social Element - A socially responsible approach to business would involve sensitivity to social, environmental and ethical issues by corporate entities. The Environmental Element - This entails whether the operations of the corporate entities are impacting positively or negatively on the environment and resources (bio-diversity, human and ecological health, global warming, resource endowments etc.).
Environmental Bottom Line: In order to determine the impact of our products, services, and operations the company gets an annual "Environmental Impact Assessment Study" conducted by a recognised agency. The recommendations indicated in the report are implemented in totality. The impact of products / operations on society is considered at the project feasibility stage itself for new projects so that correct technology is chosen to address the issues of safety, effluent treatment, etc. We have our Health & Safety Policy, put in place in the year 2001, which is as follows:
"Tata Steel Processing And Distribution Limited is committed to a caring and prevention based approach towards health, safety and well-being of all its employees." TSPDL has implemented OHSAS 18001:2007 in its plant locations like Jamshedpur, Pune & Faridabad. The Occupational Health and Safety Assessment Series (OHSAS) standards specifies requirements for an occupational health and safety (OH&H) management system, to enable TSPDL to control its OH&S risks and improve its OH&S performance.
Corporate Citizenship: "TSPDL shall identify the key communities in which it operates and shall strive to undertake practices as a responsible corporate citizen to support and strengthen such groups in order to bring about harmony between people and industry". Site Inspection of the Lonavala Project With Mr. Rob Muir, Ryerson Inc. TSPDL people with Jim Carter (I guess these are photo taglines…can we change/add some photos in this part?) Standing tall to the call of the society, TSPDL has extended its hand to the societal causes. It has joined hands with other Tata companies to promote primary education in the country through the Tata Council for Community Initiatives (TCCI). The company offers its sustained efforts to ‘Udbhas’, a social welfare organisation wholly dedicated to support health & educational upliftment of underprivileged children, by providing warm clothes & educational tools, encouraging them to attain better livelihood through vocational training, support during their annual sports, competitive and cultural programmes, etc. TSPDL also provides continued support to ‘Nabadisha’, a Kolkata police initiative supported by TCCI and Vikramshila, a leading NGO. It imparts basic education (through 25+ schools) to over 1000 street children in Kolkata. The aim is to get the children off the streets and then mainstream them into regular schools.
Also, Tata Steel Processing And Distribution Limited holds a Football Tournament for the Under-15 children, in association with the Veterans’ Football Club, Kolkata. The company takes full charge of a team comprising of talented, underprivileged children, grooms them and even prepares them for participation in national-level tournaments and thereafter try and pursue football as a means for their long-term sustenance.
Mr. Abhijit Sen, our VP (Fin) & CSR-Head is seen with Mr. B.K.Ghosh of Udbhas Mr. Sandipan Chakravorty, MD, with the Under-15 team members
Such activities have also been conducted in Jamshedpur and Pune. Blood donation camps are regularly conducted in these units, as also afforestation drives to ensure a healthy workplace environment. At Jamshedpur, regular support is provided to a school for underprivileged children and youth of Bagun Hatu Basti, which is adjacent to the Bara unit. Vocational training is imparted in various spheres like masonry,
carpentry, TV and computer repair, stitching, etc. to make them employable or start their own setup as entrepreneurs. TSPDL considers fulfillment of its Corporate Sustainability as an opportunity to serve society and for going well beyond the compliance of regulatory and legal norms. It has partnered with DISHA, LIFELINE, TISWOMEN, SINGHBHUM MAHILA VIKAS MANCH, and BAL GYAN PEETH etc. TSPDL provides constant support and assistance to these organisations.
Some of the various community development initiatives across locations over the years are listed below:
Taking responsibility of running six schools for street children of ‘Nabadisha’ initiative in Kolkata. Providing educational support to underprivileged children of ‘Udbhas’, Kolkata. Supporting the Veterans’ Football Club by organizing U-15 Football Tournament. It also nurtures a team comprising of talented underprivileged children, who have also won matches internationally. Organising free health camps at Bagun Hatu Basti, Jamshedpur. Providing with Tubewells, writing sets, furniture, fans, lighting, sports items, electricity, etc. Self-employment kits like sewing machines & scooter repair sets given to the handicapped. Installation of a tubewell and a low cost toilet at Tilaknagar located at the adjacent Bagun Hatu Basti. Reimbursement of two years school fees for handicapped and meritorious children along with a study allowance for two years. Sharing of cost was done in the construction of a railway over-bridge at Tata Nagar station. Tata Steel Processing And Distribution Limited Cup Football Tournament organized at Bagun Hatu Basti, Jamshedpur. Computer awareness program for students and teachers of Lok Sanghvi Panchayat School. Tree Plantation program at Ranjangaon and Lok Sanghvi villages, Pune. The employees of the company had also volunteered along with a NGO, ‘Habitat for Humanity’, in building low cost housing projects at Lonavala, Maharashtra.
