Corporate identity system manual by ANG studio

Corporate Identity System Manual

Version 3.0 (02/29/2012)

INDEX

Corporate Identity System Manual

01 Brand Logo

06 Media Application

02 Brand Logo and Slogan

07 Office Supplies

03 Colour System

08 Operating applications

04 Business Standard Format Application 05 Visual Supplementary System

Corporate Identity System Manual

Brand Logo

Brand Logo FUNTORO brand logo FUNTORO brand logo is a text logo, and the font has undergone special drawing and shaping treatment. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files. As the manufacture process and materials of the product trademark are taken into account, the character FUNTORO shall be presented in the standard font and the registered trademark "TM" shall be discarded.

Corporate Identity System Manual

01.2

Brand Logo

Corporate Identity System Manual

Logo ratio A The distance between the character FUNTORO and the registered trademark "TM" is based on the ratio of the thickness of the letters to their highest point. This group is used when the brand logo is used alone. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files. The angle of the letter "r" is 70 degrees to the horizontal.

0.4X

0.1.8X

X A

7.3X

A = 70째

01.3

Brand Logo

Corporate Identity System Manual

Logo ratio B This group is used when the brand logo makes clear the relation between FuntoroInc. and with MSI. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

MSI Corporation 0.4X

0.1.8X

0.4X

MSI Corporation 7.3X

0.1.8X

01.4

Brand Logo

Corporate Identity System Manual

Ratios for logo and Chinese abbreviation This ratio is based on the ratio of the logo for the Chinese abbreviation for FUNTORO and its Chinese abbreviation“微捷科技” and the thickness of the letters. Please make adjustment according to the electronic files. Any change or deformation of this logo group is not allowed under any circumstances.

橫式格式 0.4X

0.2X

0.4X

0.1.8X

7.3X

4.7X 1.1X

直式格式

7.3X

0.1.8X

0.3X

0.7X

1.3X

4.2X

1.2X

0.4X

01.5

Brand Logo

Corporate Identity System Manual

01.6

Logo minimum size The size of the FUNTURO logo should allow for easy reading. The clarity and visibility of the logo must be maintained, and the maximum height must be no less than 3mm when the size is enlarged or lessened. When FUNTORO logo height is less than 5mm, please omit the registered trademark "TM", and the position of other elements and make no changes to the spaces..

W : H = 7.6 : 1

When the logo size is less than 4 mm, please omit the "TM" symbol.

4 mm

Minimum size: 27mm (w) x 4 mm (h)

4 mm

W : H = 12 : 1

4 mm

Minimum size: 48 mm (w) x 4 mm (h)

W : H = 3.5 : 1 Minimum size: 28 mm (w) x 8 mm (h)

8 mm

Brand Logo Logo minimum clear space Clear space around the logo The FUNTORO logo often needs to make up different application types with other elements. In order to ensure the logo can be easily identified and to avoid distraction and interference from other objects, there must be minimum clear space around the logo.

Corporate Identity System Manual

01.7

Brand Logo

Corporate Identity System Manual

Ratios for vertical logo and Chinese abbreviation The FUNTURO logo should be above the Chinese abbreviation “微捷科技”. Please make size adjustment according to the electronic documents. 0.1.8X X

標誌組合最小尺寸

Minimum size of the logo combination

7.3X

0.4X

1.1X

3.5 mm

0.2X

4.7X

01.8

Corporate Identity System Manual

Brand Logo and Slogan

Brand logo and slogan

Corporate Identity System Manual

Combination of brand logo and slogan English company slogan: Moderne is the standard font for the company. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

0.4X

0.1.8X

More than Expectation

0.5X

More than Expectation 7.3X

More than Expectation 0.4X

0.4X

More than Expectation

7.3X

0.1.8X

02.2

Corporate Identity System Manual

Colour System

Corporate Identity System Manual

Standard colour The main colour of FUNTORO Company is green, while black and white are the optional colours; the colours which can only be used for the logo are standard green / black/ white. The auxiliary colour is gray, which can be used in supporting graphics and the text to set off the standard green.

