STARTUP

NICK WITHERILL

BORN AND RAISED in Phoenix, Nick Witherill became obsessed with the game of soccer after playing college basketball, thus leading to the creation of Biñho Board! Biñho’s goal is to provide the highest quality boards and a true brand experience. Bring the world together with Biñho and hear someone’s story from the other side.

What does it mean to be an innovator to you?

What being an innovator means to me is creating something that brings people together in the form of a good time. Our goal at Biñho is for our customers to have authentic, organic experiences with friends, family and whoever wants to take a flick on the Biñho pitch! •

www.binhoboard.com, @binhoboard, @nmwitherill

NICK’S PICKS

WHO AND WHAT INSPIRES HIM

TRUE LINKSWEAR Founded by five-time PGA Tour winner Ryan Moore and his brother, Jason Moore, TRUE crafts naturally comfortable footwear and golf gear ready to perform from the links to the streets. Born amidst the rugged golf landscapes of the Pacific Northwest and inspired by links worldwide, all TRUE gear uses only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk. www.truelinkswear.com, @truelinkswear

RYAN AND JASON MOORE JACOB ELGGREN Andar Meaning “to carry” and “to ride” in Spanish, Andar was founded in 2015 by Jacob Elggren with the goal of helping customers “carry what matters” with high-quality handcrafted leather goods, such as bags, wallets and tech cases, to organize and minimize through unique and durable designs. www.andar.com, @andar

EMILY (EMERGENCY INTEGRATED LIFESAVING LANYARD) EMILY is a robotic lifeguard that was invented in 2009 by Hydronalix in Green Valley, Ariz. Ready at a moment’s notice, the flotation device strives to save lives in beach, ocean, river and flood situations and also aids in search and recovery missions using sonar technology. www.emilyrobot.com, @emily_rescue_robot

PARADOX Launched in 2016, Paradox offers recruiting software to drive automation with a human touch to serve global clients, such as Unilever, McDonald’s, CVS Health and more. Paradox’s conversational AI assistant, Olivia, screens and schedules interviews with candidates through fast, easy and mobile-first interactions. The Scottsdale-based start-up raised $200 million in Series C funding last year, valuing the company at $1.5 billion. www.paradox.ai, @paradoxolivia

FRESHLY With a corporate mission to break down the barriers to healthy eating, Freshly is a weekly subscription service that delivers fresh chef-cooked meals directly to customers’ doors that can be heated and served in three minutes. Freshly’s food philosophy is centered on less sugar, fewer processed ingredients and more nutrients through better-for-you versions of classic comfort foods with smart ingredient swaps. www.freshly.com, @freshly