“We Breathe, Think and Act Ethics” Ethics is borne out of our thoughts, deeds & actions. Our Code of Conduct (CoC) enshrines the values cherished and practised by us and for which we are credited as a distinguished community. We embellish these principles and continue to display the degree of conduct that has earned us the credibility for which we are intrinsically recognised.
We also celebrate “Ethics Month� by display of banners, posters, etc., conducting Ethics quizzes, competitions, cultural programmes and rewarding the winners. TSPDL promotes ethical behavior through sub-process Management of Business Ethics (MBE) and monitors measures for ethical behavior under Corporate Citizenship and Governance process, a Key Management process. The process includes training of employees on TCOC, all employees signing the TCOC, communication through posters, facility to voice concerns by various stakeholders to the Chief Ethics Counsellor or locational Ethics Counsellors. Apart from correcting systems based on concerns, disciplinary action for violating the TCOC is taken.
Internal Commitments: The waste coming out of the plants is disposed by Evaporation and is not drained out to any water body.
The ecology around the plant is lush green with plantation around which aids in purifying the air and projecting a conducive work environment.
Inside the Plant, the sound emitted is maintained under the permitted sound limit.
Sanitation, drainage, water availability, lightning and ventilation are the issues that are subjected to special attention.
The associates operate under the permitted work hours and are encouraged to spent time with their family.
Their safety and our safety is the Primary call of the organisation and this is what we are very successfully meeting upto.
Family meets are also arranged where our Managing Director and senior management meet the employees along with their families and have a close interaction and enjoyment.
Towards Promoting Sustainable Practices The Company has signed the United Nations Global Compact forum in the year 2005. In compliance with the requirements envisaged in the Global Reporting Initiatives (GRI - G3 version), the company submitted its first Communications of Progress (COP) to the United Nations Global Compact forum in 2007. This requires the company to report every year on the compliance of the Ten Guiding Principles covering four important areas, viz. Human Rights, Labour Standards, Environment & Anti-Corruption.
Apart from this, TSPDL voluntarily initiates, partners and accepts efforts to make businesses more responsible, which include SA 8000, ISO 14001, etc.
[TSPDL COPS 2007 – 2011 are provided]
STEEL SERVICE CENTRE INDUSTRY A Steel Service centre(SSC) acts as an intermediary between steel producers and the end users providing processing, inventory management and distribution services; thereby making it the most vital link in the steel supply chain. It supplies steel in the exact quantity and the exact customised form at the exact time that customers require, often processing or adding value to the material. A Steel service centre procures steel products in large quantities from producing mills, holds the material in inventory and either process it or simply trades it in smaller units, to the customers. SSCs usually offer varying degrees of material ‘pre-processing’ techniques which involve Slitting, Shearing, Cutting to Length, Pickling & Oiling, Plate Burning, Roll Forming, Bending etc. thus making the steel readily usable by the customer and greatly reducing the customer's time. The type, quantity, and sophistication of pre-processing services offered by a particular Service centre are determined by the Service centre's product and customer mix. Service centres handle millions of items each year and are the domestic steel industry's largest customer group. They serve as the industry's working reservoir of materials and services. Approximately 300,000 firms buy a large portion of their metal requirements from service centres. In fact, every single metal user in the country and worldwide deals with service centres at one time or other. However the presence of Steel Service Centres (SSC’s) in the supply chain in India started only in late 90’s.and in time occupied a dominant position in the industrial framework.