Special colour

Pantone 376 C

Printing Colour C.50 M.0

Y.100 K.0

RGB

R.142 G.195 B.31

Special colour

Pantone Cool Gray11 C

Printing Colour C.0 M.0 Y.0 K.70 RGB

R.115 G.115

B.115

03.2

Colour System

Corporate Identity System Manual

Auxiliary colour balance table All articles produced for PR material should observe the pre-set colour balance. The colour balance table is mainly used to explain the proportion of colour use; in the main application system, white and standard green are planned as the basic hues and colours, while different saturation and brightness are only used in a small-scale as assistance. Please see the table below, and correctly grasp the colour configuration plan

Standard Green Pantone 376 C C.50 R.142

M.0

Y.100

G.195

K.0

B.31

Standard Green Pantone 376 C C.40 R.170

M.0

Y.80

G.207

K.0

Pantone 376 C R.215

M.0

K.0

B.175

Pantone 376 C R.194

40%

(40%)

Y.40

G.231

Standard Green C.30

B.82

Standard Green C.20

80%

(80%)

M.0

Y.60

G.219

K.0

B.129

Standard Green Pantone 376 C C.10 R.236

M.0

20%

(20%)

Y.20

G.244

60%

(60%)

K.0

B.217

Auxiliary Gray

100%

Auxiliary Gray

40%

Pantone Cool Gray11 C

Pantone Cool Gray11 C (40%)

C.0

K.70

C.0

B.115

R.200

M.0

R.115

Y.0

G.115

M.0

Y.0

G.200

K.30 B.200

03.3

Colour System

Corporate Identity System Manual

The correct use of colour There must be an obvious and sharp contrast between the colour of FUNTORO brand logo and background colour configuration. To make the logo more easily identifiable, please make the logo according to the specifications in the following table. When the FUNTORO logo is vertically arranged, the letter "F" is placed on the top and the letter "O" is on the bottom.

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

03.4

Corporate Identity System Manual

Business Standard Format Application

Corporate Identity System Manual

English standard fonts used by the enterprise English fonts used by the enterprise are: Moderne font family These English fonts can be used for flat production, as well as corporate office supplies and web pages.

Moderne Font Family Moderne Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*?>}~,. Moderne Oblique

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*?>}~,. Moderne Demi

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*?>}~,. Moderne DemiOblique

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*?>}~,.

04.2

Business Standard Format Application

Corporate Identity System Manual

Chinese standard fonts used by the enterprise Chinese fonts used by the enterprises are: Huakang bold family. If there is no Huakang rounded fonts installed in the computer, please use Microsoft's boldface instead. These Chinese fonts can be used for flat production in Greater China Area, as well as the making of business office supplies, web pages, e-cards, and e-newsletters.

華康黑體系

華康細黑體 / 企業專用中文字體華康中黑體 / 企業專用中文字體華康粗黑體 / 企業專用中文字體華康超黑體 / 企業專用中文字體

04.3

Business Standard Format Application

Corporate Identity System Manual

English/Chinese standard fonts used by the enterprise. The ratios are set based on the FUNTORO logo ratio to the thickness of the letters. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

FUNTORO Inc.

FUNTORO Inc. 9X

12.2 X

FUNTORO Inc.

FUNTORO Inc. 9X 12.2 X

0.7X

04.4

Business Standard Format Application

Corporate Identity System Manual

Combination of the logo and the corporate information when in English English fonts used by the enterprise are: Moderne Font Family The ratios are set according to the ratio of the FUNTORO logo to the corporate information and the thickness of the letters. Subsidiaries can replace the information in accordance with the formulated specifications.

FUNTORO Inc. 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:886-2-32341359 FAX:886-2-32349617 www.funtoro.com

04.5

Business Standard Format Application

Corporate Identity System Manual

Chinese and English combination of the logo and the corporate information English fonts used by the enterprise are: Moderne Font Family Chinese fonts used by the enterprise are: Huakang Bold family The ratios are set according to the ratio of the FUNTORO logo to the corporate information and the thickness of the letters. Subsidiaries can replace information in accordance with the formulated specifications.

FUNTORO Inc. 2 3 5 5 6 新北市中和區立德街99號5樓 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:886-2-32341359 FAX:886-2-32349617 www.funtoro.com

04.6

Business Standard Format Application Company name in articles When the company name FUNTORO appears in the content of articles, uppercase letters should be used for the whole word.

