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Primary Color
Secondary Colors
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Tone & voice of brand - the primary colors. They are used to provide accessibility, simplicity, and consistency throughout all brand communications
Safety Colors
Our secondary colors pull from the colors of tourism. They should be used sparingly throughout illustration, photography, and product in order to maintain meaning and potency.
Safety color is an important color that is unique to Luxstay and should be used sparingly for moments of support, assurance, and delight at moments of interaction between a user and the brand.
Highlight Color
Created from gradient color of 02 safety colors, using to highlight points, messages of design, specific point need a high contract, attraction user to focus promotions.
Specialty Colors
The specialty colors are designated only for illustrations that require tone-on-tone pairings and product designs that require variations of tone and opacity.