IT SYSTEM A company's business processes are largely supported by information technology (IT). Thereby, the more mature these IT systems are, the greater their impact on how people perform. Tata Steel Processing and Distribution Limited is one of the very few companies who had realized this early in their journey towards excellence. SAP, the world’s leading Enterprise Resource Planning(ERP) platform, was implemented at Tata Steel Processing and Distribution Limited keeping this fact in mind and to leverage upon the reliability, manageability and scalability offered by the software. The platform links mill-rolling schedules through the value chain to the production schedules of its clientele; thereby offering full visibility and real time information on processing, delivery and inventory status. Initiated with two locations and three modules, SAP now runs mostly at all plant locations and major distribution locations covering six seamlessly integrated modules. The Wide Area Network (WAN) was commissioned at such a time when VSAT was the only mode of reliable and cost effective data communication. Presently, the network is a hybrid of latest secure and fastest state-of-the-art technologies such as MPLS VPN, point-to-point leased circuits and ISDN. Tata Steel Processing and Distribution Limited was one of the first companies in India to implement SAP in 1997. Being an External Processing Agency (EPA) of Tata Steel, it has taken the Supply Chain Management (SCM) benefits of the SAP software and is connected to the Tata Steel SAP system for SAP data exchange. The company again created history of being the one of the first few companies that upgraded SAP to Enterprise Version 4.7 and the first Tata Group Company to do so. Some of the latest achievements are implementing Video-
Conferencing solutions across plant locations in India connecting to corporate office and to provide SAP over internet, which can be accessible from anywhere in the world provided with strong security mechanism. All our officers and executives are equipped with the latest mobile computer technology (laptops) and all employees communicate through web-based e-mail supported by one of the leading portals. Information Management at Tata Steel Processing And Distribution is also committed to comply with all statutory, legal and contractual obligations including Intellectual Property Rights acquired or developed. The Information Management Department of the organization ensures protection of the Confidentiality, Integrity and Availability of the IT assets in-line with the guidelines of the best International Information Security Management Standards through enforcement of detailed policies & procedures, adopting tested technology and imparting proper training & awareness to all relevant employees and stake holders. All of the aforesaid are achieved by a very thin and highly efficient IT team with support from service providers and partners. The entire infrastructure is maintained by some of the best IT support providers in the country and around the globe who extend their services round the clock.
PROJECT, ENGINEERING & TECHNOLOGY To continue to be the leader in the market TSPDL needs to continuously upgrade and maintain agility in the face of dynamism. This demands setting up of new facilities, rapid expansion of the existing plants and identification and adapting new technologies. The fast changing world encourages us to innovate in ways to excel. PET provides that capability by its able team of qualified engineers to stand up and face this challenge for TSPDL. At TSPDL PET leads the ideal and immediate opportunity to dovetail with the expansion project of Tata Steel (for about 10 Mn TPA) in TSCR and KPO and set up all the necessary downstream facilities to add value to products, ensure higher contribution, customize sales, reach better to end users and most important of all, provide a much higher customer satisfaction and engagement. In this context, TSPDL proposes to put up the following equipments / processing lines • Slitting machines (for carbon steel and high tensile grades) • Cut-to-length machines (for carbon steel and high tensile grades) • Likely other facilities Tension Levellers, Skin Pass Line, Inspection facility,EPS Line, Profile cutting facility, H beam fabrication facility In addition to their alignment with Tata Steel TSPDL is also expanding their stage 2 / 3 steel service centre activities. Projects, Engineering & Technology (P.E.T) division shoulders the mammoth responsibility to fulfill the aspirations of Tata Steel Processing and Distribution Limited. Technological breakthroughs fall under the core competencies of the group, which is also proud for its record-breaking performance of the project, with cost saving and on-time completion. P.E.T is undertaking activities like techno-commercial study & Viability analysis of projects, engineering, global vendor development, project management, construction supervision, erection & commissioning, trial run & handholding during the operation phase in around 1500 Crores of capital investment in next 5 years down the line. It also renders engineering and technical assistance to all TSPDL plants across the company in modernization and up gradation activities.