Corporate Identity System Manual

04.7

Corporate Identity System Manual

Visual Supplementary System

Corporate Identity System Manual

Supporting graphics-A The arc supporting graphics of FUNTORO originate from the shape of the letter "F". The clear arc figure represents the uniqueness of the corporate visual image in the advertising space, and is suitable for placement on rectangular advertising media (Catalogue / magazine layout / posters / outdoor advertising etc). In order to maintain the high visibility of ads / posters, the files of the common A4 vertical / horizontal format will be provided separately; please complete the printing according to the standard files.

Vertical example

Horizontal example

05.2

Visual Supplementary System Supporting graphics-A Examples of mistaken use When the logo and arc are in use, please do not arbitrarily change the colour scheme (except for the essential colour standard blue and auxiliary colours as specified) and the relative position of the arc,. The following are the examples of the mistaken use of the logo, providing reference for completing the printing.

Corporate Identity System Manual

05.3

Visual Supplementary System Supporting graphics-B Continuous Patterns The design of special patterns can be used on other objects, such as desktop wallpaper, rear panels, and anti-counterfeit measures, etc. a large-spaced printed sheet with the logo repeated can increase the brand exposure.

Corporate Identity System Manual

05.3

Corporate Identity System Manual

Media Application

Corporate Identity System Manual

06.2

Horizontal/ vertical ratios for flat media ads / posters Supporting graphics are used in the lower area of the entire printed sheet, and they should be placed on the main area of focus. The focus of the main vision cannot be covered by the supporting figures when arranged. The ratio of the supporting graphics can be changed according to the word count of the text. Please use equal ratio and pantograph together based on the formulated specifications when there is a need to make media ads of different sizes.

Vertical configuration example C

More than Expectation

www.funtoro.com

A Main vision

5.2X

A A

B Subtitle / product photos and

description of features

Main vision: A

This area is used for main vision of the advertisement, and design elements such as images and illustrations can be placed according to different requirements. Please see 05.02 for the relative specifications for the supporting graphics.

D Website E Place for the trademark of SI clients

1.4X

Title / product photos and description of features: B This area is used for the main title / copy, and the height range can be adjusted. Please make arrangements based on the amount of content (all the fonts are set in accordance with Moderne, while other special characters are not included.)

FUNTORO Logo: C This block is the corporate identity block that must be seen in media advertising. Please see 02.03 or relative specifications.

C FUNTORO Logo

maximum area

1.9X

0.5X

0.6X

1.7X

0.3X

6.5X

Website: D Horizontal configuration example 1.3X

Website font is Moderne, placed in the upper right. Black or white colour is chosen as the supporting colour, which is determined by the shade of background colour.

More than Expectation

Predetermined place for SI Logo: E

www.funtoro.com

This block is the used for media advertising SI clients to reveal their corporate information.

0.5X

1X 3.5X

0.3X

Media Application

Corporate Identity System Manual

Examples of flat media ads / posters This example applies to the general vertical / horizontal flat / web media layout of ads; the volume of content and copy depend on the size of the printed sheet.

Vertical advertisement - W297xH210mm

Horizontal advertisement - W210xH297mm

Cross-page advertisement - W420mm x H297mm

06.3

Media Application

Corporate Identity System Manual

06.4

Vertical outdoor advertising layout - 5 types of ratio outdoor advertising - Please do not buy deformed or covered advertising panels. Do not put complex graphics and writing in the layout of the printed sheet, and take account of the identification degree of graphic and writing on the printed sheet as well as the duration that consumers spend on reading. 1. Exterior walls / T Bar large advertising: the width of the advertising sheet should be more than 3 meters if as possible, and the copy cannot be too much. 2. Medium/ small ads for pedestrians: the width of the advertising sheet should be more than 1 meter or so if possible, and the key feature copy can be increased according to the duration of the vision for reading the ads. W:H=1:5

W:H=1:4

W:H=1:3

W:H=1:2

W:H=1:1 More than Expectation

More than Expectation www.funtoro.com

www.funtoro.com

More than Expectation

Amazing Experience, Touch the Future! FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

FUNTORO Turkish Agent:

Amazing Experience, Touch the Future!

FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

Amazing Experience, Touch the Future!