PRODUCTS AND SERVICES INDUSTRY OVERVIEW AUTOMOBILE The automobile industry has undergone substantial metamorphosis over the past 3 decades. The grip that the North American and (to a lesser extent) European manufacturers had, has eroded by strong competition from their Asian counterparts. Given the cost advantages India offers, more and more global automobile and component players are scaling up their presence in this country. A few major findings such as the per head disposable income in India is growing at CAGR of 12.11%, cars per 1000 population; and is expected to increase at a CAGR of 9.14% and new passenger car registration is expected to grow at a CAGR of 11.41% thereby being clearly reflective of India becoming the next Auto hub. The steady approach of major OEMs in this country by virtue of its population growth, low labour rate and the escalating economy does not pose much of a challenge; rather, this country’s capability to add value to their supply chain is a major concern. In this respect, questions such as, “Can good quality raw materials be provided?”, “Can they provide them the quantity they demand and yet practise Just in Time (JIT)?” arise. This calls for the need of a Steel Service Centre. TSPDL sources the steel from the Steel Mills, stocks them in their state-of-the-art inventory houses, processes them with their world class machineries and finally packs them and dispatches them off. This whole process adds enormous value in the auto value-chain, which is actually reflected in their balance sheet. TSPDL can provide its customers the competitive edge in integrating the production process through cost-effective solutions. We make sure that excellent quality products and precisely processed materials are available at the customer’s doorsteps Just in Time. This has positioned TSPDL as a preferred business partner in the automobile space in India. Customers Speak "..Tata Ryerson Limited* has pioneered the steel processing activity in the organised sector in the country and have shown the path in meeting steel users' needs" Ravi Kant (MD), Tata Motors Ltd * Now Tata Steel Processing And Distribution Limited; by breaking conventional barriers of business, you have gone beyond being a trading bridge between Tata Steel and the small Sheet Metal (SM) vendors, by aspiring to provide value added services in the steel supply chain R. Seshasayee (MD), Ashok Leyland "...we are aiming at a massive growth in coming years & would require your co-operation in achieving the same" Sunil Pahilajani (MD & CEO) CAPARO "...we expect you to service our requirements on day-to-day basis" Nagaraju Srirama (CEO) ASAL
GENERAL ENGINEERING The demand for the earthmoving equipment in India is driven directly by the huge emphasis on the infrastructure sector by the government and corporates. India's inadequate and crippling infrastructure in its major cities, not to mention rural areas, requires a much needed lift and hence there is a huge latent potential. The demand stems from
all segments of the infrastructure sector namely, real estate, power and transport. The demand for both residential and commercial infrastructure is still exceedingly high. The present marketing scenario merely awaits the stabilization of prices to some extent which is expected in the near future. The backhoe loader, (also called a loader backhoe, digger, or colloquially shortened to backhoe) is seen plying on the streets quite often. Sales of back hoes have been rising consistently in the past few years thanks to the construction boom in the country. The market is huge and competition is intense as only organised players operate within the market. The Indian back hoe market is comprised of products from domestic as well as international players. Inspite of the existing tough competition, new players are entering the market with increased acceleration as there is space for everyone in the booming Indian infrastructure segment. Here the increased machine size has provided an opportunity for increased production. In the case of mining equipment, the technology depends on the mining operations prevailing in the country. In India, open cast mining is much more popular than underground mining. Hence for the equipment required for open cast mining like dumpers, dozers, shovels, draglines and excavators, the level of technology of the equipment manufactured is at par with international standards except with respect to usage of electronic controls, hydraulic systems and engines adhering to the latest emission norms.
The Construction sector is the second largest player in the overall Indian Industrial framework after agriculture. The sector is witnessing sharp growth as a result of large investments being made in roads, power, airports and other infrastructure projects. The real estate sector, especially the commercial, residential and retail is growing by leaps and bounds. To help the construction industry to cope up to this galloping growth and shortage in skilled manpower, Tata Steel Processing and Distribution Limited has set up India's first offsite Rebar processing centre at Faridabad thereby catering to the needs of the construction sector in the National Capital Region. The reinforcing bars are procured from the customer approved mills and are cut and bent to complex shapes as per the requirement of the customers. The rebar processing machines sourced from world class manufacturers are capable of cutting and bending reinforcement bars of diameters ranging from 6 mm to 60 mm(references can be made to the ‘Product and Services’ section for a vivid understanding of the products offered and its benefits.) APPLIANCES Virtually every large multinational today - including Blue Star, Samsung, LG, Philips, Electrolux, Whirlpool, among others - have set up production facilities in India to manufacture appliances. The overall trend towards higher foreign participation in this sector has also translated into government reducing levies and duties. For instance, duties on air conditioners have come down to 16 per cent from the all time high of 40 per cent. Besides consumers have benefited hugely as they now have products that are globally standardised as well as offer more consumer-friendly features. (Such as energy efficiency) A combination of changing lifestyles, higher disposable income, greater product awareness and affordable pricing has been instrumental in changing the pattern of consumer expenditure. The consumer durables industry, which includes white goods and electronic goods such as televisions, VCD and DVD players, and audio systems, has been one of the segments to experience increased demand. Staying in compliance with the aforementioned data, TSPDL is gearing itself to meet up to their needs. In this competitive environment the appliances OEM ask for quality products, excellent processing, quality handling and JIT delivery. This is the conjunction wherein TSPDL can chip in with its state-of-the-art machinery, excellent inventory management, packaging and JIT dispatch. The quality standards we follow are at par with the International standards and are acclaimed across continents.