FUNTORO Turkish Agent:

ASTEKNOLOJI BILISIM LIMITED SIRKETI Yavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 Turkey TEL :+90 212 562 40 20 FAX :+90 212 562 40 29

FUNTORO Turkish Agent:

ASTEKNOLOJI BILISIM LIMITED SIRKETI Yavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 Turkey TEL :+90 212 562 40 20 FAX :+90 212 562 40 29

FUNTORO Turkish Agent:

ASTEKNOLOJI BILISIM LIMITED SIRKETI Yavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 Turkey TEL :+90 212 562 40 20 FAX :+90 212 562 40 29

FUNTORO Turkish Agent:

ASTEKNOLOJI BILISIM LIMITED SIRKETI Yavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 Turkey TEL :+90 212 562 40 20 FAX :+90 212 562 40 29

Media Application

Corporate Identity System Manual

06.5

Horizontal outdoor advertising layout - 5 types of ratio outdoor advertising - Please do not buy deformed or covered advertising panels. Do not put complex graphics and writing in the layout of the printed sheet, and take account of the identification degree of graphic and writing on the printed sheet as well as the duration that consumers spend on reading. 1. Exterior walls / T Bar large advertising: the width of the advertising sheet should be more than 3 meters if as possible, and the copy cannot be too much. 2. Medium/ small ads for pedestrians: the width of the advertising sheet should be more than 1 meter or so if possible, and the key feature copy can be increased according to the duration of the vision for reading the ads.

W:H=1:5

W:H=1:4

W:H=1:3

W:H=1:2

W:H=1:1

Corporate Identity System Manual

Office Supplies

Corporate Identity System Manual

Parent company card Size: W90 mm x H50 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprises: Huakang Bold Family Printing: if special colours are needed for single-sided four-colour printing, please print based on the corporate standard colours; the paper is set to be 240-pound Japan ivory paper. Subsidiaries can update the content of the card themselves; ratio standards and specifications can be altered according to the e-files. Examples of parent company information revealing

Only taking FUNTORO as the main example

MSI Corporation

研發處協理

楊覲銘

23556 新北市中和區立德街9 9 號5 樓電話：+886-2-3234-1359 ext:108 傳真：+886-2-323-49617 行動：+886-915-879-955 E-mail:edgar@funtoro.com www.funtoro.com 統一編號：28927372

23556 新北市中和區立德街 99號 5樓電話：+886-2-3234-1359 ext:108 傳真：+886-2-323-49617 行動：+886-915-879-955 E-mail:edgar@funtoro.com www.funtoro.com 統一編號：28927372

R&D Division Assistant Vice President

MSI Corporation

R&D Division Assistant Vice President

Edgar Yang

FUNTORO Inc.

5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:+886-2-3234-1359 ext:108 FAX:+886-2-3234-9617 Mobile：+886-915-879-955 E-mail:edgar@funtoro.com www.funtoro.com

07.2

Office Supplies

Corporate Identity System Manual

Dealer business cards Size: W90 mm x H50 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold Family Printing: if special colours are needed for the single-sided four-colour printing, please follow the corporate standard colour / making ratio standard and specifications; please enlarge or lessen the size according to the e-files. Dealers can change the language to local language by their own according to the fonts /level.

R&D Division Assistant Vice President

MSI Corporation

Edgar Yang Mobileďź&#x161;+886-915-879-955 FUNTORO Turkish Agent:

ASTEKNOLOJI BILISIM LIMITED SIRKETI Yavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 Turkey TEL :+90 212 562 40 20 FAX :+90 212 562 40 29 E-mail:bear.kao@funtoro.com www.funtoro.com

07.3

Office Supplies

Corporate Identity System Manual

Envelopes of varied sizes Size: Large - W336 mm x H258 mm Medium - W254.5 mm x H190 mm Small - W231 mm x H126 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Printing: If special colours are needed for single-sided four-colour printing, please follow the corporate standard colours. FUNTORO Inc.

23556 台北縣中和市立德街99號5樓 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:+886-2-3234-1359 FAX:+886-2-3234-9617 www.funtoro.com

FUNTORO Inc.

23556 台北縣中和市立德街99號5樓 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:+886-2-3234-1359 FAX:+886-2-3234-9617 www.funtoro.com

FUNTORO Inc.

23556 台北縣中和市立德街99號5樓 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:+886-2-3234-1359 FAX:+886-2-3234-9617 www.funtoro.com

07.4

Office Supplies

Corporate Identity System Manual

Letter paper Size: Large - W336 mm x H258 mm Medium - W254.5 mm x H190 mm Small - W231 mm x H126 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Printing: If special colours are needed for single-sided four-colour printing, please follow the corporate standard colours.