MARKET SEGMENT
As a steel service centre, TSPDL provides both processing and distribution services. The company's business is categorised as Tolling business, based on whether only processing services are provided on materials supplied and owned by customers or as Distribution business, where the ownership of the material lies with TSPDL and it's the finished output that reaches the final consumer. Presently our competencies lie in HR and CR sheets and coils and Rebar Processing. TOLLING: In Tolling, TSPDL processes the materials provided by our customers. In this business model TSPDL doesn't take the ownership of the material but only the processing initiative, inventory and dispatch. The core competence of TSPDL lies in its state-of-the-art machinery, excellent inventory system and JIT availability at the customer's door. The critical processing requirements such as length tolerance, burr height, width tolerance, shape in roll formed section variance, pickled surface quality, etc are taken into serious consideration. The tolling (processing) activities that Tata Steel Processing and Distribution Limited facilitates are Slitting: Cutting a sheet of steel into narrower strips to match customer needs. Because steel mills have limited flexibility as to the widths of the sheet that they produce, service centres normally will cut the sheet for the customer in parlance to their specified requirements. Pickling & oiling: The Process that cleans steel coil of its rust, dirt and oil so that further work can be done to the metal. Through a continuous process, the steel is uncoiled and sent through a series of hydrochloric acid baths that remove the oxides (rust). The steel sheet is then rinsed and dried. (CTL)Cut-to-length: The Process to uncoil sections of flat-rolled steel and cut them into a desired length. Product that is cut-to-length is normally shipped flat-stacked. Roll-forming: It is a process of shaping steel materials using rolls. The Sheets are processed at length. Barrel corrugation: It is also a process of shaping steel sheets using corrugators. Inventory management: TSPDL has the state-of-the-art inventory system. We ensure the best packaging and stocking of the material. Dispatch: We practice Just-In-Time here at TSPDL. The materials are transported following all the norms and laws set by the Govt. of the state. Rebar processing: TMT Rebars of grades Fe 415 and Fe500 are used for infrastructure construction, buildings, dams etc. At TSPDL we shape the bars as prescribed by the customers through their Bar Bending Schedule (BBS). Plate Burning and Fabrication: We have a full line of primary plate processing capabilities includes Oxy fuel, Plasma and Laser cutting with shearing, press bending, welding of plates for ordinary carbon steel, alloy steel to very high strength and high hardness steel. Auto component Manufacturing: We are Tier 1 suppliers using Roll Forming and Stretch Bending technology to manufacture high precision automotive components for Auto majors. DISTRIBUTION: TSPDL caters to its distribution segment through the purchase, processing, inventory and dispatch of steel. This model adds a huge value to the production chain of the customers as it relieves them from the burden of identification of Steel mills, quality check, processing, inventory management and dispatch. Within Distribution, the business is categorised as OE or Retail, based on whether the customer is serviced directly, or through the Retail / Distribution network. In OE distribution, the customers specify the grade of steel that they require and Tata Steel Processing and Distribution Limited takes responsibility to supply them the same grade of steel in the agreed cut to size condition. In retail distribution, TSPDL maintains stocks of materials for feeding its retail chain and provide value for money products.
FLAT PRODUCTS PROCESSING The inception of Tata Steel Processing And Distribution Limited was done with its Flat Product Processing business. The Company has gained proficiency in Hot Rolled, Cold Rolled, Galvanised Plain and Galvanised Corrugation processing. Various processes such as Plate Burning, Roll Forming and Stretch Bending initiatives have been started at Tada & Pantnagar. TSPDL’s latest venture in Stainless Steel, branded as ‘TRYNOX’ also aims to set a benchmark in stainless steel processing and distribution.
Our adherence to strict quality standards have resulted in serving successfully our top OEMs for 14 years; yet the pinnacle of development and success beckons us. We are at present having 8 processing centers and 15 distribution/sales locations all over India that meet our growing customer demand both efficiently and effortlessly.
PLATE PROCESSING Plate Burning and processing was started at TSPDL in 2006, to primarily cater to the Earth Moving and Construction equipment industry. We are in the process of putting up our plant in TADA (Andhra Pradesh). We differentiate from competition by implementing latest technology in Multi Torch Oxy-Fuel cutting tips which is totally integrated with high sensing and internal ignition without any external probes. These torches streamline the cutting process and reduce the risk of torch damages, thereby helping to develop high quality parts with least or no defects. The machines are sourced from M/s Messer (Germany) and they have a patent for torches called ALFATM which are equipped with sensors to control operations. Our capability is to process thicknesses varying from 12 mm to 60 mm and more, maintaining the precision of Quality and Just in Time delivery to our customers.
AUTO COMPONENT MANUFACTURING Automotive Companies are increasingly eyeing for newer technology to achieve higher productivity, higher yields and thus diminishing costs in the supply chain. TSPDL is closely working with Auto companies to identify such improvement opportunities. TSPDL as a Tier 1 supplier is using Roll Forming and Stretch Bending technology to manufacture high precision automotive components for Auto majors. TSPDL also serves the requirements through just in time delivery to assembly lines.
REINFORCEMENT BAR PROCESSING The fabrication of reinforcing steels into shapes suitable for fixing into concrete formwork, is normally performed in advanced countries by specialist reinforcement fabrication centres. In these advanced countries very little reinforcement is cut and bent on-site. In India, the reinforcement bar fabrication is predominantly done at site by employing huge labour force and semi-automatic machines. Although the cutting and bending of steel reinforcement appears relatively straightforward, the steel reinforcement fabrication service centres are well equipped to do so in a consistently accurate manner. The service centres work under a defined set of quality management criteria to ensure the accuracy of cutting and bending operations in order to achieve proper fit at site, and to maintain the required technical parameters defined by the clients. For the very first time Tata Steel Processing And Distribution Limited introduced the concept of off-site rebar processing centre in India and this initiative came as a boon for the Indian construction industry in the National Capital Region. Today large construction houses engaged in building infrastructure, real estates, and railways have placed their trust on Tata Steel Processing And Distribution Limited as their most preferred supplier. The basic fabrication processes consists of cutting and bending the reinforcement steel. The actual process employed depends on the material being processed, whether bar or coil. At the TSPDL reinforcement bar processing centre, the bars are fabricated by cutting on shear lines, and thereafter bending on power bending machines. The processing ranges of these machines are from 16 mm diameter to 60 mm diameter. The
reinforcement bar obtained from the mills in Coil form in the size range of 6mm to 12mm, is bent to stirrups and most complicated shapes through the Automatic Link Bending machine. The top-of-the-line fabrication equipments have been sourced from Denmark and Korea for Tata Steel Processing and Distribution Limited to promise the delivery of dimensionally accurate stirrups and intricate shapes just in time (JIT delivery). With respect to TSPDL’s efforts in Rebar processing and distribution,The Construction Industry is increasingly seeing the benefits of: Accurate planning of the site programme Adequate solution to severe shortage in skill and labour Weather-independent construction Reduced construction time, thereby avoiding time and cost overrun Efficient use of limited space at congested sites Improved safety High accuracy on specified tolerances thereby avoiding rework or dual work at site Minimum wastage Dependency avoidance on power availability and saving of power at site No investment in machinery for fabricating the reinforcement On time delivery each time.
QUALITY AND STANDARDS TSPDL has a penchant for quality precision and maintenance of international standards. Our people assimilate best practices the world over and successfully implement them in their own areas of work. Distribution centers have been setup and are equipped with: the state-of-the-art machinery, most contemporary technological know-how, excellent inventory management aided with SAP R/3 and The best in business distribution facilities. TSPDL has sourced its machinery from Equipment manufacturers like Red Bud, Hollow Block, Esmech etc and subjected itself to the strict international standards with the intention to cope up to the most complex customer demand and concentrating on the minute intricacies of the product and service delivery details. The critical processing requirements like length tolerance, burr height, width tolerance, shape in roll formed section variance, pickled surface quality, etc are certain issues that we address with additional attention and consideration. In processing, the quality of the machine spares is very critical for maintaining the quality of the product and its tolerances. The packaging requirements also assume significance for Customers and accounts for almost 30% in consumables in Hot Rolled and upto 80% in Cold Rolled processing. For on time delivery of processed steel, the transporters play an important value adding role. Since the entire operation is on SAP ERP package linked to an all India Tata Steel SAP network, it is critical to maintain the realtime data availability in the network. This calls for strong support from: IT related service suppliers like Hughes Escorts for satellite connectivity, BSNL for lease line maintenance, and Tata Technologies for SAP maintenance.