FUNTORO Inc.

23556 台北縣中和市立德街99號5樓 5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) TEL:+886-2-3234-1359 FAX:+886-2-3234-9617 www.funtoro.com

07.5

Office Supplies

Corporate Identity System Manual

Identification card and identification band Size: W90 mm x H50 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Printing: if special colours are needed for the single-sided four-colour printing, please follow the corporate standard colour. Subsidiaries can update the content of the identification card; ratio standards and specifications for the making can be altered according to the e-files; subsidiaries can change the writing information on their own according to the fonts /level.

Graphic expression of continuous logo of FUNTORO Inc.

FUNTORO Inc.

0.5X X 0.5X 2X

楊覲銘

Edgar Yang

07.6

Office Supplies

Corporate Identity System Manual

Bags Size: W260 mm x H350 mm x D100 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Printing: if special colours are needed for single-sided four-colour printing, follow the corporate standard colours. FUNTORO logo must be placed on both sides of the bags; if agents have requirements for special projects, they should supply the design to the parent company, and the design draft should only be published only after approval by the parent company.

Standard specifications 1.2X

Example of ads sheet placing 0.8X

1.2X

2.5X

4.8X

2.5X

Amazing Experience, Touch the Future!

07.7

Office Supplies

Corporate Identity System Manual

Signature line Size: Applied to the outlook according to the Word file Chinese / English fonts used by the enterprise: any font installed on the computer This is the standard version, if there are requirements for promoting activities, the signature line can be made separately. Ratio standard and specifications will be attached to the Word files for staff to update their own writing information.

Examples of Chinese / English version

Examples of English version

07.8

Office Supplies

Corporate Identity System Manual

Seat name card Size: W167 mm x H85 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Printing: laminate is printed out and posted in the front of the seat.

Examples of Chinese / English version 1.2X

X X

研發處協理 R&D Division Assistant Vice President

楊覲銘

Edgar Yang

Examples of English version 1.2X

X X

R&D Division Assistant Vice President

Edgar Yang X

07.9

Office Supplies

Corporate Identity System Manual

Door nameplates Size: W300 mm x H120 mm English fonts used by the enterprise: Moderne Font Family Chinese fonts used by the enterprise: Huakang Bold family Manufacturing method: computer cut letters stuck onto aluminium panels.

處長 Director

高健雄 Bear Kao

會議室

Conference Room

倉儲室

Storeroom

07.10

Office Supplies PowerPoint format Font used: English - Verdana family Chinese - Huakang Bold family printing: the specifications and the examples of font levels will be attached to the PowerPoint files; please replace the information based on them.

Corporate Identity System Manual

07.11

Corporate Identity System Manual

Operating applications

Operating applications Advertising vertical / horizontal flags Vertical / horizontal flags are mainly displayed in the place of business for commercial advertising and marketing demands, which play a key role in enlivening the atmosphere of the site; the standard format of the flags shall comply with the specifications except that special projects shall fit into the vision. Specifications: it depends on specific situations Materials: synthetic nylon screen printing / metal or plastic

More than Expectation

Corporate Identity System Manual

08.2

Operating applications

Corporate Identity System Manual

08.3

POP-string flags POP string flags are important symbolic signs in business places, which play a key role in enlivening the atmosphere of the site; the standard format of the flags shall comply with the specifications except that special projects shall fit into the vision. Specifications: depends on specific situations Materials: synthetic nylon screen printing / metal or plastic

More than Expectation More than Expectation

More than Expectation

More than Expectation More than Expectation

More than Expectation

Operating applications

Corporate Identity System Manual

Advertising / business car body A Car body ads are mobile advertising. Marketers should control the graphic sheet to comply with the reading speed when the car is in move; they can use FUNTORO logo and corporate standard colours to present the sheet elements, or implement design configuration with the support of advertising vision. Materials: coloured drawing or output stickers

More than Expectation

Amazing Experience, Touch the Future! Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

More than Expectation

08.4

Operating applications

Corporate Identity System Manual

Advertising / business car body B Car body ads are mobile advertising. Marketers should control the graphic sheet to comply with the reading speed when the car is in move; they can use FUNTORO logo and corporate standard colours to present the sheet elements, or implement design configuration with the support of advertising vision. Materials: coloured drawing or output stickers

More than Expectation

08.5