MEDIA CENTRE PRESS REPORTS
TSPDL MD attributes company's success to customers........ The Avenue Mail, May 30, 2011 Customers have played a significant role in the development of TSPDL........ Chamakta Aaina, May 30, 2011
MD feels that trust is the foundation for a growing customer network........ Dainik Bhasker, May 30, 2011
Customers’ contribution in the Company’s development........ New Ispat Mail, May 30, 2011 Customers are very important in TSPDL’s growth........ Prabhat Khabar, May 30, 2011 Customers have played a significant role in the development of TSPDL........ Uditvani, May 30, 2011 TSPDL reaches a turnover of 1600 cr......... Dainik Jagran, May 30, 2011 Tata Ryerson Limited invests Rs 50 cr........ The Financial Express, February 13, 2009 Tata Ryerson Limited starts Steel Service Centre........ Deshbandhu, February 13, 2009 Tata Ryerson Limited sets up Rs 500 mn plate processing and fabrication service center........ Today Freedom, February 10, 2009 Tata Ryerson Limited plans to double revenues by '10........ The Economic Times, January 23, 2008 Tata Ryerson Limited plans Rs 190cr investment........ The Financial Express, January 23, 2008 Tata Ryerson Limited explores options on share float........ The Telegraph, January 23, 2008 Tata Ryerson Limited the stainless steel bet........ Business World, August 26, 2006 Less stress on East by Tata Ryerson Limited........ Anandabazar Patrika, August 13, 2006 Tata Ryerson Limited plans service centre at Singur........ Echo of India, August 11, 2006 Ryerson follows Tata Motors to Singur........ The Telegraph, August 10, 2006 Tata Ryerson Limited plans to spend Rs 151 crore on expansion........ Hindustan Times, August 10, 2006 Tata Ryerson Limited plans to invest Rs 100 crore........ The Statesman, August 10, 2006 Tata Ryerson Limited plans 1,500 cr turnover........ The Asian Age, August 10, 2006 Tata Ryerson Limited enters stainless steel sector........ Business Standard, August 10, 2006 Tata Ryerson Limited to set up CR steel plant in Singur........ The Financial Express, August 10, 2006 Tata Ryerson Limited plans to hike steel processing capacity........ Business Line, August 10, 2006 Tata Ryerson Limited to supply steel to Tata in Singur........ Bartaman, August 10, 2006 Tata Ryerson Limited wish to do business of 1500 crores by 2008........ Dainik Statesman, August 10, 2006 Tata Ryerson Limited profits 28 crores........ Aajkal, August 10, 2006 Tata Ryerson Limited to set up Steel Service Centre in Uttaranchal........ Sanmarg, August 10, 2006 Tata Ryerson Limited aims to do 1500 crores business by 2008........ Prabhat Khabar, August 10, 2006 Tata Ryerson Limited aims 2 million tonnes production........ Rajastan Patrika, August 10, 2006 Tata Ryerson Limited to supply steel to Tata Motor Factory at Singur........ Sangbad Pratidin, July 10, 2006 Tata Ryerson Limited plans for foreign trip........ Business Telegraph, May 22, 2006 Tata Ryerson Limited eyes new clients in southern India........ Business Standard, May 09, 2006 Shrink - Wrapped steel........ Business World, October 10, 2005 Tata Ryerson Limited sniffs opportunities abroad........ The Telegraph, August 31, 2005 Tata Ryerson Limited to invest Rs 200 cr by 2010........ Press Trust of India, August 31, 2005 Sized steel at your doorstep........ Indian Express, August 31, 2005 Tata Ryerson Limited to invest Rs 40 cr in two new facilities........ Hindustan Times, August 31, 2005 Tata Ryerson Limited to invest Rs 200 cr by 2010........ The Economic Times, August 31, 2005 Tata Ryerson Limited announces major expansion plans........ Business Line, August 31, 2005
PRESS RELEASES
Growth thru' Innovation........ January 22, 2008 Shaping Tomorrow in Steel........ August 09, 2006 Inauguration of Rebar Processing Plant........ October 18, 2005 Shaping Tomorrow in Steel........ August 31, 2005 Shaping Tomorrow in Steel........ March 11, 2005
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Careers at TSPDL Tata Steel Processing And Distribution Limited is an "Equal Opportunity Employer" and there is no discrimination of applicants on any grounds during the recruitment and selection process and we maintain a cosmopolitan work culture to support this. TSPDL believes in the following three cultural pillars : "Agile & Focused Team", "Customer Intimacy" , and "Passion for Driving Value". Each and every managerial position in the organization has a detailed job description and a set of pre – determined competencies. Candidates are assessed on these competencies, prior to being selected for a particular position. The associates, who are primarily involved in shop floor operations, are the unionized cadre. A similar process is followed to determine the requisite skills desired for manning such positions in the shop floor. Graduate Trainees & Management Trainees are recruited directly from the campuses of repute. Their selection process involves Written Test / Group discussion and Personal Interview followed by final interview by MD. The GT / MTs undergo rigorous on-the-job training (OJT) for six months at various locations of the company in addition to a month of induction training.
Other than campus selections, we use the following sources for hiring talent are also used 1. External Job search sites 2. Employee references 3. Forced applications 4. Advertisements in newspapers 5. Open Job Portal ( Tata Group)
What we look for: (1) Functional/Technical knowledge (2) Application of the desired knowledge (3) Interpersonal (Behavioral) and communication skills (4) Flexibility & mobility (5) Leadership abilities External candidates willing to apply for an opening with TSPDL may forward their CVs to hrgroup@tspdl.com Click here to Apply Online
INTERNSHIPS Tata Steel Processing and Distribution Limited (TSPDL) encourages students from various Business Schools & Engineering Institutes of repute from all over the country to undertake Internship Projects for a duration of 8 -12 weeks. For every trainee, a project guide is assigned who generally has vast work experience & knowledge in the particular field. During the tenure of the project, there are mid-point assessments, which are generally intimated by the concerned project-guides. The trainees are given time by their respective guides to have regular interactions for the purpose of the assessments and feedback. At the end of the tenure of project, the trainees have to make a presentation of their reports in front of the senior management. Depending on the performance & necessary evaluations, the trainees are suitably rewarded.
How we select Interns
We invite applications from various institutes for summer projects. After preparing the initial shortlist of the candidates, we conduct personal interviews, wherein the above-mentioned criteria are adjudged. Based on the candidates' ability & mobility as well as the organizational fit, candidates are offered the projects.
LIFE@TSPDL Employee Development Tata Steel Processing And Distribution Limited believes in the philosophy of ‘Continuous Learning’ for all employees. This philosophy is aided with the unique 70-20-10 principle, where it is believed that 70% of development of an individual happens through on – Job exposure, 20% through Coaching & Mentoring and 10% through Class Room Training. The learning environment is actively supported and guided by a Leadership Team which brings about the continuous upgradation in skills and knowledge for personal and professional development for individuals; and thereby helps keep Tata Steel Processing and Distribution Limited at the forefront in a fast-changing and competitive industrial scenario. The Mentorship programme enables young minds to be groomed and guided by the senior management team of TSPDL. Our framework for continuous learning is built around a number of focused programs for our employees based on business vision. These range from major initiatives such as various ongoing management development and personal improvement programs. They complement a host of technology advancement and ongoing training options. We also encourage our employees to take up higher qualifications from foreign universities like Cambridge, Motorola etc, and from institutes of repute. Our investments in our human resources development help us building a holistic organizational culture where learning is incorporated as an integral part of daily work. This learning framework is continuously upgraded and enhanced with new programs and the latest learning techniques. Furthermore, a close-knit coordination across these initiatives ensures that it meets the different learning needs of our employees in specific areas of technology, management, leadership, cultural and communication skills, and other soft skills. The HR Department prepares yearly Training Calendars for all its officers and Weekly Training Plans for the non-officers. It is a compulsory practice for all trainees in TSPDL, to share the knowledge acquired from the training program, either through presentations in a common forum, or posting knowledge pieces in the Knowledge Management site. TSPDL follows the Kirk Patrick model to evaluate and assess the effectiveness of the training system. Other mechanisms for developing Employees include: Job Rotation Participation in CFTs/QIPs/CIPs/KaizensStudy Leave for acquiring Higher Qualifications Performance Counseling 360 degree feedback and follow up Membership to professional bodies, libraries
For joinees, Tata Steel Processing And Distribution Limited has a practice of providing Induction Training, which includes the following modules: Basic Orientation Training Safety Training/ ISO 9000 / TS 16949 Training SAP Training Structured On-the-job training Total Productivity Maintenance(TPM) Training
Inter-unit learning visits Visits to customers Special Sessions are taken by the functional heads and unit heads which shows the involvement of senior management team in inducting a new joinee Adventure program- trekking in the Himalayas under collaboration with TSAF.